Become great at forecasting
This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.
- Clearly understand the inputs that build an ecommerce business’ monthly revenue and know how to build an accurate model yourself.
- Learn how to track your current progress against a forecast so that you can quickly adapt in real time to your progress.
- Create a channel strategy based on how it layers up to an overall revenue outcome keeping all your channels aligned towards accomplishing the overall goal.
- Understand how to use your forecast to communicate with various stakeholders internally to keep everyone aligned on working towards the overall goal.
By Dave Rekuc,
VP of Marketing @ 4×400
Course length: 2h 00min
Some of the companies that train their teams at CXL:
Introduction video
This course is essential for you if…
- You own the growth for your ecommerce brand and need to create accurate projections.
- You’re a C-level executive that needs to understand better how to forecast revenue accurately.
- You want to understand deeper how to grow your brand.
After taking this course you will…
- Clearly understand the inputs that build an ecommerce business’ monthly revenue and know how to build an accurate model yourself.
- Learn how to track your current progress against a forecast so that you can quickly adapt in real time to your progress.
- Create a channel strategy based on how it layers up to an overall revenue outcome keeping all your channels aligned towards accomplishing the overall goal.
- Understand how to use your forecast to communicate with various stakeholders internally to keep everyone aligned on working towards the overall goal.
Skills you will master
Your course curriculum
Ecommerce forecasting
1 The leaky customer bucket and why it matters for projections
This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.
2 Projecting with percentiles
This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.
3 Overview of creating a customer cohort-based forecast
This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.
4 Creating your new customer revenue projection
This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.
5 Active customer file metrics
This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.
6 Recently acquired customer repeat rates
This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.
7 Finalizing monthly inputs
This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.
8 Review and refine your forecast
This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.
9 Creating faster and easier weekly projections
This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.
10 Weekly forecasting feedback loop
This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.
Dave Rekuc
VP of Marketing @ 4x400
Dave is currently running the marketing team at 4×400, a holding company for direct-to-consumer brands. They acquire and grow small DTC businesses into seven and 8-figure businesses in a 1-3 year time frame.
Show off your hard-earned skills and strengthen your profile.
LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.
Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.
Learn marketing on the job.
Get better results with networking.
Our Community gives you peer support for every marketing task you face. 90% of marketing tasks are not unique. Someone has already figured it out. Achieve more with less hassle.
- Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support.
- Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels.
- Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.
Subscribe to CXL and get access
- 100+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
- 10 minidegrees that give you advanced level skills
- Community with 2000+ playbooks and peer-support
Got a team, multiple users? Get our Teams All-Access plan instead.
The CXL guarantee
- 7-day no questions asked money back period
- You can immediately apply learnings and improve your results.
Need help convincing your boss?
Click here for a pitch deck, swipe files and tips.
Subscribe to CXL
Get access to this and 100+ other training programs.
or
Learn Ecommerce Forecasting: FAQ
Who is this course for?
This course is essential for you if…
- You own the growth for your ecommerce brand and need to create accurate projections.
- You’re a C-level executive that needs to understand better how to forecast revenue accurately.
- You want to understand deeper how to grow your brand.
Some careers that will especially benefit from this course are ecommerce manager, ecommerce marketer, or growth manager.
What will you learn?
After taking this course, you will:
- Clearly understand the inputs that build an ecommerce business’ monthly revenue and know how to build an accurate model yourself.
- Learn how to track your current progress against a forecast so that you can quickly adapt in real time to your progress.
- Create a channel strategy based on how it layers up to an overall revenue outcome keeping all your channels aligned towards accomplishing the overall goal.
- Understand how to use your forecast to communicate with various stakeholders internally to keep everyone aligned on working towards the overall goal.
What does the course include?
Our Ecommerce Forecasting training includes 11 lessons, 4 downloadable resources, 2h 00min of video material, several assignments, and a final exam.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this course, you will receive the Ecommerce Forecasting Certification from CXL, with credentials that you can add to your LinkedIn profile.
What is the refund policy?
All plans come with a 7-day refund period .
How long will it take for me to finish it?
This is entirely up to you – it’s how many study hours per week you can put in. This course is 2h 00min long.