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Become great at forecasting

This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.

  • Clearly understand the inputs that build an ecommerce business’ monthly revenue and know how to build an accurate model yourself.
  • Learn how to track your current progress against a forecast so that you can quickly adapt in real time to your progress.
  • Create a channel strategy based on how it layers up to an overall revenue outcome keeping all your channels aligned towards accomplishing the overall goal.
  • Understand how to use your forecast to communicate with various stakeholders internally to keep everyone aligned on working towards the overall goal.

By Dave Rekuc,

VP of Marketing @ 4×400

Course length: 2h 00min

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English subtitles Certificate included

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Introduction video

This course is essential for you if…

  • You own the growth for your ecommerce brand and need to create accurate projections.
  • You’re a C-level executive that needs to understand better how to forecast revenue accurately.
  • You want to understand deeper how to grow your brand.

After taking this course you will…

  • Clearly understand the inputs that build an ecommerce business’ monthly revenue and know how to build an accurate model yourself.
  • Learn how to track your current progress against a forecast so that you can quickly adapt in real time to your progress.
  • Create a channel strategy based on how it layers up to an overall revenue outcome keeping all your channels aligned towards accomplishing the overall goal.
  • Understand how to use your forecast to communicate with various stakeholders internally to keep everyone aligned on working towards the overall goal.

Skills you will master

Customer forecastEcommerce forecastingEcommerce metricsRevenue projections

Your course curriculum

Ecommerce forecasting

1 The leaky customer bucket and why it matters for projections

Your current active customer base is like a leaky bucket. Knowing this creates a framework for growth that is somewhat universal.

2 Projecting with percentiles

Learn how using percentiles to communicate your forecast helps clearly explain your level of optimism and gives you a feedback loop on the accuracy of your forecast.

3 Overview of creating a customer cohort-based forecast

Using your brand’s data, use three specific customer behaviors to build an accurate forecasting model.

4 Creating your new customer revenue projection

Use inputs from your advertising channels to “build up” to a total new customer revenue projection.

5 Active customer file metrics

Learn how to use lifecycle marketing data to define your active customer file.

6 Recently acquired customer repeat rates

Learn how to use lifecycle marketing data to build recently acquired customer repeat rates.

7 Finalizing monthly inputs

We are finishing up the last of our inputs to complete our forecasting model.

8 Review and refine your forecast

Forecasting is an iterative science. Constantly reviewing, refining, and adapting your model to represent reality best.

9 Creating faster and easier weekly projections

Sometimes you don’t need to know what’s coming in a year; you need to know what’s coming next week more accurately. This is how to think about forecasting on a shorter time scale.

10 Weekly forecasting feedback loop

Get better at forecasting by creating a feedback loop to improve your accuracy over time.

Dave Rekuc

VP of Marketing @ 4x400

Dave is currently running the marketing team at 4×400, a holding company for direct-to-consumer brands. They acquire and grow small DTC businesses into seven and 8-figure businesses in a 1-3 year time frame.

This online course comes with a certificate to prove completion

Completing this training earns you a CXL certificate of completion you can add to your Linkedin profile.

What our students say about our online marketing courses:

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Learn Ecommerce Forecasting: FAQ

Who is this course for?

This course is essential for you if…

  • You own the growth for your ecommerce brand and need to create accurate projections.
  • You’re a C-level executive that needs to understand better how to forecast revenue accurately.
  • You want to understand deeper how to grow your brand.

Some careers that will especially benefit from this course are ecommerce manager, ecommerce marketer, or growth manager.

What will you learn?

After taking this course, you will:

  • Clearly understand the inputs that build an ecommerce business’ monthly revenue and know how to build an accurate model yourself.
  • Learn how to track your current progress against a forecast so that you can quickly adapt in real time to your progress.
  • Create a channel strategy based on how it layers up to an overall revenue outcome keeping all your channels aligned towards accomplishing the overall goal.
  • Understand how to use your forecast to communicate with various stakeholders internally to keep everyone aligned on working towards the overall goal.

What does the course include?

Our Ecommerce Forecasting training includes 11 lessons, 4 downloadable resources, 2h 00min of video material, several assignments, and a final exam.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this course, you will receive the Ecommerce Forecasting Certification from CXL, with credentials that you can add to your LinkedIn profile.

What is the refund policy?

All plans come with a 7-day refund period .

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in. This course is 2h 00min long.