Master experimentation. Create a culture of learning.

Online course: Advanced Experimentation Masterclass

Skill level: Intermediate to Expert

Course length: 4h 30min | 12 lessons | 10 downloadable resources

Skills you will learn:

  • Strategic Testing & Ideation: Develop targeted, innovative testing plans.
  • Change Management & Communication: Master group dynamics for positive organizational change.
  • Engaging Workshops: Host workshops to drive collaboration and motivation.
  • Expertise & Innovation: Gain expertise in Experimentation Maturity, Program Management, Personalization, and establish a Center of Excellence for continuous improvement.

Learn from award-winning instructor and owner of Increase-Conversions Lucia van den Brink, together with fellow experts from Speero and Online Dialogue: Annika Thomson, Ruben de Boer, and Ben Labay.

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English subtitles Certificate included
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Some of the companies that train their teams at CXL:

Take your experimentation programs to the next level

After completing the Advanced Experimentation Masterclass, you’ll also be able to:

  • Convince: Gain the skills to effectively advocate for the adoption of an Experimentation mindset within your organization, driving a culture of learning through experimentation and embracing the value of failures.
  • Inspire: Captivate your colleagues by running engaging workshops and exercises, fostering a common sense of collaboration and experimentation.
  • Drive changes: Lead and navigate transformative initiatives and develop a profound understanding of Change Management.
  • Use your full potential: Tap into your creativity and become better at ideation for experimentation, ensuring a continuous flow of fresh and meaningful ideas.

4h 30min. 12 lessons.

Course overview

Lucia van den Brink

Founder & Consultant @ Freelance
Lucia built her first webshop at 11 years old. Now, after more than 700 A/B tests and influencing 20M+ visitors, she runs a consultancy called Increase-Conversion-Rate.com.

Supported by:

  • Ruben de Boer | Lead Conversion Manager at Online Dialogue: Experimentation Consultant & Bestselling Instructor, 2x Winner Experimentation Elite Awards 2023, Keynote Speaker, Coach, 14+ years of experience.
  • Annika Thompson | Client Services Director at Speero: Experimentation, Optimization & Digital Marketing, 11 years of in-house experience on both start-ups and corporations.
  • Ben Labay | CEO at Speero: Experimentation & Research Program Leader, Keynote Speaker, 14+ years of experience in B2B, Ecommerce, Online experimentation, UX and Usability Research, Management, Technical Writing, and Digital Marketing.

Bring value to your team and your clients:

This course is for you if you…

  • You’ve got the basics of A/B testing under control.
  • You’ve been doing Experimentation for a while and want to grow the Experimentation Maturity, get stakeholder buy-in and build a Culture of Experimentation.

Skills you will master

CROExperimentationExperimentation programs

Victor A.

Digital Marketing Executive @ Multiskills NG

CXL gave me a big lift in my career.

Few months after my Growth Marketing Minidegree, I got a job.

Ever since then, the story has been different.

Tomek D.

Director of People @ Ladder.io, Poland

Our Growth Marketing agency has completed 1298 lessons and 138 courses at the Institute so far. CXL helps us in a number of ways:
1. Provides an incredible source of content to train our staff.
2. Is a good tool in keeping our staff (they’re growing and we aid in that).
3. Is an awesome source of new opinions/methods to try out on our clients. 

Radvilas Š.

Digital Strategist @ Evolvery, Lithuania

Anyone interested in genuinely understanding the math behind CRO and A/B testing absolutely has to use CXL.

My whole team has a great time discussing the material and aligning our views on processes we use, and to come up with ideas to implement in the future.

Ruben D.

CRO Manager @ Online Dialogue, Netherlands

The wide variety of courses taught by many different experts makes CXL highly recommended for every team who takes growth seriously.

New courses are regularly available, making it better and better. CXL is a great platform for learning and growing businesses.

Yasmine de Aranada, Growth Strategist @ Market 8

This course is packed with gold! Momoko is an awesome teacher – I took the course late so only got access to recordings, and even with that, I am able to use every bit of it in my deliverable.

Josh R.

Managing director @ Mantis3D, US

CXL has lead to more professional growth than any other year of my life. The best educational investment I have ever made.

Chris Out

Lead Growth Hacker and Managing Partner of RockBoost

For the hard skills, we use CXL to enable all our growth hackers and CRO people, who have different clients with different needs. Everybody can follow a tailored course for the stuff that they need to learn. The next thing we do, we create a learning plan per person, and we check in with people to see how fast are they learning. That learning plan is created based on their ambitions, what their clients need, and how they want to evolve.

Crystal Ignatowski, Marketing Content Developer @ Surety Solutions

I’ll be honest, I didn’t entirely understand what the CXL was at first. Then, I realized it was a gold mine. The Institute is jam-packed with courses, certificate programs, and recordings of past events/courses. The CXL was my guide book for many many months and because of that, I am leaps and bounds above the rest. Everything the Institute publishes is part of the top 5%. There is no fluff in the Institute; only real, actionable, and result-driven content. If you think you know stuff, give the CXL a try. You’ll be shocked at how much you have to gain.

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Your course curriculum

Advanced Experimentation Masterclass

1 Introduction to the Advanced Experimentation Masterclass

This is a brief overview of the course where you’ll get to know the experts and understand what you’ll learn.

2 Strategic Testing

In this lesson, you’ll learn how to apply the Diamond framework and how to shape insights into an Experimentation Program Strategy.

3 Better Ideation for Experiments

You’ll learn how to be more creative, how to go from narrow to wide thinking, and how to leverage others in your organization to find more potential for growth for your experimentation program.

4 Change Management

Students will learn how to apply their CRO mindset to lead organizational change, creating a thriving experimentation environment with better collaboration and more freedom to experiment. Students gain the skills to navigate stakeholder landscapes, motivate teams, and implement a structured approach to change management and their personal growth.

5 Documentation and Communication

Learn why it’s important to have documentation systems and processes in your organization. Let’s review a shape of communication cadences, and let’s talk about how to communicate A/B tests results and/or growth in a past quarter.

6 Engaging Workshops

Improve the experimentation culture by using effective workshop formats for collaboration, education, and standardization.

7 Meta-Analysis

Unlock the power of meta-analyses: A step-by-step guide to supercharge your insights and prioritization

8 Experimentation Program Management

A brief introduction to one of our courses.

9 Intro to App Testing

Learn the requirements for app testing, the process and how this is different from website experimentation and what to pay extra attention to.

10 Maturity and Scaling

Learn about the gradual change bias, understand what problems you’re tracking and solving for with experimentation.

11 Building a Center of Excellence

Learn what a “CoE” is and why you should care about it. Together, we’ll look at the core parts to an experimentation COE.

12 Final Exam: Advanced Experimentation Masterclass

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Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.

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  • 120+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
  • 10 minidegrees that give you advanced level skills

Got a team, multiple users? Get our Teams All-Access plan instead.

The CXL guarantee

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Frequently asked questions

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What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

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Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
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