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LATEST ARTICLES
Founder-Led Marketing: A Guide to Engaging Your Founder
Cracking social media these days feels like solving a Rubik’s Cube blindfolded—algorithms keep changing, and the competition’s fierce. But all is not lost. Savvy business leaders can flip the script by using founder-led marketing strategies to spark meaningful conversations. By taking an active, hands-on role in promoting the brand and sharing its story, founders can leverage their unique vision, authenticity, and authority to drive engagement and build a loyal audience. The payoff? A growing following and a reputation as the go-to expert in their industry.
Step-by-Step Guide to Crafting an excellent CRO Strategy
When it comes to conversion rate optimization (CRO), the difference between success and failure often comes down to one thing above all else: strategy. CRO teams that have a clear, focused strategy are able to build momentum and deliver strong ROI over large timespans. Teams that don’t – who focus on quick, tactical wins and low-hanging fruit – will find that their results begin to dry up pretty quickly.SEO Is Not Dead: The Power of Free Tools
LinkedIn is flooded with posts claiming ‘SEO is dead.’ But let’s face it—that couldn’t be further from the truth. While many are chasing shiny new trends, some are quietly crushing it by just focusing on the fundamentals. Take Submagic, a bootstrapped AI startup that went from 0 to 150K daily visitors in just 10 months—using nothing but smart search engine optimization (SEO) and free tools.
Facts: These Are the Only 3 Ways to Increase Sales
There are three ways to grow sales, online or offline. Only three. However, most companies focus on just one—acquiring customers. By ignoring the other two, they’re missing out on revenue opportunities.How To Use Emotional Targeting To Drive Conversions
Nostalgia – that powerful emotional trigger that makes us yearn for the past – powered McDonald’s brilliant 2022 campaign and became a masterclass in emotional targeting. They tapped into our childhood memories with a simple yet effective strategy: creating Adult Happy Meals. Adults were instantly transported back to a time before bills, mortgages, and taxes—the carefree days of youth. The results? Massive.
