Become great at
account-based marketing
3h 00min | 7 lessons
In this course, you will learn how to:
- Clearly define Account-Based Marketing (ABM) and how it differs from traditional strategies.
- Evaluate and choose the right ABM type for your business.
- Develop an Ideal Customer Profile (ICP) and tier strategy for effective targeting.
- Plan multi-threaded, multi-channel campaigns to engage high-value prospects.
- Understand and implement the right ABM tools and technology to support your strategy.
Some companies who train their teams at CXL
Target high-value accounts and drive revenue growth
Many B2B teams struggle with reaching the right prospects and effectively engaging them through traditional marketing strategies. Account-Based Marketing (ABM) focuses on identifying and targeting high-value accounts with personalized, multi-channel campaigns that drive better engagement and ROI. This course teaches you how to define your Ideal Customer Profile (ICP), select the right ABM approach, and implement effective tools and technology. By mastering ABM, you’ll improve your ability to connect with key decision-makers and accelerate revenue growth.
Master account-based marketing to drive engagement with high-value targets and improve B2B sales
Course Length:
3h 00min. 7 lessons.
This course equips you with the skills to implement and scale Account-Based Marketing (ABM) strategies tailored to your business. You’ll learn to define your Ideal Customer Profile (ICP), develop targeted campaigns, and leverage the right tools to engage high-value accounts. By mastering these strategies, you’ll be able to enhance lead generation, increase sales efficiency, and drive meaningful engagement with your most important prospects.
After completing this online course on account based marketing
you will be able to assist your team and company with:
- Defining and implementing a clear ABM strategy.
- Identifying and targeting high-value accounts through an Ideal Customer Profile (ICP).
- Developing multi-channel ABM campaigns to engage key decision-makers.
- Utilizing ABM tools and technology for better lead management.
- Measuring and optimizing ABM initiatives for continuous improvement.
This course is for you if you are responsible for:
- B2B marketing and lead generation.
- Sales and account management.
- Strategic customer engagement.
- Marketing operations and campaign execution.
- Optimizing account-based growth strategies.
Subscribe now and get access
Course Curriculum
Account based marketing
1 A little red Ferrari, problems with conventional demand gen, & laying solid ABM foundations
2 Planning your pilot
3 Absolutely nailing the ideal customer profile, account selection, & tier strategy
4 Research, journey, & channels
5 Optimizing & scaling
6 ABM tools & careers
Steve Watt has been on a deep dive into ABM for two and a half years (which is actually a pretty long time in such a new and fast-growing field). He led creation of a very successful ABM practice in one company, failed in an attempt to do the same in another (and now knows why), and has worked as an ABM consultant and advisor for two other firms.
He is currently Marketing Director at Seismic, helping make sales teams better by becoming more productive and engaging with buyers in a compelling way.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Account Based Marketing Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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✔ New content monthly with on-demand access
The CXL guarantee: 7-day no questions asked money-back period
Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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