Scale your reach and elevate your organic growth

Online course: On-Page, On-Site & Programmatic SEO

Skill level: Intermediate

Course length: 2h 02min | 12 lessons | 5 downloadable resources

You will learn how to:

  • Use content as SEO’s #1 growth lever
  • Increase content performance with internal linking and site architecture
  • Safely and effectively approach AI content strategies
  • Use programmatic SEO to scale your content generation and reach
  • Leverage SEO strategies to reach a global audience

Learn from B2B SEO consultant Logan Bryant, bringing over a decade of SEO knowledge.
Logan built a 15X SEO program with Tipalti, a billion-dollar FinTech unicorn, and will share his secrets in this course.

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English subtitles Certificate included

Some of the companies that train their teams at CXL:

Level up your technical SEO skills and drive organic reach and growth with high-performing content.

Content marketing and SEO are some of the most important growth drivers for scaling companies, and most teams know they need to create and post high-quality content, but they aren’t exactly clear about where to start and how to dominate their competition with a superior content strategy.

This course will break down the most important components of SEO’s growth levers and on-site SEO from an instructor who has built a category-leading SEO program with a FinTech Unicorn company.

After completing the On-Page, On-Site & Programmatic SEO course, you’ll also be able to:

  • Create breakthrough content: Outrank your competition and claim the top 3 search listings.
  • Improve underperforming content: Overcome performance plateaus with SEO testing & content refreshes.
  • Effectively set up internal links: Maximize the performance of your content with best-in-class internal linking strategies.
  • Scale reach quickly: Learn how to get ahead and stay ahead with programmatic SEO.
  • Achieve global reach: Learn how to implement international and multilingual SEO strategies effectively.

2h 02min. 12 lessons.

If you and your team are responsible for scaling content operations and driving growth through SEO, this course is for you. Or, if you’re still learning on-site strategies such as programmatic SEO, international SEO, and internal linking, these lessons have you covered. Delivered by an expert with over 10 years of experience in the industry, leading SEO strategies that helped create a unicorn.

Giving you over 3 hours of deep, comprehensive learning across 11 lessons:

  • The course is broken down into multiple bite-sized video lessons (with English subtitles) so you can conquer each new skill at a pace that suits your schedule.
  • You’ll earn a certificate at the end of the course to prove to your employer, clients, and wider network that you’re a certified master of On-Page, On-Site & Programmatic SEO.

Logan Bryant

Founder & Growth Advisor @ Metatest Lab, LLC

Logan, a B2B SEO consultant with 15+ years of experience, built a 15X SEO program at Tipalti. He’s passionate about teaching on-page strategy and SEO and was featured on CXL, Moz, TrafficThinkTank, and other top communities in the SEO and digital marketing world.

Bring value to your team, help scale content operations and drive growth at your company:

This course is for you if you…

  • Need to create and scale high-quality content for SEO
  • Need to drive results and growth through SEO
  • Need to expand content to international markets
  • Want to get a grip on the fundamentals of On-Page, On-Site & Programmatic SEO

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  • SEO testing & content refreshes

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Your course curriculum

On-Page, On-Site & Programmatic SEO

1 Intro: What does on-site SEO encompass?

This lesson kicks off the on-page SEO course by introducing all the main categories that on-page & on-site SEO encompass.

2 AI & Quality Content

Let’s talk about the rapidly emerging role of artificial intelligence for SEO.

3 E-E-A-T

Let’s explore EEAT, which has become a critical framework for building a powerful content strategy that Google will reward for years to come.

4 Leveling Up Your Content Quality

You may have heard the term, “high-quality content,” but do you understand what “high quality” really is from the perspective of a search engine?

5 Competitive Content via SERP Analysis & Content Briefs

This lesson gets into the nitty-gritty “how-tos” for SERP analysis and SEO copy briefs.

6 Bonus: Content Briefs Walkthrough

Logan guides you through his Content Briefs template.

7 Topic Clustering & Information Architecture

This lesson will cover a widely confused, but critical component of any on-site SEO strategy, topic clustering. Learn exactly what it is, how to implement topic clustering with internal linking, and why the term “topic clustering” might not be the best descriptor for this popular SEO strategy.

8 Internal Linking

Internal linking can further elevate your SEO results. In this lesson, we’re going to demystify everything you’ve wanted to know about internal linking, and I’ll be giving you clear strategies so that you can leverage SEO’s second-most powerful lever next to content.

9 SEO testing & content refreshes

Let’s talk about SEO’s 4th, and most underrated growth lever, SEO testing.

10 Programmatic SEO

It’s time for us to tackle one of the most powerful strategies in all of SEO, programmatic page generation.

11 International & Multilingual SEO

This lesson covers one of the trickiest and most complicated areas in SEO, international and multilingual strategy.

12 Final Exam: On-Page, On-Site & Programmatic SEO

Show off your SEO certificate and strengthen your profile.

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Add your certificates to your profile, share your accomplishments with the world, and join our alumni network of elite marketers.

2024 - On-Page, On-Site & Programmatic SEO CXL Certificate

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Frequently asked questions


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We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

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