Get really, really good at analytics.

The Digital Analytics Minidegree will give you advanced level skills in digital analytics. You will:

Get strong skills in the Google’s suite of analytics tools like Google Analytics, Tag Manager, and Data Studio.
Learn data storytelling, presenting insights, and changing minds
Master the discipline of digital analytics

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Introduction video

03:45

Become a pro at digital analytics

Professionals with deep knowledge in one area – like digital analytics – are in high demand. Whether you work in marketing, CRO, or UX – without data skills you’ll become obsolete. This program will turn you into a data-driven specialist who can set up any needed tracking, and turn data into insights and money.

Digital analytics is the most sought after specialization in this era of data-driven marketing.

In this online training program…

…you will learn digital analytics using the Google’s suite of tools, from Google Analytics to Tag Manager to Data Studio. In addition, you’ll get skills like data storytelling, how to successfully communicate with stakeholders, working with Excel / Google Sheets, and more.

By the end of this program, you’ll have the skills that the market wants – and you need – to accelerate your career – and a certificate you can rely on.

I thought I was quite proficient at analytics, but taking this course was a huge, well-deserved slice of humble pie. It took me from the top of mount stupid, down into the valley of despair, and across to the foothills of the slope of enlightenment. Worth the time.

Massive Demand for Digital Analysts | Google Analytics Certification

Massive demand for analytics talent

There’s much more demand for digital analysts than there are qualified professionals. Laws of demand and supply result in high salaries. There’s never been a better time to get into digital analytics than right now.

If you do a search on LinkedIn right now for jobs requiring Google Analytics and Tag Manager skills, it’s in the multiple thousands.

What you’ll learn and how

A practical, hands-on curriculum – built by leading practitioners – will teach you the right skills for the marketplace.

We’ve worked alongside industry experts to determine the most relevant topics. What’s useful and in-demand has informed our curriculum more than anything else.

Classes are taught by various top practitioners, well-known names in the industry. Program content is a curation of self-paced video courses, so you can learn at a speed that suits your schedule.

Lessons include optional assignments to apply what you’ve learned.

Definitely received gains from the minidegree. What I learned in the Tag Management section, I’ve already been able to apply. Also, the information on Regex and the Excel for marketers section have made my work easier and really has saved me several hours so far. I feel it was time well spent. I now have a good understanding of GA, Tag Management, and overall it gave me a pretty complete understanding of how web analytics works (something I did not have before taking this course).

Overall top notch content, reaching pro/guru level towards the end… a very ambitious degree to reach!

3 cumulative tracks, ~45h of videos & study material

Intro to Digital Analytics

What and why
What to measure
Vanity metrics

Google Analytics 101

Standard reports
Site speed
GA setup
Sessions & users
Segmentation
Data aggregation
Sampling
Goals
Filters

Google Analytics 201

Audiences (advanced segments)
Attribution & remarketing
Custom dimensions, metrics, and more
Content performance
Custom reports
Enhanced ecommerce
Audits, data quality, and QA
Mobile app & cross-device analytics

Google Analytics Audit

Asking business questions
Auditing what we measure
Data quality & integrity assessment
Fixing broken configurations

Data Storytelling

How to turn insights into stories
The best ways to present data and insights to executives and clients

Google Tag Manager 201

What is GTM really?
Creating custom libraries
In-depth variables
In-depth triggers
API and extensions
Advanced tag settings
Debug and workflows on mobile apps

Google Tag Manager 301

Javascript & Tag Manager
Google Tag Manager’s event tracking and how to customize it
dataLayer and how it feeds data to GTM’s internal data model
Advanced solutions for GA tracking via GTM
Tips, tricks, and resources for GTM

Google Attribution

Different attribution models
Linear and multi-touch attribution
Assisted conversions
Using Google Attribution

Google Data Studio

Data source connections and requirements
Data visualization principles
Setting up reports and sharing dashboards with individuals and teams
Creating calculated metrics
Using the data control to dynamically change Google Analytics data sources

Integrating Google Analytics and Google Sheets

Using GA API
Combining different queries and creating the dashboard graphs
Quality assurance
Building the queries, understanding the data model, and validating the data

Excel for marketers

Different methods to reduce and check for errors
Incorporating formulas and troubleshooting
Downloading and analyzing keyword data from a variety of tools
Working with Google Analytics and Google Search Console data in Excel and/or Google Sheets
Integrating data sources from third-party tools
Visualizing your data: pivot tables and charts

Analytics process and strategy

Where all of this fits into the larger picture of analytics and business strategy, and what you do to make sure data actually gets used
A process for successful digital analytics
Socializing results for informed business decisions

Future of analytics

What comes next in digital analytics?
The end of cookie-based tracking
Device graphs
Career advice for future analysts

Our Minidegrees are for the most ambitious, badass people only. People going places. These programs will give you advanced level skills, and that’s no easy feat – it takes a LOT of time and dedication.

World class instructors

Chris Mercer

Yehoshua Coren

Charles Farina

Lea Pica

Judah Phillips

Jacob Shafer

Simo Ahava

Fred Pike

Ian Littlejohn

Is this program right for me?

It’s ideal for

Full-stack marketers / marketing generalists who want to specialize
People who want to join growth teams
UX folks working with data and want to get better at it
Conversion optimization specialists who want to level up in analytics

The skills you gain are industry-agnostic: you can apply them equally well in ecommerce, SaaS or B2B enterprises.

This program is designed to take participants from novice to advanced level specialists. Being a naturally analytical person helps as do technical skills. Interest in analytics and curiosity in general is a must.

You don’t need to be able to write javascript code, but tech skills will help you be a better analyst – so we do recommend you learn javascript down the line. Codeacademy has great free courses on it.

How long will it take me to complete this program?

This is entirely up to you – it’s how many hours per week you can put in. If you have 2-4 hrs / week available for learning, it might take you around 8 months. If you can do 10-15 hrs / week, you can knock it out in 2 months.

What happens after the program ends?

1. Your analytics expertise goes up. Your new skills in Google Analytics, Tag Manager and Data Studio will 10x your effectiveness as a marketer and optimizer.

2. The perception of your expertise goes up. Once you pass the final test, you will become a CXL Certified Digital Analytics specialist and can show off your new skills on your resume and your LinkedIn profile.

Frequently asked questions

I don’t know javascript/html/css, can I still join? Yes
Can I have my employer pay for this? Yes
Is this suitable for total beginners? Yes
Is this suitable for intermediate level? Yes. Just skip the intro lessons
How is this different from the free GA / GTM courses provided by Google? Courses by Google are very basic and mainly focus on teaching you the UI of the tools. This program focuses on teaching you the process of digital analytics, working with data, goes up to advanced level. It teaches you analytics skills you will need in the real world.

Show off your new skills: Get a certificate of completion

Watch video lessons, use resources like spreadsheets and checklists, and do practice exercises to unlock the certification test.

Pass the final test and become a CXL Certified Digital Analytics Specialist.

CXL Institute is an authorized LinkedIn education provider

You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile.

Need help getting your employer to pay for this program?

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CXL quality guarantee

Guaranteed return on time spent or money back.
You can immediately apply learnings and improve your results.