Heuristic Evaluation Course
Increase conversions with Heuristic Evaluation
2h 39min | 13 lessons
In this course, you will learn how to:
- Conduct heuristic evaluations to spot UX and conversion issues.
- Identify usability problems that frustrate visitors and hurt sales.
- Prioritize fixes that will have the biggest impact on revenue.
- Apply proven UX and conversion principles to optimize any website.
- Build a repeatable process for ongoing site improvements.
Trusted by marketers at
Unlock faster and more accurate results with Heuristic Evaluation
Course Length:
2h 39min. 13 lessons.
This isn’t a surface-level UX course. It is built for marketers, designers, and CRO professionals who need a structured approach to identifying and fixing conversion blockers. Taught by experts who optimize high-performing websites, every framework is tested, and every strategy is designed to uncover hidden usability issues that impact conversions. Learn how to run heuristic evaluations that provide clear, actionable insights to improve user experience and drive results.
After completing this online course on Heuristic Evaluation
you will be able to assist your team and company with:
- Identify usability and conversion roadblocks through expert evaluations.
- Pinpoint friction points that cause drop-offs and lost revenue.
- Prioritize site improvements based on impact and effort.
- Apply heuristic evaluation frameworks to any website.
- Improve UX and conversion rates with a structured optimization process.
This course is for you if you are responsible for:
- CRO and UX professionals responsible for website optimization.
- Marketers looking to improve conversions through better user experience.
- Designers who want to create websites that are intuitive and high-performing.
- Product managers focused on reducing friction and improving engagement.
- Anyone responsible for improving website performance and usability.
Look no further than CXL, this is the best and most recommended course you will find on Heuristic Evaluation.
Subscribe now and get access
Course Curriculum
Heuristic Evaluation
Too many research methods
Behavior Design
The 7 Levels of Conversion
Relevance
Trust
Orientation
Stimulance
Security
Convenience
Confirmation
Competitive Benchmarking
Presenting Results
Final Exam: Heuristic Evaluation
André has been an optimizer for more than 20 years and has been sharing his passion for optimization with others for nearly 10 years as an international keynote speaker, blogger and author.
André is co-founder of konversionsKRAFT, a network of leading optimization agencies across the world. He is also a university lecturer and recently received an award as Germany’s Best Employer out of hundreds of participants.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Heuristic Evaluation Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.
This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Growth Marketer | MBA | Product Owner
“What a great session, and what an incredible week at CXL… what I enjoy the most is this:
Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
“Officially CXL Certified in Redesigning Marketing Workflows for AI.
A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
PR & Marketing | MBA
“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.
It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”
Growth Experimentation | 500+ A/B Tests
“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.
CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”
Here is what other marketers said
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Frequently asked questions
Plans
What is the difference between the monthly, quarterly and annual plans?
The main differences are the billing period and access to live courses:
Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value..
Monthly: On-demand courses only. Billed monthly.
Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.
What is the difference between the individual and teams plans?
Individual plans are designed for one learner.
Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:
- Track learning progress and engagement.
- Invite and manage team members.
- Create learning roadmaps for individual users.
What is included in the subscription plan?
All subscription plans include:
- 80+ certifiable B2B marketing courses and Minidegree programs.
- Certificates that can be added to LinkedIn.
- Progress tracking.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can change between Monthly, Quarterly, and Annual billing plans.
If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.
What is the difference between the AI Native cohort and the subscription?
The AI Native cohort is a guided learning experience focused specifically on becoming an AI Native Marketer. It includes live cohort sessions, session recordings, preparation materials and resources, progress tracking, and certification.
The subscription gives you access to our broader library of B2B marketing and AI courses. The Annual subscription also includes access to live courses throughout the year.
Does the AI Native cohort include access to the full CXL course library?
No. The AI Native cohort is a separate learning experience focused on the AI Native Marketer program.
If you want access to the wider CXL course library and ongoing learning content, you can choose one of our subscription plans.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.