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On-site SEO Course

Scale growth and traffic with
on-page, on-site & programmatic SEO

2h 02min | 12 lessons | 5 downloadable resources

In this course, you will learn how to:

  • Scale SEO with programmatic methods, and turn thousands of pages into high-ranking assets.
  • Use on-page SEO techniques that actually increase rankings, no more outdated checklists.
  • Optimize site architecture and internal linking for maximum crawlability and rankings.
  • Leverage automation and data to enhance SEO at scale.
  • Correctly analyze SEO performance, so you know exactly what’s working (and what’s not).

Sign up to All-Access Buy just this course

English subtitles Certificate included
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Trusted by marketers at

If you’re still optimizing page by page, you’re playing small. SEO today is about scale, efficiency, and automation, not guesswork and endless manual tweaks. This course forces you to rethink your approach, moving beyond slow, outdated tactics to SEO strategies that compound over time.

Master on-page, on-site & programmatic SEO, optimizing at scale to drive maximum organic growth

Course Length:
2h 02min. 12 lessons.

This isn’t another SEO 101 course. It’s built for serious marketers who want scalable, high-impact SEO strategies, taught by practitioners who actually do this for a living. Every tactic is tested, and every strategy is designed to get real, measurable results. Learn how to create high-performing content at scale, optimize site architecture, and leverage data to drive your SEO performance.

After completing this online course on on-page, on-site & programmatic SEO you will be able to assist your team and company with:

  • Building and executing programmatic SEO strategies that scale.
  • Optimizing large-scale sites using structured, repeatable processes.
  • Using automation and data to enhance on-page and technical SEO.
  • Improving rankings and organic traffic without manual bottlenecks.
  • Measuring, analyzing, and iterating SEO performance for continuous growth.

This course is for you if you are responsible for:

  • SEO professionals tired of slow, manual optimizations that don’t scale.
  • Growth marketers looking to drive more organic traffic without paid spend.
  • Content teams who want to optimize at scale, not page-by-page.
  • Product & engineering teams working on SEO-driven websites and marketplaces.
  • Marketing leaders who need SEO strategies that compound over time.

Look no further than CXL, this is the best and most recommended course you will find on on-page, on-site, & programmatic SEO.

Subscribe now and get access

See Pricing

Course Curriculum

On-Page, On-Site & Programmatic SEO

Intro: What does on-site SEO encompass?

This lesson kicks off the on-page SEO course by introducing all the main categories that on-page & on-site SEO encompass.

AI & Quality Content

Let’s talk about the rapidly emerging role of artificial intelligence for SEO.

E-E-A-T

Let’s explore EEAT, which has become a critical framework for building a powerful content strategy that Google will reward for years to come.

Leveling Up Your Content Quality

You may have heard the term, “high-quality content,” but do you understand what “high quality” really is from the perspective of a search engine?

Competitive Content via SERP Analysis & Content Briefs

This lesson gets into the nitty-gritty “how-tos” for SERP analysis and SEO copy briefs.

Bonus: Content Briefs Walkthrough

Logan guides you through his Content Briefs template.

Topic Clustering & Information Architecture

This lesson will cover a widely confused, but critical component of any on-site SEO strategy, topic clustering. Learn exactly what it is, how to implement topic clustering with internal linking, and why the term “topic clustering” might not be the best descriptor for this popular SEO strategy.

Internal Linking

Internal linking can further elevate your SEO results. In this lesson, we’re going to demystify everything you’ve wanted to know about internal linking, and I’ll be giving you clear strategies so that you can leverage SEO’s second-most powerful lever next to content.

SEO testing & content refreshes

Let’s talk about SEO’s 4th, and most underrated growth lever, SEO testing.

Programmatic SEO

It’s time for us to tackle one of the most powerful strategies in all of SEO, programmatic page generation.

International & Multilingual SEO

This lesson covers one of the trickiest and most complicated areas in SEO, international and multilingual strategy.

Final Exam: On-Page, On-Site & Programmatic SEO

Logan Bryant

Founder & Growth Advisor @ Metatest Lab, LLC

Logan, a B2B SEO consultant with 15+ years of experience, built a 15X SEO program at Tipalti. He’s passionate about teaching on-page strategy and SEO and was featured on CXL, Moz, TrafficThinkTank, and other top communities in the SEO and digital marketing world.

This online course
comes with a
Certificate

Completing this course earns you an official CXL On-Page, On-Site & Programmatic SEO Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

“Getting a CXL Subscription has been one of the best choices I made”

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and get access

✔ 120+ Highly practical and detailed marketing courses

✔ 10x Programs to give your team the competitive edge

✔ Vetted top 1% of marketing practitioners as instructors

✔ New content monthly with on-demand access

The CXL guarantee: 7-day no questions asked money-back period

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Team Trial

Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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