Become great at digital analytics
Get advanced level skills in digital analytics.
This program is for people serious about building skills, and are ready to put in the effort it takes to complete a Minidegree.
- Get strong skills in the Google’s suite of analytics tools like Google Analytics, Tag Manager, and Data Studio.
- Learn data storytelling, presenting insights, and changing minds.
- Master the discipline of digital analytics.
- We’ll help you get a job once you graduate.
Some of the companies that train their teams at CXL:
Become a pro at digital analytics
Professionals with deep knowledge in one area – like digital analytics – are in high demand. Whether you work in marketing, CRO, or UX – without data skills you’ll become obsolete. This program will turn you into a data-driven specialist who can set up any needed tracking, and turn data into insights and money.
Digital analytics is the most sought after specialization in this era of data-driven marketing.
In this online training program…
…you will learn digital analytics using the Google’s suite of tools, from Google Analytics to Tag Manager to Data Studio. In addition, you’ll get skills like data storytelling, how to successfully communicate with stakeholders, working with Excel / Google Sheets, and more.
By the end of this program, you’ll have the skills that the market wants – and you need – to accelerate your career – and a certificate you can rely on.
Bjørn S.
Sebastian Grünwaldt
Overall top notch content, reaching pro/guru level towards the end… a very ambitious degree to reach!
Andrew Guerrazzi
Definitely received gains from the minidegree.
What I learned in the Tag Management section, I’ve already been able to apply. Also, the information on Regex and the Excel for marketers section have made my work easier and really has saved me several hours so far.
I feel it was time well spent. I now have a good understanding of GA, Tag Management, and overall it gave me a pretty complete understanding of how web analytics works (something I did not have before taking this course).
Massive demand for analytics talent
There’s much more demand for digital analysts than there are qualified professionals. Laws of demand and supply result in high salaries. There’s never been a better time to get into digital analytics than right now.
If you do a search on LinkedIn right now for jobs requiring Google Analytics and Tag Manager skills, it’s in the multiple thousands.
What you’ll learn and how
A practical, hands-on curriculum – built by leading practitioners – will teach you the right skills for the marketplace.
We’ve worked alongside industry experts to determine the most relevant topics. What’s useful and in-demand has informed our curriculum more than anything else.
Classes are taught by various top practitioners, well-known names in the industry. Program content is a curation of self-paced video courses, so you can learn at a speed that suits your schedule.
Lessons include optional assignments to apply what you’ve learned.
4 cumulative tracks, 57h 13min of videos & study material
Minidegrees are collections of individual courses, grouped together around a theme. Digital Analytics Minidegree is designed to give you advanced level skills in digital analytics.
All of our instructors are hand-picked, and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.
1 Google Analytics
2 Presenting data
It’s not about data, but insights. This track teaches you how to work with data, how to present insights from it and how to persuade minds with data.
3 Google Tag Manager
Learn the ins and outs of Google Tag Manager. From deploying tools to advanced javascript.
4 Attribution
5 Final exam – Digital Analytics
Complete all required courses in the 4 tracks, then take this exam.
World class instructors
Chris Mercer
Yehoshua Coren
Charles Farina
Lea Pica
Judah Phillips
Jacob Shafer
Simo Ahava
Fred Pike
Ian Littlejohn
Is this program right for me?
It’s ideal for
- Full-stack marketers / marketing generalists who want to specialize
- People who want to join growth teams
- UX folks working with data and want to get better at it
- Conversion optimization specialists who want to level up in analytics
The skills you gain are industry-agnostic: you can apply them equally well in ecommerce, SaaS or B2B enterprises.
This program is designed to take participants from novice to advanced level specialists. Being a naturally analytical person helps as do technical skills. Interest in analytics and curiosity in general is a must.
You don’t need to be able to write javascript code, but tech skills will help you be a better analyst – so we do recommend you learn javascript down the line. Codeacademy has great free courses on it.
How long will it take me to complete this program?
This is entirely up to you – it’s how many hours per week you can put in. If you have 2-4 hrs / week available for learning, it might take you around 8 months. If you can do 10-15 hrs / week, you can knock it out in 2 months.
Show off your hard-earned skills and strengthen your profile
LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.
Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.
Discover new career opportunities in marketing
The world of marketing moves quickly, and it’s essential you stay up to date with the latest marketing skills. With more than 1.6 million digital marketing roles listed on Linkedin alone, there are plenty of opportunities for those looking to grow their marketing careers.
We’ve built a marketing focused job board to help you find the perfect role. Whether you’re looking to grow your career in CRO, analytics, or growth marketing, we’re here to help—apply here.
Sign up for CXL and get access
- 50+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
- 5 Minidegrees that give you advanced level skills
- Talk recordings by world class practitioners at CXL Live and Elite Camp
The CXL Institute guarantee
- Guaranteed return on time spent or your money back.
- You can immediately apply learnings and improve your results.
Need help convincing your boss?