fbpx

Build a scalable and profitable CRO agency clients love

1h 50min | 12 lessons

In this course, you will learn how to:

  • Structure and scale a CRO agency that consistently delivers profitable results.
  • Price your CRO services confidently to maximize profit and client retention.
  • Acquire and retain high-value clients through strategic positioning and proven results.
  • Create efficient processes that keep your agency profitable and your clients satisfied.
  • Clearly communicate your agency’s value to win and retain bigger, better clients.

Sign up to All-Access Buy just this course

English subtitles Certificate included
CXL-Rating-Transparent

Trusted by marketers at

Most CRO agencies leave money on the table – yours won’t

Running a CRO agency that reliably drives growth isn’t easy, especially if your process isn’t clearly defined. Many agencies struggle with inconsistent results, client churn, and unclear ROI. This course shows you how to structure, market, and deliver high-impact CRO services that turn clients into long-term partners.

Master the skills to build and grow a successful CRO agency

Course Length:
1h 50min. 12 lessons.

This course teaches you the proven strategies behind successful, profitable CRO agencies. You’ll learn how to package, price, and deliver services that consistently impress clients and grow revenue. Walk away with the skills to build a thriving, scalable agency built on measurable outcomes. Learn how to offer high-value CRO services that consistently drive results and maintain long-term client relationships.

After completing this online course on CRO agency masterclass you will be able to assist your team and company with:

  • Structuring scalable CRO service packages that attract and retain clients.
  • Implementing efficient agency processes that deliver reliable, profitable results.
  • Pricing and selling CRO services confidently based on clear value.
  • Managing client relationships effectively to maximize retention and satisfaction.
  • Demonstrating measurable ROI consistently, turning results into long-term client partnerships.

This course is for you if you are responsible for:

  • Launching, growing, or scaling a CRO-focused agency.
  • Developing and managing profitable client relationships.
  • Ensuring CRO projects consistently deliver measurable business value.
  • Defining and refining agency processes to maximize efficiency and profitability.
  • Leading teams responsible for conversion optimization and client success.

Look no further than CXL, this is the best and most recommended course you will find on a CRO Agency Masterclass.

Subscribe now and get access

See Pricing

Course Curriculum

CRO Agency

Who makes a good fit?

Understand what type of companies are a good fit for CRO servicesSet in place a way to qualify leads Resources Lesson slide deck

Productization

Why you should not sell hoursWhat should you sell instead as a CRO service provider Resources Lesson slide deck

Pricing

Things to think about when setting your pricesThree top ways to charge, and how you really want to be charging clients Resources Lesson slide deck

Lead generation

Understand the type of business you’re inHow to put in place a lead gen engine Resources Lesson slide deck

Closing leads

What to focus on during a sales meeting Resources Lesson slide deck

Proposals and contracts

When to use them, what to put in them Resources Lesson slide deck

Expectation setting

What to go over with the client before starting an engagement Resources Lesson slide deck

Client relationship lifecycle

How to make any engagement a success Resources Lesson slide deck

Redesign projects

Most website redesigns fails. This is how to get it right. Resources Lesson side deck

Working with low volume clients

Some clients don’t have enough traffic for testing. Doesn’t mean you can’t help them. Resources Lesson slide deck

Skills sets and team composition

What skill sets do you need in a CRO agency? What can be outsourced? Resources Lesson slide deck

Lessons learned running a CRO agency

This is based on my own meandering experience. Resources Lesson slide deck

Peep Laja

Founder @ CXL

Peep is the founder of CXL, and champion of conversion optimization and experimentation. He’s been nominated as the most influential conversion rate optimization expert in the world.

Peep is the creator of the ResearchXL conversion research framework and PXL test prioritization framework.

This online course
comes with a
Certificate

Completing this course earns you an official CXL CRO Agency Masterclass Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

“Getting a CXL Subscription has been one of the best choices I made”

Subscribe to CXL
and get access

✔ 120+ Highly practical and detailed marketing courses

✔ 10x Programs to give your team the competitive edge

✔ Vetted top 1% of marketing practitioners as instructors

✔ New content monthly with on-demand access

The CXL guarantee: 7-day no questions asked money-back period

Sign up now
Team Trial

Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

Get growth experimentation insights and strategies in your inbox.

An expert-led newsletter focused on helping marketing teams scale growth through experimentation.
Get case studies, playbooks and strategies in your inbox once per week.

  • Hidden
  • This field is for validation purposes and should be left unchanged.

Join 140,000+ marketers | Subscribe to our educational newsletter