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Marketing Project Management Course

Keep campaigns on track and people aligned

57min | 14 lessons

In this course, you will learn how to:

  • Manage marketing projects efficiently without missing deadlines.
  • Create clear workflows that keep teams aligned and productive.
  • Prioritize tasks effectively to focus on high-impact work.
  • Identify and eliminate bottlenecks that slow down execution.
  • Use project management tools to improve collaboration and accountability.

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English subtitles Certificate included
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Trusted by marketers at

Master marketing project management strategies to execute campaigns efficiently and achieve better results

Course Length:
57min. 14 lessons.

Marketing projects require structure, but they also need flexibility. In this course, you’ll learn how to build processes that keep teams focused while allowing for creative execution. You’ll have the skills to execute marketing projects on time, within scope, and optimized for performance, ensuring consistent results for your team and organization.

After completing this online course on marketing project management you will be able to assist your team and company with:

  • Organizing projects so they run efficiently from start to finish.
  • Managing deadlines, deliverables, and stakeholders with confidence.
  • Improving team collaboration and accountability.
  • Prioritizing work that drives the most business impact.
  • Reducing delays, miscommunication, and last-minute chaos.

This course is for you if you are responsible for:

  • Managing marketing campaigns, teams, or cross-functional projects.
  • Keeping projects on schedule and ensuring smooth execution.
  • Improving workflows to increase efficiency and reduce bottlenecks.
  • Coordinating between teams to align on deadlines and deliverables.
  • Making sure great ideas actually get implemented effectively.

Look no further than CXL, this is the best and most recommended course you will find on Project Management for Marketers.

Subscribe now and get access

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Course Curriculum

Project management for marketers

Project management

What happens when you don’t have solid project management?

Objective setting

Project management is all about selecting and operationalizing towards achieving a key objective.

People

Apply the DACI framework to communicate project responsibilities clearly.

Priorities

Stay on top of your project’s progress using OKRs (Objectives and Key Results) and date maps.

Processes

Turn assumptions into orderly processes using the Sprint framework.

Sprint: case study

Learn from the Unbounce case study and how the Sprint framework helped improve their processes.

Sprint: map

In the following lessons, we will go over each phase of a Sprint (Map, Sketch, Decide, Prototype, Test) together.

Sprint: sketch

Next comes “Sketch”, the most creative out of the five Sprint stages.

Sprint: decide

The “Decide” phase of a Sprint is a very critical stage for its success.

Sprint: prototype

The prototype phase is when you finally start building.

Sprint: test

In the final Sprint phase “Testing”, we will provide our prototypes to customers and gather their feedback to improve our project outcome further.

Sprint: results

Once you bring the project to completion, it is important to revisit the learnings.

Project management recap

Now let’s recap what we learned in this course and start applying it in our daily work.

Alexa Hubley

Content Marketing

Alexa Hubley thrives on building full-funnel marketing campaigns and specializes in using scrappy, creative segmentation tactics to drive brand awareness, growth, and retention. Her objectives in marketing are a direct reflection of her personality: always striving to optimize and grow in order to crush her goals.

Alexa has spoken on marketing strategy at many notable international conferences, including CXL Live, Pulse, Digital Elite Camp, SearchLove and Unbounce’s Call to Action Conference.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Marketing Project Management Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.

This is what marketers said after our live workshops and courses

Kerry McDonough
Kerry McDonough
AI-Forward Marketing Executive

“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”

See the post

Valeria Castro Rauchwerger
Valeria Castro Rauchwerger
Growth Marketer | MBA | Product Owner

“What a great session, and what an incredible week at CXL… what I enjoy the most is this:

Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…

The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”

See the post

Elliott Barton
Elliott Barton
AI/B2B Marketing Programs

“Officially CXL Certified in Redesigning Marketing Workflows for AI.

A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”

See the post

Alina Kuznetsova
Alina Kuznetsova
PR & Marketing | MBA

“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.

It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”

See the post

Carlos Trujillo
Carlos Trujillo
Growth Experimentation | 500+ A/B Tests

“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.

CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”

See the post

Here is what other marketers said

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:

  • Invite and manage people learning on your team.
  • Create roadmaps for each individual.
  • Access team learning engagement reports.
  • Assign members to your team as managers to assign content and view reports.
What is included in the subscription plan?

You’ll get:

  • Access to 80+ certifiable B2B marketing courses and Minidegree programs.
  • Live courses and workshops, on annual plans only.
  • Earn certificates and add them to LinkedIn.
  • Thousands of playbooks and resources.
  • Roadmapping and progress tracking.
  • Premium support.
Are live courses and workshops included?

Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

Can I pay in my own currency?

All of our products are priced in USD currency. We have established a system where you can pay in your local currency.

Is there a discount available?
  • We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
  • The listed price on the site shows the best price. You can buy with confidence.
  • We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.