Marketing training for early-career B2B marketers
Master all B2B marketing levers, and learn the growth plays that are working right now. All in a single subscription.
- ICP research: Identify perfect target accounts, find out their top pains and priorities
- Positioning: Develop messaging that resonates with the right decision-makers
- Channel strategy: Build scalable acquisition models across paid, organic, and partner channels
- Pricing architecture: Set prices that get bigger deals and faster sales, while maintaining perceived value
- Measurement: Implement tracking that connects marketing activities directly to revenue
Trusted by marketers at
What’s included in the subscription?
After you subscribe, you get immediate access to:
- 100+ on-demand video courses on B2B marketing fundamentals
- Monthly live courses to bring you the latest tactics in B2B
- 10 Minidegrees (deep dive programs)
All instructors are vetted: top 1% practitioners in their field.
Learn growth plays that work right now with live courses
Stuff changes fast. Monthly live courses are designed to bring you the latest tactics that are working to generate demand and fill pipelines today.
- New live courses launching each month
- Interactive sessions with instructors
- Guided exercises and real-time feedback
It’s only 1-2 hours per week, so a very doable time commitment.
*You can buy seats to individual courses, or get access to all current and upcoming live courses with our annual subscription.
Master B2B marketing fundamentals with 100+ on-demand courses
Underneath tactics, channels and growth plays lie the fundamentals. If these are in place, pretty much everything else works. But if they are not in place, literally nothing works.
These courses are 100% self-paced, perfect for a busy marketer.
Deep skills
AI for Marketing
Turn your brand strategy, tone of voice, and best-performing content into a dedicated AI writing assistant for your team.
What to run, what to skip, and how AI helps execution across outbound, content, and brand.
If AI is rewriting the way people research – how do you show up, stand out, and win?
Get your content strategy AI-ready and make sure your brand is showing up in LLMs.
This course explores what does and doesn't work on LinkedIn, and it also guides you to validate if LinkedIn is the ideal platform for you.
Learn to plan, create, and manage effective Meta Ads campaigns.
Learn a go-to-market framework that helps you test, kill bad ideas, and scale only what works fast.
Learn strategies to prevent revenue loss from outdated marketing practices.
Develop a world-class content marketing program.
What good is a business if no one knows about it? Gaetano DiNardi demonstrates how a Bottom-of-Funnel SEO approach can put your business in the spotlight.
Learn On-Site strategy, Technical, On-Page SEO and internal linking. Learn to use SEO tests and Programmatic pages to grow traffic.
Transform your approach to content. Learn to establish SEO content goals, advanced ways to find topic ideas and map that your content calendar.
B2B Marketing
/B2B Strategy
Reduce CAC and cost per qualified demo by 15% and get more leads. Lower waste and get more clarity across the entire funnel.
Modernize your ABM with AI. Surface the right accounts, write the outreach, and tailor your message to increase efficiency.
What to run, what to skip, and how AI helps execution across outbound, content, and brand.
Learn a go-to-market framework that helps you test, kill bad ideas, and scale only what works fast.
Learn strategies to prevent revenue loss from outdated marketing practices.
Use two proven frameworks to create a winning Account-Based Marketing (ABM) program within six weeks.
Master your Growth Strategy in user engagement, customer acquisition, and team building for sustainable business success.
Turbocharge Your Marketing Output with Partner Marketing
Stop letting amateur copy wipe out your conversions
Simplify marketing campaigns with a clear project management process.
B2B Marketing
/Organic Traffic
What good is a business if no one knows about it? Gaetano DiNardi demonstrates how a Bottom-of-Funnel SEO approach can put your business in the spotlight.
Learn On-Site strategy, Technical, On-Page SEO and internal linking. Learn to use SEO tests and Programmatic pages to grow traffic.
Transform your approach to content. Learn to establish SEO content goals, advanced ways to find topic ideas and map that your content calendar.
Give your content marketing program a unique competitive advantage in high-competition SERP environments
B2B Marketing
/Content and Email
Develop a world-class content marketing program.
Learn to build your email list, what copy, design and content works, and use data to make your email marketing relevant to your subscribers, driving up response rates and revenue.
Learn the methods that are used to scale content marketing.
B2B Marketing
/Paid Ads
Apply a systematic approach that separates profitable PPC campaigns from expensive experiments.
This course explores what does and doesn't work on LinkedIn, and it also guides you to validate if LinkedIn is the ideal platform for you.
Learn to plan, create, and manage effective Meta Ads campaigns.
Learn what your options are and how to create experiments to extract the most value possible from your LinkedIn Ads.
Growth Marketing
/Strategies
Modernize your ABM with AI. Surface the right accounts, write the outreach, and tailor your message to increase efficiency.
What to run, what to skip, and how AI helps execution across outbound, content, and brand.
Learn a go-to-market framework that helps you test, kill bad ideas, and scale only what works fast.
Learn strategies to prevent revenue loss from outdated marketing practices.
Use two proven frameworks to create a winning Account-Based Marketing (ABM) program within six weeks.
Master your Growth Strategy in user engagement, customer acquisition, and team building for sustainable business success.
Turbocharge Your Marketing Output with Partner Marketing
Growth Marketing
/User Focus
Learn how to become truly customer-centric.
Make smarter decisions. Build better products. Get happier customers.
Create happier customers , increase sales and reduce churn with user-centric marketing
Growth Marketing
/Content and Copy
Turn your brand strategy, tone of voice, and best-performing content into a dedicated AI writing assistant for your team.
Develop a world-class content marketing program.
Learn to build your email list, what copy, design and content works, and use data to make your email marketing relevant to your subscribers, driving up response rates and revenue.
Increase your efficiency and maximize your reach with content
Learn the methods that are used to scale content marketing.
Learn a research framework that generates a sustainable source of data-backed ideas.
Stop letting amateur copy wipe out your conversions
Growth Marketing
/Search
If AI is rewriting the way people research – how do you show up, stand out, and win?
Get your content strategy AI-ready and make sure your brand is showing up in LLMs.
Learn On-Site strategy, Technical, On-Page SEO and internal linking. Learn to use SEO tests and Programmatic pages to grow traffic.
Transform your approach to content. Learn to establish SEO content goals, advanced ways to find topic ideas and map that your content calendar.
Give your content marketing program a unique competitive advantage in high-competition SERP environments
Learn this proven link building system your stakeholders want to see.
CRO
/Plan and Process
Companies often ship without testing and lose millions in revenue. CRO is made for rapid iteration based on learnings from experimentation.
Grow your Experimentation Maturity, get stakeholder buy-in and build a Culture of Experimentation.
Get larger experimentation wins, more team engagement, and more management buy-in for your experimentation program.
Learn how to start, build and grow and streamline your CRO agency.
CRO
/Assess
Increase experiment win rate and impactful results with Neuromarketing, Behavioral Design, and psychology.
How to run and triangulate qualitative and quantitative research methods to inform your experimentation efforts.
Learn how to audit and debug Google Analytics 4 and improve your implementations.
Learn how to become truly customer-centric.
Make smarter decisions. Build better products. Get happier customers.
CRO
/Test and Learn
Learn how to run statistically valid A/B test and what to test at an introductory level.
Start making more money with your online experiments.
Learn to use your traffic volume for greater ROI, and maximize potential by testing the most impactful aspects of your site.
Master statistical hypothesis testing for optimized A/B tests, informed decision-making, and precise results interpretation.
Overview of the statistical concepts that every marketer and optimizer should know.
This course will help you decide when to run what kind of tests.
CRO good practices to start with.
CRO
/Decide and Act
Understanding how people work, so you could convert them.
Improve conversion with a practical framework that uses psychology, research and page characteristics.
Understand what motivates your customers to convert.
Stop letting amateur copy wipe out your conversions
Marketing Analytics
/Google Analytics
Master GA4 strategies and practical applications. Align business objectives with KPIs and implement effective data collection techniques.
Get more out of your CRO data with BigQuery and learn how to structure your data for other applications, like Google Sheets and Looker Studio.
Learn how to audit and debug Google Analytics 4 and improve your implementations.
This course is designed for people who will be implementing GA4, modifying it, or who want to understand GA4 at a deeper level.
Learn about GA4, the GA4 Event Model and Event types. Learn about customizing dashboards RealTime and understand Acquisition, Engagement and other types of Reports.
Understand complex GA4 implementation challenges and develop a toolkit for solutions.
Learn the strategic and technical components of how to manage and successfully implement GA4 with an in-depth guide for your team.
Marketing Analytics
/Visualization and Attribution
Learn how to present and visualize data to change minds and facilitate action.
Unlock hidden growth opportunities by reevaluating your Excel skills. Don't underestimate its potential impact.
Learn how attribution makes your marketing work.
Marketing Analytics
/Google Tag Manager
Apply basic GTM knowledge for increased power and control over data measurement.
Turn your website into a tracking machine by mastering Google Tag Manager
Demand Generation
Reduce CAC and cost per qualified demo by 15% and get more leads. Lower waste and get more clarity across the entire funnel.
Learn strategies to prevent revenue loss from outdated marketing practices.
Develop a world-class content marketing program.
Learn to build your email list, what copy, design and content works, and use data to make your email marketing relevant to your subscribers, driving up response rates and revenue.
Build your brand’s reputation and engage audiences throughout the buying journey through product marketing content.
Increase your efficiency and maximize your reach with content
Learn the methods that are used to scale content marketing.
Learn a research framework that generates a sustainable source of data-backed ideas.
PPC
Apply a systematic approach that separates profitable PPC campaigns from expensive experiments.
This course explores what does and doesn't work on LinkedIn, and it also guides you to validate if LinkedIn is the ideal platform for you.
Learn to plan, create, and manage effective Meta Ads campaigns.
Learn to identify a primary growth channel, to set up a profit first method to Ads and Affiliate marketing and own your own data.
Learn what your options are and how to create experiments to extract the most value possible from your LinkedIn Ads.
Master smart and incremental decision-making in Google Ads with the Experiments feature.
Learn how to navigate Google Ads with confidence, and launch and optimize your first campaign.
SEO
If AI is rewriting the way people research – how do you show up, stand out, and win?
Get your content strategy AI-ready and make sure your brand is showing up in LLMs.
Develop a world-class content marketing program.
What good is a business if no one knows about it? Gaetano DiNardi demonstrates how a Bottom-of-Funnel SEO approach can put your business in the spotlight.
Learn On-Site strategy, Technical, On-Page SEO and internal linking. Learn to use SEO tests and Programmatic pages to grow traffic.
Transform your approach to content. Learn to establish SEO content goals, advanced ways to find topic ideas and map that your content calendar.
Give your content marketing program a unique competitive advantage in high-competition SERP environments
Learn this proven link building system your stakeholders want to see.
Broad skills
Product Marketing
/Intelligence and strategy
Learn how to solve the important question of pricing with value-based pricing and different pricing research methods.
Get better-fit customers through your pipeline, faster. Make an Impact with messaging that matters.
Drive growth by effectively narrating your brand's story.
Learn how to become truly customer-centric.
Product Marketing
/Functions
Build your brand’s reputation and engage audiences throughout the buying journey through product marketing content.
Learn a research framework that generates a sustainable source of data-backed ideas.
Product Marketing
/Working with other teams
Turbocharge Your Marketing Output with Partner Marketing
Marketing Psychology
/Psychology foundations
Apply proven psychology principles to build trust, influence decisions, and design offers that convert.
Understanding how people work, so you could convert them.
Identify and understand the decisions users make on your site
Learn how to get attention and maintain it.
Explore three different methods of learning, as well as the key mechanisms involved in memory.
Marketing Psychology
/Neuromarketing and persuasion models
Understand what motivates your customers to convert.
Learn persuasion principles, that can be used to maximize user retention.
Learn what to do and what to avoid to build and maintain trust with your customers.
Explore various biases that influence purchase behaviors all the time, that are relevant to digital marketing.
Learn about cognitive models and how they apply to page design.
Marketing Psychology
/Applied behavioral psychology
Increase experiment win rate and impactful results with Neuromarketing, Behavioral Design, and psychology.
Stop letting amateur copy wipe out your conversions
Learn the 5 principles of persuasive design.
Technical Content Marketing
/Content Research
Learn how to become truly customer-centric.
Make smarter decisions. Build better products. Get happier customers.
Technical Content Marketing
/Content Strategy
Transform your approach to content. Learn to establish SEO content goals, advanced ways to find topic ideas and map that your content calendar.
Learn the methods that are used to scale content marketing.
Learn a research framework that generates a sustainable source of data-backed ideas.
Learn this proven link building system your stakeholders want to see.
Technical Content Marketing
/Distribution and Attribution
Learn to build your email list, what copy, design and content works, and use data to make your email marketing relevant to your subscribers, driving up response rates and revenue.
Unlock hidden growth opportunities by reevaluating your Excel skills. Don't underestimate its potential impact.
Increase your efficiency and maximize your reach with content
Learn how attribution makes your marketing work.
Learn this proven link building system your stakeholders want to see.
Brand Management
/Brand success
Find what truly makes your agency different, attract clients who already “get it,” and build a memorable brand that cuts through the noise.
Grow lasting brand affinity by building an audience beyond your existing customer base.
Discover the formula to develop a brand that attracts customers effortlessly
Understand what motivates your customers to convert.
Brand Management
/Messaging and Copywriting
Get better-fit customers through your pipeline, faster. Make an Impact with messaging that matters.
Master storytelling to stay relevant, foster relationships, and succeed in both business and life.
Stop letting amateur copy wipe out your conversions
Brand Management
/Measuring brand
Learn how to become truly customer-centric.
Make smarter decisions. Build better products. Get happier customers.
Digital Marketing
/Digital Marketing Fundamentals
Master GA4 strategies and practical applications. Align business objectives with KPIs and implement effective data collection techniques.
Use two proven frameworks to create a winning Account-Based Marketing (ABM) program within six weeks.
Learn to build your email list, what copy, design and content works, and use data to make your email marketing relevant to your subscribers, driving up response rates and revenue.
Learn about GA4, the GA4 Event Model and Event types. Learn about customizing dashboards RealTime and understand Acquisition, Engagement and other types of Reports.
Learn how to solve the important question of pricing with value-based pricing and different pricing research methods.
Simplify marketing campaigns with a clear project management process.
How to build and run a high-performance marketing team
Digital Marketing
/Customer acquisition
Apply a systematic approach that separates profitable PPC campaigns from expensive experiments.
This course explores what does and doesn't work on LinkedIn, and it also guides you to validate if LinkedIn is the ideal platform for you.
Learn to plan, create, and manage effective Meta Ads campaigns.
Digital Marketing
/Content Marketing
Develop a world-class content marketing program.
Transform your approach to content. Learn to establish SEO content goals, advanced ways to find topic ideas and map that your content calendar.
Learn the methods that are used to scale content marketing.
Learn a research framework that generates a sustainable source of data-backed ideas.
Learn this proven link building system your stakeholders want to see.
Stop letting amateur copy wipe out your conversions
Become a certified B2B specialist with CXL Minidegrees
Minidegrees are comprehensive training programs composed of collections of courses centered on a specific theme. They are designed to provide you with everything you need to become a specialist in a specific vertical.
Handpicked, vetted practitioners as instructors
Our instructors lead marketing and growth at successful B2B companies and agencies.
There are 100+ instructors involved, all practitioners and at the top of their game.
Gaetano
Dinardi
Teaches
SEO and Growth
Daphne
Tideman
Teaches
Growth Marketing
Tycho
Luijten
Teaches
Demand Generation
Justin
Rowe
Teaches
B2B Campaigns
Jessica
Best
Teaches
Email Marketing
Alex
Birkett
Teaches
Organic Growth
Everything in a single subscription.
Team plans available, substantial savings per seat.
