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Become great at forecasting

This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.

  • Clearly understand the inputs that build an ecommerce business’ monthly revenue and know how to build an accurate model yourself.
  • Learn how to track your current progress against a forecast so that you can quickly adapt in real time to your progress.
  • Create a channel strategy based on how it layers up to an overall revenue outcome keeping all your channels aligned towards accomplishing the overall goal.
  • Understand how to use your forecast to communicate with various stakeholders internally to keep everyone aligned on working towards the overall goal.

Course length: 2h 00min

Start 7-day trial for $1

Dave Rekuc

VP of Marketing @ 4×400

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Introduction video

This course is essential for you if…

  • You own the growth for your ecommerce brand and need to create accurate projections.
  • You’re a C-level executive that needs to understand better how to forecast revenue accurately.
  • You want to understand deeper how to grow your brand.

After taking this course you will…

  • Clearly understand the inputs that build an ecommerce business’ monthly revenue and know how to build an accurate model yourself.
  • Learn how to track your current progress against a forecast so that you can quickly adapt in real time to your progress.
  • Create a channel strategy based on how it layers up to an overall revenue outcome keeping all your channels aligned towards accomplishing the overall goal.
  • Understand how to use your forecast to communicate with various stakeholders internally to keep everyone aligned on working towards the overall goal.

Your course curriculum

Ecommerce forecasting

1
The leaky customer bucket and why it matters for projections


This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.




2
Projecting with percentiles


This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.




3
Overview of creating a customer cohort-based forecast


This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.




4
Creating your new customer revenue projection


This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.




5
Active customer file metrics


This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.




6
Recently acquired customer repeat rates


This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.




7
Finalizing monthly inputs


This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.




8
Review and refine your forecast


This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.




9
Creating faster and easier weekly projections


This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.




10
Weekly forecasting feedback loop


This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.




Dave Rekuc

VP of Marketing @ 4×400

I’ve been in eCommerce for 15 years and published and quoted about eCommerce in Martech, Entrepreneur, Forbes, and The New York Times, among other publications.

Dave is currently running the marketing team at 4×400, a holding company for direct-to-consumer brands. They acquire and grow small DTC businesses into seven and 8-figure businesses in a 1-3 year time frame.

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