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AI native marketing | On-demand course: Automate experiment ideas generation from research

Map a marketing workflow, then build it to run on AI.

Build a workflow that turns research data into test ideas: a set of Claude Code skills and one command that runs them, saved to your own GitHub repo.

Trusted by marketers at

Meet your instructors:

Ruben de Boer

Experimentation & Decision Strategy Leader

Award-winning experimentation lead. Optimized 50+ brands including Bol, Vodafone, eBay, RTL, Rabobank and Online Dialogue. Taught 25k+ students.

Hesh Fekry

President @ CXL

4x’d efficiency & leads CXL’s growth, experimentation & product. Trained 25k+ marketers with 80+ courses, 4000+ blogs & playbooks.

Part 01: Map the workflow and find where it stalls
Part 02: Decide what AI runs and what stays human
Part 03: Turn each AI step into a Claude Code skill
Part 04: Chain the skills into a research-to-test-ideas workflow
Part 05: Ship it to GitHub and repeat it for any workflow
  • A free Miro account
  • A free GitHub account
  • Pro account on Claude preferable (alternatively: Codex)
  • A Firecrawl account
  • CXL will provide access to any additional tools needed for the session

The next AI native cohort

Day1Tue 10 Nov4PM CET / 9AM CST / 3PM UTC
Marketing Brain

One document every AI tool reads, so drafts start on brand.

CXLDiane Wiredu
Designed with Diane Wiredu, built with CXL
Day2Wed 11 Nov4PM CET / 9AM CST / 3PM UTC
Campaign engine

One brief in, a full campaign draft out, with sources you can check.

CXLTyler Durman
Designed with Tyler Durman, built with CXL
Day3Thu 12 Nov4PM CET / 9AM CST / 3PM UTC
Reporting agent

A weekly summary of what changed and what to do next.

CXLNick Christensen
Designed with Nick Christensen, built with CXL
One working workflow per workshopThree 90-minute live workshops, one build each. Not a sandbox exercise: it runs when the sprint ends.
Prep at your levelOn-demand video before the first workshop, matched to your level. An average of 1 hour a day for the week.
Never stuck aloneDemo sessions, and a month in the community with us after the sprint.

This is what marketers said after our live workshops and courses

Kerry McDonough
Kerry McDonough
AI-Forward Marketing Executive
Valeria Castro Rauchwerger
Valeria Castro Rauchwerger
Growth Marketer | MBA | Product Owner
Elliott Barton
Elliott Barton
AI/B2B Marketing Programs
Alina Kuznetsova
Alina Kuznetsova
PR & Marketing | MBA
Carlos Trujillo
Carlos Trujillo
Growth Experimentation | 500+ A/B Tests

Here is what other marketers said

Need some more convincing?

Listen to this agency owner explain why he trains his team at CXL

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