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Become great at forecasting

This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.

  • Clearly understand the inputs that build an ecommerce business’ monthly revenue and know how to build an accurate model yourself.
  • Learn how to track your current progress against a forecast so that you can quickly adapt in real time to your progress.
  • Create a channel strategy based on how it layers up to an overall revenue outcome keeping all your channels aligned towards accomplishing the overall goal.
  • Understand how to use your forecast to communicate with various stakeholders internally to keep everyone aligned on working towards the overall goal.

Course length: 2h 00min

Start 7-day trial for $1

Dave Rekuc

VP of Marketing @ 4×400

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Introduction video

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This course is essential for you if…

  • You own the growth for your ecommerce brand and need to create accurate projections.
  • You’re a C-level executive that needs to understand better how to forecast revenue accurately.
  • You want to understand deeper how to grow your brand.

After taking this course you will…

  • Clearly understand the inputs that build an ecommerce business’ monthly revenue and know how to build an accurate model yourself.
  • Learn how to track your current progress against a forecast so that you can quickly adapt in real time to your progress.
  • Create a channel strategy based on how it layers up to an overall revenue outcome keeping all your channels aligned towards accomplishing the overall goal.
  • Understand how to use your forecast to communicate with various stakeholders internally to keep everyone aligned on working towards the overall goal.

Your course curriculum

Ecommerce forecasting

1 The leaky customer bucket and why it matters for projections


This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.




2 Projecting with percentiles


This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.




3 Overview of creating a customer cohort-based forecast


This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.




4 Creating your new customer revenue projection


This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.




5 Active customer file metrics


This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.




6 Recently acquired customer repeat rates


This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.




7 Finalizing monthly inputs


This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.




8 Review and refine your forecast


This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.




9 Creating faster and easier weekly projections


This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.




10 Weekly forecasting feedback loop


This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.




Dave Rekuc

VP of Marketing @ 4x400

Dave is currently running the marketing team at 4×400, a holding company for direct-to-consumer brands. They acquire and grow small DTC businesses into seven and 8-figure businesses in a 1-3 year time frame.

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Learn Ecommerce Forecasting: FAQ

Who is this course for?

This course is essential for you if…

  • You own the growth for your ecommerce brand and need to create accurate projections.
  • You’re a C-level executive that needs to understand better how to forecast revenue accurately.
  • You want to understand deeper how to grow your brand.

Some careers that will especially benefit from this course are ecommerce manager, ecommerce marketer, or growth manager.

What will you learn?

After taking this course, you will:

  • Clearly understand the inputs that build an ecommerce business’ monthly revenue and know how to build an accurate model yourself.
  • Learn how to track your current progress against a forecast so that you can quickly adapt in real time to your progress.
  • Create a channel strategy based on how it layers up to an overall revenue outcome keeping all your channels aligned towards accomplishing the overall goal.
  • Understand how to use your forecast to communicate with various stakeholders internally to keep everyone aligned on working towards the overall goal.

What does the course include?

Our Ecommerce Forecasting training includes 11 lessons, 4 downloadable resources, 2h 00min of video material, several assignments, and a final exam.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this course, you will receive the Ecommerce Forecasting Certification from CXL, with credentials that you can add to your LinkedIn profile.

What is the refund policy?

All plans come with a 7-day no questions asked money back period.

Can I buy just this course?

Yes, you can buy individual, lifetime access to this training. You can also buy a Minidegree. If a course is a puzzle piece, then a Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer.

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in. This course is 2h 00min long.