CRO Agency Training Course
Build a scalable and profitable CRO agency
1h 50min | 12 lessons
In this course, you will learn how to:
- Structure and scale a CRO agency that consistently delivers profitable results.
- Price your CRO services confidently to maximize profit and client retention.
- Acquire and retain high-value clients through strategic positioning and proven results.
- Create efficient processes that keep your agency profitable and your clients satisfied.
- Clearly communicate your agency’s value to win and retain bigger, better clients.
Trusted by marketers at
Master the skills to build and grow a successful CRO agency
Course Length:
1h 50min. 12 lessons.
This course teaches you the proven strategies behind successful, profitable CRO agencies. You’ll learn how to package, price, and deliver services that consistently impress clients and grow revenue. Walk away with the skills to build a thriving, scalable agency built on measurable outcomes. Learn how to offer high-value CRO services that consistently drive results and maintain long-term client relationships.
After completing this online course on CRO agency masterclass you will be able to assist your team and company with:
- Structuring scalable CRO service packages that attract and retain clients.
- Implementing efficient agency processes that deliver reliable, profitable results.
- Pricing and selling CRO services confidently based on clear value.
- Managing client relationships effectively to maximize retention and satisfaction.
- Demonstrating measurable ROI consistently, turning results into long-term client partnerships.
This course is for you if you are responsible for:
- Launching, growing, or scaling a CRO-focused agency.
- Developing and managing profitable client relationships.
- Ensuring CRO projects consistently deliver measurable business value.
- Defining and refining agency processes to maximize efficiency and profitability.
- Leading teams responsible for conversion optimization and client success.
Look no further than CXL, this is the best and most recommended course you will find on a CRO Agency Masterclass.
Subscribe now and get access
Course Curriculum
CRO Agency
Who makes a good fit?
Productization
Pricing
Lead generation
Closing leads
Proposals and contracts
Expectation setting
Client relationship lifecycle
Redesign projects
Working with low volume clients
Skills sets and team composition
Lessons learned running a CRO agency
Peep is the founder of CXL, and champion of conversion optimization and experimentation. He’s been nominated as the most influential conversion rate optimization expert in the world.
Peep is the creator of the ResearchXL conversion research framework and PXL test prioritization framework.
This online course
comes with a
Certificate
Completing this course earns you an official CXL CRO Agency Masterclass Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.
This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Growth Marketer | MBA | Product Owner
“What a great session, and what an incredible week at CXL… what I enjoy the most is this:
Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
“Officially CXL Certified in Redesigning Marketing Workflows for AI.
A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
PR & Marketing | MBA
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It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”
Growth Experimentation | 500+ A/B Tests
“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.
CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”
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Frequently asked questions
Plans
What is the difference between the monthly, quarterly and annual plans?
The main differences are the billing period and access to live courses:
Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value..
Monthly: On-demand courses only. Billed monthly.
Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.
What is the difference between the individual and teams plans?
Individual plans are designed for one learner.
Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:
- Track learning progress and engagement.
- Invite and manage team members.
- Create learning roadmaps for individual users.
What is included in the subscription plan?
All subscription plans include:
- 80+ certifiable B2B marketing courses and Minidegree programs.
- Certificates that can be added to LinkedIn.
- Progress tracking.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can change between Monthly, Quarterly, and Annual billing plans.
If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.
What is the difference between the AI Native cohort and the subscription?
The AI Native cohort is a guided learning experience focused specifically on becoming an AI Native Marketer. It includes live cohort sessions, session recordings, preparation materials and resources, progress tracking, and certification.
The subscription gives you access to our broader library of B2B marketing and AI courses. The Annual subscription also includes access to live courses throughout the year.
Does the AI Native cohort include access to the full CXL course library?
No. The AI Native cohort is a separate learning experience focused on the AI Native Marketer program.
If you want access to the wider CXL course library and ongoing learning content, you can choose one of our subscription plans.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.