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LATEST ARTICLES


  • ChatGPT Is citing Reddit less. What does It mean for marketers?

    For the last couple of months, Reddit has been one of the most visible sources inside AI search. Then, almost overnight, something changed. According to new data from Promptwatch, Reddit represented an average 3.83% of citations in ChatGPT Search between July 18 and August 7. Between August 14 and 17? […]
  • AI for CRO research: what to automate (and what not to)

    AI can speed up CRO research. But which parts should you actually trust it with? That’s the question we set out to answer in last week’s AI Native Marketer workshop, hosted by CXL President Hesh Fekry and CRO consultant Ruben de Boer, who has spent more than 15 years running […]
  • How to build an AI-powered research engine for AEO and GEO

    Last week, as part of our AI Native Marketer program, we ran a live workshop on building an AI-powered AEO and GEO research pipeline. There’s increasing pressure on marketers to keep up with AI search. Follow the right people, read the latest studies, monitor LinkedIn, subscribe to every newsletter, and […]
  • How to build a second brain for marketing (with Obsidian and Claude Code)

    A second brain is a folder of plain text files that gives your AI assistant persistent memory of your projects, your voice, and how you work, so it stops starting from zero in every new conversation. Marketers are being asked to do more with the same headcount. One marketer with […]
  • Automate ICP research and ad reporting with n8n and Claude Code

    The two AI workflows every paid marketer needs are for building a real ICP and automating reporting with n8n and Claude Code…

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