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Build brand loyalty with community building

2h 23min | 7 lessons | 11 downloadable resources

In this course, you will learn how to:

  • Establish the foundations of a brand community that fosters genuine connections.
  • Set clear, strategic goals to guide community growth.
  • Conduct effective community research to understand and serve members.
  • Create a strong purpose and values to define and differentiate the community.
  • Engage founding members and develop meaningful participation.

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English subtitles Certificate included
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Build a thriving brand community that boosts loyalty and engagement

Many brands struggle to create meaningful connections and maintain engagement with their audiences. This course teaches you how to establish a purpose-driven community that aligns with your members and strengthens brand loyalty. You’ll learn strategies to attract founding members, set community goals, and create a culture that inspires participation. By mastering these skills, you’ll create a space where members feel connected, leading to increased advocacy and long-term brand success.

Master community building to create loyal brand advocates and drive lasting engagement

Course Length:
2h 23min. 7 lessons.

This course guides you in building a dynamic, purpose-driven community that connects with members and supports brand loyalty. You’ll learn to set clear goals, conduct meaningful community research, and create a culture of engagement. By mastering these skills, you’ll have the tools to build a thriving community that drives advocacy and long-term brand value.

After completing this online course on community building you will be able to assist your team and company with:

  • Defining strategic community goals.
  • Conducting member-focused community research.
  • Developing a unique community purpose.
  • Attracting and engaging founding members.
  • Driving long-term community engagement.

This course is for you if you are responsible for:

  • Building brand communities.
  • Enhancing customer engagement.
  • Creating social media or community-driven strategies.
  • Increasing brand loyalty.
  • Encouraging advocacy through community interactions.

Subscribe now and get access

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Course Curriculum

Community building

1 Brand Community & Belonging Foundations

Grasp the key concepts to avoid the most common community mistakes Topics covered: Get in the right mindset to build true brand communities, so you avoid the traps that most community builders fall into Define key terms needed to build community proper …

2 Defining Your Strategic Goals

How to envision your outcomes and determine concrete goals for your brand community Topics covered: Recognize why and when to invest in your brand community efforts based on the current challenges within your organization Identify the seven most common …

3 Quick & Dirty Community Research

Understand your members before you attempt to gather them – and save yourself a whole lot of time Topics covered: Learn how to write a screener survey to clarify who you would like to interview, saving you hours of time and meaningless data analysisInv …

4 Crafting Purpose & Values

Write a compelling purpose statement grounded in unique values to set your community apart Topics covered: Clarify what you want your community to do for your members and organizationWrite a compelling, moving strategic community purpose statementSelec …

5 Setting Growth Expectations

Recognize the four distinct stages of growth to invest efforts properly at each stage Topics covered: Envision how typical community growth looks to avoid falling for shortcuts or growth hacks that undermine your community-building effortsRecognize the …

6 Gather Your Founding Members

Choose your first members and plan your first gathering! Topics covered: Define what founding members are and how they differ from other members, so you can craft a high-touch strategy for working with themQualify your founding member requirements and …

Carrie Melissa Jones

Founder & Chief Strategist @ CMJ

Carrie Melissa Jones is an author, community builder, and researcher of online communities. Her work has influenced the world’s leading online brand communities including the American Medical Association, Patreon, Google, and two U.S. presidential campaigns.

She is the author of the award-winning book Building Brand Communities: How Organizations Succeed by Creating Belonging with Charles Vogl and a student, teacher, and researcher of virtual communities at the University of Wisconsin-Milwaukee.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Community Building Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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