Minidegree training program : Analytics and attribution
Drive smarter decisions with digital
analytics and clear attribution
For marketers who want to stop drowning in data and start leading with it. This program teaches you how to extract clear, actionable insights that drive better decisions, stronger campaigns, and real growth.
- Track, collect, and clean data across tools like GA4, BigQuery, and Looker Studio.
- Uncover insights that actually matter, not just vanity metrics.
- Translate complex data into clear actions for marketing, product, and leadership.
- Build dashboards that tell the right story to the right stakeholders.
- Use analytics to guide strategic decisions across channels and teams.
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A collection of 12 courses designed to help you master digital marketing analytics
Minidegrees are collections of individual courses grouped together around a theme. The Digital Marketing Analytics Minidegree is designed to give you specialist-level skills in marketing analytics.
Google Analytics
Visualization and Attribution
Google Tag Manager
Taught by the top 1% of digital marketing analytics experts
Learn from the brightest minds in the industry. See how they set up their tracking and report on data in
practice. Learn how they use data to guide decision-making and unlock growth.
Cory
Watson
Senior
Full Stack
Developer
Fred
Pike
Google
Analytics
Expert
Russel
McAthy
CEO &
Co-founder
Ringside Data
Simo
Ahava
Co-founder
Simmer
Oy
Chris
Mercer
Co-founder
Measurement
Marketer
Tim
Wilson
Data &
Analytics
Expert
Use digital marketing analytics to drive strategy, influence decisions, and prove impact
Learn how to turn data into decisions that shape campaigns, unlock growth, and drive business performance. This isn’t generic analytics training, it’s hands-on, practical education for marketers who need to prove impact, fast. You’ll master GA4, Looker Studio, and BigQuery while learning how to spot insights that actually move the needle.
What you’ll master:
- Auditing and implementing analytics tools that deliver clean, reliable data
- Spotting meaningful trends and performance gaps across the funnel
- Translating insights into strategies that improve campaigns and outcomes
- Building reports and dashboards that capture leadership attention
- Aligning teams around data that drives smarter, faster decisions
Who is this program for?
- Digital marketers who want to lead with insight, not instinct.
- Analysts looking to sharpen their marketing and storytelling skills.
- Growth leaders who need clearer visibility into what’s working.
- Founders or team leads tired of disconnected, unreliable data.
- Anyone ready to turn analytics from a reporting function into a revenue driver.
Look no further than CXL, this is the best and most recommended program you will find on Digital Marketing Analytics.
Subscribe now and get access
This Minidegree comes with a Certificate
Completing this program earns you an official CXL Digital Analytics Minidgree Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
Here’s why marketers choose CXL
Digital Analytics Minidegree: FAQs
About this Minidegrees
What is a Minidegree program?
If a course is a puzzle piece, the Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer. All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.
What will you learn?
After taking this marketing analytics certificate, you will have complete mastery of digital analytics and expertise with using the Google’s suite of tools, from Google Analytics to Tag Manager to Data Studio.
In addition, you’ll get skills like data storytelling, how to successfully communicate with stakeholders, working with Excel / Google Sheets, and more.
What does this training include?
Our Digital Analytics Minidegree includes 3 cumulative tracks, 12 courses, 54h 54min of video material, several assignments, and a final exam.
Do you add new courses to the minidegrees? How often are the minidegree courses updated?
Minidegrees come bundled with a predefined set of courses, and you purchase them as they are. Only our All-Access subscription grants exclusive access to updated versions of specific courses as well as new courses.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this Minidegree, you will receive the Digital Analytics Minidegree Certification from CXL, with credentials that you can add to your LinkedIn profile.
How long will it take for me to finish it?
This is entirely up to you – it’s how many study hours per week you can put in.
Plans
What is the difference between the monthly, quarterly and annual plans?
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
What is included in the all-access plan?
You’ll get:
– Access to 120+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Can I switch plans later if I want to?
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
What is parity pricing?
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
Is there a discount available?
One of CXL’s company policies is that we don’t offer discounts. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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