Increase traffic with growth focused SEO testing
5h 04min | 38 lessons | 10 downloadable resources
In this course, you will learn how to:
- Run time-based SEO experiments to achieve quicker results.
- Use an SEO testing dashboard to track and benchmark experiments effectively.
- Identify high-potential SEO opportunities via Google Search Console integration.
- Understand SEO A/B testing and differentiate it from CRO A/B testing.
- Execute large-scale SEO experiments on programmatic page groups.
Some companies who train their teams at CXL
Boost organic traffic with proven SEO testing techniques
Many marketers struggle to validate SEO efforts and often rely on trial-and-error approaches that can slow growth. This course equips you with a structured approach to SEO testing, helping you identify impactful SEO opportunities and run time-based experiments. You’ll learn to use an SEO testing dashboard, differentiate between SEO and CRO testing, and set up experiments for measurable outcomes. By the end, you’ll have the confidence and skills to drive more organic traffic through data-backed SEO insights.
Master growth focused SEO testing to increase traffic and optimize site performance
Course Length:
5h 04min. 38 lessons.
This course teaches you a structured approach to SEO testing, enabling you to drive organic traffic and measure SEO impact confidently. You’ll learn to set up effective time-based experiments, leverage data from Google Search Console, and work with SEO testing dashboards to analyze outcomes. By the end, you’ll be able to conduct high-value SEO tests that enhance site performance and reach growth goals.
After completing this online course on growth focused SEO testing you will be able to assist your team and company with:
- Setting up and running SEO A/B tests.
- Identifying SEO growth opportunities using data.
- Analyzing test performance with SEO dashboards.
- Implementing scalable SEO testing across page groups.
- Applying SEO insights to improve organic visibility.
This course is for you if you are responsible for:
- Managing SEO strategies and initiatives.
- Increasing organic search traffic.
- Implementing data-driven SEO improvements.
- Optimizing page performance for search engines.
- Driving measurable SEO growth through testing.
Subscribe now and get access
Course Curriculum
Growth Focused SEO Testing
1 Introduction to SEO Testing
2 How SEO Testing Drives Performance
3 Foundational Knowledge
4 Case Studies and Examples
5 Testing Ideas: What Can You Test
6 Basic Process for Time-Based Tests
7 Wrap Up
8 The Complete Process for Time-Based SEO Tests
9 How to Create Rockin Title Variations
10 Scaling Your Time-Based SEO Tests
11 Case Studies from Scaled Time-Based Programs
12 Important to Know Before Your First SEO A/B Split Test
13 How to Split Your A & B Groups
14 SEO A/B Testing with Average Difference Change
15 SEO A/B Testing with Causal Impact
16 More SEO Testing Techniques
17 Course Wrap Up
Logan, a B2B SEO consultant with 15+ years of experience, built a 15X SEO program at Tipalti. He’s passionate about teaching on-page strategy and SEO and was featured on CXL, Moz, TrafficThinkTank, and other top communities in the SEO and digital marketing world.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Growth Focused SEO Testing Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
Marketers choose CXL
Subscribe to CXL
and get access
✔ 120+ Highly practical and detailed marketing courses
✔ 10x Programs to give your team the competitive edge
✔ Vetted top 1% of marketing practitioners as instructors
✔ New content monthly with on-demand access
The CXL guarantee: 7-day no questions asked money-back period
Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
Get scale-up growth strategies in your inbox.
An expert-led newsletter focused on helping marketing teams at growth/expansion stage companies
overcome growth challenges, crush their competition, and stand out in the market.
Join 140,000+ marketers | Subscribe to our educational newsletter