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SEO Strategy Course

Bottom-of-funnel SEO strategies to win in tough niches

Gaetano DiNardi is a specialist in capturing demand.

In this course, you will learn:

Why SEO should be a bottom-of-funnel play

✔ How to create content that cuts through the noise, ranks and drives results

✔ The optimal order of operations in SEO

✔ How to determine feasibility before executing

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English subtitles Certificate included
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Level up your bottom-of-funnel SEO game

SEO is a powerful growth lever, and when applied effectively as a bottom-of-funnel strategy, it will drive leads, sales, and business results by helping solution-seeking people, who are ready to buy, find the information they are looking for to complete their purchase journey.

Gaetano will challenge your approach to SEO and help you cut through the noise with Content Marketing.

In this course, you will learn:

  • That SEO should be a bottom-of-funnel play
  • The order of operations matters in SEO
  • To question feasibility before you do it
  • To focus on content based on firsthand, real-world experiences

Subscribe now and get access

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Course Curriculum

Bottom of Funnel SEO Strategies

From Music production to SEO mastery

In this first lesson, gain valuable context on Gaetano DiNardi’s extraordinary journey from the world of music production to becoming a SEO master.

Achieve content and channel alignment

In this lesson, you’ll learn actionable strategies for creating impactful and authoritative content in the digital marketing space.

The Bottom-of-funnel SEO approach

This lesson provides a comprehensive guide to implementing effective SEO strategies and how to use the Bottom-of-funnel SEO approach.

How to win in your niche

In this lesson, we explore the importance of integrating SEO from the very beginning of your digital marketing strategy.

Answer these SEO Feasibility questions

In this lesson, we explore the practicality and effectiveness of SEO for different companies, examining scenarios where SEO might not be the best strategy.

Final Exam: Bottom-of-funnel SEO strategies

Pass this exam to earn your certificate of achievement. You need a 90% or higher to pass. You can retake the exam after 6 hours.

Gaetano Dinardi

After discovering the inner workings of content marketing when promoting his music, Gaetano quickly found himself working as a sought-after growth advisor and SEO expert.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Bottom-of-Funnel SEO Strategies Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.