Online course: Build an all-bound marketing engine
Achieve +10% higher lead reply rates and a fixed CPL
Instructor: Trevor Longino
Expert in launching startups, who took 15 companies from zero to $3M+ ARR, built 12 high-performing marketing teams, and delivered $50M+ in revenue.
Use AI to research, repurpose trending topics, and automate publishing. Personalize and test outbound messaging using prospect research and launch a remarketing loop.
- Use AI to research trending topics and structure ideas
- Repurpose content and automate scheduling and publishing
- Research prospects and personalize your outreach campaigns
- Create a VSL engine linking content, landing pages, and leads
- Launch AI-assisted ads and create a remarketing loop
Trusted by marketers at
90% of AI setups fail to deliver value.
But it’s not AI’s fault: it’s because most people don’t know how to use AI effectively.
This course gives you one of the rare examples of a complete workflow that has worked across B2B verticals consistently.
You leave knowing how to connect inbound, content, and outbound into a coherent campaign that exceeds traditional tactics and can be run by one person with AI.
Part 01: The all-bound marketing engine
Content only works when it reaches the right buyers in the right places. A strong all-bound engine pairs useful content with focused distribution, using crowd, conversation, and confidence to find a narrow audience, learn what they care about, warm them up, and scale outreach without burning the market.
- Reversing the engagement decline
- Mastering the video content engine
- Outbound math and volume scaling
- Practitioner Q&A: AI and influencers
- Demo: Audience research and list building
- Workshop: Content capture and discovery testing
Part 02: Outbound execution and automation
Once the right audience has been warmed up through content and distribution, outbound becomes easier to execute and measure. LinkedIn ads, answer-first outreach, automation limits, and segment-level reporting work together to turn familiar buyers into predictable pipeline without overloading the market or wasting effort on poor-performing segments.
- The outbound playbook framework
- The LinkedIn ads reach framework
- Persona benchmarks and results
- Demo: LinkedIn targeting live
- API reporting and data audits
- Workshop: Build and validate your outreach sequence
- Closing note and final Q&A
Meet your instructor
The next AI native cohort
One week. Three working workflows. Starts 10 November 2026.
Marketing Brain
One document every AI tool reads, so drafts start on brand.
Campaign engine
One brief in, a full campaign draft out, with sources you can check.
Reporting agent
A weekly summary of what changed and what to do next.
Build three AI native workflows you use at work, in a one-week sprint.
You build a marketing brain your AI draws from, a campaign engine that checks its own claims, and a weekly reporting agent.
This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Growth Marketer | MBA | Product Owner
“What a great session, and what an incredible week at CXL… what I enjoy the most is this:
Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
“Officially CXL Certified in Redesigning Marketing Workflows for AI.
A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
PR & Marketing | MBA
“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.
It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”
Growth Experimentation | 500+ A/B Tests
“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.
CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”
Here is what other marketers said
Need some more convincing?
Listen to this agency owner explain why he trains his team at CXL
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