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All Things Data-Driven Marketing

In this post, I am going to share a story of a growth case that I personally had the privilege of being part of. This is by no stretch a famous company or well-known industry, but it’s important to also spotlight cases like these, as not every success story comes in the form of a big, famous brand.

The challenges and tactics we used to overcome them are much more relatable than a unicorn’s success.

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There are over 2 billion active monthly Instagram users, and 70% of consumers turn to their Instagram feed when considering their next purchase. 

Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions.   

In this post, we’ll walk you through how to use Instagram to reach more people and encourage them to become engaged followers.

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In a perfect world, business-to-business (B2B) sales and marketing teams should have a symbiotic partnership. When they collaborate effectively, B2B marketing metrics and reporting can be a powerful tool, driving strategic insights and shared successes. 

However, the unfortunate reality for many teams is falling short of aggressive goals, missed targets, and the inevitable finger-pointing that follows.

When things are good, reporting is easy. But when things are bad, reporting can be a pretty painful process. So, if this sounds familiar, here are some examples and advice on how to best work with B2B marketing metrics when performance is less than stellar.

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End users are constantly looking for better versions of the product they know and love. To meet this demand, businesses must grow and adapt. This means consistently testing new ideas and exploring fresh ways to refine products. Without regular product experimentation, it’s impossible to stay relevant or discover what truly resonates with your target market.

Of course, experimentation and change come with risks. For example, innovative development practices differ between startups and enterprises, and using the wrong approach could lead to undesired results. But, by efficiently identifying and managing those risks, businesses can quickly adjust to market trends strategically.

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When we think about the evolution of how organizations go to market, there haven’t been two practices that have gained more glory in such a short period of time than the subjects of this article. Their purpose? Driving revenue growth. Their names? ABM (Account Based Marketing) and RevOps (Revenue Operations). Both ABM and RevOps have emerged as powerful growth leavers for organizations, with entire departments now being built around them. 

Each approach has its own benefits. But, their true power lies in a combination of the two. They create a potent mix that can seriously boost your revenue engine.

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From Brand Strategy to Brand Fame: Your ticket to sustained growth & customer loyalty.

Every company wants its brand, product, or service to be the one that is top of mind in the market. When you ask founders and CEOs about their vision, they will often tell you they want to be “number one” or become the “industry leader” in whatever they do.

As marketers, we all want the brands we work on to be just that—number one. Even if “to be number one” vision statements are as cringe-worthy as a TikTok creator dancing in public, we want to be the brand that people search for on the shelf, tell their friends about, and are top of mind when someone needs to make a purchase decision.

But how do we build something big, sticky, and famous enough? Something worthy that people want, need, and crave? Something they will rally behind, brag about, and even fight over to defend?

In this article, we will explore what it means to think, strategize, and go beyond brand awareness to reach a status of brand fame. We unpack the value and impact that come with it and show you how to craft a brand strategy that will drive long-term sustained growth and customer loyalty.

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Human beings are irrational. We are complex creatures influenced by context and emotions, we make good and bad decisions, and we often fail to achieve our goals. This post is designed to show you how understanding irrationality can help you grow your business and how you can promote this way of thinking across your organization. 

Harnessing the complexity of human behavior can guide your experimentation efforts more effectively. You will be able to learn constantly and create solutions that benefit both the client and your business. 

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