Outsmart competitors with competitive intel & market research
1h 24min | 11 lessons | 0 downloadable resources
In this course, you will learn how to:
- Build a competitive intelligence system that uncovers real market opportunities.
- Analyze competitor positioning, strategies, and weaknesses.
- Turn insights into actionable strategies that drive growth.
- Identify gaps in the market and refine your own positioning.
- Develop a data-driven approach to staying ahead of the competition.
Trusted by marketers at
Without competitive intelligence, you’re making decisions in the dark
Many businesses react to the market instead of anticipating changes. Without a structured competitive intelligence strategy, you risk falling behind, missing opportunities, and losing customers to better-positioned competitors. This course gives you a clear framework to gather and apply intelligence, so every move you make is informed, strategic, and puts you ahead.
Master competitive intelligence & market research to secure market leadership and strategic advantage
Course Length:
1h 24min. 11 lessons.
Making business decisions without solid market insights is a costly mistake. This course is built for marketers, strategists, and business leaders who want to leverage competitive intelligence and market research to drive revenue and outsmart competitors. Every framework is tested, and every strategy is designed to help you track industry trends, analyze competitor positioning, and uncover market opportunities that fuel growth. Learn how to build a research-driven strategy that strengthens your brand, sharpens your positioning, and gives you an edge in any market.
After completing this online course on competitive intelligence & market research, you will be able to assist your team and company with:
- Collect and analyze competitive intelligence with a structured process.
- Identify market gaps and position your business for growth.
- Develop strategic insights that give you an edge over competitors.
- Use data to refine marketing, sales, and product decisions.
- Build a long-term strategy that keeps your company ahead.
This course is for you if you are responsible for:
- Marketers looking to refine positioning and messaging using competitive insights.
- Business strategists who need a structured approach to competitive intelligence.
- Product teams identifying opportunities to innovate and differentiate.
- Growth leaders focused on making data-driven decisions.
- Anyone responsible for ensuring their company stays ahead of the competition.
Look no further than CXL, this is the best and most recommended course you will find on Competitive Intelligence & Market Research.
Subscribe now and get access
Course Curriculum
Competitive intelligence and market research
What is Competitive Intelligence and why is it so important?
Gathering Competitive & Market Insights: Startups & Mid-Market
Gathering Competitive & Market Insights: Enterprise
Understanding Your Audience: An Ongoing Mindset
Building Battlecards for Sales & Marketing Teams
Competitive Newsletters for Product & the C-Suite
Developing a Competitive Strategy through Win/Loss (part 1)
Developing a Competitive Strategy through Win/Loss (part 2)
Organizing a Competitive Marketing Campaign
Pushing “Go” On Your Competitive Program
The creator and owner of ZoomInfo’s competitive intelligence program. ZoomInfo is the world’s leading go-to-market engine — ranking #1 in 27 G2 grids as of Summer ’21.
Competitive intelligence has the power to influence every aspect of a company. His competitive intelligence program has contributed to six acquisitions and dozens of seven-figure deals.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Competitive Intelligence & Market Research Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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