Build a scalable and profitable CRO agency clients love
1h 50min | 12 lessons
In this course, you will learn how to:
- Structure and scale a CRO agency that consistently delivers profitable results.
- Price your CRO services confidently to maximize profit and client retention.
- Acquire and retain high-value clients through strategic positioning and proven results.
- Create efficient processes that keep your agency profitable and your clients satisfied.
- Clearly communicate your agency’s value to win and retain bigger, better clients.

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Most CRO agencies leave money on the table – yours won’t
Running a CRO agency that reliably drives growth isn’t easy, especially if your process isn’t clearly defined. Many agencies struggle with inconsistent results, client churn, and unclear ROI. This course shows you how to structure, market, and deliver high-impact CRO services that turn clients into long-term partners.

Master the skills to build and grow a successful CRO agency
Course Length:
1h 50min. 12 lessons.
This course teaches you the proven strategies behind successful, profitable CRO agencies. You’ll learn how to package, price, and deliver services that consistently impress clients and grow revenue. Walk away with the skills to build a thriving, scalable agency built on measurable outcomes. Learn how to offer high-value CRO services that consistently drive results and maintain long-term client relationships.
After completing this online course on CRO agency masterclass you will be able to assist your team and company with:
- Structuring scalable CRO service packages that attract and retain clients.
- Implementing efficient agency processes that deliver reliable, profitable results.
- Pricing and selling CRO services confidently based on clear value.
- Managing client relationships effectively to maximize retention and satisfaction.
- Demonstrating measurable ROI consistently, turning results into long-term client partnerships.
This course is for you if you are responsible for:
- Launching, growing, or scaling a CRO-focused agency.
- Developing and managing profitable client relationships.
- Ensuring CRO projects consistently deliver measurable business value.
- Defining and refining agency processes to maximize efficiency and profitability.
- Leading teams responsible for conversion optimization and client success.
Look no further than CXL, this is the best and most recommended course you will find on a CRO Agency Masterclass.

Subscribe now and get access
Course Curriculum
CRO Agency
Who makes a good fit?
Productization
Pricing
Lead generation
Closing leads
Proposals and contracts
Expectation setting
Client relationship lifecycle
Redesign projects
Working with low volume clients
Skills sets and team composition
Lessons learned running a CRO agency

Peep is the founder of CXL, and champion of conversion optimization and experimentation. He’s been nominated as the most influential conversion rate optimization expert in the world.
Peep is the creator of the ResearchXL conversion research framework and PXL test prioritization framework.
This online course
comes with a
Certificate
Completing this course earns you an official CXL CRO Agency Masterclass Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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