SEO Strategy Course
Bottom-of-funnel SEO strategies to win in tough niches
Gaetano DiNardi is a specialist in capturing demand.
In this course, you will learn:
✔ Why SEO should be a bottom-of-funnel play
✔ How to create content that cuts through the noise, ranks and drives results
✔ The optimal order of operations in SEO
✔ How to determine feasibility before executing

Trusted by marketers at


Level up your bottom-of-funnel SEO game
SEO is a powerful growth lever, and when applied effectively as a bottom-of-funnel strategy, it will drive leads, sales, and business results by helping solution-seeking people, who are ready to buy, find the information they are looking for to complete their purchase journey.
Gaetano will challenge your approach to SEO and help you cut through the noise with Content Marketing.
In this course, you will learn:
- That SEO should be a bottom-of-funnel play
- The order of operations matters in SEO
- To question feasibility before you do it
- To focus on content based on firsthand, real-world experiences
Subscribe now and get access
Course Curriculum
Bottom of Funnel SEO Strategies
From Music production to SEO mastery
Achieve content and channel alignment
The Bottom-of-funnel SEO approach
How to win in your niche
Answer these SEO Feasibility questions
Final Exam: Bottom-of-funnel SEO strategies
Gaetano Dinardi

After discovering the inner workings of content marketing when promoting his music, Gaetano quickly found himself working as a sought-after growth advisor and SEO expert.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Bottom-of-Funnel SEO Strategies Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.

Here’s why marketers choose CXL
Old playbooks are burning your budget.
Discover the new ones filling the pipeline.
Subscribe to our weekly, expert-led newsletter.
We find and report on case studies, success stories, and playbooks that are working out there right now.
Join 150,000+ marketers | Subscribe to our educational newsletter
Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.