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Digital analytics

Digital analytics measures what users do on a website or within an app.

Just getting started? Want to take a deep-dive into digital analytics? Choose from dozens of blog posts, full-length courses, and other resources to master the discipline before you launch your next campaign.

How do digital analytics and traditional analytics work together?

Many organizations struggle to combine data from online and offline sources.

However, strong analytics teams can use tools like attribution modeling or call tracking to measure the impact of online behavior on in-store sales or how effectively online campaigns generate phone calls, respectively.

Get expert insights on digital analytics

Without data, your marketing will fail. With bad data, your marketing will fail, too. Digital analytics expertise helps you track, troubleshoot, and report on the marketing metrics that grow your business.

Blog posts on digital analytics

Learn how to do each component effectively with dozens of digital analytics articles.

  • The Beginner’s Guide to Conversion Rate Optimization

    By Peep Laja

    Learn exactly how to put your value proposition to work and increase conversions with persuasive copy and UX / design.

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Digital analytics courses

You may think you know Google Analytics. You may be able to set up a few basic tags in Google Tag Manager. But there’s always more — tons more.

Take courses from leading experts on digital analytics. Learn how to get the most out of your tools, avoid common mistakes, and master the discipline that’s essential to modern marketing.

Browse courses

Some of the companies that train their teams at CXL Institute: