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LATEST ARTICLES
How to build a competitor ad intelligence tool (and catch who’s bidding on your brand)
You already know competitors are targeting category keywords—it’s baseline and relatively easy to monitor. What most paid search teams don’t have visibility into is who’s bidding on their brand terms. Not their category but their name, and it happens more than you’d expect.
A simple framework for teaching LLMs your tone and style
For the past two years, the dominant advice in B2B content marketing has been some version of: be careful with AI. Don’t let it water down your brand. Keep a strong human in the loop. Avoid the slop. That advice made sense when it was speculative. It makes less sense […]What we learned from n8n week: Hype vs. reality
There’s a lot of hype around tools like n8n right now, people claiming it can replace entire teams or save thousands overnight.Is your marketing agency AI-ready, or just AI-adjacent?
Most marketing agencies think they’ve made the shift. They’ve added “AI-powered” to their website, run a few ChatGPT prompts for client deliverables, and nodded along at the last industry conference when someone said the future is now. It’s no secret that AI is reshaping marketing agencies, but we wanted to […]Redefining your B2B marketing agency strategy for the AI era
Most agency leaders are asking the wrong questions: “How do we use AI to do our work faster?” and “Do we need fewer content writers?” The question that actually matters—the one that clients are already asking—is simpler and more brutal: “Do we need an agency at all?” That shift is […]
