Become great at digital analytics.
Get advanced level skills in digital analytics.
This program is for people serious about building skills, and are ready to put in the effort it takes to complete a Minidegree.
- Get strong skills in the Google’s suite of analytics tools like Google Analytics, Tag Manager, and Data Studio.
- Learn data storytelling, presenting insights, and changing minds
- Master the discipline of digital analytics
Some of the companies that train their teams at CXL Institute:
Introduction video
Become a pro at digital analytics
Professionals with deep knowledge in one area – like digital analytics – are in high demand. Whether you work in marketing, CRO, or UX – without data skills you’ll become obsolete. This program will turn you into a data-driven specialist who can set up any needed tracking, and turn data into insights and money.
Digital analytics is the most sought after specialization in this era of data-driven marketing.
In this online training program…
…you will learn digital analytics using the Google’s suite of tools, from Google Analytics to Tag Manager to Data Studio. In addition, you’ll get skills like data storytelling, how to successfully communicate with stakeholders, working with Excel / Google Sheets, and more.
By the end of this program, you’ll have the skills that the market wants – and you need – to accelerate your career – and a certificate you can rely on.
Massive demand for analytics talent
There’s much more demand for digital analysts than there are qualified professionals. Laws of demand and supply result in high salaries. There’s never been a better time to get into digital analytics than right now.
If you do a search on LinkedIn right now for jobs requiring Google Analytics and Tag Manager skills, it’s in the multiple thousands.
What you’ll learn and how
A practical, hands-on curriculum – built by leading practitioners – will teach you the right skills for the marketplace.
We’ve worked alongside industry experts to determine the most relevant topics. What’s useful and in-demand has informed our curriculum more than anything else.
Classes are taught by various top practitioners, well-known names in the industry. Program content is a curation of self-paced video courses, so you can learn at a speed that suits your schedule.
Lessons include optional assignments to apply what you’ve learned.
4 cumulative tracks, ~40h of videos & study material
Minidegrees are collections of individual courses, grouped together around a theme. Digital Analytics Minidegree is designed to give you advanced level skills in digital analytics.
All of our instructors are hand-picked, and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.
1 Google Analytics
Total time: 16h 37min
Recommended event video viewings: 4
2 Presenting data
It’s not about data, but insights. This track teaches you how to work with data, how to present insights from it and how to persuade minds with data.
Total time: 4h 30min
3 Google Tag Manager
Learn the ins and outs of Google Tag Manager. From deploying tools to advanced javascript.
Total time: 16h 20min
Recommended event video viewings: 2
4 Attribution
5 Final exam – Digital Analytics
Complete all required courses in the 4 tracks, then take this exam.
World class instructors
Chris Mercer
Yehoshua Coren
Charles Farina
Lea Pica
Judah Phillips
Jacob Shafer
Simo Ahava
Fred Pike
Ian Littlejohn
Is this program right for me?
It’s ideal for
- Full-stack marketers / marketing generalists who want to specialize
- People who want to join growth teams
- UX folks working with data and want to get better at it
- Conversion optimization specialists who want to level up in analytics
The skills you gain are industry-agnostic: you can apply them equally well in ecommerce, SaaS or B2B enterprises.
This program is designed to take participants from novice to advanced level specialists. Being a naturally analytical person helps as do technical skills. Interest in analytics and curiosity in general is a must.
You don’t need to be able to write javascript code, but tech skills will help you be a better analyst – so we do recommend you learn javascript down the line. Codeacademy has great free courses on it.
How long will it take me to complete this program?
This is entirely up to you – it’s how many hours per week you can put in. If you have 2-4 hrs / week available for learning, it might take you around 8 months. If you can do 10-15 hrs / week, you can knock it out in 2 months.
Show off your new skills: Get a certificate of completion
Watch video lessons, use resources like spreadsheets and checklists, and do practice exercises to unlock the certification test.
Pass the final test and become a CXL Certified Digital Analytics Specialist.
CXL Institute is an authorized LinkedIn education provider
You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile.
Sign up for CXL Institute and get access to
- 50+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
- 5 Minidegrees that give you advanced level skills
- Talk recordings by world class practitioners at CXL Live and Elite Camp
The CXL Institute guarantee:
- Guaranteed return on time spent or your money back.
- You can immediately apply learnings and improve your results.
Need help convincing your boss?