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Moving the needle with user research

Research has the power to revolutionize your business—if you know how to use it.

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Hosted by Megan Kierstead
Principal UX Researcher @ Trifacta

Organizations have heard by now that user research allows them to sell, market, and build smarter and more efficiently. But after starting research, the same organizations are often left wondering, “this is interesting, but it is USEFUL?”

User research creates friction. It directly challenges the intuition of others, often at the highest levels. It slows product development. It costs money. It has no clear ROI. But it’s also essential—89% of customers stop doing business with a company after a bad experience. User research delivers insights to improve those experiences.

You have to ask the right questions to move the needle. Learn how to tie research questions to your organization’s objectives and ensure no one questions the usefulness of research again.

In this webinar you will learn:

  • Develop specific, useful research questions driven by organizational goals.
  • Engage your users and learn how listening to them can help you build better products.
  • Demonstrate the impact of understanding your users on your business metrics and document what you still need to learn.

About Megan Kierstead

Megan Kierstead's headshot

Megan currently leads research at Trifacta, a late-stage data preparation startup. She has over a decade of experience in building out pragmatic, scrappy research teams across a variety of industries including healthcare, financial services, retail, and other notoriously complex areas.

Have any questions?

The webinar will last about 45 minutes. Have questions? Send them in the webinar chat or join our CXL Facebook group here. It’s a place for discussions about marketing, growth and optimization.

Get unlimited access

Moving the needle with user research

Research has the power to revolutionize your business—if you know how to use it.

Watch ondemand anytime!