Become great at Google Ads for ecommerce
Learn which Google features are excellent, what still requires a human touch, and how to become a superior marketer in this environment.
Using Google Ads for ecommerce has become increasingly powerful over the years – with increasing options for you to work less hard and reap more benefits.
With all the automation Google offers, it’s more important than ever to know what your role as a manager for Ads is.
By Susan Wenograd,
Marketing Consultant
Course length: 48min
Some of the companies that train their teams at CXL:
Introduction video
This course is essential for you if…
- You are in ecomm, and feel stuck with a campaign structure that is simply Shopping and a bunch of manually-managed keywords.
- You want to reach your ideal user, but know they may not be explicitly searching for your products or solutions.
- You want to shift more marketing budget to Google, but are maxed out on search query coverage with no way to spend more.
Take this course and you will…
- Spend less time managing details that Google is better at these days, so you can focus more on actual marketing.
- Understand how keywords are falling to the wayside in favor of user-based behavior signals, and the best ways to use them with Google Ads.
- Explore newer Campaign types and spread your marketing wings beyond search to reach customers in different ways.
Skills you will master
Victor A.
CXL gave me a big lift in my career.
Few months after my Growth Marketing Minidegree, I got a job.
Ever since then, the story has been different.
Tomek D.
Our Growth Marketing agency has completed 1298 lessons and 138 courses at the Institute so far. CXL helps us in a number of ways:
1. Provides an incredible source of content to train our staff.
2. Is a good tool in keeping our staff (they’re growing and we aid in that).
3. Is an awesome source of new opinions/methods to try out on our clients.
Radvilas Š.
Anyone interested in genuinely understanding the math behind CRO and A/B testing absolutely has to use CXL.
My whole team has a great time discussing the material and aligning our views on processes we use, and to come up with ideas to implement in the future.
Ruben D.
The wide variety of courses taught by many different experts makes CXL highly recommended for every team who takes growth seriously.
New courses are regularly available, making it better and better. CXL is a great platform for learning and growing businesses.
Yasmine de Aranada, Growth Strategist @ Market 8
This course is packed with gold! Momoko is an awesome teacher – I took the course late so only got access to recordings, and even with that, I am able to use every bit of it in my deliverable.
Josh R.
CXL has lead to more professional growth than any other year of my life. The best educational investment I have ever made.
Chris Out
For the hard skills, we use CXL to enable all our growth hackers and CRO people, who have different clients with different needs. Everybody can follow a tailored course for the stuff that they need to learn. The next thing we do, we create a learning plan per person, and we check in with people to see how fast are they learning. That learning plan is created based on their ambitions, what their clients need, and how they want to evolve.
Crystal Ignatowski, Marketing Content Developer @ Surety Solutions
I’ll be honest, I didn’t entirely understand what the CXL was at first. Then, I realized it was a gold mine. The Institute is jam-packed with courses, certificate programs, and recordings of past events/courses. The CXL was my guide book for many many months and because of that, I am leaps and bounds above the rest. Everything the Institute publishes is part of the top 5%. There is no fluff in the Institute; only real, actionable, and result-driven content. If you think you know stuff, give the CXL a try. You’ll be shocked at how much you have to gain.
Your course curriculum
Google Ads Ecommerce
1 Using Auction Insights for Brand Intel
2 The Rise of Behavior vs. Keywords
3 Using Experiments to Test Theories
4 Using Audiences and Broad Match to Your Advantage
5 Using Dynamic Search Ads (DSAs) for insights and reach
Susan has spent the last 20 years in marketing, specializing in paid search and social for brands and agencies. She has managed tens of millions of ad dollars working with many household names, including General Motors, Instacart, and She’s Birdie.
This online course comes with a certificate to prove completion
Completing this training earns you a CXL certificate of completion you can add to your Linkedin profile.
What our students say about our online marketing courses:
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Learn Google Ads for Ecommerce: FAQ
Who is this course for?
This course is essential for you if…
- You are in ecomm, and feel stuck with a campaign structure that is simply Shopping and a bunch of manually-managed keywords.
- You want to reach your ideal user, but know they may not be explicitly searching for your products or solutions.
- You want to shift more marketing budget to Google, but are maxed out on search query coverage with no way to spend more.
Some careers that will especially benefit from this course are paid ecommerce manager, search specialist, PPC manager, growth manager, SEM specialist, account manager, SEO specialist, or marketing manager.
What will you learn?
After taking this course, you will:
- Spend less time managing details that Google is better at these days, so you can focus more on actual marketing.
- Understand how keywords are falling to the wayside in favor of user-based behavior signals, and the best ways to use them with Google Ads.
- Explore newer Campaign types and spread your marketing wings beyond search to reach customers in different ways.
What does the course include?
Our Google Ads for Ecommerce training includes 6 lessons, 48min of video material, several assignments, and a final exam.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this course, you will receive the Google Ads for Ecommerce Certification from CXL, with credentials that you can add to your LinkedIn profile.
What is the refund policy?
All plans come with a 7-day refund period .
How long will it take for me to finish it?
This is entirely up to you – it’s how many study hours per week you can put in. This course is 48min long.