Build loyalty & drive engagement with community building
2h 23min | 6 lessons | 11 downloadable resources
In this course, you will learn how to:
- Develop a community strategy that attracts and retains engaged members.
- Foster meaningful conversations that drive trust, loyalty, and advocacy.
- Use data and insights to optimize engagement and growth.
- Align community efforts with business goals to drive measurable results.
- Build a scalable system for managing and sustaining an active community.
Trusted by marketers at
Engagement drives community growth, not just member count
A large audience means nothing if people aren’t actively participating. Many communities struggle because they lack a clear purpose, engagement strategy, or structured approach to long-term growth. This course helps you create a thriving, value-driven community where members don’t just join, they stay, engage, and contribute to your business success.
Master community building to create loyal brand advocates and drive lasting engagement
Course Length:
2h 23min. 6 lessons.
This isn’t a course about setting up a group and hoping people engage. It’s built for marketers, founders, and community leaders who want to create thriving, high-value communities that drive real business impact. Every strategy is tested, and every framework is designed to drive engagement, increase retention, and turn members into brand advocates. Learn how to build a community that people want to be part of – one that strengthens loyalty, fuels growth, and delivers measurable results.
After completing this online course on community building, you will be able to assist your team and company with:
- Build and scale a community that drives engagement and business value.
- Foster strong connections that turn members into advocates.
- Create an engagement strategy that keeps participation high.
- Measure success with data-driven insights and optimize for growth.
- Align community efforts with broader marketing and business goals.
This course is for you if you are responsible for:
- Community managers looking to grow and strengthen engagement.
- Marketers who want to leverage community for brand and revenue growth.
- Founders and business leaders aiming to create loyal brand advocates.
- Product teams looking to build customer-driven communities.
- Anyone responsible for building, managing, or scaling an online community.
Look no further than CXL, this is the best and most recommended course you will find on Community Building.
Subscribe now and get access
Course Curriculum
Community building
Brand Community & Belonging Foundations
Defining Your Strategic Goals
Quick & Dirty Community Research
Crafting Purpose & Values
Setting Growth Expectations
Gather Your Founding Members
Carrie Melissa Jones is an author, community builder, and researcher of online communities. Her work has influenced the world’s leading online brand communities including the American Medical Association, Patreon, Google, and two U.S. presidential campaigns.
She is the author of the award-winning book Building Brand Communities: How Organizations Succeed by Creating Belonging with Charles Vogl and a student, teacher, and researcher of virtual communities at the University of Wisconsin-Milwaukee.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Community Building Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
What is the difference between the monthly, quarterly and annual plans?
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
- Invite and manage people learning on your team.
- Create roadmaps for each individual.
- Access team learning engagement reports.
- Assign members to your team as managers to assign content and view reports.
What is included in the subscription plan?
You’ll get:
- Access to 80+ certifiable B2B marketing courses and Minidegree programs.
- Live courses and workshops, on annual plans only.
- Earn certificates and add them to LinkedIn.
- Thousands of playbooks and resources.
- Roadmapping and progress tracking.
- Premium support.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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