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Optimize performance for selling on marketplaces

3h 55min | 11 lessons | 5 downloadable resources

In this course, you will learn how to:

  • Understand the complexities of various online marketplaces.
  • Develop effective strategies for product listing and optimization.
  • Implement pricing tactics to stay competitive and maximize profits.
  • Manage inventory and fulfillment processes efficiently.
  • Analyze performance metrics to refine your marketplace approach.

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English subtitles Certificate included
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Increase your marketplace sales and reach new audiences

Many sellers face challenges selling on competitive online marketplaces, resulting in low visibility, reduced profitability, and limited sales growth. This course offers practical guidance on optimizing your listings, optimizing for marketplace algorithms, and creating converting product content. By gaining expertise in data-driven sales tactics and marketplace-specific optimizations, you’ll be better equipped to increase product exposure, drive conversions, and improve overall sales performance.

Master selling on marketplaces on Marketplaces to improve visibility, conversions, and profitability

Course Length:
3h 55min. 11 lessons.

In this course, you’ll gain the skills to effectively sell on major online marketplaces. Learn how to optimize product listings for maximum visibility, utilize platform-specific algorithms, and implement strategies that increase conversions and sales. You’ll walk away with the knowledge to drive marketplace performance, improve product discoverability, and increase sales for ecommerce.

After completing this online course on selling on marketplaces you will be able to assist your team and company with:

  • Optimizing product listings to improve visibility and sales.
  • Learning marketplace algorithms to increase product discoverability.
  • Implementing effective promotional and pricing strategies.
  • Managing inventory and supply chain challenges specific to marketplaces.
  • Analyzing performance metrics to make data-driven improvements.

This course is for you if you are responsible for:

  • Marketplace strategy and execution.
  • Ecommerce product management.
  • Marketing campaigns for online sales channels.
  • Inventory and supply chain optimization for marketplaces.
  • Maximizing sales and conversions through marketplace platforms.

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See Pricing

Course Curriculum

Selling on marketplaces

Marketplaces… What and Why?

The rise of eCommerce gave consumers a new level of access to products that were unheard of in the retail space.

How marketplaces work, whose leading the way, and how to win the game

Learn about how marketplaces work, who are the leaders, and the ecommerce market.

Consumer shopping habits: directing innovation & adoption

How consumers shop and interact with marketplaces is shaping the landscape of ecommerce. Discover typical consumer behavior on different marketplaces, how to keep them engaged to increase brand longevity, and metrics across demographics.

Foundational Components of Marketplace Shopping

You will discover all the necessary pieces for creating a high-quality PDP (Product Detail Page), your most important piece of real estate, what both optimal and subpar PDPs look like, how consumers interact with them, and how to maximize traffic conversion.

Creating Brand Loyalty In A Sea Of Choices

As sales grow across digital channels, so does selection, making consumer choice and the decision making process powerful. In order to capture the right kind of attention, your brand story needs to be told efficiently.

Creating Positive Customer Experience On The Marketplace

In order to ensure consumers keep coming back, they keep a watchful eye on brands selling with expectations to ensure top-quality exchanges. The conversation between consumers and merchants is controlled by the platform, ensuring the experience is seamless, and minimizing any inconsistencies. Because of the large investment in building trust with consumers, platforms have a lot riding on every interaction.

How to Grow a Brand with Advertising

As marketplaces evolve, growing their reach via spending money on advertising, they too are creating internal ecosystems for grabbing attention once consumers reach the site.

Proper Conversion Optimization

Learn the proper techniques to grab attention and increase CTR on ads and in search, bolster engagement once on your PDP, and reel in your audience for maximizing sales.

On Sending Traffic to the Marketplace

Understand the ways to send traffic, emerging trends as of mid-2022, and advances in technology allowing for better data gathering.

Looking at the Future of Retail

Even though ecommerce has grown significantly, in part due to the covid19 pandemic, in-store purchases still make up the bulk of all retail revenue. With those things in mind, we look toward the future of retail and discover why omnichannel is the way forward.

Michael Maher

Chief Idea Officer @ Cartology

I’ve been an eCommerce entrepreneur for the past 12 years. How I work in the field has changed, but my passion for getting out in front, discovering the unknown, and creating solutions has only grown. I live in Cincinnati with my wife of 13 years, Kristin, and my 9-year-old daughter Daphne. I’m a musician turned business owner, which is how I got my start 12 years ago, selling used music gear on eBay.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Selling on Marketplaces Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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