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Develop your skills with our experts, free.

Free online events where you learn how to run advanced experiments, optimize campaigns, build your martech stack, and improve your data-driven marketing efforts.

Save your spot for an upcoming event or watch any of our past events on demand—all for free.

Simo AhavaCo-Founder @ 8-bit Sheep

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68 events available

Uncovering the benefits of Google Analytics 4

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Join this workshop to learn what are the real benefits of Google Analytics 4 and how does the future of data-driven attribution looks like.

How to build a successful experimentation program

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In this workshop, we will walk you through what are the best practices for setting up an experimentation program built to scale.

Brands Dismantled: Rebranding with brand tracking

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Take a look under the hood at how SurveyMonkey leveraged brand tracking research when rebranding as Momentive.

Brands Dismantled: How personal video transformed the Bewilderbeest brand

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This week we’re joined by Casey Hill who is a growth veteran, with over a decade of experience in helping software companies scale fast. Save your seat to get a…

Brands Dismantled: 4 milestones of public relations

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Get a blueprint of how to build your brand leveraging public relations in today’s ever-changing market.

Brands Dismantled: How to build a brand community from the ground up

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Learn how to build a brand community in 4 key milestones.

Brands Dismantled: How Microsoft used storytelling to elevate their brand

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Get a brand storytelling blueprint in 4 key milestones.

How to build a global brand, without a global budget

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Learn the most innovative techniques for scaling and measuring a lasting brand across your website and social media.

How to build superfans with personal video

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Learn how to create more “top customers” and “brand advocates” who will not only buy more from you but spread the word about your greatness far and wide.

Success with Facebook advertising in 2021 and beyond

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Facebook advertising is a powerful tool for any business, but with so many people using it and the platform constantly changing, you need to be on top of your game!…

Elevate your brand with storytelling

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Craft a compelling narrative with design thinking principles

Supercharge your marketing with R

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Don’t let data scare you. Learn how R can help you tame the data and make data-driven decisions.

Discovering opportunities for innovation (almost anywhere)

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Learn how to identify areas in your business that are ripe for innovation, large or small.

How marketers can be more analytical and data-driven with Supermetrics

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Learn the difference between marketing reports and marketing analytics and why it matters.

Become data-driven using Python and SQL

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Today’s best marketers are growth hackers by data-driven techniques. Learn to extract, visualize, and optimize costs for organizations, and become the key player in the company’s growth cycle.

Data visualization through the lens of neuroscience

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Learn how to effectively communicate analytics results in a brain-friendly way.

You can look it up – using Excel and Sheet functions to merge data

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Forget plain old numbers! From IP addresses to email address to URLs, let’s explore the different ways Excel and Sheets can link those together.

Master voice of customer research in CRO

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Find out how to capture and derive insights from customer data on motivations, perceptions, anxieties, and behavior.

How to scale content marketing

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Learn how to create SEO driven content marketing to gain the highest ROI for your business

The 5 hidden factors behind effective remote marketing teams

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Learn the secrets of high-performing, remote marketing teams and how to incorporate these traits into your teams

Landing page optimization: 5 common pitfalls that kill conversions

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Don’t let your optimization efforts hurt your conversion rates

How to achieve more with less in content marketing

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Reach more people and get the most value from your content marketing efforts with content recycling

A bit of context, a ton of wins: Find more, better content ideas (that competitors won’t)

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Tired of basing your content strategy on an export of “most linked” or “most shared” content? Learn how adding just a bit of context can highlight ultra-valuable opportunities that everyone…

Moving the needle with user research

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Research has the power to revolutionize your business—if you know how to use it.

How to craft must-have positioning

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Craft a story that resonates in any climate

Your web analytics suck

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Ok, maybe yours don’t. But most GA set-ups are full of problems. Let’s find out if you’re tracking what you should be.

The new era of branding: Ecosystem-driven growth

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The winning branding strategy that attracts, converts, and keeps your customers coming back for more

Automate your marketing reporting with Google BigQuery

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Stop wasting time wrangling data and start using BigQuery to automate your marketing reports.

3 secrets to email marketing that work

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Email marketing still works… if you work it

7 expert strategies to grow and scale your marketing agency

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It’s not impossible to break through stagnant agency growth—if you’re using the right strategies.

The power of A/B testing (and the many pitfalls)

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Outperform your competitors by knowing when and how to A/B test

Make smarter marketing decisions with attribution

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Everything you need to know about attribution – from tactical to practical.

How to translate psychological insights into creative content

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A down-to-earth approach to behavioral design, that is fun, creative and scientific

Go from zero to analytics hero with Google Data Studio

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Start building intuitive reports and dashboards all in one place

Three tried-and-tested link building tactics you need to use

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Get expert insights on what you need to include in your link building strategy

The hard things about starting and running CRO agencies

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Peep Laja answers the hardest questions about CRO agencies.

The BELT Method: The Facebook Ads strategy that works

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Find out where your ad campaigns are bleeding money

Learn a data-driven approach to influencer marketing

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How to leverage the power of influencers for your business

How to be funny (even if you’re not): comedy-inspired copywriting tips

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Learn how to use humor to write funnier, higher-converting copy

4 Actionable tips for mastering Adobe Analytics

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Get a behind-the-scenes look at what separates Adobe Analytics from the rest

The complete guide to custom templates in Google Tag Manager

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How to master Tag Manager’s newest feature suite

Top 10 mistakes optimizers make with statistics (and how to get it right)

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Avoid costly testing mistakes and increase the ROI of your work

7 Questions you should be using Google Analytics to answer

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Are you taking full advantage of what Google Analytics can do for you? By the end of this webinar, you’ll know what feature you should be using and why.

What you need to know about AI as a marketer

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Learn to use AI marketing tools to accentuate your business

What even is technical SEO and why you need to worry about it

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Why it’s more important than ever to be technical when it comes to SEO

10 Surprising things you can do with Google Ads

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Uncover Google Ads strategies and tactics you might be missing

7 Benefits of an SEO driven content calendar

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Win at content marketing by planning your topics around search.

The ultimate marketing campaign template

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Run more impactful, measurable marketing campaigns with this optimized framework.

Top 10 reasons to start using Google Tag Manager

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Gain actionable insights for your business with GTM

7 Agency growth areas for client selection and retention

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Take a data driven approach to business development by focusing on the numbers behind your relationships.

Mobile (ecommerce) optimization through voice of customer data

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Improving conversions on mobile is no easy feat, but simple changes can translate to impressive opportunities.

Behavioral Email Marketing: Using events to convert customers

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When it comes to email marketing, relevance is king

Full funnel marketing campaign strategy

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That’s better than bacon.

6 ways you might be ruining your experimentation program

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Experiments are hard. The first step is not falling into traps.

Close bigger b2b deals faster with account based marketing

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ABM works – if it’s done right.

What you’re missing out on in your MarTech tool stack

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Optimize your marketing tech stack. The key to growth is changing your stack.

Find the right audiences and grow your business

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Learn to use PPC to satisfy all levels of the funnel to better speak to users and get more conversions.

How to Make LinkedIn Ads Your Silver Bullet for B2B LeadGen

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Once you learn how to use it effectively, you can generate the high-quality leads that your sales team will worship you for.

Hitting the retention easy button with lifecycle emails

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Customer retention is about more than tracking data and pushing features

The Complete Content Strategy Playbook

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From the first keyword to the final thank you page.

Demystifying AI for marketers

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Change how you think about AI with practical ways to increase your effectiveness with AI today!

18 Scarcity Examples That Can Boost Sales

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Increase conversions by applying core lessons from psychology and neuroscience

How to analyze landing pages in less than one hour using google analytics

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Get critical insight from Google Analytics in just one hour with 7 simple reports

Rethink your how you market your SaaS product with jobs-to-be-done

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When it comes down to why people buy your product, there are three main reasons.

How to use personas for better marketing

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Learn actionable ways to start making use of personas today.

How to get form optimization right

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Optimize web forms for easy completion and sky-high conversion rates

Avoiding the costliest UX mistakes

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Keep customers on your site with great user experience design that converts

9 lessons learned from running a CRO agency

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Gain actionable insights into how to run a CRO agency.