Become Great at Brand Strategy
Understand what it takes to build a winning brand and create your path forward.
Grow lasting brand affinity by building an audience beyond your existing customer base.
By Jennifer Warren,
VP of Global Brand Marketing @ Indeed
Course length: 1h 10min
Some of the companies that train their teams at CXL:
This course is essential for you if…
- You want to develop the skills needed to communicate on behalf of a brand.
- You are an entrepreneur with a solid business but not a strong brand.
- You are a brand strategist looking for practical tools, analysis frameworks and world-class examples to sharpen your skills.
Take this course and you will…
- Discover why building a brand matters
- Learn to identify your purpose as your foundation
- Understand the importance of brand maturity
- Learn to create a brand plan
Victor A.
CXL gave me a big lift in my career.
Few months after my Growth Marketing Minidegree, I got a job.
Ever since then, the story has been different.
Tomek D.
Our Growth Marketing agency has completed 1298 lessons and 138 courses at the Institute so far. CXL helps us in a number of ways:
1. Provides an incredible source of content to train our staff.
2. Is a good tool in keeping our staff (they’re growing and we aid in that).
3. Is an awesome source of new opinions/methods to try out on our clients.
Radvilas Š.
Anyone interested in genuinely understanding the math behind CRO and A/B testing absolutely has to use CXL.
My whole team has a great time discussing the material and aligning our views on processes we use, and to come up with ideas to implement in the future.
Ruben D.
The wide variety of courses taught by many different experts makes CXL highly recommended for every team who takes growth seriously.
New courses are regularly available, making it better and better. CXL is a great platform for learning and growing businesses.
Yasmine de Aranada, Growth Strategist @ Market 8
This course is packed with gold! Momoko is an awesome teacher – I took the course late so only got access to recordings, and even with that, I am able to use every bit of it in my deliverable.
Josh R.
CXL has lead to more professional growth than any other year of my life. The best educational investment I have ever made.
Chris Out
For the hard skills, we use CXL to enable all our growth hackers and CRO people, who have different clients with different needs. Everybody can follow a tailored course for the stuff that they need to learn. The next thing we do, we create a learning plan per person, and we check in with people to see how fast are they learning. That learning plan is created based on their ambitions, what their clients need, and how they want to evolve.
Crystal Ignatowski, Marketing Content Developer @ Surety Solutions
I’ll be honest, I didn’t entirely understand what the CXL was at first. Then, I realized it was a gold mine. The Institute is jam-packed with courses, certificate programs, and recordings of past events/courses. The CXL was my guide book for many many months and because of that, I am leaps and bounds above the rest. Everything the Institute publishes is part of the top 5%. There is no fluff in the Institute; only real, actionable, and result-driven content. If you think you know stuff, give the CXL a try. You’ll be shocked at how much you have to gain.
Your course curriculum
Brand strategy
1 Why brand building matters
2 Your purpose is your foundation
3 Brand maturity
4 Creating a brand plan
5 Treat every touch point like a SuperBowl ad
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Brand Strategy: FAQ
Who is this course for?
This course is for you if:
- You want to develop the skills needed to communicate on behalf of a brand.
- You are an entrepreneur with a solid business but not a strong brand.
- You are a brand strategist looking for practical tools, analysis frameworks and world-class examples to sharpen your skills.
What will you learn?
After taking this course, you will:
- Discover why building a brand matters
- Learn to identify your purpose as your foundation
- Understand the importance of brand maturity
- Learn to create a brand plan
What does the course include?
Our Brand Strategy training includes 5 lessons, 1h 10min of video material, several assignments, and a final exam.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this course, you will receive the Brand Strategy Certification from CXL, with credentials that you can add to your LinkedIn profile.
What is the refund policy?
All plans come with a 7-day refund period .
How long will it take for me to finish it?
This is entirely up to you – it’s how many study hours per week you can put in. This course is 1h 10min long.