Heuristic
Evaluation
for Conversion Optimization
2h 39min | 13 lessons | 3 downloadable resources
In this course, you will learn how to:
- Do a heuristic analysis on your website
- Get quick results without relying on access to users
- Identify and solve website issues efficiently
- Use a systematic research framework
- Avoid common marketing research mistakes
Some companies who train their teams at CXL
Growing companies can’t afford to rely on gut feelings
One of the biggest challenges faced by many growing companies is the lack of access to users for insights. This course will teach you how to get quick, accurate results using a systemic framework for heuristic analysis that you can use to optimize your website and increase conversion rates.
Unlock faster and more accurate results with Heuristic Evaluation
Course Length:
2h 39min. 13 lessons.
Understanding user behavior is crucial for optimizing websites and driving conversions. Heuristic analysis simplifies this process, providing quick and reliable insights without the need for extensive user research. This course equips you with the skills to systematically analyze and improve your website, ensuring you stay ahead of the competition.
After completing this online course on Heuristic Evaluation
you will be able to assist your team and company with:
- Conducting heuristic evaluations to identify usability issues.
- Simplifying complex concepts with neuromarketing and behavioral sciences.
- Gaining quick and valid insights without the need for direct user research.
- Understanding and leveraging cognitive biases in user behavior.
- Systematically improving website performance and conversion rates.
This course is for you if you are responsible for:
- Product design and development
- User research and experience
- Conversion rate optimization (CRO)
- Website and product optimization
- Marketing and growth strategies
Subscribe now and get access
Course Curriculum
Heuristic Evaluation
1 Too many research methods
2 Behavior Design
3 The 7 Levels of Conversion
4 Relevance
5 Trust
6 Orientation
7 Stimulance
8 Security
9 Convenience
10 Confirmation
11 Competitive Benchmarking
12 Presenting Results
13 Final Exam: Heuristic Evaluation
André has been an optimizer for more than 20 years and has been sharing his passion for optimization with others for nearly 10 years as an international keynote speaker, blogger and author.
André is co-founder of konversionsKRAFT, a network of leading optimization agencies across the world. He is also a university lecturer and recently received an award as Germany’s Best Employer out of hundreds of participants.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Heuristic Evaluation Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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The CXL guarantee: 7-day no questions asked money-back period
Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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