Online course: Build an all-bound marketing engine
Achieve +10% higher lead reply rates and a fixed CPL
Instructor: Trevor Longino
Expert in launching startups, who took 15 companies from zero to $3M+ ARR, built 12 high-performing marketing teams, and delivered $50M+ in revenue.
Use AI to research, repurpose trending topics, and automate publishing. Personalize and test outbound messaging using prospect research and launch a remarketing loop.
- Use AI to research trending topics and structure ideas
- Repurpose content and automate scheduling and publishing
- Research prospects and personalize your outreach campaigns
- Create a VSL engine linking content, landing pages, and leads
- Launch AI-assisted ads and create a remarketing loop
Trusted by marketers at
90% of AI setups fail to deliver value.
But it’s not AI’s fault: it’s because most people don’t know how to use AI effectively.
This course gives you one of the rare examples of a complete workflow that has worked across B2B verticals consistently.
You leave knowing how to connect inbound, content, and outbound into a coherent campaign that exceeds traditional tactics and can be run by one person with AI.
Part 01: The all-bound marketing engine
Content only works when it reaches the right buyers in the right places. A strong all-bound engine pairs useful content with focused distribution, using crowd, conversation, and confidence to find a narrow audience, learn what they care about, warm them up, and scale outreach without burning the market.
- Reversing the engagement decline
- Mastering the video content engine
- Outbound math and volume scaling
- Practitioner Q&A: AI and influencers
- Demo: Audience research and list building
- Workshop: Content capture and discovery testing
Part 02: Outbound execution and automation
Once the right audience has been warmed up through content and distribution, outbound becomes easier to execute and measure. LinkedIn ads, answer-first outreach, automation limits, and segment-level reporting work together to turn familiar buyers into predictable pipeline without overloading the market or wasting effort on poor-performing segments.
- The outbound playbook framework
- The LinkedIn ads reach framework
- Persona benchmarks and results
- Demo: LinkedIn targeting live
- API reporting and data audits
- Workshop: Build and validate your outreach sequence
- Closing note and final Q&A
Meet your instructor
THIS TRAINING IS PART OF THE AI NATIVE MARKETER SUBSCRIPTION:
Become the AI native marketer who ships the work of three.
Every two weeks, CXL helps you build one AI native workflow you can actually use at work. You only prep what matches your level, then build live with a top 1% operator.
AI ASSISTED
AI makes you faster at tasks you already did. The work itself has not changed.
You can tell because: you use AI for drafts and research, then hand off exactly as before.
AI INTEGRATED
You have rebuilt whole workflows around AI and ship work that used to need a specialist.
You can tell because: you no longer wait on a designer, a writer, or an analyst for your core work.
AI NATIVE
You build systems other people run and cover scope that used to take two or three people.
You can tell because: your team runs on workflows you designed.
There are 3 types of marketers. Which one are you?
Learning AI is a second job for most marketers. Join this program. 2hrs per week. CXL does the heavy lifting.
Here’s why marketers choose CXL
Need some more convincing?
Listen to this agency owner explain why he trains his team at CXL
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