Elevate your skills with Advanced LinkedIn Ads

Discover LinkedIn Ads strategies that actually work.

LinkedIn Ads get you access to your absolute ideal target audience, but it comes at a steep cost. Every mistake you make automatically becomes an expensive one. Understand the pitfalls to avoid and the most effective strategies to get optimal performance at the best costs from your campaigns.

By AJ Wilcox,

CEO @ B2Linked.com

Course length: 1h 14min

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English subtitles Certificate included

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Introduction video

This course is essential for you if…

  • You work in B2B with average deal sizes of $15k or more
  • You’re feeling pressure to generate higher quality leads than you can get from Facebook and Google
  • You’re a technical marketer who is ready to use data to elevate yourself above your peers

Take this course and you will…

  • Master the bidding and budgeting strategies to get the lowest costs per click
  • Understand the calls to action (CTAs) that are effective vs the ones that aren’t
  • Target exactly the right people in a systematic way that’s repeatable every time
  • Know the benchmarks for when your campaigns are performing well or poorly
  • Know the best tracking and attribution strategies to ensure you can trace your efforts all the way down to the results

Skills you will master

LinkedIn AdsLinkedIn Ads BenchmarksLinkedIn Ads StrategyLinkedIn Ads TargetingLinkedIn Ads TrackingLinkedIn Marketing

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Your course curriculum

Advanced LinkedIn Ads

1 Gauging Your LinkedIn Ads Performance: Benchmarks

In this lesson, we’re going to let you know what to expect on average so you can tell where you need to concentrate your optimization efforts.

2 Controlling Your Costs with Bidding and Budgeting

In this lesson, you’ll come to understand how to control costs, the smart way.

3 Advanced Targeting Strategy for LinkedIn Ads

In this lesson, you’ll understand the nuances of the targeting options to best utilize them.

4 Setting Up and Tuning Up Your LinkedIn Ads Campaigns

Setting up your campaigns the right way is the best way to unlock better ad performance, easier reporting, and access to more scale.

5 LinkedIn Ads Objectives and How to Use Them For Better Pricing

In this lesson we’ll talk about how to use LinkedIn Ads objectives to our advantage for better costs.

6 How to Build Funnels with LinkedIn Ads Using Retargeting

Marketers know that warm, educated prospects convert better than cold prospects. It’s important to understand the retargeting abilities on the platform to nurture prospects from cold to warm. 7115430 Topics covered The pitfalls and challenges inherent

7 How to Select an Offer that Converts with LinkedIn Ads

In order to convert prospects, you have to have an offer that is attractive enough to them which outweighs the friction of filling out a form.

8 Traffic Patterns for Dayparting and Ad Scheduling on LinkedIn Ads

Traffic patterns on LinkedIn vary widely based on the time of day, and the platform doesn’t provide tools for scheduling your ads.

9 Optimizing and Troubleshooting your LinkedIn Ads Performance

Once you’re able to identify the areas of your account that are struggling, you’ll need the tools to optimize and troubleshoot to find the right audiences, messaging, and offers.

10 How to Tag, Track, and Attribute your LinkedIn Ads Traffic to Assess your Return On Investment

The ultimate goal of running ads on LinkedIn is to generate customers and you’ll need the ability to track and attribute how that traffic performs deeper into your sales process.

AJ Wilcox

CEO @ B2Linked.com

He’s managed over $150M in spend on the platform, they are official LinkedIn partners. He’s host of the LinkedIn Ads Show podcast, and has managed 5 of the world’s top 10 LinkedIn Ads accounts.  He’s a ginger & triathlete. He lives in Utah, has 4 adorable kids, and his company car is a wicked-fast go kart.

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Learn LinkedIn Advertising: FAQ

Who is this course for?

This course is for you if:

  • You work in B2B with average deal sizes of $15k or more
  • You’re feeling pressure to generate higher quality leads than you can get from Facebook and Google
  • You’re a technical marketer who is ready to use data to elevate yourself above your peers

Some careers that will especially benefit from this course are PPC specialist, digital marketer, social media manager, SEM specialist, SEO manager, growth manager, or account manager.

What will you learn?

After taking this course, you will:

  • Master the bidding and budgeting strategies to get the lowest costs per click
  • Understand the calls to action (CTAs) that are effective vs the ones that aren’t
  • Target exactly the right people in a systematic way that’s repeatable every time
  • Know the benchmarks for when your campaigns are performing well or poorly
  • Know the best tracking and attribution strategies to ensure you can trace your efforts all the way down to the results

What does the course include?

Our LinkedIn Advertising training includes 11 lessons, 8 downloadable resources, 1h 14min of video material, several assignments, and a final exam.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this course, you will receive the LinkedIn Advertising Certification from CXL, with credentials that you can add to your LinkedIn profile.

What is the refund policy?

All plans come with a 7-day refund period .

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in. This course is 1h 14min long.