Learn proven psychological frameworks that will help you understand user behavior, and influence purchase patterns.

• Boost the persuasiveness of your copy and design
• Learn to understand your customer’s mindset and needs
• Build habits, increase loyalty, and elicit emotional responses
• Direct attention and catalyze action with cues and triggers
• Integrate psychological tactics with your conversion optimization efforts

In this extensive certification program by CXL Institute, you will learn the methodologies and processes required to better understand your users and be able to influence their actions.

Understand how your user’s brain works

You will learn to direct attention with visual cues, understand the cognitive biases that guide our decision-making behavior, and increase non-conscious motivation to encourage desired behavior. You will learn persuasive processes that can be replicated across any web property.

Having latest human behavior research distilled into actionable takeaways and guidance relevant to today is a game changer when you’re struggling to get users to take action.

CXL Digital Psychology and Persuasion Certification Training Program is for marketers and optimizers

This is a comprehensive training program that will give you the theoretical knowledge and empirical know-how to optimize your website and marketing strategy for persuasiveness and appeal.

Watch video lessons, read research studies, view conference lectures, and complete exercises to unlock the certification test. Pass the test and become a CXL Certified Digital Psychology Specialist.

Industry experts reviewed this course

The best way to understand how to change customer behavior is to understand why they behave the way they do.

Simply put, this program is a better way to get better results.

If you’re serious about engaging customers successfully, you have to understand their psychological context and what drives their behaviours.

This course brings together some fantastic voices that will help you understand what makes people tick.

What our graduates have to say

It feels like a university course such is the depth of knowledge presented, and it goes far beyond just a “tactical” course. I am able to use the detailed course notes to present the concepts/theories to the key stakeholders in our company, to increase support for the projects I am now planning for marketing.

Anyone would benefit from CXL Institute, and that goes from interns up to CEOs. That’s really been the case in our company. After their training sessions you’re fully equipped… you can go off and implement your learnings straight away.

3 cumulative tracks, total of ~44h of videos & study material – designed to make you more persuasive.

Minidegrees are essentially collections of individual courses, grouped together around a theme. It’s designed to give you advanced level skills in digital psychology.

Track 1: Psychology Foundations

Key behavioral principles and how they shape online behavior.

• People and Psychology
• Attention Basics
• Decision Making
• Learning and Memory

Track 2: Neuromarketing and Persuasion Models

This track explores how to appeal to your user’s nonconscious mind via biases, cues and triggers, and other persuasive techniques.

• Intro to Neuromarketing
• Applied Neuromarketing
• Nonconscious Motivation
• Cognitive Biases
• Building Trust
• Building Habits and Loyalty
• Influence and Interactive Design
• Psychology and neuroscience for CRO

Track 3: Applied Behavioral Psychology

Learn how to implement the theories and methods you’ve learned in tracks one and two.

• Psychology of Websites
• Psychology of Products
• Psychology of Communication
• Psychology of Pricing
• Social Proof
• Salespage Copywriting
• Principles of Persuasive Design
• Developing & Testing an Emotional Content Strategy
• Heuristic Analysis Frameworks for Conversion Optimization Audits
• Psychological Backfiring

How long will it take me to complete this Minidegree?

This is entirely up to you – it’s how many hours per week you can put in. If you have 2-4 hrs / week available for learning, it might take you around 4 months. If you can do 10-15 hrs / week, you can knock it out in a month.

Roger Dooley (Dooley Direct)

Roger is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes.

Erik Johnson (Morningstar)

Erik is the Marketing Optimization Manager on the Behavioral Insights team at Morningstar. The team uses behavioral science to help people engage with and improve their finances.

Brian Cugelman, PhD (AlterSpark)

Brian is Senior Scientist with AlterSpark. Brian’s training on digital psychology has attracted experts from Salesforce, Samsung, PayPal, Microsoft, LinkedIn, Apple, Uber, numerous governments, banks, military, and non-profit organizations.

Michael Aagaard (Sr. Conversion Optimizer, Keynote Speaker, Coach)

Michael’s approach to CRO revolves around user research and consumer psychology. He is a sought-after international keynote speaker and is generally known as one of the most passionate and enthusiastic people in the industry.

André Morys (konversionsKRAFT)

André has been an optimizer for more than 20 years and has been sharing his passion for optimization with others for nearly 10 years as an international keynote speaker, blogger and author.

Complete all the courses, pass the final test and become certified

Certification will help you accelerate your marketing career and/or land better clients.

CXL Institute is an authorized LinkedIn education provider

You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile.