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Brand Strategy Course

Attract customers and build loyalty with brand strategy

1h 10min | 5 lessons

In this course, you will learn how to:

  • Develop a brand strategy that makes your business the clear market leader.
  • Define a unique brand position that attracts high-value customers.
  • Create messaging that relates and builds trust.
  • Create a brand identity that strengthens recognition and loyalty.
  • Align brand strategy with business goals for long-term success.

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English subtitles Certificate included
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Trusted by marketers at

Master brand strategy to build awareness, loyalty, and differentiate your brand

Course Length:
1h 10min. 5 lessons.

If your brand doesn’t stand out, it gets ignored. Customers choose businesses they trust, remember, and connect with. This course is built for marketers, founders, and business leaders who want to create a brand that attracts the right audience, builds loyalty, and drives long-term growth. Every strategy is tested, and every framework is designed to help you position your brand as the top choice in your market.

After completing this online course on brand strategy, you will be able to assist your team and company with:

  • Define a brand positioning strategy that sets you apart from competitors.
  • Create a brand story and messaging that deeply connects with your audience.
  • Build a strong visual and verbal identity that reinforces your brand.
  • Align brand strategy with business objectives for long-term success.
  • Increase customer loyalty and brand preference in a competitive market.

This course is for you if you are responsible for:

  • Marketers responsible for building and strengthening brand identity.
  • Founders and business owners who want their brand to stand out.
  • Growth leaders looking to create lasting customer relationships.
  • CMOs and brand strategists developing high-impact brand strategies.
  • Anyone who wants to make their brand the obvious choice for customers.

Look no further than CXL, this is the best and most recommended course you will find on Brand Strategy.

Subscribe now and get access

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Course Curriculum

Brand strategy

Why brand building matters

Your brand is how the world sees you.

Your purpose is your foundation

You have no strategy if you have no purpose.

Brand maturity

Learn the four stages of Brand Maturity and identify where you are in it.

Creating a brand plan

How to create a brand plan to move your brand through the stages of brand maturity over time.

Treat every touch point like a SuperBowl ad

Improve the effectiveness of your brand by aligning your entire ecosystem.

Jennifer Warren

VP of Global Brand Marketing @ Indeed

Jennifer Warren is a C-suite marketing executive who transforms brands into market leaders. As a three-time CMO and current Global VP at Indeed, she consistently delivers measurable commercial outcomes through innovative, data-driven brand leadership.

Her strategic vision and execution excellence have earned recognition as a Top CMO for Creativity, ANA Hall of Achievement honoree, Top Brand Innovator, and Ad Age Woman to Watch.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Brand Strategy Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:

  • Invite and manage people learning on your team.
  • Create roadmaps for each individual.
  • Access team learning engagement reports.
  • Assign members to your team as managers to assign content and view reports.
What is included in the all-access plan?

You’ll get:

  • Access to 120+ online courses.
  • Earn certificates and add them to LinkedIn.
  • Thousands of playbooks and resources.
  • All minidegrees
  • Roadmapping and progress tracking
  • Premium Support
Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

Can I pay in my own currency?

All of our products are priced in USD currency. We have established a system where you can pay in your local currency.

Is there a discount available?
  • We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
  • The listed price on the site shows the best price. You can buy with confidence.
  • We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.