Competitive Research Course
Outsmart competitors with competitive intel & market research
1h 24min | 11 lessons
In this course, you will learn how to:
- Build a competitive intelligence system that uncovers real market opportunities.
- Analyze competitor positioning, strategies, and weaknesses.
- Turn insights into actionable strategies that drive growth.
- Identify gaps in the market and refine your own positioning.
- Develop a data-driven approach to staying ahead of the competition.
Trusted by marketers at
FMaster competitive intelligence & market research to secure market leadership and strategic advantage
Course Length:
1h 24min. 11 lessons.
Making business decisions without solid market insights is a costly mistake. This course is built for marketers, strategists, and business leaders who want to leverage competitive intelligence and market research to drive revenue and outsmart competitors. Every framework is tested, and every strategy is designed to help you track industry trends, analyze competitor positioning, and uncover market opportunities that fuel growth. Learn how to build a research-driven strategy that strengthens your brand, sharpens your positioning, and gives you an edge in any market.
After completing this online course on competitive intelligence & market research, you will be able to assist your team and company with:
- Collect and analyze competitive intelligence with a structured process.
- Identify market gaps and position your business for growth.
- Develop strategic insights that give you an edge over competitors.
- Use data to refine marketing, sales, and product decisions.
- Build a long-term strategy that keeps your company ahead.
This course is for you if you are responsible for:
- Marketers looking to refine positioning and messaging using competitive insights.
- Business strategists who need a structured approach to competitive intelligence.
- Product teams identifying opportunities to innovate and differentiate.
- Growth leaders focused on making data-driven decisions.
- Anyone responsible for ensuring their company stays ahead of the competition.
Look no further than CXL, this is the best and most recommended course you will find on Competitive Intelligence & Market Research.
Subscribe now and get access
Course Curriculum
Competitive intelligence and market research
What is Competitive Intelligence and why is it so important?
Gathering Competitive & Market Insights: Startups & Mid-Market
Gathering Competitive & Market Insights: Enterprise
Understanding Your Audience: An Ongoing Mindset
Building Battlecards for Sales & Marketing Teams
Competitive Newsletters for Product & the C-Suite
Developing a Competitive Strategy through Win/Loss (part 1)
Developing a Competitive Strategy through Win/Loss (part 2)
Organizing a Competitive Marketing Campaign
Pushing “Go” On Your Competitive Program
Leads Product Marketing at Apollo.io. Built competitive intelligence at ClickUp and ZoomInfo that fed six acquisitions and dozens of seven-figure deals.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Competitive Intelligence & Market Research Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.
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Frequently Asked Questions
Plans
What is the difference between the monthly, quarterly and annual plans?
The main differences are the billing period and access to live courses:
Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value..
Monthly: On-demand courses only. Billed monthly.
Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.
What is the difference between the individual and teams plans?
Individual plans are designed for one learner.
Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:
- Track learning progress and engagement.
- Invite and manage team members.
- Create learning roadmaps for individual users.
What is included in the subscription plan?
All subscription plans include:
- 80+ certifiable B2B marketing courses and Minidegree programs.
- Certificates that can be added to LinkedIn.
- Progress tracking.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can change between Monthly, Quarterly, and Annual billing plans.
If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.
What is the difference between the AI Native cohort and the subscription?
The AI Native cohort is a guided learning experience focused specifically on becoming an AI Native Marketer. It includes live cohort sessions, session recordings, preparation materials and resources, progress tracking, and certification.
The subscription gives you access to our broader library of B2B marketing and AI courses. The Annual subscription also includes access to live courses throughout the year.
Does the AI Native cohort include access to the full CXL course library?
No. The AI Native cohort is a separate learning experience focused on the AI Native Marketer program.
If you want access to the wider CXL course library and ongoing learning content, you can choose one of our subscription plans.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.