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Improve testing accuracy with strategic research for experimentation

2h 33min | 7 lessons | 13 downloadable resources

In this course, you will learn how to:

  • Develop a strategic research program to fuel experimentation efforts.
  • Use eight key research methods, including customer surveys and usability studies.
  • Combine research insights into a structured experimentation roadmap.
  • Conduct thematic analysis to interpret research data.
  • Generate test hypotheses from research data for more effective experiments.

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English subtitles Certificate included
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Drive better experimentation and improve testing success rates

Many teams struggle with ineffective experiments due to a lack of structured, insightful research. This course teaches you how to create a research program that directly fuels your experimentation efforts. By learning key research methods, such as customer surveys and usability studies, you’ll gain valuable insights that lead to stronger test hypotheses and better decision-making. This course equips you to design experiments that deliver results, ultimately improving your team’s success in driving business outcomes.

Master strategic research for experimentation to improve test accuracy and decision-making

Course Length:
2h 33min. 7 lessons.

In this course, you’ll learn how to develop a structured research program that fuels your experimentation efforts. By utilizing eight essential research methods, including customer surveys and usability studies, you’ll gather data to generate insightful hypotheses and guide your testing roadmap. Through thematic analysis and data interpretation, you’ll walk away with the ability to craft more accurate experiments and increase success rates, leading to more informed, impactful decisions.

After completing this online course on strategic research for experimentation, you will be able to assist your team and company with:

  • Building a research framework to support experimentation.
  • Conducting thematic analysis to interpret data.
  • Developing hypotheses from research insights.
  • Creating an experimentation roadmap based on research.
  • Improving test accuracy through informed decision-making.

This course is for you if you are responsible for:

  • Conducting research for experimentation.
  • Developing data-driven test hypotheses.
  • Improving experimentation success rates.
  • Managing product or marketing testing strategies.
  • Analyzing customer behavior to drive business decisions.

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Course Curriculum

Strategic Research for Experimentation

1 Course Introduction: Incorporating user research into your experimentation program

An introduction to the concept of user research and its role within experimentation. Using Speero’s frameworks, we’ll cover some of the core principles and methods that will support the student’s learning throughout the rest of the course.

2 UX Heuristic Review

What is a UX heuristic review, and its role within user research for experimentation. How to use Speero’s two-step approach to running a robust UX heuristic review.

3 Customer Surveys

What are customer surveys, and what kind of insights can you gather from them? Learn how to successfully run surveys and frame your questions.

4 Usability Studies

What are usability studies, and why they are beneficial within research for experimentation. How to plan and run effective and insightful usability studies.

5 On-site Polls

What are on-site polls and what kind of insights you can gather from them? Learn how to successfully run polls on the site and frame your questions.

6 Analytics Data Analysis

Learn why to conduct Analytics data analysis as part of research for experimentation. How to approach Analytics data analysis to gather the most effective and actionable insights.

7 Session Recordings & Heatmaps

A deep dive into the role of heatmaps and session recordings for supporting experimentation.

8 Copy Testing

Learn how to improve your website messaging and content with Copy Testing.

9 Making Sense of your Research Data

Learn how to use thematic analysis to identify the key themes from across a wide range of research data points.

10 Generating Test Ideas from Research Data

Learn how to turn research insights into test hypotheses, how to use Speero’s ideation workshop format, and how to turn the output into an experimentation roadmap.

11 Reporting and Housing Research Data

Learn how to report effectively on user research data and insights, with a focus on reporting for exploratory research (ResearchXL).

12 Final Exam – Strategic Research

Emma Travis

Research Director @ Speero
As Speero’s Research Director, Emma supports businesses in integrating user research into experimentation programs, unlocking insights for more strategic experimentation.

Gertrud Vahtra

Experimentation Strategist @ Speero

Gertrud is an Experimentation Strategist at Speero and has worked with clients like Bitcasino, MongoDB, and Charles Tyrwhitt. She loves to merge quantitative and qualitative data to gather customer insights.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Strategic Research for Experimentation Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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