Google Tag Manager (GTM) allows your team to collect data essential to making smart marketing decisions.
Understanding the benefits of GTM and how to properly utilize it can be a challenge, so we’ve put together this guide as a reference point. You’ll learn how to set up your own account and get the most out of it.
Google Analytics 4 is the next generation of Google Analytics. For the first time ever, Google has rebuilt it’s platform from the ground up, transforming how data is collected to deliver holistic measurement across websites and mobile apps.
Unlike previous upgrade iterations, GA4 is a brand-new product. This means starting afresh, with a new learning curve to navigate.
In this guide, we’ll cover everything you need to know about GA4, including how it differs from UA, why you should use it, and how to get started. We’ll also delve into some of the platform’s new reporting features to demonstrate how it can help you learn more about user behavior.
Conversions are crucial to your business. But a good conversion rate doesn’t always mean more sales.
The magic of a conversion rate formula lies in gleaning marketing insights. It’s a window into what’s working and what isn’t so you can test, optimize, and improve.
In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys. We’ll also dive into the relationship between conversion rate and profitability and how to leverage your conversion rate formula to drive optimization efforts.
As is tradition with our other tool comparisons, this is not a dry feature-by-feature comparison of Segment and Mparticle. We won’t proclaim one is the ‘best’ customer data platform (CDP) for which every business, including yours, should use. Many factors, including your budget, company size, and current data workflow, will determine if either platform is the right fit.
If you need a line by line feature breakdown, a quick Google search will serve you best in that case.
Instead, we’ll be covering the core use cases that customer data platforms address and explore whether Segment or Mparticle ultimately deserves a spot in your tech stack.
Like many young SaaS startups, we had no shortage of marketing and sales data, but it wasn’t easy to comprehend. The information was there, but it was scattered all over the place.
Some bits and pieces could be found in Google Analytics, while other data was stored in BigQuery and ProfitWell. This arrangement made it challenging to give a quick answer to basic questions on user conversions or to comment on traffic rates and MRR. It wasn’t until we began creating custom dashboards to visualize our data that everything started to click.