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Digital
Analytics
Minidegree

Get advanced-level skills in digital marketing analytics.

  • Master Google Analytics and Tag Manager.
  • Master the art of data storytelling.
  • Learn how to present insights effectively.
  • Become a digital analytics expert.

Sign up to All-Access

English subtitles Certificate included
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Some companies who train their teams at CXL

Taught by the top 1% of digital marketing analytics experts

Learn from the brightest minds in the industry. See how they set up their tracking and report on data in
practice. Learn how they use data to guide decision-making and unlock growth.

Cory
Watson

Senior
Full Stack
Developer

Fred
Pike

Google
Analytics
Expert

Russel
McAthy

CEO &
Co-founder
Ringside Data

Simo
Ahava

Co-founder
Simmer
Oy

Chris
Mercer

Co-founder
Measurement
Marketer

Tim
Wilson

Data &
Analytics
Expert

Become a pro at
digital marketing
analytics

After taking this extensive marketing analytics program, you will have complete mastery of digital analytics and marketing data. Learn everything you need to know about Google’s suite of tools, from Google Analytics to Tag Manager to Looker Studio.

Increase marketing performance with data-driven insights.

To do anything effectively in digital marketing, you have to be able to track data, extract data, and understand data. The decisions you and your team make should always be based on data, not on gut feelings. This program will teach you everything you need to know about tracking, understanding, and presenting data to help move the needle and drive growth for your company or clients.

After completing this program, you will:

  • Master Google Analytics and Tag Manager.
  • Master the art of data storytelling.
  • Master Excell for marketing.
  • Learn how to present insights effectively.
  • Become a digital analytics expert.

This course is for you if you are responsible for:

  • Reporting on marketing performance
  • Setting up marketing reports
  • Setting up conversion tracking
  • Working with data to increase performance
  • Data-driven growth initiatives

Subscribe now and get access

See Pricing

A collection of 12 courses designed to help you master digital marketing analytics

Minidegrees are collections of individual courses grouped together around a theme. The Digital Marketing Analytics Minidegree is designed to give you specialist-level skills in marketing analytics.

Google Analytics

Get more out of your CRO data with BigQuery and learn how to structure your data for other applications, like Google Sheets and Looker Studio.
Learn how to audit and debug Google Analytics 4 and improve your implementations.
This course is designed for people who will be implementing GA4, modifying it, or who want to understand GA4 at a deeper level.
Learn about GA4, the GA4 Event Model and Event types. Learn about customizing dashboards RealTime and understand Acquisition, Engagement and other types of Reports.
Understand complex GA4 implementation challenges and develop a toolkit for solutions.
Learn the strategic and technical components of how to manage and successfully implement GA4 with an in-depth guide for your team.

Visualization and Attribution

Analyzing transactional data to understand and optimize your customer's journey.
Learn how to present and visualize data to change minds and facilitate action.
Unlock hidden growth opportunities by reevaluating your Excel skills. Don't underestimate its potential impact.
Learn how attribution makes your marketing work.

Google Tag Manager

Apply basic GTM knowledge for increased power and control over data measurement.
Unlock actionable insights by utilizing the Measurement Matrix to enhance your data implementation.
Turn your website into a tracking machine by mastering Google Tag Manager

This minidegree
comes with a
Certificate

Completing this course earns you an official CXL Digital Analytics Minidgree Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

Marketers choose CXL

Subscribe to CXL
and get access

✔ 120+ Highly practical and detailed marketing courses

✔ 10x Programs to give your team the competitive edge

✔ Vetted top 1% of marketing practitioners as instructors

✔ New content monthly with on-demand access

The CXL guarantee: 7-day no questions asked money-back period

Sign up now
Team Trial

Digital Analytics Minidegree: FAQs

About this Minidegrees

What is a Minidegree program?

If a course is a puzzle piece, the Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer. All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

What will you learn?

After taking this marketing analytics certificate, you will have complete mastery of digital analytics and expertise with using the Google’s suite of tools, from Google Analytics to Tag Manager to Data Studio.  

In addition, you’ll get skills like data storytelling, how to successfully communicate with stakeholders, working with Excel / Google Sheets, and more.

What does this training include?

Our Digital Analytics Minidegree includes 3 cumulative tracks, 12 courses, 54h 54min of video material, several assignments, and a final exam.

Do you add new courses to the minidegrees? How often are the minidegree courses updated?

Minidegrees come bundled with a predefined set of courses, and you purchase them as they are. Only our All-Access subscription grants exclusive access to updated versions of specific courses as well as new courses.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this Minidegree, you will receive the Digital Analytics Minidegree Certification from CXL, with credentials that you can add to your LinkedIn profile.

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in.

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 120+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t offer discounts. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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