Unlock the next growth lever: SEO testing

Learn how to run time-based SEO experiments that deliver results in weeks, not months.

  • Fix stagnant traffic and slow growth rates with the freshest, latest SEO tactics that will help you deliver more than your competitors.
  • Build an SEO testing process and use our dashboard to track, benchmark, and measure your experiments.
  • Identify bigger opportunities for experimentation with Google Search Console and our smart dashboard.
  • Access fresh case studies that will show you the impact you can expect when you use our experimentation ideas.

Online course: Growth-Focused SEO Testing

Course length: 2h 22min

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Updated 05/2023 English subtitles Certificate included
Logan Bryant

Founder & Growth Advisor @ Metatest Lab, LLC

Some of the companies that train their teams at CXL:

Run experiments that deliver results in weeks, not months

This course will demystify SEO testing in simple terms and give your content marketing program a unique competitive advantage in high-competition SERP environments.

Turn knowledge into action with the SEO Testing dashboard

SEO Testing Dashboard

This course includes access to the SEO Testing dashboard, which connects with your Google Search Console data.

With the dashboard, you’ll identify the best testing opportunities, plan each experiment, and measure results and performance with click and position data.

Logan Bryant will walk you through the tool to help you run both basic and advanced experiments.

Introduction video

This course is for you if…

  • You are experienced in SEO and want to discover fresh-thinking and game-changing ideas that will improve your results and diversify your service offer.
  • You aren’t SEO-proficient, but have CRO knowledge and would like to apply experimentation in a new field, broaden your skillset and deliver more for your clients
  • You want a low-barrier route to SEO that provides results without involving the technical, complex, or long-payback tactics you’ll find elsewhere.

Take this course and you will…

  • Learn how to run time-based SEO experiments to capture fast SEO wins in a matter of weeks, instead of months.
  • Understand how SEO testing works as a lever for organic traffic, rankings, and CTR.
  • Get an easy-to-use process for tracking, benchmarking, and measuring your SEO experiments so that you can report on experiment results.
  • Learn how A/B split testing works in SEO, and why you can’t use conversion tools to implement SEO testing.
  • Get a DIY method for SEO A/B split testing so that you can run large-scale SEO experiments on programmatic page groups.

Skills you will master

Search Engine Optimization (SEO)ExperimentationSEO TestingA/B testingGoogle Search Console

Victor A.

CXL gave me a big lift in my career.

Few months after my Growth Marketing Minidegree, I got a job.

Ever since then, the story has been different.

Tomek D.

Our Growth Marketing agency has completed 1298 lessons and 138 courses at the Institute so far. CXL helps us in a number of ways:
1. Provides an incredible source of content to train our staff.
2. Is a good tool in keeping our staff (they’re growing and we aid in that).
3. Is an awesome source of new opinions/methods to try out on our clients. 

Radvilas Š.

Anyone interested in genuinely understanding the math behind CRO and A/B testing absolutely has to use CXL.

My whole team has a great time discussing the material and aligning our views on processes we use, and to come up with ideas to implement in the future.

Ruben D.

The wide variety of courses taught by many different experts makes CXL highly recommended for every team who takes growth seriously.

New courses are regularly available, making it better and better. CXL is a great platform for learning and growing businesses.

Yasmine de Aranada, Growth Strategist @ Market 8

This course is packed with gold! Momoko is an awesome teacher – I took the course late so only got access to recordings, and even with that, I am able to use every bit of it in my deliverable.

Josh R.

CXL has lead to more professional growth than any other year of my life. The best educational investment I have ever made.

Chris Out

For the hard skills, we use CXL to enable all our growth hackers and CRO people, who have different clients with different needs. Everybody can follow a tailored course for the stuff that they need to learn. The next thing we do, we create a learning plan per person, and we check in with people to see how fast are they learning. That learning plan is created based on their ambitions, what their clients need, and how they want to evolve.

Crystal Ignatowski, Marketing Content Developer @ Surety Solutions

I’ll be honest, I didn’t entirely understand what the CXL was at first. Then, I realized it was a gold mine. The Institute is jam-packed with courses, certificate programs, and recordings of past events/courses. The CXL was my guide book for many many months and because of that, I am leaps and bounds above the rest. Everything the Institute publishes is part of the top 5%. There is no fluff in the Institute; only real, actionable, and result-driven content. If you think you know stuff, give the CXL a try. You’ll be shocked at how much you have to gain.

Your course curriculum

Growth Focused SEO Testing

1 1 Introduction to SEO Testing

This lesson introduces the three well-known SEO growth levers, adds a fourth lesser-known one, and emphasizes the importance of SEO testing for effective optimization strategies.

2 2 How SEO Testing Drives Performance

This lesson explores the impact of Title tags on rankings and click-through rates (CTR), while also highlighting five specific performance impacts that result from SEO testing.

3 3 Foundational Knowledge

This lesson provides an introduction to foundational concepts for newcomers in SEO testing.

4 4 Case Studies and Examples

This lesson aims to provide real world examples of concepts learned up until this point using several case studies.

5 5 Testing Ideas: What Can You Test

Discover new SEO testing ideas using a wide range of powerful variables and the significance of title testing as a starting point.

6 6 Basic Process for Time-Based Tests

This lesson will demonstrate how to conduct a simple time-based SEO test, provide a visual timeline in Google Search Console and measurement before and after the test.

7 7 Wrap Up

This lesson highlights the key learnings from course objective one.

8 8 The Complete Process for Time-Based SEO Tests

Get access to a free SEO testing dashboard, gain knowledge on identifying and prioritizing top SEO testing opportunities, and receive guidance on executing the 7-step process for time-based SEO testing.

9 9 How to Create Rockin Title Variations

Gain insights into the distinction between iterative tests and innovative tests and learn winning formulas for stronger page titles.

10 10 Scaling Your Time-Based SEO Tests

Learn about how Mass Meta Management software can make Bulk SEO testing more efficient.

11 11 Case Studies from Scaled Time-Based Programs

Observe case studies from scaled time-based SEO testing programs.

12 12 Important to Know Before Your First SEO A/B Split Test

Learn the ins and outs of A/B testing in SEO and how certain aspects differ from CRO A/B testing.

13 13 How to Split Your A & B Groups

Discover how to split A& B groups using a variety of techniques ranging from basic to advanced.

14 14 SEO A/B Testing with Average Difference Change

Understand Average Daily Difference in A/B split testing using SEOtesting.com.

15 15 SEO A/B Testing with Causal Impact

Understand Causal Impact and gain access to tools that assist conducting SEO A/B tests using Causal Impact.

16 16 More SEO Testing Techniques

Discover lesser-known SEO testing techniques and experiments conducted by non-traditional testing methods.

17 17 Course Wrap Up

Review key takeaways from the course and reiterate how SEO testing enhances organic performance, and insights.

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Logan Bryant

Founder & Growth Advisor @ Metatest Lab, LLC

Logan is an independent Growth Advisor at LoganBryant.com and founder of Metatest Lab. He has 12 years developing high-performance SEO programs for in-house and B2B SaaS teams. Logan’s success with SEO testing and content-driven processes include a 15X growth campaign for Tipalti, a Unicorn FinTech company.

His recent work has been focused on building tools and processes that make SEO testing more affordable and accessible to digital marketing teams.

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Growth-Focused SEO Testing Course: FAQ

How long does it take to complete this course?

This is entirely up to you – it’s how many study hours per week you can put in. This course is 2h 22min long.

Logan references various experiments, which you may choose to work through in addition.

Do I need to be an SEO expert to take this course?

You don’t need to be SEO proficient to make the most out of this course. Basic SEO concepts are covered, and as long as you’re familiar with Google Search Console, you can drive benefit from the course quickly.

Who is this course for?

This course is for you if you:

  • Are experienced in SEO and want to discover fresh-thinking and game-changing ideas that will improve your results and diversify your service offer.
  • Aren’t SEO-proficient, but have CRO knowledge and would like to apply experimentation in a new field, broaden your skillset and deliver more for your clients
  • Want a low-barrier route to SEO that provides results without involving the technical, complex, or long-payback tactics you’ll find elsewhere.

Some careers that will especially benefit from this course are SEO manager, CRO specialist, demand gen manager, content manager, or content strategist.

What will you learn?

After taking this course, you will:

  • Learn how to run time-based SEO experiments to capture fast SEO wins in a matter of weeks, instead of months.
  • Understand how SEO testing works as a lever for organic traffic, rankings, and CTR.
  • Get an easy-to-use process for tracking, benchmarking, and measuring your SEO experiments so that you can report on experiment results.
  • Learn how A/B split testing works in SEO, and why you can’t use conversion tools to implement SEO testing.
  • Get a DIY method for SEO A/B split testing so that you can run large-scale SEO experiments on programmatic page groups.

What does the course include?

Our Growth Focused SEO Testing course includes 18 lessons, 9 downloadable resources, 2h 22min of video material, several assignments, and a final exam.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this course, you will receive the Growth Focused SEO Testing certification from CXL, with credentials that you can add to your LinkedIn profile.

What is the refund policy?

All plans come with a 7-day refund period 7-day no questions asked money-back period.