Take your GA4 data to a new level with BigQuery
1h 51min | 9 lessons
In this course, you will learn how to:
- Connect GA4 to BigQuery for fast, accurate data analysis.
- Write queries to extract and structure data for CRO.
- Integrate BigQuery with Google Sheets and Looker Studio for reporting.
- Build automated dashboards for enhanced insights.
- Use BigQuery to improve CRO strategies with reliable data.
Trusted by marketers at
Make decisions based on data, not gut feelings
As businesses increasingly rely on data-driven decision-making, understanding and working with data warehouses like BigQuery is becoming crucial. Streaming data from Google Analytics 4 to BigQuery has numerous benefits, but also comes with challenges. This course dives into how BigQuery can enhance your Conversion Rate Optimization (CRO) efforts, allowing you to analyze A/B test data with greater accuracy. It will guide you from the setup process to integrating data into dashboards, enabling you to fully leverage BigQuery’s capabilities for improving your CRO program.
Unlock greater insights and analytical power with BigQuery and GA4
Course Length:
1h 51min. 9 lessons.
Through this course, you’ll gain the ability to connect Google Analytics 4 (GA4) to BigQuery, allowing for faster and more reliable data analysis. You’ll learn how to write queries for extracting meaningful insights, integrate BigQuery with Google Sheets and Looker Studio, and build dashboards for comprehensive reporting. Ultimately, you’ll be equipped to optimize your data flow and enhance your CRO efforts by leveraging BigQuery’s powerful tools for deeper, more structured analysis.
After completing this online course on BigQuery and GA4
you will be able to assist your team and company with:
- Setting up efficient data pipelines between GA4 and BigQuery for faster, more accurate analysis.
- Analyzing and interpreting data from A/B tests to drive better decision-making.
- Building automated dashboards in Looker Studio and Google Sheets for enhanced reporting and insights.
- Leveraging BigQuery to enhance the reliability and depth of your CRO insights.
- Delivering more successful optimization strategies.
This course is for you if you are responsible for:
- Conversion Rate Optimization (CRO) and need to leverage data for better decision-making.
- Data analysis and want to improve your skills in using BigQuery for extracting and organizing data.
- Building dashboards or reports for marketing or business teams using tools like Looker Studio and Google Sheets.
- Digital marketing and are looking to enhance your data-driven strategies for A/B testing and optimization.
- Managing Google Analytics 4 data and seeking to unlock more powerful insights through BigQuery.
Subscribe now and get access
Course Curriculum
BigQuery and GA4
Course Introduction
GA4’s data model
Linking GA4 to BigQuery
SQL basics
Getting A/B test data into GA4 and BigQuery
Automating and monitoring with Google Sheets
Automating and monitoring with Looker Studio
Final Exam: BigQuery & GA4
Stay up-to-date
George Onderdijk
Data Analyst @ Online Dialogue
This online course
comes with a
Certificate
Completing this course earns you an official CXL BigQuery & GA4 Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
“CXL gives a fantastic learning experience. Highly recommended”
Subscribe to CXL
and get access
✔ 120+ Highly practical and detailed marketing courses
✔ 10x Programs to give your team the competitive edge
✔ Vetted top 1% of marketing practitioners as instructors
✔ New content monthly with on-demand access
The CXL guarantee: 7-day no questions asked money-back period
Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
Get growth experimentation insights and strategies in your inbox.
An expert-led newsletter focused on helping marketing teams scale growth through experimentation.
Get case studies, playbooks and strategies in your inbox once per week.
Join 140,000+ marketers | Subscribe to our educational newsletter