Online course: Competitive research for ads using AI
Build a repeatable competitor research system that maps their blind spots and turns them into ad variants that outperform
Instructor: Jack Paxton
CEO of Top Growth Marketing
Use a proven AI-powered system for competitive research that saves 10+ hours per analysis while delivering deeper insights than manual research ever could.
You’ll walk away with:
- The exact AI tools and prompts to use for deep competitor analysis
- How to generate comprehensive feature and pricing comparison tables in minutes
- A systematic approach to identifying your competitive advantages and blind spots
- Ready-to-use hooks and ad concepts based on competitor weaknesses
Black Friday offer: 25% off, already applied. A year of CXL, January cohort included.
From CXL, trusted by 90,000+ marketers at companies like these:
Manual competitive research is gone. The gap is now between teams that automated it and teams that didn’t.
Your competitors aren’t just getting better at ads. They’re getting better at understanding YOU. They know your pricing, your positioning, your weaknesses. If you’re still manually checking their websites and guessing at their strategy, you will fall behind fast.
This workshop shows you a proven system for using AI to dissect competitor strategies, identify their blind spots, and turn those insights into ads that steal their customers.
Black Friday offer: 25% off, already applied. A year of CXL, January cohort included.
Part 01: The advertising AI shift
Become an early adoptor and create AI-powered competitor insights to grow your advantage, before everyone else catches up.
- The 4 AI categories that Matter: Research, Copy, Creative, and Data Analysis
- LocaliQ’s SMB adoption statistics and what they mean for competitive advantage
- Why early AI adoption creates a moat (before the playing field levels)
- The Input Quality Principle: Better prompts = better outputs
Part 02: Research and planning with AI avatars
Build detailed AI-powered customer avatars to guide campaigns from first touch to long-term retention.
- Demonstration of ChatGPT and Manus for avatar generation
- Map avatars to the full customer journey, from top-of-funnel hooks to retention strategies.
- Test assumptions, find overlooked buying triggers, and provide your creative team with a reliable blueprint for ads, emails, and offers.
- Fact-checking methods using post-purchase surveys and customer feedback
- Mind-mapping visualization for team briefings and client presentations
Part 03: Competitor and niche review
Competitor research becomes a faster way to sharpen your offer and positioning. AI helps surface pricing, reviews, shipping policies, social proof, and visible gaps, then turns those findings into ad hooks and positioning angles that make your brand easier to choose.
- Competitive Intelligence Extraction: Pricing, features, reviews, and operational data
- The “Long-Running Ad” principle for identifying winning creative
- Gap analysis for out-competing on price, features, or positioning
- Using Foreplay and Adnova for advanced ad library research
Part 04: Ad review through AI
Turn your chaotic performance data into a list of clear action items.
- The Screenshot Method: Fastest way to feed AI your performance data
- Actionable Plan Generation: From analysis to day-by-day implementation steps
- Benchmark Setting: Using AI to calculate improving moving averages
- Multi-model validation using Grok, ChatGPT, and Abacus
Part 05: Workshop – AI competitor intelligence implementation
Now it’s your turn to position your company ahead of the competition – construct a complete AI research system within 90 minutes.
Marketing Engineer: eight-week cohort, starts 11 January
Live Tuesdays, 3 PM UTC, to 9 March. With Diane Wiredu, Ann Smarty, Tyler Durman and Nick Christensen. Included in the annual plan.
Meet your instructor
Jack Paxton, a founder and paid media expert, grew TasteSalud’s revenue from 52k to 1.2M monthly and lifted Skinn’s ROAS by 195 percent.
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