Drive traffic and revenue with growth focused SEO testing
5h 04min | 38 lessons | 11 downloadable resources
In this course, you will learn how to:
- Design and execute SEO tests that lead to higher rankings and traffic.
- Identify which optimizations actually improve search visibility.
- Avoid false positives and misleading SEO data.
- Use controlled experiments to make data-backed decisions.
- Build a repeatable process for scaling SEO improvements.
Trusted by marketers at
Most SEO strategies fail without a testing framework
Making site changes without testing is like throwing darts in the dark. Many SEO teams rely on best practices and theories instead of real data, leading to wasted effort and unpredictable results. This course helps you build a structured testing framework so every optimization is based on proof, not guesswork.
Master growth focused SEO testing to increase traffic and optimize site performance
Course Length:
5h 04min. 38 lessons.
SEO decisions made without testing lead to wasted effort and unpredictable results. This course is built for marketers who want a structured, data-driven approach to optimization. Every framework is tested, and every strategy is designed to help you run controlled SEO experiments, measure impact with confidence, and scale organic traffic based on real insights. Learn how to replace guesswork with proven methods that drive sustainable growth.
After completing this online course on growth focused SEO testing, you will be able to assist your team and company with:
- Develop and run SEO tests that produce reliable, actionable insights.
- Measure the true impact of site changes on rankings and traffic.
- Use experimentation to optimize on-page and technical SEO.
- Scale an SEO strategy based on proven, tested improvements.
- Avoid common testing mistakes that lead to false conclusions.
This course is for you if you are responsible for:
- SEO professionals looking to take a data-driven approach to optimization.
- Growth marketers who want to scale organic traffic with measurable results.
- Analysts responsible for tracking SEO performance and improvements.
- Product and engineering teams involved in site structure and technical SEO.
- Anyone who wants to stop making SEO decisions based on best guesses.
Look no further than CXL, this is the best and most recommended course you will find on Growth Focused SEO Testing.
Subscribe now and get access
Course Curriculum
Growth Focused SEO Testing
Introduction to SEO Testing
How SEO Testing Drives Performance
Foundational Knowledge
Case Studies and Examples
Testing Ideas: What Can You Test
Basic Process for Time-Based Tests
Wrap Up
The Complete Process for Time-Based SEO Tests
How to Create Rockin Title Variations
Scaling Your Time-Based SEO Tests
Case Studies from Scaled Time-Based Programs
Important to Know Before Your First SEO A/B Split Test
How to Split Your A & B Groups
SEO A/B Testing with Average Difference Change
SEO A/B Testing with Causal Impact
More SEO Testing Techniques
Course Wrap Up
Logan, a B2B SEO consultant with 15+ years of experience, built a 15X SEO program at Tipalti. He’s passionate about teaching on-page strategy and SEO and was featured on CXL, Moz, TrafficThinkTank, and other top communities in the SEO and digital marketing world.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Growth Focused SEO Testing Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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