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All Things Growth and Marketing

When it comes to mastering search engine optimization (SEO), the sheer number of courses out there can be overwhelming. But not all are created equal. Finding the best SEO courses recommended by industry leaders and peers is the first step. Finding the right course for you, however, can make all the difference in your journey to ranking higher in search results. 

Whether you’re a beginner looking to grasp the basics or a seasoned professional aiming to fine-tune your strategies, we’ve provided a curated list of courses designed to meet various needs. 

From in-depth technical breakdowns to hands-on training in keyword research, on-page optimization, and link building, these expert-led SEO courses, both free and paid, offer exceptional value. No fluff, just practical knowledge that helps you build sustainable skills—and see real results.

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Back in 2022, our agency struggled to grow.

We were a small team of 7 marketers with big ambitions. But we didn’t land enough new clients to realize our growth goals. In 2022 we only grew by 20% (while we aimed to double in revenue).

However, everything changed when we decided to become famous in our niche. In 2023 and 2024 we managed to double our revenue in both years. And we expect a similar growth rate for 2025.

In this blog, I will take you through our rather simple marketing strategy, and how it propelled our growth, setting us on the course to become one of the leading B2B growth agencies in Europe.

While this case is about the growth of a service company, the same marketing principles apply when growing a SaaS or other B2B proposition.

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So, you’re thinking about launching a podcast. Maybe you’re leading a marketing team at a growth-stage SMB, or you’re just looking for a way to punch above your weight.

The good news is that podcasts are an incredible way to expand your brand’s voice, build authority, and reach new audiences. The bad news? It’s not as easy as hitting record and waiting for the listeners and downloads to roll in.

In this blog I will provide you with a guide that is based on real strategies that have helped SMBs navigate challenges, stretch tight budgets, and hit targets they never thought possible. 

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At Lyzr AI, we grew from $0 to $3M in Contracted ARR in under 8 months. In this blog, we provide insight into how we did it. We will share our playbook in a detailed, step-by-step breakdown of our most effective marketing strategies.

Whether you’re a startup founder or a marketing professional, we hope you can also use these tactics to accelerate your growth.

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With the rapid expansion of digital marketing channels, marketers have to adapt by broadening their skill sets. While having a single area of expertise was once the norm, in the modern market, the norm simply won’t cut it. As growth expectations increase and budgets shrink, brands lean toward T-shaped marketers. Why? Having a team of 30 specialist marketers on board isn’t just impractical, it’s not strategic either. 

Having a handful of marketers with deep expertise in two or three key areas could significantly increase your return on investment (ROI). Not only does it reduce costs, but having this level of versatility at the core of your marketing team is invaluable. Here why.

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I’ve helped 79 startups build million-dollar marketing engines in the last four years. I’ve been a startup marketer for 20 years, and I’ve helped grow nearly 100 companies from $0 to millions of revenue. Not because I’m such a genius marketer, but because there’s a system that can take any new product, feature, or startup from $0 to $1MM+ in revenue dependably.

And I’ll share it with you in this blog.

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Paul Boag, an expert in user experience (UX) design and conversion rate optimization (CRO), shares how AI has revolutionized his work. He explains that AI has “made my job a lot easier,” offering tools that simplify user research and provide new ways to gather and analyze data. In this blog, we’ll explore how AI is transforming user research, the advantages it offers, and why user research is crucial for UX and CRO. We’ll also break down the step-by-step processes Paul uses to integrate AI into his workflow.

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As AI tools become increasingly popular, there’s no denying their speed and affordability. Many businesses, writers, and marketers rely on AI to churn out content efficiently. However, AI-generated copy often lacks depth and uniqueness, resulting in generic output. Think about how many blog posts you’ve seen that begin with “In today’s fast-paced digital landscape…”

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