Live Course: Improve your LTV:CAC on Google Ads
Forecast reliable results, improve ROAS and optimize Google Ads.
Session Dates:
10 March 2026 | 12 PM CT / 6 PM CET | 60 Minutes
17 March 2026 | 12 PM CT / 6 PM CET | 60 Minutes
24 March 2026 | 12 PM CT / 6 PM CET | 60 Minutes
Cost per seat: $399
Instructor: Jack Paxton
Founder and paid media expert, grew TasteSalud’s revenue from 52k to 1.2M monthly and lifted Skinn’s ROAS by 195 percent.
Plan your next 12 months and apply targeting, tracking, bidding, and use PMax and AI to improve ROAS.
- Calculate your LTV:CAC ratio to guide spend and goals
- Reliably forecast and estimate results using simple models
- Build a cleaner structure and troubleshoot account issues to improve relevance and reduce spend
- Lower CPA/CPL by identifying high-intent keywords and audiences
- Create effective campaigns using PMax, strong assets, and Google’s AI Max features
Trusted by marketers at
Most Google Ad accounts waste heaps of money.
But results improve fast when your targeting is focused and your decisions are based on accurate tracking.
Learn how to research keywords, set up clean tracking, forecast results, and build campaigns using PMax and AI Max.
In short: Validate and scale your Google Ads account to impress your clients with a higher ROI and less waste.
Thousands of marketers choose CXL
Course overview
How is this different from our on-demand courses?
How is this different from our on-demand courses? This isn’t something you binge-watch at 1.5x speed and forget by next week. Our cohort-based courses are built for doing, not just learning.
What’s included?
- Three interactive live sessions with Jack Paxton
- Complimentary on-demand lessons with additional insights and tactics
- Guided exercises & real-time feedback
- Templates, examples & prompts to use in your work
SESSION 01
🗓️ 10 March | 12:00 PM – 1:00 PM CT | 60 Minutes
Improve targeting with keyword and audience research
Great targeting starts with knowing how people search. Find real demand, choose the right terms, and control who enters your funnel. Use AI tools to build cleaner, cheaper traffic.
Topics covered:
- Manual and AI keyword research
- Build a cleaner structure that improves relevance and reduces spend
- Add keywords, negatives and audience layering to improve CPA/CPL
Included on-demand content:
- Conducting B2B keyword research for all funnel stages
- Building theme-based targeting structures
- Implementing audience layering with decision maker targeting
SESSION 02
🗓️ 10 March | 12:00 PM – 1:00 PM CT | 60 Minutes
Track, measure, and forecast performance
Good performance depends on clean data. Set up reliable tracking, fix gaps, and set up better measurement. Forecast results, calculate LTV:CAC, and send offline conversions to Google for stronger optimization.
Topics covered:
- Plan and estimate results across the next 12 months
- Audit your tracking setup using GA4, Data Fast, and manual checks
- Fix tracking issues and connect tools like Zapier to sync data
- Calculate your LTV:CAC ratio to guide spend and goals
- Upload offline conversions to improve bidding and model quality
Included on-demand content:
- Best practices: tracking setups and debugging workflows
- Selecting an attribution model based on goal setting
- Choosing suitable core metrics to measure success
- Implementing a forecasting framework
SESSION 03
🗓️ 10 March | 12:00 PM – 1:00 PM CT | 60 Minutes
Build and optimize campaigns with AI Max
Create effective campaigns using PMax and Google’s latest AI Max features. Design strong assets, automate your work, and solve common performance issues across accounts.
Topics covered:
- Build effective campaigns using PMax
- Apply good practices for structuring campaigns and increasing efficiency
- Optimize and automate performance using Google AI Max
- Troubleshoot account issues and increase stability
Included on-demand content:
- Structuring your Google Ads account for scale
- Best practices: campaign scaling
- Build responsive search ad (RSA) creatives
- Optimization workflows and troubleshooting
Meet your instructor
Why take a course with CXL?
Old playbooks are dead, and the law of poor clickthroughs is real. What works today might be useless in a few months.
CXL is where you can always come to learn what’s working TODAY.
You get training built for execution – led by the top 1% of marketers from leading brands and agencies.
Every course is designed to drive real outcomes: higher conversion rates, faster growth, and smarter decisions.
You’re not learning theory. You’re learning what’s already proven to work.
Based on what’s actually filling pipelines, generating demand, and building brands that dominate their categories.
Need some more convincing?
Listen to this agency owner explain why he trains his team at CXL