Improve sales & ROI with Google Ads for ecommerce
48min | 6 lessons | 0 downloadable resources
In this course, you will learn how to:
- Build Google Ads campaigns that drive profitable ecommerce sales.
- Optimize product listing ads (PLAs) for maximum visibility and conversions.
- Use smart bidding and audience segmentation to improve performance.
- Structure campaigns for efficiency, scalability, and higher ROAS.
- Track key metrics and make data-driven adjustments that increase profitability.
Trusted by marketers at
Most ecommerce brands waste ad spend on campaigns that don’t convert
Without the right strategy, Google Ads becomes a costly guessing game. Many ecommerce businesses struggle with high acquisition costs, low click-through rates, and wasted budget on unprofitable keywords. This course gives you a clear framework to build and optimize campaigns that deliver sustainable, measurable growth, so every dollar spent works harder for your business.
Master Google Ads for ecommerce to drive targeted traffic and increase sales
Course Length:
48min. 6 lessons.
Revenue doesn’t grow just because you spend more on ads. It comes from knowing how to optimize targeting, refine ad creatives, and scale the right campaigns. This course is built for ecommerce marketers who want to take a data-driven approach to increasing conversions and maximizing return on ad spend. Every framework is designed to help you eliminate wasted budget, improve performance, and create a scalable system for profitable customer acquisition. Learn how to turn Google Ads into a reliable growth channel that consistently drives sales.
After completing this online course on Google Ads for ecommerce, you will be able to assist your team and company with:
- Create and manage high-converting Google Ads campaigns for ecommerce.
- Optimize shopping ads, search campaigns, and remarketing efforts.
- Reduce wasted spend and increase conversion rates with data-driven insights.
- Scale profitable campaigns without increasing cost per acquisition.
- Track and measure ad performance to continuously improve results.
This course is for you if you are responsible for:
- Ecommerce marketers looking to improve Google Ads performance.
- Business owners who want to increase sales without overspending on ads.
- Performance marketers managing paid acquisition for online stores.
- Growth teams responsible for scaling ecommerce revenue through paid channels.
- Anyone who wants a structured, ROI-focused approach to Google Ads.
Look no further than CXL, this is the best and most recommended course you will find on Google Ads for Ecommerce.
Subscribe now and get access
Course Curriculum
Google Ads Ecommerce
Using Auction Insights for Brand Intel
The Rise of Behavior vs. Keywords
Using Experiments to Test Theories
Using Audiences and Broad Match to Your Advantage
Using Dynamic Search Ads (DSAs) for insights and reach
Susan has spent the last 20 years in marketing, specializing in paid search and social for brands and agencies. She has managed tens of millions of ad dollars working with many household names, including General Motors, Instacart, and She’s Birdie.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Google Ads for Ecommerce Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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