Scale testing & drive results with advanced experimentation
4h 30min | 12 lessons | 10 downloadable resources
In this course, you will learn how to:
- Develop a structured experimentation roadmap that aligns with business goals.
- Prioritize high-impact tests that drive revenue and customer insights.
- Avoid statistical mistakes that lead to false conclusions.
- Optimize testing velocity without sacrificing accuracy.
- Scale experimentation across teams and departments for bigger wins.
Trusted by marketers at
Too many experimentation programs focus on the wrong tests and miss out on scalable wins
Running more tests doesn’t mean better results. Many teams waste time on low-impact experiments that don’t move the needle. This course helps you refine your approach, ensuring every test is designed to identify valuable insights and drive improvements.
Master advanced experimentation to scale testing and drive impactful results
Course Length:
4h 30min. 12 lessons.
Successful experimentation delivers real business growth when backed by the right strategy. This course gives you the frameworks, tools, and techniques to test smarter, learn faster, and continuously optimize. Walk away with the confidence to run an experimentation program that drives useful and actionable results. Go beyond basic testing and learn how to build structured experimentation roadmaps, apply meta-analysis for deeper insights, and implement a culture of experimentation across your organization.
After completing this online course on advanced experimentation, you will be able to assist your team and company with:
- Building a strategic experimentation roadmap that drives business impact.
- Identifying and prioritizing tests that lead to meaningful improvements.
- Ensuring statistical accuracy for confident decision-making.
- Scaling experimentation efforts for maximum growth.
- Turning test results into actionable, revenue-driving insights.
This course is for you if you are responsible for:
- Running or managing an experimentation program.
- Improving conversion rates and customer experience through testing.
- Making data-driven decisions that impact business performance.
- Scaling and optimizing an existing testing framework.
- Driving measurable business outcomes through experimentation.
Look no further than CXL, this is the best and most recommended course you will find on Advanced Experimentation.
Subscribe now and get access
Course Curriculum
Advanced Experimentation Masterclass
Introduction to the Advanced Experimentation Masterclass
Strategic Testing
Better Ideation for Experiments
Change Management
Documentation and Communication
Engaging Workshops
Meta-Analysis
Experimentation Program Management
Intro to App Testing
Maturity and Scaling
Building a Center of Excellence
Final Exam: Advanced Experimentation Masterclass
Ben is Speero’s Managing Director. He combines years of academic and statistics training with customer experience and UX knowledge to help scope and run conversion research programs for companies around the world.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Advanced Experimentation Masterclass Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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