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Become great at ecommerce forecasting

2h 00min | 11 lessons

In this course, you will learn how to:

  • Build accurate ecommerce revenue forecasts using key business inputs.
  • Track progress against your forecast and adjust in real-time.
  • Develop a channel strategy that aligns with your revenue goals.
  • Use forecasting to communicate effectively with stakeholders.
  • Create short-term and long-term forecasts for improved decision-making.

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English subtitles Certificate included
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Forecast ecommerce revenue accurately and make smarter, data-driven decisions

Many ecommerce teams struggle with setting realistic revenue expectations and tracking progress accurately, leading to missed targets and misalignment. This course equips you with the skills to create accurate revenue forecasts that account for key business inputs, ensuring your strategy stays on track. By learning how to adjust forecasts in real-time and align them with your channel strategy, you’ll improve decision-making and enhance communication with stakeholders.

Master ecommerce forecasting to drive accurate revenue projections and strategic growth

Course Length:
2h 00min. 11 lessons.

This course provides the knowledge needed to develop accurate and actionable ecommerce revenue forecasts. You’ll learn how to track key business inputs, adjust forecasts in real time, and align your channel strategy with revenue goals. Mastering these forecasting techniques will enable you to make better strategic decisions, enhance communication with stakeholders, and ensure long-term growth.

After completing this online course on ecommerce forecasting ,you will be able to assist your team and company with:

  • Creating accurate, data-driven revenue forecasts.
  • Aligning channel strategies with revenue objectives.
  • Monitoring and adjusting forecasts based on real-time data.
  • Effectively communicating revenue goals to stakeholders.
  • Developing both short-term and long-term forecasting models.

This course is for you if you are responsible for:

  • Ecommerce revenue planning and strategy.
  • Financial forecasting and budgeting.
  • Managing marketing channels for ecommerce growth.
  • Reporting and communicating revenue performance.
  • Optimizing resource allocation based on forecasted revenue trends.

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See Pricing

Course Curriculum

Ecommerce forecasting

1 The leaky customer bucket and why it matters for projections

Your current active customer base is like a leaky bucket. Knowing this creates a framework for growth that is somewhat universal.

2 Projecting with percentiles

Learn how using percentiles to communicate your forecast helps clearly explain your level of optimism and gives you a feedback loop on the accuracy of your forecast.

3 Overview of creating a customer cohort-based forecast

Using your brand’s data, use three specific customer behaviors to build an accurate forecasting model.

4 Creating your new customer revenue projection

Use inputs from your advertising channels to “build up” to a total new customer revenue projection.

5 Active customer file metrics

Learn how to use lifecycle marketing data to define your active customer file.

6 Recently acquired customer repeat rates

Learn how to use lifecycle marketing data to build recently acquired customer repeat rates.

7 Finalizing monthly inputs

We are finishing up the last of our inputs to complete our forecasting model.

8 Review and refine your forecast

Forecasting is an iterative science. Constantly reviewing, refining, and adapting your model to represent reality best.

9 Creating faster and easier weekly projections

Sometimes you don’t need to know what’s coming in a year; you need to know what’s coming next week more accurately. This is how to think about forecasting on a shorter time scale.

10 Weekly forecasting feedback loop

Get better at forecasting by creating a feedback loop to improve your accuracy over time.

Dave Rekuc

VP of Marketing @ 4x400

Dave is currently running the marketing team at 4×400, a holding company for direct-to-consumer brands. They acquire and grow small DTC businesses into seven and 8-figure businesses in a 1-3 year time frame.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Ecommerce Forecasting Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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