fbpx

Digital Analytics

What is happening, where and how much? Practitioner-written articles on digital analytics and tag managers.

In today’s digital age, data is crucial for shaping marketing strategies and decision-making processes. With the rise of data-driven marketing, the ability to understand and interpret data has become essential for everyone, including content marketing professionals. Data literacy, data storytelling, and decision intelligence have become skills that can enhance content marketing efforts and drive better business outcomes. 

Although they are typically discussed as distinct abilities, these proficiencies are deeply intertwined and interdependent. This blog will delve into the reasons behind the heightened demand for these proficiencies and elucidate the actions you can take to enhance or broaden your skillset, which will invariably elevate your career.

Keep reading

So you’re ready to go to market, you have big goals, and you’re pumped. 

But wait. 

How are you going to hit those goals? 

Do you have the right goals in place? 

And are your goals achievable? 

So, how can you answer these questions? 

Enter demand modeling. 

In this post, I’ll break it down for you, including:

Keep reading

The difference between great ideas and great marketing is in the planning. A great idea has the potential to drive traffic and sales, but if you don’t communicate it in the right way to the right people, it will never take off. 

In this article, you’ll learn how to plan and validate content using a marketing matrix so your next great idea strikes a chord with your target audience. 

Keep reading

Data blending

Over the last years, Google Data Studio has evolved from an appealing but clunky application to a tool that we recommend to any digital marketer.

Data Studio allows you to communicate data simply and in a repeatable format, and their expanded integrations, customizations, and editability have made Data Studio dashboards extremely powerful.

A relatively new feature, data blending, came out last year. This underused function can do a lot of cool things; it also has some limitations. Once you’ve got your head around the basics, the possibilities are endless.

Keep reading

Digital marketing metrics and kpis

A useful metric is both accurate (in that it measures what it says it measures) and aligned with your goals. Don’t measure anything unless the data helps you make a better decision or change your actions. – Seth Godin

Marketing metrics are a competitive advantage. They allow you to create and optimize campaigns based on actionable evidence rather than intuition. 

But to turn data into insights and money, it’s not enough to simply collect information. You have to track metrics you can act on.

Keep reading

Digital Analytics

Intuition is no substitute for data. As Dr. Eric Bonabeau says, “The more data you have to weigh, and the more unprecedented the challenges you face, the less you should rely on instinct and the more on reason and analysis.”

With digital analytics, you have access to all the data you need to make smart decisions without solely relying on feelings.  

In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. You’ll also discover digital analytics tools and the most complete digital analytics training to help you better understand your customers.

Keep reading

Data visualization examples

According to Dell, data is the new crude oil of modern society. It’s mined, it’s processed, and it’s valuable—when you know what to do with it.

Data visualization turns raw data into accessible charts, graphs, and maps to help you share it, learn from it, and make data-driven decisions. But game-changing campaigns are only possible if visuals present information in the right way. Get it wrong, and the message is lost.

In this article, you’ll see eight of the best data visualization examples to inspire your internal and external marketing efforts. 

You’ll learn when to use them, what to avoid so you don’t overwhelm or confuse your audience, and five tips for creating these visualizations yourself. 

Keep reading

Categories