Improve testing accuracy with strategic research for experimentation
2h 33min | 7 lessons | 13 downloadable resources
In this course, you will learn how to:
- Develop a strategic research program to fuel experimentation efforts.
- Use eight key research methods, including customer surveys and usability studies.
- Combine research insights into a structured experimentation roadmap.
- Conduct thematic analysis to interpret research data.
- Generate test hypotheses from research data for more effective experiments.
Some companies who train their teams at CXL
Drive better experimentation and improve testing success rates
Many teams struggle with ineffective experiments due to a lack of structured, insightful research. This course teaches you how to create a research program that directly fuels your experimentation efforts. By learning key research methods, such as customer surveys and usability studies, you’ll gain valuable insights that lead to stronger test hypotheses and better decision-making. This course equips you to design experiments that deliver results, ultimately improving your team’s success in driving business outcomes.
Master strategic research for experimentation to improve test accuracy and decision-making
Course Length:
2h 33min. 7 lessons.
In this course, you’ll learn how to develop a structured research program that fuels your experimentation efforts. By utilizing eight essential research methods, including customer surveys and usability studies, you’ll gather data to generate insightful hypotheses and guide your testing roadmap. Through thematic analysis and data interpretation, you’ll walk away with the ability to craft more accurate experiments and increase success rates, leading to more informed, impactful decisions.
After completing this online course on strategic research for experimentation, you will be able to assist your team and company with:
- Building a research framework to support experimentation.
- Conducting thematic analysis to interpret data.
- Developing hypotheses from research insights.
- Creating an experimentation roadmap based on research.
- Improving test accuracy through informed decision-making.
This course is for you if you are responsible for:
- Conducting research for experimentation.
- Developing data-driven test hypotheses.
- Improving experimentation success rates.
- Managing product or marketing testing strategies.
- Analyzing customer behavior to drive business decisions.
Subscribe now and get access
Course Curriculum
Strategic Research for Experimentation
1 Course Introduction: Incorporating user research into your experimentation program
2 UX Heuristic Review
3 Customer Surveys
4 Usability Studies
5 On-site Polls
6 Analytics Data Analysis
7 Session Recordings & Heatmaps
8 Copy Testing
9 Making Sense of your Research Data
10 Generating Test Ideas from Research Data
11 Reporting and Housing Research Data
12 Final Exam – Strategic Research
Gertrud Vahtra
Experimentation Strategist @ Speero
Gertrud is an Experimentation Strategist at Speero and has worked with clients like Bitcasino, MongoDB, and Charles Tyrwhitt. She loves to merge quantitative and qualitative data to gather customer insights.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Strategic Research for Experimentation Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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