Marketing training for early-career B2B marketers

Master all B2B marketing levers, and learn the growth plays that are working right now. All in a single subscription.

ICP research: Identify perfect target accounts, find out their top pains and priorities
Positioning: Develop messaging that resonates with the right decision-makers
Channel strategy: Build scalable acquisition models across paid, organic, and partner channels
Pricing architecture: Set prices that get bigger deals and faster sales, while maintaining perceived value
Measurement: Implement tracking that connects marketing activities directly to revenue

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What’s included in the subscription?

After you subscribe, you get immediate access to:

NEW PROGRAM: Become an AI native marketer
100+ on-demand video courses on B2B marketing fundamentals
10 Minidegrees (deep dive programs)

All instructors are vetted: top 1% practitioners in their field.

NEW PROGRAM: AI NATIVE MARKETERNEW PROGRAM: AI NATIVE MARKETER

Become the AI native marketer who ships the work of three.

Every two weeks, CXL helps you build one AI native workflow you can actually use at work. You only prep what matches your level, then build live with a top 1% operator.

AI ASSISTED

AI makes you faster at tasks you already did. The work itself has not changed.

You can tell because: you use AI for drafts and research, then hand off exactly as before.

AI INTEGRATED

You have rebuilt whole workflows around AI and ship work that used to need a specialist.

You can tell because: you no longer wait on a designer, a writer, or an analyst for your core work.

AI NATIVE

You build systems other people run and cover scope that used to take two or three people.

You can tell because: your team runs on workflows you designed.

There are 3 types of marketers. Which one are you?

Learning AI is a second job for most marketers. Join this program. 2hrs per week. CXL does the heavy lifting.

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And master B2B marketing fundamentals with 100+ on-demand courses

Tactics, channels and growth plays lie the fundamentals. If these are in place, pretty much everything else works. But if they are not in place, literally nothing works.

These courses are 100% self-paced, perfect for a busy marketer.

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Everything in a single subscription.

Team plans available, substantial savings per seat.

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Handpicked, vetted practitioners as instructors

Our instructors lead marketing and growth at successful B2B companies and agencies.
There are 100+ instructors involved, all practitioners and at the top of their game.

Gaetano
Dinardi

Teaches
SEO and Growth

Daphne
Tideman

Teaches
Growth Marketing

Tycho
Luijten

Teaches
Demand Generation

Justin
Rowe

Teaches
B2B Campaigns

Jessica
Best

Teaches
Email Marketing