fbpx

Improve sales & ROI with Google Ads for ecommerce

48min | 6 lessons | 0 downloadable resources

In this course, you will learn how to:

  • Build Google Ads campaigns that drive profitable ecommerce sales.
  • Optimize product listing ads (PLAs) for maximum visibility and conversions.
  • Use smart bidding and audience segmentation to improve performance.
  • Structure campaigns for efficiency, scalability, and higher ROAS.
  • Track key metrics and make data-driven adjustments that increase profitability.

Sign up to All-Access Buy just this course

English subtitles Certificate included
CXL-Rating-Transparent

Trusted by marketers at

Most ecommerce brands waste ad spend on campaigns that don’t convert

Without the right strategy, Google Ads becomes a costly guessing game. Many ecommerce businesses struggle with high acquisition costs, low click-through rates, and wasted budget on unprofitable keywords. This course gives you a clear framework to build and optimize campaigns that deliver sustainable, measurable growth, so every dollar spent works harder for your business.

Master Google Ads for ecommerce to drive targeted traffic and increase sales

Course Length:
48min. 6 lessons.

Revenue doesn’t grow just because you spend more on ads. It comes from knowing how to optimize targeting, refine ad creatives, and scale the right campaigns. This course is built for ecommerce marketers who want to take a data-driven approach to increasing conversions and maximizing return on ad spend. Every framework is designed to help you eliminate wasted budget, improve performance, and create a scalable system for profitable customer acquisition. Learn how to turn Google Ads into a reliable growth channel that consistently drives sales.

After completing this online course on Google Ads for ecommerce, you will be able to assist your team and company with:

  • Create and manage high-converting Google Ads campaigns for ecommerce.
  • Optimize shopping ads, search campaigns, and remarketing efforts.
  • Reduce wasted spend and increase conversion rates with data-driven insights.
  • Scale profitable campaigns without increasing cost per acquisition.
  • Track and measure ad performance to continuously improve results.

This course is for you if you are responsible for:

  • Ecommerce marketers looking to improve Google Ads performance.
  • Business owners who want to increase sales without overspending on ads.
  • Performance marketers managing paid acquisition for online stores.
  • Growth teams responsible for scaling ecommerce revenue through paid channels.
  • Anyone who wants a structured, ROI-focused approach to Google Ads.

Look no further than CXL, this is the best and most recommended course you will find on Google Ads for Ecommerce.

Subscribe now and get access

See Pricing

Course Curriculum

Google Ads Ecommerce

Using Auction Insights for Brand Intel

In this lesson, we will cover that the paid search auction isn’t a black box if you use Auction Insights. We will discover trends and evolve your strategies to respond to them. You will learn: how to view Auction Insights and segment over longer period

The Rise of Behavior vs. Keywords

In this lesson, we will cover what has been changing in Google Ads and its current state before you can fully take advantage of it. You will learn: how Google has shifted its focus from keyword to human behavior, and what that means for marketersthe wa

Using Experiments to Test Theories

In this lesson, we will cover how to use the Experiments feature in Google Ads to test theories and ideas, without giving up control and wrecking your account results. You will learn: the settings in Experiments and how to choose what’s right for youth

Using Audiences and Broad Match to Your Advantage

In this lesson, we will cover how to use Audience Observation and Targeting modes to uncover cost reductions, better outcomes, and data to drive Audience targeting on other platforms. You will learn: where Audiences exist in Google Ads, and how to appl

Using Dynamic Search Ads (DSAs) for insights and reach

In this lesson, we will cover Dynamic Search Ads (DSAs) that can yield new keyword insights, and streamline your search efforts, but not without some crucial controls. Here’s how to use them, and maximize what they’re good at. You will learn: what DSAs

Susan Wenograd

Marketing Consultant

Susan has spent the last 20 years in marketing, specializing in paid search and social for brands and agencies. She has managed tens of millions of ad dollars working with many household names, including General Motors, Instacart, and She’s Birdie.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Google Ads for Ecommerce Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

Subscribe to CXL
and get access

✔ 120+ Highly practical and detailed marketing courses

✔ 10x Programs to give your team the competitive edge

✔ Vetted top 1% of marketing practitioners as instructors

✔ New content monthly with on-demand access

The CXL guarantee: 7-day no questions asked money-back period

Sign up now
Team Trial

Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

Get growth experimentation insights and strategies in your inbox.

An expert-led newsletter focused on helping marketing teams scale growth through experimentation.
Get case studies, playbooks and strategies in your inbox once per week.

  • Hidden
  • This field is for validation purposes and should be left unchanged.

Join 140,000+ marketers | Subscribe to our educational newsletter