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Become great at selling on marketplaces

Get ahead of the market and be first in line to understand the future of retail and why being omni-channel leads to both a healthier brand and happier consumers.

  • Know and understand exactly what a marketplace is, why you need to be on them as a brand, the core components of marketplace sales, and the big contenders.
  • Where the opportunity is, how to gauge it, and what to tackle first, p.s. It always starts with Amazon.
  • How to effectively set up your brand presence on marketplaces and get the ball rolling. Why telling Brand Story is key and how to do this well.
  • Optimize the conversion rate on your PDP (Product Detail Pages) to convert the highest amount of traffic to consumers.
  • Follow the customer journey and find out how to create more than just sales. Learn how to create a loyal following and eager brand evangelists.

Course length: 3h 55min

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Michael Maher

Chief Idea Officer @ Cartology

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About this course

Marketplaces are growing. Not just in size but in several marketplaces as well. They’re becoming a more significant percentage of the ecommerce market, which in turn is taking up a larger percentage of all retail sales, with Amazon leading the charge.

Amazon has pioneered what it means to be a marketplace, now surpassing Google as the largest product search engine in the US, with 54% of people going directly to Amazon to search for products. On its heels are Walmart.com and several 1P & 3P marketplaces seeking greater market share. But Amazon has the upper hand.

If you’re a brand owner, an agency owner who constantly gets asked by your clients, “when will you start providing services for Amazon?” an Executive Level person at a large CPG company, or own a PE Retail Group that is looking to remain relevant in the coming years you have to be on marketplaces, namely Amazon. It always starts with Amazon.

Introduction video

Your course curriculum

Selling on marketplaces

1 Marketplaces… What and Why?


Get ahead of the market and be first in line to understand the future of retail and why being omni-channel leads to both a healthier brand and happier consumers.


Marketplaces democratized commerce, tailoring the experience to the consumer's needs, creating entire ecosystems that are advancing retail in a brand new way.



2 How marketplaces work, whose leading the way, and how to win the game


Get ahead of the market and be first in line to understand the future of retail and why being omni-channel leads to both a healthier brand and happier consumers.


As ecommerce evolves, marketplaces are capturing a larger percentage of online sales. Putting the customer first and constantly driving innovation to push consumer expectations beyond what the consumer themselves even thought possible is how it's happening. Amazon is setting the standard and as other marketplaces follow suit, the consumer is winning.



3 Consumer shopping habits: directing innovation & adoption


Get ahead of the market and be first in line to understand the future of retail and why being omni-channel leads to both a healthier brand and happier consumers.




4 Foundational Components of Marketplace Shopping


Get ahead of the market and be first in line to understand the future of retail and why being omni-channel leads to both a healthier brand and happier consumers.


The design of marketplaces is intended to make consumer decision-making simple and targeted, there are many components that make up that interface.



5 Creating Brand Loyalty In A Sea Of Choices


Get ahead of the market and be first in line to understand the future of retail and why being omni-channel leads to both a healthier brand and happier consumers.




6 Creating Positive Customer Experience On The Marketplace


Get ahead of the market and be first in line to understand the future of retail and why being omni-channel leads to both a healthier brand and happier consumers.




7 How to Grow a Brand with Advertising


Get ahead of the market and be first in line to understand the future of retail and why being omni-channel leads to both a healthier brand and happier consumers.


Native marketplace advertising is becoming the new standard for brand building, with Amazon having the most advanced solution and leading the way, garnering a $31 billion book of business, as Walmart trails at a distant second place with $2.1 Billion.



8 Proper Conversion Optimization


Get ahead of the market and be first in line to understand the future of retail and why being omni-channel leads to both a healthier brand and happier consumers.


With your PDP as your real estate and advertising being the traffic you drive to your listing, you want that real estate to be as optimized as possible, giving you the biggest ROI.



9 On Sending Traffic to the Marketplace


Get ahead of the market and be first in line to understand the future of retail and why being omni-channel leads to both a healthier brand and happier consumers.


Capturing traffic heading directly to the marketplace is key for brands to win on these platforms but sending traffic into the platform is a whole new ball game. And it can help!



10 Looking at the Future of Retail


Get ahead of the market and be first in line to understand the future of retail and why being omni-channel leads to both a healthier brand and happier consumers.




This course is essential for you if…

  • You own, manage, or represent a brand that wants to grow revenue and brand awareness in today’s retail environment.
  • You want to know more about selling on Marketplaces to see if it’s relevant for you and your business.
  • You are a brand that wants to stay relevant in today’s retail environment.

After taking this course, you will…

  • Know and understand exactly what a marketplace is, why you need to be on them as a brand, the core components of marketplace sales, and the big contenders.
  • Where the opportunity is, how to gauge it, and what to tackle first, p.s. It always starts with Amazon.
  • How to effectively set up your brand presence on marketplaces and get the ball rolling. Why telling Brand Story is key and how to do this well.
  • Optimize the conversion rate on your PDP (Product Detail Pages) to convert the highest amount of traffic to consumers.
  • Follow the customer journey and find out how to create more than just sales. Learn how to create a loyal following and eager brand evangelists.

Michael Maher

Chief Idea Officer @ Cartology

I’ve been an eCommerce entrepreneur for the past 12 years. How I work in the field has changed, but my passion for getting out in front, discovering the unknown, and creating solutions has only grown. I live in Cincinnati with my wife of 13 years, Kristin, and my 9-year-old daughter Daphne. I’m a musician turned business owner, which is how I got my start 12 years ago, selling used music gear on eBay.

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Learn how to sell on marketplaces: FAQ

Who is this course for?

This course is essential for you if…

  • You own, manage, or represent a brand that wants to grow revenue and brand awareness in today’s retail environment.
  • You want to know more about selling on Marketplaces to see if it’s relevant for you and your business.
  • You are a brand that wants to stay relevant in today’s retail environment.

Some careers that will especially benefit from this course are product marketer,, ecommerce manager, ecommerce marketer, and growth manager.

What will you learn?

After taking this course, you will:

  • Know and understand exactly what a marketplace is, why you need to be on them as a brand, the core components of marketplace sales, and the big contenders.
  • Where the opportunity is, how to gauge it, and what to tackle first, p.s. It always starts with Amazon.
  • How to effectively set up your brand presence on marketplaces and get the ball rolling. Why telling Brand Story is key and how to do this well.
  • Optimize the conversion rate on your PDP (Product Detail Pages) to convert the highest amount of traffic to consumers.
  • Follow the customer journey and find out how to create more than just sales. Learn how to create a loyal following and eager brand evangelists.

What does the course include?

Our Selling on Marketplaces training includes 11 lessons, 5 downloadable resources, 3h 55min of video material, several assignments, and a final exam.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this course, you will receive the Selling on Marketplaces Certification from CXL, with credentials that you can add to your LinkedIn profile.

What is the refund policy?

All plans come with a 7-day no questions asked money back period.

Can I buy just this course?

Yes, you can buy individual, lifetime access to this training. You can also buy a Minidegree. If a course is a puzzle piece, then a Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer.

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in. This course is 3h 55min long.