No top conversion optimization agency, consultant, or specialist operates without a heuristic framework of some sort, and neither should you.
The earlier you catch any issues in your site’s usability, the easier—and cheaper—they are to fix.
What if each email you sent earned you a 2000% ROI?
Email marketing (yes, still) rocks the highest return on investment of any medium, garnering on average $47 for every $1 you invest and being a top-three marketing channel for 87% of B2B and 76% of B2C marketers.
76% of customers would rather buy from a brand they feel connected to over a competitor.
Strong communication skills drive differentiation and memorability in marketing. That’s why you should understand the basic principles of communication and use them as a driving force behind your messaging.
You’ve acquired a ton of customers lately for your company. On the surface, this is awesome. More customers, more money. So you throw your energy into your customer funnel.
However, soon after sign-up, they seem to fly right out the back door. Why is this happening? Why do customers leave—or use the service less—often without saying anything?
Why should customers buy from you? How do you stand out and solve their problems better than anybody else?
Every marketer knows these are important questions, but finding the answers can be a challenge.
Messaging determines 80% of your conversion rate. It helps you grab your target audience’s attention, hit their pain points and aspirations, and build interest in what you’re selling.
Yet, there’s no one-size-fits-all approach to building the perfect messaging strategy.
Kyle Poyar, VP of Growth at OpenView, said it clearly: “pricing is your most powerful and most immediate lever to accelerate growth.”
Changes in pricing are bound to have an impact on performance. It’s a mechanism that can change your business’s trajectory, but it doesn’t get enough attention.
One of my favorite UX quotes comes from Chikezie Ejiasi, Head of Studio and Design Systems at Google.
He wrote: “Life is conversational. Web design should be the same way. On the web, you’re talking to someone you’ve probably never met—so it’s important to be clear and precise. Thus, well-structured navigation and content organization goes hand in hand with having a good conversation.”
A few years ago, I launched a kind of “Groupon deal for musicians.” I gave away $1,250 worth of products, including recording time and iTunes distribution, for just $69.
I had spent four months building it, and invested a significant amount of my personal savings into ensuring the campaign was everywhere.
It had to work, and I obsessed over conversions. This obsession paid off when I managed to increase conversion rate from 2.5% to 10.8%.
Expanding your reach and scaling your marketing strategy becomes a lot easier when every employee in your company is a brand ambassador.
Employee advocacy programs turn employees into advocates, shortening sales cycles, boosting growth, and helping your team differentiate from the crowd.