Unlock the next growth lever: SEO testing
Learn how to run time-based SEO experiments that deliver results in weeks, not months.
- Fix stagnant traffic and slow growth rates with the freshest, latest SEO tactics that will help you deliver more than your competitors.
- Build an SEO testing process and use our dashboard to track, benchmark, and measure your experiments.
- Identify bigger opportunities for experimentation with Google Search Console and our smart dashboard.
- Access fresh case studies that will show you the impact you can expect when you use our experimentation ideas.
Online course: Growth-Focused SEO Testing
Course length: 2h 22min
Founder & Growth Advisor @ Metatest Lab, LLC
Some of the companies that train their teams at CXL:
Run experiments that deliver results in weeks, not months
This course will demystify SEO testing in simple terms and give your content marketing program a unique competitive advantage in high-competition SERP environments.
Turn knowledge into action with the SEO Testing dashboard
This course includes access to the SEO Testing dashboard, which connects with your Google Search Console data.
With the dashboard, you’ll identify the best testing opportunities, plan each experiment, and measure results and performance with click and position data.
Logan Bryant will walk you through the tool to help you run both basic and advanced experiments.
Introduction video
This course is for you if…
- You are experienced in SEO and want to discover fresh-thinking and game-changing ideas that will improve your results and diversify your service offer.
- You aren’t SEO-proficient, but have CRO knowledge and would like to apply experimentation in a new field, broaden your skillset and deliver more for your clients
- You want a low-barrier route to SEO that provides results without involving the technical, complex, or long-payback tactics you’ll find elsewhere.
Take this course and you will…
- Learn how to run time-based SEO experiments to capture fast SEO wins in a matter of weeks, instead of months.
- Understand how SEO testing works as a lever for organic traffic, rankings, and CTR.
- Get an easy-to-use process for tracking, benchmarking, and measuring your SEO experiments so that you can report on experiment results.
- Learn how A/B split testing works in SEO, and why you can’t use conversion tools to implement SEO testing.
- Get a DIY method for SEO A/B split testing so that you can run large-scale SEO experiments on programmatic page groups.
Skills you will master
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Radvilas Š.
Anyone interested in genuinely understanding the math behind CRO and A/B testing absolutely has to use CXL.
My whole team has a great time discussing the material and aligning our views on processes we use, and to come up with ideas to implement in the future.
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Your course curriculum
Growth Focused SEO Testing
1 1 Introduction to SEO Testing
Growth Focused SEO Testing
This lesson discusses the three commonly-known SEO growth levers and introduces a lesser-known fourth lever, emphasizing the importance of SEO testing as an integral part of effective optimization strategies. It also highlights the role of finite resources in creating marketing gambles, clarifies what SEO testing is not, and provides an overview of SEO testing, both in broad terms and from a tactical perspective.
2 2 How SEO Testing Drives Performance
Growth Focused SEO Testing
These impacts include faster results compared to traditional methods that take months, providing measurable data to gain buy-in for SEO strategies, gaining a competitive advantage, reducing biases and guessing games, improving understanding of Google's reactions to changes, and serving as the primary method to determine the effectiveness of SEO investments.
3 3 Foundational Knowledge
Growth Focused SEO Testing
This lesson explores the differences and similarities between SEO testing and CRO experiments, explains the distinctions between time-based testing and SEO A/B split testing, and introduces Bayesian decision intervals as an alternative for scenarios where statistical significance is unattainable.
4 4 Case Studies and Examples
Growth Focused SEO Testing
In this lesson you'll be provided with two case studies on SEO A/B Split testing from SearchPilot and Semrush, a range of examples for time-based title tag testing, a variety of examples for time-based featured snippet testing, and lastly, an array of micro-case studies.
5 5 Testing Ideas: What Can You Test
Growth Focused SEO Testing
This lesson introduces powerful variables for SEO testing ideas, demonstrates the applicability of SEO testing to a wide range of variables, and highlights the significance of titles as the ideal starting point for learning SEO testing techniques.
6 6 Basic Process for Time-Based Tests
Growth Focused SEO Testing
This lesson provides a simplified method for conducting basic time-based SEO tests, showcases a visual timeline of time-based SEO testing with a Google Search Console example, and demonstrates the measurement process before and after the test using the same example.
7 7 Wrap Up
Growth Focused SEO Testing
This lesson revisits key learnings from earlier in the course, emphasizing that SEO testing is a valuable tool for addressing various marketing challenges and complementing the commonly known growth levers, encompassing multiple techniques and countless variables, including advanced A/B split testing and micro-case studies, while also covering the basics of conducting time-based SEO tests and providing insights on approaching SEO tests when statistical significance is absent.
8 8 The Complete Process for Time-Based SEO Tests
Growth Focused SEO Testing
In this lesson you'll gain access to the free SEO testing dashboard, which will help you streamline your SEO experiments. Get guidance on identifying and prioritizing the most promising opportunities for testing as well as a step-by-step walkthrough of the comprehensive 7-step process for time-based SEO testing.
9 9 How to Create Rockin Title Variations
Growth Focused SEO Testing
This lesson provides insights into the distinction between iterative tests and innovative tests, offers guidance on crafting more compelling page titles using successful formulas, and includes a valuable "Title Testing Cheat Sheet" to inspire and support SEO testing ideas.
10 10 Scaling Your Time-Based SEO Tests
Growth Focused SEO Testing
This lesson highlights how Mass Meta Management Software allows for efficient Bulk SEO testing on a larger scale, provides a video demonstration on conducting Bulk SEO testing using the software, and suggests combining the SEO testing dashboard with organizational and reporting software for a comprehensive approach to SEO testing.
11 11 Case Studies from Scaled Time-Based Programs
Growth Focused SEO Testing
This lesson provides case studies for time-based SEO studies including those from Tipalit, ScribeMedia, and KOALA
12 12 Important to Know Before Your First SEO A/B Split Test
Growth Focused SEO Testing
This lesson dispels common misconceptions surrounding A/B testing in SEO, clarifies the unique aspects of SEO A/B testing compared to CRO A/B testing, and emphasizes the two distinct technical approaches used in running SEO A/B tests.
13 13 How to Split Your A & B Groups
Growth Focused SEO Testing
This lesson provides guidance on splitting A and B groups in SEO A/B testing, explaining why relying solely on URL count may not be optimal and instead offers insights on basic splitting based on visitors and introduces Stratified Sampling as a more advanced technique.
14 14 SEO A/B Testing with Average Difference Change
Growth Focused SEO Testing
In this lesson, you can learn the calculation method for Average Daily Difference, discover the SEOtesting website platform for SEO A/B split testing, and receive a detailed guide on conducting A/B split tests using the Average Daily Difference metric and SEOtesting website
15 15 SEO A/B Testing with Causal Impact
Growth Focused SEO Testing
This lesson provides an introduction to Causal Impact and its functioning, offers access to Distilled's DIY Split Tester tool along with a Google Sheets template for conducting SEO A/B Split tests using Causal Impact, and guides you through the process of running an experiment and interpreting the data using the Split Testing Google Sheet Template.
16 16 More SEO Testing Techniques
Growth Focused SEO Testing
This lesson introduces lesser-known SEO testing techniques, explains the concept of fake keyword experiments, and familiarizes you with custom SEO experiments conducted outside the realm of traditional testing methods.
17 17 Course Wrap Up
Growth Focused SEO Testing
In this lesson, a recap of the course material is provided, emphasizing how SEO testing improves organic performance and provides valuable insights, ultimately motivating you to conduct your own SEO experiments in real-world scenarios.
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Logan Bryant
Founder & Growth Advisor @ Metatest Lab, LLC
Logan is an independent Growth Advisor at LoganBryant.com and founder of Metatest Lab. He has 12 years developing high-performance SEO programs for in-house and B2B SaaS teams. Logan’s success with SEO testing and content-driven processes include a 15X growth campaign for Tipalti, a Unicorn FinTech company.
His recent work has been focused on building tools and processes that make SEO testing more affordable and accessible to digital marketing teams.
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Growth-Focused SEO Testing Course: FAQ
How long does it take to complete this course?
This is entirely up to you – it’s how many study hours per week you can put in. This course is 2h 22min long.
Logan references various experiments, which you may choose to work through in addition.
Do I need to be an SEO expert to take this course?
You don’t need to be SEO proficient to make the most out of this course. Basic SEO concepts are covered, and as long as you’re familiar with Google Search Console, you can drive benefit from the course quickly.
Who is this course for?
This course is for you if you:
- Are experienced in SEO and want to discover fresh-thinking and game-changing ideas that will improve your results and diversify your service offer.
- Aren’t SEO-proficient, but have CRO knowledge and would like to apply experimentation in a new field, broaden your skillset and deliver more for your clients
- Want a low-barrier route to SEO that provides results without involving the technical, complex, or long-payback tactics you’ll find elsewhere.
Some careers that will especially benefit from this course are SEO manager, CRO specialist, demand gen manager, content manager, or content strategist.
What will you learn?
After taking this course, you will:
- Learn how to run time-based SEO experiments to capture fast SEO wins in a matter of weeks, instead of months.
- Understand how SEO testing works as a lever for organic traffic, rankings, and CTR.
- Get an easy-to-use process for tracking, benchmarking, and measuring your SEO experiments so that you can report on experiment results.
- Learn how A/B split testing works in SEO, and why you can’t use conversion tools to implement SEO testing.
- Get a DIY method for SEO A/B split testing so that you can run large-scale SEO experiments on programmatic page groups.
What does the course include?
Our Growth Focused SEO Testing course includes 18 lessons, 10 downloadable resources, 2h 22min of video material, several assignments, and a final exam.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this course, you will receive the Growth Focused SEO Testing certification from CXL, with credentials that you can add to your LinkedIn profile.
What is the refund policy?
All plans come with a 7-day refund period 7-day no questions asked money-back period.