Become great at forecasting
This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.
- Clearly understand the inputs that build an ecommerce business’ monthly revenue and know how to build an accurate model yourself.
- Learn how to track your current progress against a forecast so that you can quickly adapt in real time to your progress.
- Create a channel strategy based on how it layers up to an overall revenue outcome keeping all your channels aligned towards accomplishing the overall goal.
- Understand how to use your forecast to communicate with various stakeholders internally to keep everyone aligned on working towards the overall goal.
Course length: 2h 00min
VP of Marketing @ 4×400
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Introduction video
This course is essential for you if…
- You own the growth for your ecommerce brand and need to create accurate projections.
- You’re a C-level executive that needs to understand better how to forecast revenue accurately.
- You want to understand deeper how to grow your brand.
After taking this course you will…
- Clearly understand the inputs that build an ecommerce business’ monthly revenue and know how to build an accurate model yourself.
- Learn how to track your current progress against a forecast so that you can quickly adapt in real time to your progress.
- Create a channel strategy based on how it layers up to an overall revenue outcome keeping all your channels aligned towards accomplishing the overall goal.
- Understand how to use your forecast to communicate with various stakeholders internally to keep everyone aligned on working towards the overall goal.
Skills you will master
Your course curriculum
Ecommerce forecasting
1 The leaky customer bucket and why it matters for projections
This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.
2 Projecting with percentiles
This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.
3 Overview of creating a customer cohort-based forecast
This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.
4 Creating your new customer revenue projection
This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.
5 Active customer file metrics
This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.
6 Recently acquired customer repeat rates
This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.
7 Finalizing monthly inputs
This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.
8 Review and refine your forecast
This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.
9 Creating faster and easier weekly projections
This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.
10 Weekly forecasting feedback loop
This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.
Dave Rekuc
VP of Marketing @ 4x400
Dave is currently running the marketing team at 4×400, a holding company for direct-to-consumer brands. They acquire and grow small DTC businesses into seven and 8-figure businesses in a 1-3 year time frame.
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Learn Ecommerce Forecasting: FAQ
Who is this course for?
This course is essential for you if…
- You own the growth for your ecommerce brand and need to create accurate projections.
- You’re a C-level executive that needs to understand better how to forecast revenue accurately.
- You want to understand deeper how to grow your brand.
Some careers that will especially benefit from this course are ecommerce manager, ecommerce marketer, or growth manager.
What will you learn?
After taking this course, you will:
- Clearly understand the inputs that build an ecommerce business’ monthly revenue and know how to build an accurate model yourself.
- Learn how to track your current progress against a forecast so that you can quickly adapt in real time to your progress.
- Create a channel strategy based on how it layers up to an overall revenue outcome keeping all your channels aligned towards accomplishing the overall goal.
- Understand how to use your forecast to communicate with various stakeholders internally to keep everyone aligned on working towards the overall goal.
What does the course include?
Our Ecommerce Forecasting training includes 11 lessons, 4 downloadable resources, 2h 00min of video material, several assignments, and a final exam.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this course, you will receive the Ecommerce Forecasting Certification from CXL, with credentials that you can add to your LinkedIn profile.
What is the refund policy?
All plans come with a 7-day no questions asked money back period.
How long will it take for me to finish it?
This is entirely up to you – it’s how many study hours per week you can put in. This course is 2h 00min long.