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Advanced experimentation masterclass. Create a culture of learning.

4h 30min | 12 lessons | 10 downloadable resources

In this course, you will learn how to:

  • Develop strategic, targeted testing plans to drive experimentation maturity.
  • Apply change management techniques to foster a culture of experimentation.
  • Lead workshops that engage teams and drive collaboration.
  • Use meta-analysis to enhance your experimentation insights.
  • Build and scale an experimentation Center of Excellence within your organization.

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English subtitles Certificate included
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Maximize the impact of your experimentation efforts for greater business results

Many teams hit roadblocks when it comes to running experiments, either lacking the strategy or scalability to make a real impact. This course helps you move beyond basic testing by teaching advanced strategies to create effective, data-driven experimentation programs. You’ll learn how to overcome common barriers, improve team collaboration, and apply insights more efficiently. By mastering these skills, you’ll unlock more significant results from your experimentation.

Master advanced experimentation to scale testing and drive impactful results

Course Length:
4h 30min. 12 lessons.

This course teaches you the skills to advance your experimentation programs beyond basic testing. You’ll learn how to build structured experimentation roadmaps, apply meta-analysis for deeper insights, and implement a culture of experimentation across your organization. By the end, you’ll be able to scale your experimentation efforts, drive collaborative innovation, and ensure your data-driven decisions have an impact.

After completing this online course on advanced experimentation you will be able to assist your team and company with:

  • Creating scalable, structured experimentation strategies.
  • Facilitating cross-functional collaboration for experimentation success.
  • Conducting meta-analysis to refine and optimize testing insights.
  • Implementing change management practices to support a culture of experimentation.
  • Managing and scaling experimentation efforts across teams.

This course is for you if you are responsible for:

  • Overseeing experimentation and optimization programs.
  • Leading data-driven decision-making processes.
  • Scaling and managing complex testing initiatives.
  • Driving innovation through experimentation strategies.
  • Ensuring cross-functional alignment on testing goals and outcomes.

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Course Curriculum

Advanced Experimentation Masterclass

1 Introduction to the Advanced Experimentation Masterclass

This is a brief overview of the course where you’ll get to know the experts and understand what you’ll learn.

2 Strategic Testing

In this lesson, you’ll learn how to apply the Diamond framework and how to shape insights into an Experimentation Program Strategy.

3 Better Ideation for Experiments

You’ll learn how to be more creative, how to go from narrow to wide thinking, and how to leverage others in your organization to find more potential for growth for your experimentation program.

4 Change Management

Students will learn how to apply their CRO mindset to lead organizational change, creating a thriving experimentation environment with better collaboration and more freedom to experiment. Students gain the skills to navigate stakeholder landscapes, motivate teams, and implement a structured approach to change management and their personal growth.

5 Documentation and Communication

Learn why it’s important to have documentation systems and processes in your organization. Let’s review a shape of communication cadences, and let’s talk about how to communicate A/B tests results and/or growth in a past quarter.

6 Engaging Workshops

Improve the experimentation culture by using effective workshop formats for collaboration, education, and standardization.

7 Meta-Analysis

Unlock the power of meta-analyses: A step-by-step guide to supercharge your insights and prioritization

8 Experimentation Program Management

A brief introduction to one of our courses.

9 Intro to App Testing

Learn the requirements for app testing, the process and how this is different from website experimentation and what to pay extra attention to.

10 Maturity and Scaling

Learn about the gradual change bias, understand what problems you’re tracking and solving for with experimentation.

11 Building a Center of Excellence

Learn what a “CoE” is and why you should care about it. Together, we’ll look at the core parts to an experimentation COE.

12 Final Exam: Advanced Experimentation Masterclass

Lucia van den Brink

Founder & Consultant @ Freelance
Lucia built her first webshop at 11 years old. Now, after more than 700 A/B tests and influencing 20M+ visitors, she runs a consultancy called Increase-Conversion-Rate.com.

Ben Labay

Managing Director @ Speero

Ben is Speero’s Managing Director. He combines years of academic and statistics training with customer experience and UX knowledge to help scope and run conversion research programs for companies around the world.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Advanced Experimentation Masterclass Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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