Strategic Marketing Research Course
Improve testing accuracy with strategic research for experimentation
2h 33min | 7 lessons | 13 downloadable resources
In this course, you will learn how to:
- Identify high-impact testing opportunities that drive real business results.
- Use qualitative and quantitative research to inform smarter experiments.
- Prioritize test ideas based on data, not gut feelings.
- Eliminate wasted time on low-value A/B tests.
- Turn research insights into structured, actionable test plans.
Trusted by marketers at
Most experimentation fails because it’s not backed by research
Without a solid research foundation, testing is just guesswork. Random A/B tests waste time, resources, and budget without delivering meaningful improvements. This course teaches you how to gather the right data, uncover key insights, and run experiments that truly move the needle.
Master strategic research for experimentation to improve test accuracy and decision-making
Course Length:
2h 33min. 7 lessons.
Most testing programs fail because they focus on running experiments instead of uncovering what actually needs to be tested. This course teaches you how to use research to identify high-impact opportunities, structure experiments with confidence, and eliminate wasted time on low-value tests. Learn how to develop a structured research program that fuels your experimentation efforts using eight essential research methods, including customer surveys and usability studies, to gather data to generate insightful hypotheses and guide your testing roadmap.
After completing this online course on strategic research for experimentation, you will be able to assist your team and company with:
- Conducting strategic research to uncover optimization opportunities.
- Prioritizing tests that have the highest potential impact.
- Designing data-backed experiments that lead to meaningful improvements.
- Avoiding common testing pitfalls that waste time and resources.
- Turning insights into a scalable, repeatable experimentation framework.
This course is for you if you are responsible for:
- Running A/B tests and optimizing digital experiences.
- Using research to drive better marketing, UX, or conversion decisions.
- Scaling an experimentation program that delivers consistent results.
- Eliminating guesswork from testing and decision-making.
- Aligning research, testing, and business goals for measurable impact.
Look no further than CXL, this is the best and most recommended course you will find on Strategic Research for Experimentation.
Subscribe now and get access
Course Curriculum
Strategic Research for Experimentation
Course Introduction: Incorporating user research into your experimentation program
UX Heuristic Review
Customer Surveys
Usability Studies
On-site Polls
Analytics Data Analysis
Session Recordings & Heatmaps
Copy Testing
Making Sense of your Research Data
Generating Test Ideas from Research Data
Reporting and Housing Research Data
Final Exam – Strategic Research
Gertrud Vahtra
Experimentation Strategist @ Speero
Gertrud is an Experimentation Strategist at Speero and has worked with clients like Bitcasino, MongoDB, and Charles Tyrwhitt. She loves to merge quantitative and qualitative data to gather customer insights.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Strategic Research for Experimentation Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
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We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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