Become great at selling on marketplaces

Get ahead of the market and be first in line to understand the future of retail and why being omni-channel leads to both a healthier brand and happier consumers.

  • Know and understand exactly what a marketplace is, why you need to be on them as a brand, the core components of marketplace sales, and the big contenders.
  • Where the opportunity is, how to gauge it, and what to tackle first, p.s. It always starts with Amazon.
  • How to effectively set up your brand presence on marketplaces and get the ball rolling. Why telling Brand Story is key and how to do this well.
  • Optimize the conversion rate on your PDP (Product Detail Pages) to convert the highest amount of traffic to consumers.
  • Follow the customer journey and find out how to create more than just sales. Learn how to create a loyal following and eager brand evangelists.

By Michael Maher,

Chief Idea Officer @ Cartology

Course length: 3h 55min

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English subtitles Certificate included

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About this course

Marketplaces are growing. Not just in size but in several marketplaces as well. They’re becoming a more significant percentage of the ecommerce market, which in turn is taking up a larger percentage of all retail sales, with Amazon leading the charge.

Amazon has pioneered what it means to be a marketplace, now surpassing Google as the largest product search engine in the US, with 54% of people going directly to Amazon to search for products. On its heels are Walmart.com and several 1P & 3P marketplaces seeking greater market share. But Amazon has the upper hand.

If you’re a brand owner, an agency owner who constantly gets asked by your clients, “when will you start providing services for Amazon?” an Executive Level person at a large CPG company, or own a PE Retail Group that is looking to remain relevant in the coming years you have to be on marketplaces, namely Amazon. It always starts with Amazon.

Introduction video

Your course curriculum

Selling on marketplaces

1 Marketplaces… What and Why?

The rise of eCommerce gave consumers a new level of access to products that were unheard of in the retail space.

2 How marketplaces work, whose leading the way, and how to win the game

Learn about how marketplaces work, who are the leaders, and the ecommerce market.

3 Consumer shopping habits: directing innovation & adoption

How consumers shop and interact with marketplaces is shaping the landscape of ecommerce. Discover typical consumer behavior on different marketplaces, how to keep them engaged to increase brand longevity, and metrics across demographics.

4 Foundational Components of Marketplace Shopping

You will discover all the necessary pieces for creating a high-quality PDP (Product Detail Page), your most important piece of real estate, what both optimal and subpar PDPs look like, how consumers interact with them, and how to maximize traffic conversion.

5 Creating Brand Loyalty In A Sea Of Choices

As sales grow across digital channels, so does selection, making consumer choice and the decision making process powerful. In order to capture the right kind of attention, your brand story needs to be told efficiently.

6 Creating Positive Customer Experience On The Marketplace

In order to ensure consumers keep coming back, they keep a watchful eye on brands selling with expectations to ensure top-quality exchanges. The conversation between consumers and merchants is controlled by the platform, ensuring the experience is seamless, and minimizing any inconsistencies. Because of the large investment in building trust with consumers, platforms have a lot riding on every interaction.

7 How to Grow a Brand with Advertising

As marketplaces evolve, growing their reach via spending money on advertising, they too are creating internal ecosystems for grabbing attention once consumers reach the site.

8 Proper Conversion Optimization

Learn the proper techniques to grab attention and increase CTR on ads and in search, bolster engagement once on your PDP, and reel in your audience for maximizing sales.

9 On Sending Traffic to the Marketplace

Understand the ways to send traffic, emerging trends as of mid-2022, and advances in technology allowing for better data gathering.

10 Looking at the Future of Retail

Even though ecommerce has grown significantly, in part due to the covid19 pandemic, in-store purchases still make up the bulk of all retail revenue. With those things in mind, we look toward the future of retail and discover why omnichannel is the way forward.

This course is essential for you if…

  • You own, manage, or represent a brand that wants to grow revenue and brand awareness in today’s retail environment.
  • You want to know more about selling on Marketplaces to see if it’s relevant for you and your business.
  • You are a brand that wants to stay relevant in today’s retail environment.

After taking this course, you will…

  • Know and understand exactly what a marketplace is, why you need to be on them as a brand, the core components of marketplace sales, and the big contenders.
  • Where the opportunity is, how to gauge it, and what to tackle first, p.s. It always starts with Amazon.
  • How to effectively set up your brand presence on marketplaces and get the ball rolling. Why telling Brand Story is key and how to do this well.
  • Optimize the conversion rate on your PDP (Product Detail Pages) to convert the highest amount of traffic to consumers.
  • Follow the customer journey and find out how to create more than just sales. Learn how to create a loyal following and eager brand evangelists.

Skills you will master

Consumer shopping habitsCreating brand loyaltyMarketplace customer experienceMarketplace marketingSelling on marketplaces

Michael Maher

Chief Idea Officer @ Cartology

I’ve been an eCommerce entrepreneur for the past 12 years. How I work in the field has changed, but my passion for getting out in front, discovering the unknown, and creating solutions has only grown. I live in Cincinnati with my wife of 13 years, Kristin, and my 9-year-old daughter Daphne. I’m a musician turned business owner, which is how I got my start 12 years ago, selling used music gear on eBay.

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Learn how to sell on marketplaces: FAQ

Who is this course for?

This course is essential for you if…

  • You own, manage, or represent a brand that wants to grow revenue and brand awareness in today’s retail environment.
  • You want to know more about selling on Marketplaces to see if it’s relevant for you and your business.
  • You are a brand that wants to stay relevant in today’s retail environment.

Some careers that will especially benefit from this course are product marketer,, ecommerce manager, ecommerce marketer, and growth manager.

What will you learn?

After taking this course, you will:

  • Know and understand exactly what a marketplace is, why you need to be on them as a brand, the core components of marketplace sales, and the big contenders.
  • Where the opportunity is, how to gauge it, and what to tackle first, p.s. It always starts with Amazon.
  • How to effectively set up your brand presence on marketplaces and get the ball rolling. Why telling Brand Story is key and how to do this well.
  • Optimize the conversion rate on your PDP (Product Detail Pages) to convert the highest amount of traffic to consumers.
  • Follow the customer journey and find out how to create more than just sales. Learn how to create a loyal following and eager brand evangelists.

What does the course include?

Our Selling on Marketplaces training includes 11 lessons, 5 downloadable resources, 3h 55min of video material, several assignments, and a final exam.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this course, you will receive the Selling on Marketplaces Certification from CXL, with credentials that you can add to your LinkedIn profile.

What is the refund policy?

All plans come with a 7-day refund period .

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in. This course is 3h 55min long.