Marketing training for early-career B2B marketers
Master all B2B marketing levers, and learn the growth plays that are working right now. All in a single subscription.
- ICP research: Identify perfect target accounts, find out their top pains and priorities
- Positioning: Develop messaging that resonates with the right decision-makers
- Channel strategy: Build scalable acquisition models across paid, organic, and partner channels
- Pricing architecture: Set prices that get bigger deals and faster sales, while maintaining perceived value
- Measurement: Implement tracking that connects marketing activities directly to revenue
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What’s included in the subscription?
After you subscribe, you get immediate access to:
- NEW PROGRAM: Become an AI native marketer
- 100+ on-demand video courses on B2B marketing fundamentals
- 10 Minidegrees (deep dive programs)
All instructors are vetted: top 1% practitioners in their field.

NEW PROGRAM: AI NATIVE MARKETER PROGRAM
Become the marketer who can ship the work of three.
You do not need more AI tips. You need shipped AI-native workflows in just 2 hours/week.
After one session you will have shipped one new AI workflow you need on the job.
Every session after, your output and efficiency compounds.
Ship working AI workflows you need on the job:
2hrs /week
1. Find your current AI level
2. Ship AI ready worklfows
3. CXL does the heavy lifting, you join the program.
Close the gap between the AI skills you have and the ones your job now requires.
Which level are you?
You might be…
AI ASSISTED
You use AI for tasks like drafts and research. Your workflows and who you hand work to haven’t changed.
Or…
AI INTEGRATED
You’ve rebuilt workflows from scratch and ship work that used to need a specialist. You’re beyond a collection of prompts.
your target iS…
AI NATIVE
You design systems others run and cover scope that used to take two or three people.
After one session you will have shipped one new workflow you need on your job. Every session after, your output and efficiency compounds.
And master B2B marketing fundamentals with 100+ on-demand courses
Tactics, channels and growth plays lie the fundamentals. If these are in place, pretty much everything else works. But if they are not in place, literally nothing works.
These courses are 100% self-paced, perfect for a busy marketer.
Everything in a single subscription.
Team plans available, substantial savings per seat.

Handpicked, vetted practitioners as instructors
Our instructors lead marketing and growth at successful B2B companies and agencies.
There are 100+ instructors involved, all practitioners and at the top of their game.

Gaetano
Dinardi
Teaches
SEO and Growth

Daphne
Tideman
Teaches
Growth Marketing

Tycho
Luijten
Teaches
Demand Generation

Justin
Rowe
Teaches
B2B Campaigns

Jessica
Best
Teaches
Email Marketing

Alex
Birkett
Teaches
Organic Growth
Here’s why marketers choose CXL
Need some more convincing?
Listen to this agency owner explain why he trains his team at CXL