LinkedIn Ads Course

Validate and scale your LinkedIn ads

4h 10min | 28 lessons

Master LinkedIn Ads that actually convert. Learn how to validate fast, kill what’s not working, and scale campaigns that drive real pipeline – taught by AJ Wilcox, the guy behind $150M+ in LinkedIn ad spend.

How to test and validate LinkedIn Ads without burning budget
The exact targeting tactics to reach high-value B2B buyers
What ad formats and creative actually drive clicks and conversions
How to build and scale 3-stage funnel campaigns
How to track performance and cut wasted spend with precision

English subtitles Certificate included

Trusted by marketers at

Most LinkedIn ads burn budget without results. Yours won’t.

Most marketers treat LinkedIn like any other ad platform. They copy-paste Meta playbooks, target too broad, and blow cash hoping something sticks. LinkedIn doesn’t work like that.

This course shows you how to play the game right- by validating fast, targeting precisely, and scaling only what proves ROI. No guesswork. No wasted spend. Just a proven system built on $150M+ in real campaign experience.

Create high-converting LinkedIn ads that generate leads and fill pipelines.

Course Length:
4h 10min. 28 lessons.

This isn’t a “launch and pray” LinkedIn Ads course. It’s a blueprint for how pros build high-performance campaigns that don’t just get clicks – they drive pipeline. You’ll learn how top marketers structure accounts, test offers, and build funnels that scale. No fluff. Just the strategy, systems, and real-world tactics behind $150M+ in spend.

After completing this online course on LinkedIn Ads
you will be able to:

Identify if LinkedIn is even the right channel for your business
Launch and validate ad campaigns without burning budget
Build segmented, scalable account structures that support growth
Use contact, company, and predictive audiences to target precisely
Create winning ad creatives across formats (image, video, thought leader, etc.)
Run A/B tests that actually inform decision-making
Build multi-stage retargeting funnels that convert across the journey
Analyze reports, track conversions, and set up proper UTM tagging
Manage ad spend, bidding, and budgeting like someone who’s done it 100+ times
Scale campaigns that work – and kill the ones that don’t, fast

This course is for you if you are:

A B2B marketer running campaigns that aren’t converting – or can’t scale
Spending >$3k/month on LinkedIn Ads and not sure what’s working
New to LinkedIn Ads and want to avoid burning cash on bad plays
Managing paid media for clients and need a proven LinkedIn framework
Tired of recycled Meta tactics that don’t translate to LinkedIn’s high-CPC world

This course includes:

5 in-depth modules covering strategy, targeting, ad creation, performance tracking, and scaling
Real-world examples from $150M+ in managed LinkedIn ad spend
Step-by-step walkthroughs of campaign setup, A/B testing, and funnel building
Templates for naming conventions, tracking, and reporting
Lifetime access to all content and future updates
Taught by AJ Wilcox – LinkedIn ads expert and founder of B2Linked

Look no further than CXL, this is the best and most recommended course you will find on LinkedIn Ads.

See Pricing

Course Curriculum

Validate & Scale Linkedin Ads

Channel Planning

Determine if LinkedIn is the best channel for you.

Channel Validation

Familiarize yourself with the factors that determine whether LinkedIn is the right choice for you.

Comparing ad formats against benchmarks

Test different ad formats against LinkedIn’s benchmarks and learn which ad types currently pull their weight.

Channel Scaling

In this lesson, you will learn how to identify winning segments and how to scale them.

Evaluating active LinkedIn campaigns

This useful lesson provides detailed instructions for evaluating your campaigns.

Audience and Cost Management – Part 1

Learn about LinkedIn’s account structure and strategies to avoid spending more than you should.

Audience and Cost Management – Part 2

Continue exploring how to manage your ads to making the most of your budget by avoiding common cost traps.

Targeting professionals and companies

In this demo, you’ll learn how to build an audience and target professionals in a certain type of business or level of seniority.

Building a 3-stage funnel

AJ demonstrates an efficient three-step funnel that will warm up your cold leads and then ask them to schedule a call.

Audience and Cost Management – Part 3

Now that you have your three-step funnel set up, take a moment to understand the concepts behind each step.

Contact, Company & Predictive Audiences

One of the best ways to target your audience on LinkedIn is by using lists.

Audience Validation

Validate your audience with a testing order of operations.

Demographic Reporting

Use LinkedIn’s demographics reporting to improve your campaign targeting.

Intro to Cost Management

This lesson provides an introduction to cost management for bidding and budget on LinkedIn.

Bidding & Budgeting: Walkthrough

While we get ready for our campaign, let’s quickly look at how to keep costs down and get the maximum out of your LinkedIn ads.

Scale your audience

This lesson explores the scaling of audiences in depth.

Cost Management Validation

We will look at the ideal order of operations and bidding for scale. Topics covered How to achieve the lowest pricing Bidding manually for low cost Bidding benchmarks by objective Realistic budgets Download the slides here

Ad Formats

Get people’s attention by making ads that get right to the point and offer value.

Ad Creation: Validation

Test and validate your ad creatives to determine which elements of your ads appeal to your audience.

A/B Testing Ad Creatives

Walk through a systematic evaluation of a campaign with 6 ads.

Ad Creation Scaling

In this lesson you will learn how to build ads and testing processes for scale.

Performance Tracking

Learn about UTMs, CAPI and setting up conversion tracking with LinkedIn’s Insight Tag.

Performance Tracking: Demographics Breakdown

By breaking down demographical data, you can see not only who is seeing your ads, but also who is engaging with them.

Performance Tracking: Insight Tag

Learn how to install and use LinkedIn’s Insight Tag tracking method.

Intro to Ongoing Management

As you are jumping into LinkedIn Ads, you will need to dedicate time to the ongoing management of your campaigns.

Ongoing Management Validation

This lesson provides you with useful tips to improve your ongoing management & validate your campaigns.

Ongoing Management Scaling

Expand your performance and keep your tests on track, using strategies for ongoing management scaling.

Real-life example: Campaign structure

AJ showcases a real-life example of a campaign structure.

About the expert

AJ Wilcox

CEO @ B2Linked.com

He’s managed over $150M in spend on the platform, they are official LinkedIn partners. He’s host of the LinkedIn Ads Show podcast, and has managed 5 of the world’s top 10 LinkedIn Ads accounts. He’s a ginger & triathlete. He lives in Utah, has 4 adorable kids, and his company car is a wicked-fast go kart.

This online course
comes with a
Certificate

Completing this course earns you an official CXL LinkedIn Ads Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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