Become great at digital psychology
Get advanced level skills in digital psychology and persuasion.
This program is for people serious about building skills, and are ready to put in the effort it takes to complete a Minidegree.
- Increase online sales by using behavioral psychology, persuasion and neuromarketing
- Stay ahead of the curve with expert-curated lessons backed by research
- Learn from the best: taught by hand-picked industry practitioners and academic scholars
Some of the companies that train their teams at CXL Institute:
Program introduction
Learn proven psychological frameworks that will help you understand user behavior, and influence purchase patterns.
- Boost the persuasiveness of your copy and design
- Learn to understand your customer’s mindset and needs
- Build habits, increase loyalty, and elicit emotional responses
- Direct attention and catalyze action with cues and triggers
- Integrate psychological tactics with your conversion optimization efforts
In this extensive certification program by CXL Institute, you will learn the methodologies and processes required to better understand your users and be able to influence their actions.
Understand how your user’s brain works
You will learn to direct attention with visual cues, understand the cognitive biases that guide our decision-making behavior, and increase non-conscious motivation to encourage desired behavior. You will learn persuasive processes that can be replicated across any web property.
Having latest human behavior research distilled into actionable takeaways and guidance relevant to today is a game changer when you’re struggling to get users to take action.
CXL Digital Psychology and Persuasion Certification Training Program is for marketers and optimizers
This is a comprehensive training program that will give you the theoretical knowledge and empirical know-how to optimize your website and marketing strategy for persuasiveness and appeal.
Watch video lessons, read research studies, view conference lectures, and complete exercises to unlock the certification test. Pass the test and become a CXL Certified Digital Psychology Specialist.
Industry experts reviewed this course
The best way to understand how to change customer behavior is to understand why they behave the way they do.
Simply put, this program is a better way to get better results.
If you’re serious about engaging customers successfully, you have to understand their psychological context and what drives their behaviours.
This course brings together some fantastic voices that will help you understand what makes people tick.
What our graduates have to say
3 cumulative tracks, total of ~44h of videos & study material – designed to make you more persuasive.
Minidegrees are essentially collections of individual courses, grouped together around a theme. It’s designed to give you advanced level skills in digital psychology.
1 Psychology Foundations
How can we capture and hold attention? How capable are we of making truly rational decisions? To what extent do first impressions, visuals, and emotions affect our ability to learn information?
Throughout Track One, we explore the psychological principles that drive human behavior and attempt to answer these questions.
Total Time: 7h 10min
2 Neuromarketing & persuasion models
Throughout track 2, neuromarketing, behavioral science and conversion experts will share the tools and frameworks necessary to evolve your marketing strategy. Roger Dooley will explain how the fast-growing discipline of Neuromarketing emphasizes how to appeal to the largely untapped, nonconscious brain. André Morys will show you how the human brain really works, and how you can leverage that knowledge to increase sales and conversions. Brian Cugelman and Michael Aagaard will teach you core lessons in digital psychology and show you how to apply them to your conversion funnel.
By marketing to your user’s behavioral patterns in harmony with their conscious minds, you’ll become dramatically more persuasive, motivational, and habit-forming.
Total Time: 23h 50min
3 Applied behavioral psychology
Now that we have an understanding of these theories, let’s put them into action.
Total time: 13h 48min
4 Online psychology final exam
Study guide: download PDF
How long will it take me to complete this Minidegree?
This is entirely up to you – it’s how many hours per week you can put in. If you have 2-4 hrs / week available for learning, it might take you around 4 months. If you can do 10-15 hrs / week, you can knock it out in a month.
Get updates about the Digital Psychology and Persuasion Minidegree program
In addition to updates, you will receive the detailed course syllabus PDF.
Complete all the courses, pass the final test and become certified
Certification will help you accelerate your marketing career and/or land better clients.
CXL Institute is an authorized LinkedIn education provider
You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile.
Sign up for CXL Institute and get access to
- 50+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
- 5 Minidegrees that give you advanced level skills
- Talk recordings by world class practitioners at CXL Live and Elite Camp
The CXL Institute guarantee:
- Guaranteed return on time spent or your money back.
- You can immediately apply learnings and improve your results.
Need help convincing your boss?