Improve sales & ROI with Google Ads for ecommerce
48min | 6 lessons | 0 downloadable resources
In this course, you will learn how to:
- Use behavioral targeting techniques in Google Ads for effective audience reach.
- Balance Google’s automation features with key manual adjustments.
- Implement advanced audience strategies to improve campaign reach and performance.
- Design and optimize campaign structures to meet marketing goals.
- Analyze performance data to drive continuous improvement and maximize ROI.
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Maximize ecommerce revenue with advanced Google Ads strategies
Many ecommerce businesses struggle with making the most of Google Ads, often wasting budget due to ineffective targeting and underutilized features. This course helps you optimize ad performance by combining Google’s automation with targeted manual adjustments. You’ll gain the skills to develop high-performing campaigns that drive qualified traffic, extend audience reach, and increase conversions, all while maximizing ROI. Gain the expertise to refine your ad strategies and deliver impact on your ecommerce growth.
Master Google Ads for ecommerce to drive targeted traffic and increase sales
Course Length:
48min. 6 lessons.
This course provides you with the skills to create highly optimized Google Ads campaigns for ecommerce success. You’ll learn to utilize advanced audience targeting, blend Google’s automation with manual adjustments, and structure campaigns to maximize ROI. With a focus on data analysis, you’ll be prepared to make data-driven adjustments that consistently improve performance. By the end of this course, you’ll be equipped to implement and refine ad strategies that directly impact revenue, drive qualified traffic, and meet key ecommerce goals.
After completing this online course on Google Ads for ecommerce you will be able to assist your team and company with:
- Building optimized Google Ads campaigns that align with revenue goals.
- Implementing effective targeting and behavioral strategies for e-commerce.
- Adjusting automation settings for maximum ad performance and ROI.
- Structuring campaigns to enhance audience engagement and conversions.
- Analyzing campaign data to inform continuous improvement and strategy.
This course is for you if you are responsible for:
- Managing digital marketing or paid ad campaigns.
- Driving revenue growth in e-commerce channels.
- Optimizing Google Ads campaigns for performance and ROI.
- Analyzing data to refine ad strategies and improve results.
- Enhancing audience targeting to increase qualified traffic and sales.
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Course Curriculum
Google Ads Ecommerce
Using Auction Insights for Brand Intel
The Rise of Behavior vs. Keywords
Using Experiments to Test Theories
Using Audiences and Broad Match to Your Advantage
Using Dynamic Search Ads (DSAs) for insights and reach
Susan has spent the last 20 years in marketing, specializing in paid search and social for brands and agencies. She has managed tens of millions of ad dollars working with many household names, including General Motors, Instacart, and She’s Birdie.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Google Ads for Ecommerce Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
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If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
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