Maximize sales & profitability when selling on marketplaces
3h 55min | 11 lessons | 5 downloadable resources
In this course, you will learn how to:
- Optimize product listings to rank higher and increase conversions.
- Use marketplace advertising to drive consistent sales and revenue growth.
- Develop a pricing and promotional strategy that maximizes profitability.
- Navigate marketplace algorithms to improve visibility and organic reach.
- Scale your marketplace business while maintaining strong profit margins.

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Selling on marketplaces without a clear strategy means losing to competitors
With thousands of competing products, simply listing items and hoping for sales won’t cut it. Weak product pages, poor ad strategies, and mismanaged pricing will push your products to the bottom of search results and cost you valuable sales. This course gives you a step-by-step approach to increasing visibility, driving conversions, and building a profitable marketplace business.

Master selling on marketplaces on Marketplaces to improve visibility, conversions, and revenue
Course Length:
3h 55min. 11 lessons.
Simply listing your products isn’t enough; competition is fierce, and without the right strategy, your listings get buried. Winning brands don’t just show up; they optimize, advertise, and scale with precision. This course gives you the exact playbook to maximize visibility, increase conversions, and turn marketplaces into a powerful, revenue-generating channel for your business.
After completing this online course on selling on marketplaces, you will be able to assist your team and company with:
- Optimize product listings for higher rankings and conversions.
- Run profitable marketplace ad campaigns that drive consistent sales.
- Develop a pricing and promotional strategy that increases revenue.
- Navigate marketplace algorithms and use data to refine your approach.
- Scale your marketplace business while maintaining profitability.
This course is for you if you are responsible for:
- Ecommerce business owners looking to scale across multiple marketplaces.
- Brand managers who want to optimize marketplace sales strategies.
- Performance marketers managing marketplace PPC and organic growth.
- Growth teams responsible for increasing marketplace revenue.
- Anyone selling on marketplaces who wants to improve rankings and sales.
Look no further than CXL, this is the best and most recommended course you will find on Selling on Marketplaces

Subscribe now and get access
Course Curriculum
Selling on marketplaces
Marketplaces… What and Why?
How marketplaces work, whose leading the way, and how to win the game
Consumer shopping habits: directing innovation & adoption
Foundational Components of Marketplace Shopping
Creating Brand Loyalty In A Sea Of Choices
Creating Positive Customer Experience On The Marketplace
How to Grow a Brand with Advertising
Proper Conversion Optimization
On Sending Traffic to the Marketplace
Looking at the Future of Retail

I’ve been an eCommerce entrepreneur for the past 12 years. How I work in the field has changed, but my passion for getting out in front, discovering the unknown, and creating solutions has only grown. I live in Cincinnati with my wife of 13 years, Kristin, and my 9-year-old daughter Daphne. I’m a musician turned business owner, which is how I got my start 12 years ago, selling used music gear on eBay.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Selling on Marketplaces Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
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– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
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One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
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We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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