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Learn how to build a winning CRO agency

1h 50min | 12 lessons

In this course, you will learn how to:

  • Attract and close clients for your CRO agency.
  • Productize services to increase profitability and ease of selling.
  • Manage client relationships effectively to ensure long-term success.
  • Develop and price CRO service offerings strategically.
  • Build a team and manage the necessary skill sets for a thriving CRO agency.

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English subtitles Certificate included
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Some companies who train their teams at CXL

Build a profitable CRO agency and attract high-value clients

Many agencies struggle with scaling their services, attracting the right clients, and closing leads. This course will teach you how to structure your CRO offerings, attract clients, and deliver results that keep them coming back. You’ll learn how to productize your services, manage client relationships effectively, and scale your business with the right team and strategies. By taking this course, you’ll gain the skills to grow a profitable CRO agency while avoiding common operational challenges.

Master the skills to build and grow a successful CRO agency

Course Length:
1h 50min. 12 lessons.

This course equips you with everything you need to build, manage, and scale a successful CRO agency. You’ll learn how to attract and close clients, structure and productize your services, and develop a pricing strategy that maximizes profitability. By mastering client management, team building, and service delivery, you’ll be positioned to offer high-value CRO services that consistently drive results and maintain long-term client relationships.

After completing this online course on CRO agency masterclass you will be able to assist your team and company with:

  • Attracting and closing high-value CRO clients.
  • Structuring and pricing services for profitability.
  • Managing client relationships for long-term success.
  • Building and scaling a CRO team with the right skill sets.
  • Productizing CRO offerings to streamline sales and delivery.

This course is for you if you are responsible for:

  • Owning or managing a CRO agency.
  • Acquiring and managing CRO clients.
  • Structuring and pricing service offerings.
  • Overseeing CRO projects and team performance.
  • Scaling CRO services and growing an agency’s revenue.

Subscribe now and get access

See Pricing

Course Curriculum

CRO Agency

1 Who makes a good fit?

Understand what type of companies are a good fit for CRO servicesSet in place a way to qualify leads Resources Lesson slide deck

2 Productization

Why you should not sell hoursWhat should you sell instead as a CRO service provider Resources Lesson slide deck

3 Pricing

Things to think about when setting your pricesThree top ways to charge, and how you really want to be charging clients Resources Lesson slide deck

4 Lead generation

Understand the type of business you’re inHow to put in place a lead gen engine Resources Lesson slide deck

5 Closing leads

What to focus on during a sales meeting Resources Lesson slide deck

6 Proposals and contracts

When to use them, what to put in them Resources Lesson slide deck

7 Expectation setting

What to go over with the client before starting an engagement Resources Lesson slide deck

8 Client relationship lifecycle

How to make any engagement a success Resources Lesson slide deck

9 Redesign projects

Most website redesigns fails. This is how to get it right. Resources Lesson side deck

10 Working with low volume clients

Some clients don’t have enough traffic for testing. Doesn’t mean you can’t help them. Resources Lesson slide deck

11 Skills sets and team composition

What skill sets do you need in a CRO agency? What can be outsourced? Resources Lesson slide deck

12 Lessons learned running a CRO agency

This is based on my own meandering experience. Resources Lesson slide deck

Peep Laja

Founder @ CXL

Peep is the founder of CXL, and champion of conversion optimization and experimentation. He’s been nominated as the most influential conversion rate optimization expert in the world.

Peep is the creator of the ResearchXL conversion research framework and PXL test prioritization framework.

This online course
comes with a
Certificate

Completing this course earns you an official CXL CRO Agency Masterclass Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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