Outsmart competitors with competitive intel & market research
1h 24min | 11 lessons | 0 downloadable resources
In this course, you will learn how to:
- Gather up-to-date information on your competitors.
- Conduct an effective win/loss program.
- Collaborate with marketing to establish proactive competitive displacement campaigns.
- Secure a seat at the table for strategic company initiatives.
- Increase your visibility within your organization.
Some companies who train their teams at CXL
Stay ahead of competitors and influence strategic decisions with insightful intelligence
Many teams face challenges in gathering and applying relevant insights about competitors, often leading to missed opportunities and reactive strategies. This course provides you with a detailed framework to gather and analyze competitive intelligence effectively. You’ll learn to implement impactful win/loss programs, collaborate on displacement campaigns, and leverage intelligence to influence strategic decisions within your organization. By mastering these skills, you’ll improve your role in guiding strategies that keep your brand one step ahead for business growth.
Master competitive intelligence & market research to secure market leadership and strategic advantage
Course Length:
1h 24min. 11 lessons.
In this course, you’ll learn to turn competitive insights into actionable strategies that influence decision-making and secure your brand’s position in the market. You’ll learn how to gather and analyze competitive data, run effective win/loss programs, and collaborate on displacement campaigns that improve your market stance. Gain the skills to proactively anticipate competitor moves, support key initiatives with strong intelligence, and establish yourself as a strategic advisor within your organization.
After completing this online course on competitive intelligence & market research you will be able to assist your team and company with:
- Gathering and analyzing up-to-date competitor intelligence.
- Implementing impactful win/loss programs to inform strategy.
- Developing competitive displacement campaigns with marketing.
- Guiding strategic initiatives with informed insights.
- Improving visibility within the organization through actionable intelligence.
This course is for you if you are responsible for:
- Shaping business strategy and positioning.
- Conducting market research to inform decision-making.
- Leading competitive intelligence programs.
- Supporting sales or product teams with market insights.
- Developing proactive strategies to stay ahead of competitors.
Subscribe now and get access
Course Curriculum
Competitive intelligence and market research
What is Competitive Intelligence and why is it so important?
Gathering Competitive & Market Insights: Startups & Mid-Market
Gathering Competitive & Market Insights: Enterprise
Understanding Your Audience: An Ongoing Mindset
Building Battlecards for Sales & Marketing Teams
Competitive Newsletters for Product & the C-Suite
Developing a Competitive Strategy through Win/Loss (part 1)
Developing a Competitive Strategy through Win/Loss (part 2)
Organizing a Competitive Marketing Campaign
Pushing “Go” On Your Competitive Program
The creator and owner of ZoomInfo’s competitive intelligence program. ZoomInfo is the world’s leading go-to-market engine — ranking #1 in 27 G2 grids as of Summer ’21.
Competitive intelligence has the power to influence every aspect of a company. His competitive intelligence program has contributed to six acquisitions and dozens of seven-figure deals.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Competitive Intelligence & Market Research Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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