Live workshop: Workflow redesign: Research to test ideas
Map a marketing workflow, then build it to run on AI.
In 1.5 hours, build a workflow that turns research data into test ideas: a set of Claude Code skills and one command that runs them, saved to your own GitHub repo.
- Map any marketing workflow and mark where AI runs and where a human stays
- Turn each AI step into a reusable Claude Code skill
- Chain your skills with one command so the workflow runs end to end
- Leave with a GitHub repo containing your skills and the command that runs the workflow end to end
- Rebuild any other workflow the same way after the session
Workshop date: Wednesday, 12 August 2026 | 11 AM CT / 4 PM UTC | 1.5 hours

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Two things stop marketers from delegating to AI: workflows built for humans, and outputs they cannot trust.
Most teams have added AI steps to processes that were never designed for it. Speed goes up. The structure stays broken.
The second gap is output trust. Generic-sounding copy, hallucinated stats, and brand voice that drifts on every run drag marketers back into execution. This is a workflow architecture problem.
This workshop covers both. You leave with a working workflow you built yourself, a GitHub repo of Claude Code skills and a command that runs it end to end, plus the judgment to know where AI should run without you and where a human check is non-negotiable.
📅 Wednesday, 12 August 2026 | 11 AM CT / 4 PM UTC | 1.5 hours
Part 01: Map the workflow and find where it stalls
Before you build anything, you map the workflow honestly: every step, who owns it, which tool does the work, and where it stalls or waits. The messy version is the useful one.
- How to map a workflow as steps, owners, and tools
- Where work stalls, waits, or gets handed off with no clear quality bar
- Outcome: An honest map of the workflow you are about to build
Part 02: Decide what AI runs and what stays human
You draw the line on every step: which ones AI can own end to end, which a human has to keep, and what each AI step must produce before the next one runs.
- How to decide which steps AI owns and which stay human
- What each AI step must output before the next step can trust it
- Outcome: A redesigned workflow with AI and human steps marked
Part 03: Turn each AI step into a Claude Code skill
You build the AI steps as skill files in Claude Code, one per step, each saving its own output so you can see exactly where a run went wrong.
- How to write a Claude Code skill that mirrors how you do the step
- Why each step saves its own output file before the next one runs
- Outcome: Working skill files for the AI steps in your workflow
Part 04: Chain the skills into a research-to-test-ideas workflow
You chain your skills with a single command so raw research data goes in and test ideas come out, running end to end without babysitting each step.
- How one command chains skills into a workflow that runs end to end
- How to turn messy research inputs into testable ideas
- Outcome: A research-to-test-ideas workflow that runs on one command
Part 05: Ship it to GitHub and repeat it for any workflow
You push the finished workflow to a GitHub repo you own, then learn the pattern well enough to rebuild any other workflow the same way after the session.
- How to store and version a working workflow in your own repo
- The repeatable pattern for rebuilding any workflow as AI plus skills
- Outcome: Your skills, command, and workflow live in a GitHub repo, plus a method you can reuse
THIS TRAINING IS PART OF THE AI NATIVE MARKETER PROGRAM:
Become the marketer who can ship the work of three.
You do not need more AI tips. You need shipped AI-native workflows in just 2 hours/week.
After one session you will have shipped one new AI workflow you need on the job.
Every session after, your output and efficiency compounds.
Ship working AI workflows you need on the job:
2hrs /week
1. Find your current AI level
2. Ship AI ready workflows
3. CXL does the heavy lifting, you join the program.
Close the gap between the AI skills you have and the ones your job now requires.
Which level are you?
You might be…
AI ASSISTED
You use AI for tasks like drafts and research. Your workflows and who you hand work to haven’t changed.
Or…
AI INTEGRATED
You’ve rebuilt workflows from scratch and ship work that used to need a specialist. You’re beyond a collection of prompts.
your target iS…
AI NATIVE
You design systems others run and cover scope that used to take two or three people.
After one session you will have shipped one new workflow you need on your job. Every session after, your output and efficiency compounds.
Here’s why marketers choose CXL
Need some more convincing?
Listen to this agency owner explain why he trains his team at CXL