Unlock the next growth lever: SEO testing
Learn how to run time-based SEO experiments that deliver results in weeks, not months.
- Fix stagnant traffic and slow growth rates with the freshest, latest SEO tactics that will help you deliver more than your competitors.
- Build an SEO testing process and use our dashboard to track, benchmark, and measure your experiments.
- Identify bigger opportunities for experimentation with Google Search Console and our smart dashboard.
- Access fresh case studies that will show you the impact you can expect when you use our experimentation ideas.
Online course: Growth-Focused SEO Testing
Course length: 2h 22min
Founder & Growth Advisor @ Metatest Lab, LLC
Some of the companies that train their teams at CXL:
Run experiments that deliver results in weeks, not months
This course will demystify SEO testing in simple terms and give your content marketing program a unique competitive advantage in high-competition SERP environments.
Turn knowledge into action with the SEO Testing dashboard
This course includes access to the SEO Testing dashboard, which connects with your Google Search Console data.
With the dashboard, you’ll identify the best testing opportunities, plan each experiment, and measure results and performance with click and position data.
Logan Bryant will walk you through the tool to help you run both basic and advanced experiments.
Introduction video
This course is for you if…
- You are experienced in SEO and want to discover fresh-thinking and game-changing ideas that will improve your results and diversify your service offer.
- You aren’t SEO-proficient, but have CRO knowledge and would like to apply experimentation in a new field, broaden your skillset and deliver more for your clients
- You want a low-barrier route to SEO that provides results without involving the technical, complex, or long-payback tactics you’ll find elsewhere.
Take this course and you will…
- Learn how to run time-based SEO experiments to capture fast SEO wins in a matter of weeks, instead of months.
- Understand how SEO testing works as a lever for organic traffic, rankings, and CTR.
- Get an easy-to-use process for tracking, benchmarking, and measuring your SEO experiments so that you can report on experiment results.
- Learn how A/B split testing works in SEO, and why you can’t use conversion tools to implement SEO testing.
- Get a DIY method for SEO A/B split testing so that you can run large-scale SEO experiments on programmatic page groups.
Skills you will master
Victor A.
CXL gave me a big lift in my career.
Few months after my Growth Marketing Minidegree, I got a job.
Ever since then, the story has been different.
Tomek D.
Our Growth Marketing agency has completed 1298 lessons and 138 courses at the Institute so far. CXL helps us in a number of ways:
1. Provides an incredible source of content to train our staff.
2. Is a good tool in keeping our staff (they’re growing and we aid in that).
3. Is an awesome source of new opinions/methods to try out on our clients.
Radvilas Š.
Anyone interested in genuinely understanding the math behind CRO and A/B testing absolutely has to use CXL.
My whole team has a great time discussing the material and aligning our views on processes we use, and to come up with ideas to implement in the future.
Ruben D.
The wide variety of courses taught by many different experts makes CXL highly recommended for every team who takes growth seriously.
New courses are regularly available, making it better and better. CXL is a great platform for learning and growing businesses.
Yasmine de Aranada, Growth Strategist @ Market 8
This course is packed with gold! Momoko is an awesome teacher – I took the course late so only got access to recordings, and even with that, I am able to use every bit of it in my deliverable.
Josh R.
CXL has lead to more professional growth than any other year of my life. The best educational investment I have ever made.
Chris Out
For the hard skills, we use CXL to enable all our growth hackers and CRO people, who have different clients with different needs. Everybody can follow a tailored course for the stuff that they need to learn. The next thing we do, we create a learning plan per person, and we check in with people to see how fast are they learning. That learning plan is created based on their ambitions, what their clients need, and how they want to evolve.
Crystal Ignatowski, Marketing Content Developer @ Surety Solutions
I’ll be honest, I didn’t entirely understand what the CXL was at first. Then, I realized it was a gold mine. The Institute is jam-packed with courses, certificate programs, and recordings of past events/courses. The CXL was my guide book for many many months and because of that, I am leaps and bounds above the rest. Everything the Institute publishes is part of the top 5%. There is no fluff in the Institute; only real, actionable, and result-driven content. If you think you know stuff, give the CXL a try. You’ll be shocked at how much you have to gain.
Your course curriculum
Growth Focused SEO Testing
1 1 Introduction to SEO Testing
2 2 How SEO Testing Drives Performance
3 3 Foundational Knowledge
4 4 Case Studies and Examples
5 5 Testing Ideas: What Can You Test
6 6 Basic Process for Time-Based Tests
7 7 Wrap Up
8 8 The Complete Process for Time-Based SEO Tests
9 9 How to Create Rockin Title Variations
10 10 Scaling Your Time-Based SEO Tests
11 11 Case Studies from Scaled Time-Based Programs
12 12 Important to Know Before Your First SEO A/B Split Test
13 13 How to Split Your A & B Groups
14 14 SEO A/B Testing with Average Difference Change
15 15 SEO A/B Testing with Causal Impact
16 16 More SEO Testing Techniques
17 17 Course Wrap Up
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Logan is an independent Growth Advisor at LoganBryant.com and founder of Metatest Lab. He has 12 years developing high-performance SEO programs for in-house and B2B SaaS teams. Logan’s success with SEO testing and content-driven processes include a 15X growth campaign for Tipalti, a Unicorn FinTech company.
His recent work has been focused on building tools and processes that make SEO testing more affordable and accessible to digital marketing teams.
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Growth-Focused SEO Testing Course: FAQ
How long does it take to complete this course?
This is entirely up to you – it’s how many study hours per week you can put in. This course is 2h 22min long.
Logan references various experiments, which you may choose to work through in addition.
Do I need to be an SEO expert to take this course?
You don’t need to be SEO proficient to make the most out of this course. Basic SEO concepts are covered, and as long as you’re familiar with Google Search Console, you can drive benefit from the course quickly.
Who is this course for?
This course is for you if you:
- Are experienced in SEO and want to discover fresh-thinking and game-changing ideas that will improve your results and diversify your service offer.
- Aren’t SEO-proficient, but have CRO knowledge and would like to apply experimentation in a new field, broaden your skillset and deliver more for your clients
- Want a low-barrier route to SEO that provides results without involving the technical, complex, or long-payback tactics you’ll find elsewhere.
Some careers that will especially benefit from this course are SEO manager, CRO specialist, demand gen manager, content manager, or content strategist.
What will you learn?
After taking this course, you will:
- Learn how to run time-based SEO experiments to capture fast SEO wins in a matter of weeks, instead of months.
- Understand how SEO testing works as a lever for organic traffic, rankings, and CTR.
- Get an easy-to-use process for tracking, benchmarking, and measuring your SEO experiments so that you can report on experiment results.
- Learn how A/B split testing works in SEO, and why you can’t use conversion tools to implement SEO testing.
- Get a DIY method for SEO A/B split testing so that you can run large-scale SEO experiments on programmatic page groups.
What does the course include?
Our Growth Focused SEO Testing course includes 18 lessons, 9 downloadable resources, 2h 22min of video material, several assignments, and a final exam.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this course, you will receive the Growth Focused SEO Testing certification from CXL, with credentials that you can add to your LinkedIn profile.
What is the refund policy?
All plans come with a 7-day refund period 7-day no questions asked money-back period.