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All Things Data-Driven Marketing

The Complete Guide to Google Tag Manager

Google Tag Manager (GTM) allows your team to collect data essential to making smart marketing decisions.

Understanding the benefits of GTM and how to properly utilize it can be a challenge, so we’ve put together this guide as a reference point. You’ll learn how to set up your own account and get the most out of it.

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The Definitive Guide to Google Analytics 4

Google Analytics 4 is the next generation of Google Analytics. For the first time ever, Google has rebuilt it’s platform from the ground up, transforming how data is collected to deliver holistic measurement across websites and mobile apps.  

Unlike previous upgrade iterations, GA4 is a brand-new product. This means starting afresh, with a new learning curve to navigate.

In this guide, we’ll cover everything you need to know about GA4, including how it differs from UA, why you should use it, and how to get started. We’ll also delve into some of the platform’s new reporting features to demonstrate how it can help you learn more about user behavior. 

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How to Conduct a Technical SEO Audit

The technical elements of your website’s SEO are crucial to search performance. Understand and maintain them and your website can rank prominently, drive traffic, and help boost sales. Neglect them, and you run the risk of pages not showing up in SERPs.

In this article, you’ll learn how to conduct a technical SEO audit to find and fix issues in your website’s structure. We’ll look at key ranking factors including content, speed, structure, and mobile-friendliness to ensure your site can be crawled and indexed. 

We’ll also show you the tools you need to boost on-page and off-page SEO efforts and performance, and how to use them.

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How to Build a Messaging Strategy that Grabs Your Customer’s Attention

A solid messaging strategy ensures you grab your target audience’s attention and build interest in what you’re selling. 

But there’s no one-size-fits-all approach. It should be informed by your market, competitor, and user research, and optimized through feedback and testing. This will help you gauge who your audience is and how to speak to them at every customer touchpoint.

Throughout this article, we’re going to explore how you can set yourself apart from the competition and deploy a messaging strategy that resonates.

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An In-Depth Guide to Technical SEO

Keyword research, high-quality content, link building, on-page SEO—these tactics help you improve organic rankings. But search engine optimization strategies will only take you so far. 

Getting your technical SEO house in order is the final piece of the puzzle in site ranking.

Technical SEO is about giving your searchers a top-quality web experience. People want fast-loading web pages, stable graphics, and content that’s easy to interact with. 

In this article, we’ll explore what technical SEO is and how it impacts website growth. 

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Conversion Rate Formulas to Accurately Calculate Growth

Conversions are crucial to your business. But a good conversion rate doesn’t always mean more sales.

The magic of a conversion rate formula lies in gleaning marketing insights. It’s a window into what’s working and what isn’t so you can test, optimize, and improve.

In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys. We’ll also dive into the relationship between conversion rate and profitability and how to leverage your conversion rate formula to drive optimization efforts.

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A Step-by-Step Guide to LinkedIn Ads

LinkedIn can help you tap into a specialized and high-quality professional audience. Brands that advertise on LinkedIn are perceived to be 92% more professional than competitors, too. 

But it’s not the right choice for everyone. Done wrong, you’ll blow through your budget and waste time. Looking professional doesn’t matter if your ad doesn’t reach your target audience and drive conversions. 

In this guide, you’ll learn how to make your ads budget go further, whether your products are right for LinkedIn, and how to measure your success. We’ll also look at some examples of LinkedIn ads that get it right and how you can emulate them. 

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21 Unique Selling Proposition Examples (and Why they Work)

Your unique selling proposition (USP) is what separates you from the competition. For customers, it’s a reason to trust and choose you ahead of someone else. For you, it’s the linchpin that powers your sales and marketing efforts. But what does a USP look like?   

In this article, we’ll demonstrate what makes an effective USP by sharing some of the best examples from the worlds of SaaS, e-commerce, and DTC. 

You’ll learn why and how these brands get it right so you can follow their lead to unearth your own competitive advantage. 

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How to Build a Product Launch Strategy

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. But it’s not a linear journey. 

The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. 

In this article, we’ll explain how to build a resilient product launch plan that survives a non-linear journey. We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum.

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Storytelling guide header image

Who. What. When. Where. Why. Answer the proverbial “Five W’s” through storytelling, and you’ll build meaningful connections with your audience. Fail to do so, and you’ll likely lose their attention. 

Not every piece of content needs to tell a story. Applying storytelling in the right place, at the right time, in the right way makes all the difference. 

In this guide, you’ll learn how to apply the art of storytelling in your marketing initiatives to engage and grow your audience, when to use it, and when not to.  We’ll also look at businesses that get it right, and why their strategy is paying off. 

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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