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Free online events where you learn how to run advanced experiments, optimize campaigns, build your martech stack, and improve your data-driven marketing efforts.
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68 events available
Uncovering the benefits of Google Analytics 4
Join this workshop to learn what are the real benefits of Google Analytics 4 and how does the future of data-driven attribution looks like.
How to build a successful experimentation program
In this workshop, we will walk you through what are the best practices for setting up an experimentation program built to scale.
Brands Dismantled: Rebranding with brand tracking
Take a look under the hood at how SurveyMonkey leveraged brand tracking research when rebranding as Momentive.
Brands Dismantled: How personal video transformed the Bewilderbeest brand
This week we’re joined by Casey Hill who is a growth veteran, with over a decade of experience in helping software companies scale fast. Save your seat to get a…
Brands Dismantled: 4 milestones of public relations
Get a blueprint of how to build your brand leveraging public relations in today’s ever-changing market.
Brands Dismantled: How to build a brand community from the ground up
Learn how to build a brand community in 4 key milestones.
Brands Dismantled: How Microsoft used storytelling to elevate their brand
Get a brand storytelling blueprint in 4 key milestones.
How to build a global brand, without a global budget
Learn the most innovative techniques for scaling and measuring a lasting brand across your website and social media.
How to build superfans with personal video
Learn how to create more “top customers” and “brand advocates” who will not only buy more from you but spread the word about your greatness far and wide.
Success with Facebook advertising in 2021 and beyond
Facebook advertising is a powerful tool for any business, but with so many people using it and the platform constantly changing, you need to be on top of your game!…
Elevate your brand with storytelling
Craft a compelling narrative with design thinking principles
Supercharge your marketing with R
Don’t let data scare you. Learn how R can help you tame the data and make data-driven decisions.
Discovering opportunities for innovation (almost anywhere)
Learn how to identify areas in your business that are ripe for innovation, large or small.
How marketers can be more analytical and data-driven with Supermetrics
Learn the difference between marketing reports and marketing analytics and why it matters.
Become data-driven using Python and SQL
Today’s best marketers are growth hackers by data-driven techniques. Learn to extract, visualize, and optimize costs for organizations, and become the key player in the company’s growth cycle.
Data visualization through the lens of neuroscience
Learn how to effectively communicate analytics results in a brain-friendly way.
You can look it up – using Excel and Sheet functions to merge data
Forget plain old numbers! From IP addresses to email address to URLs, let’s explore the different ways Excel and Sheets can link those together.
Master voice of customer research in CRO
Find out how to capture and derive insights from customer data on motivations, perceptions, anxieties, and behavior.
How to scale content marketing
Learn how to create SEO driven content marketing to gain the highest ROI for your business
The 5 hidden factors behind effective remote marketing teams
Learn the secrets of high-performing, remote marketing teams and how to incorporate these traits into your teams
Landing page optimization: 5 common pitfalls that kill conversions
Don’t let your optimization efforts hurt your conversion rates
How to achieve more with less in content marketing
Reach more people and get the most value from your content marketing efforts with content recycling
A bit of context, a ton of wins: Find more, better content ideas (that competitors won’t)
Tired of basing your content strategy on an export of “most linked” or “most shared” content? Learn how adding just a bit of context can highlight ultra-valuable opportunities that everyone…
Moving the needle with user research
Research has the power to revolutionize your business—if you know how to use it.
How to craft must-have positioning
Craft a story that resonates in any climate
Your web analytics suck
Ok, maybe yours don’t. But most GA set-ups are full of problems. Let’s find out if you’re tracking what you should be.
The new era of branding: Ecosystem-driven growth
The winning branding strategy that attracts, converts, and keeps your customers coming back for more
Automate your marketing reporting with Google BigQuery
Stop wasting time wrangling data and start using BigQuery to automate your marketing reports.
3 secrets to email marketing that work
Email marketing still works… if you work it
7 expert strategies to grow and scale your marketing agency
It’s not impossible to break through stagnant agency growth—if you’re using the right strategies.
The power of A/B testing (and the many pitfalls)
Outperform your competitors by knowing when and how to A/B test
Make smarter marketing decisions with attribution
Everything you need to know about attribution – from tactical to practical.
How to translate psychological insights into creative content
A down-to-earth approach to behavioral design, that is fun, creative and scientific
Go from zero to analytics hero with Google Data Studio
Start building intuitive reports and dashboards all in one place
Three tried-and-tested link building tactics you need to use
Get expert insights on what you need to include in your link building strategy
The hard things about starting and running CRO agencies
Peep Laja answers the hardest questions about CRO agencies.
The BELT Method: The Facebook Ads strategy that works
Find out where your ad campaigns are bleeding money
Learn a data-driven approach to influencer marketing
How to leverage the power of influencers for your business
How to be funny (even if you’re not): comedy-inspired copywriting tips
Learn how to use humor to write funnier, higher-converting copy
4 Actionable tips for mastering Adobe Analytics
Get a behind-the-scenes look at what separates Adobe Analytics from the rest
The complete guide to custom templates in Google Tag Manager
How to master Tag Manager’s newest feature suite
Top 10 mistakes optimizers make with statistics (and how to get it right)
Avoid costly testing mistakes and increase the ROI of your work
7 Questions you should be using Google Analytics to answer
Are you taking full advantage of what Google Analytics can do for you? By the end of this webinar, you’ll know what feature you should be using and why.
What you need to know about AI as a marketer
Learn to use AI marketing tools to accentuate your business
What even is technical SEO and why you need to worry about it
Why it’s more important than ever to be technical when it comes to SEO
10 Surprising things you can do with Google Ads
Uncover Google Ads strategies and tactics you might be missing
7 Benefits of an SEO driven content calendar
Win at content marketing by planning your topics around search.
The ultimate marketing campaign template
Run more impactful, measurable marketing campaigns with this optimized framework.
Top 10 reasons to start using Google Tag Manager
Gain actionable insights for your business with GTM
7 Agency growth areas for client selection and retention
Take a data driven approach to business development by focusing on the numbers behind your relationships.
Mobile (ecommerce) optimization through voice of customer data
Improving conversions on mobile is no easy feat, but simple changes can translate to impressive opportunities.
Behavioral Email Marketing: Using events to convert customers
When it comes to email marketing, relevance is king
Full funnel marketing campaign strategy
That’s better than bacon.
6 ways you might be ruining your experimentation program
Experiments are hard. The first step is not falling into traps.
Close bigger b2b deals faster with account based marketing
ABM works – if it’s done right.
What you’re missing out on in your MarTech tool stack
Optimize your marketing tech stack. The key to growth is changing your stack.
Find the right audiences and grow your business
Learn to use PPC to satisfy all levels of the funnel to better speak to users and get more conversions.
How to Make LinkedIn Ads Your Silver Bullet for B2B LeadGen
Once you learn how to use it effectively, you can generate the high-quality leads that your sales team will worship you for.
Hitting the retention easy button with lifecycle emails
Customer retention is about more than tracking data and pushing features
The Complete Content Strategy Playbook
From the first keyword to the final thank you page.
Demystifying AI for marketers
Change how you think about AI with practical ways to increase your effectiveness with AI today!
18 Scarcity Examples That Can Boost Sales
Increase conversions by applying core lessons from psychology and neuroscience
How to analyze landing pages in less than one hour using google analytics
Get critical insight from Google Analytics in just one hour with 7 simple reports
Rethink your how you market your SaaS product with jobs-to-be-done
When it comes down to why people buy your product, there are three main reasons.
How to use personas for better marketing
Learn actionable ways to start making use of personas today.
How to get form optimization right
Optimize web forms for easy completion and sky-high conversion rates
Avoiding the costliest UX mistakes
Keep customers on your site with great user experience design that converts
9 lessons learned from running a CRO agency
Gain actionable insights into how to run a CRO agency.