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Technical SEO Course

Increase website performance and rankings
with technical SEO

2h 24min | 8 lessons

In this course, you will learn how to:

  • Identify and fix technical issues that keep your site from ranking well.
  • Improve your site’s crawlability and indexing for maximum visibility.
  • Optimize website speed and performance to enhance user experience and rankings.
  • Implement structured data effectively to boost organic search visibility.
  • Prioritize technical SEO tasks that make the biggest impact on traffic and revenue.

Sign up to All-Access

English subtitles Certificate included
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This course was archived.

Note: Since this course was recorded, we have significantly improved our production standards.

Please refer to our course catalog to access the list of courses to earn certificates.

Trusted by marketers at

Technical SEO is essential yet most marketers still overlook it

Too many businesses focus solely on keywords and content, overlooking critical technical SEO factors that directly influence rankings and traffic. If you’re ignoring technical SEO, you’re losing visibility and revenue. This course ensures you understand and resolve these critical issues, leading to more traffic, better rankings, and stronger business outcomes.

Master Technical SEO to improve site performance and search engine rankings

Course Length:
2h 24min. 8 lessons.

Technical SEO isn’t about quick fixes or short-term hacks. It’s the foundation of lasting organic search success. In this course, you’ll gain advanced technical skills to uncover, prioritize, and resolve critical website issues that directly impact rankings. Walk away ready to deliver improvements in visibility, traffic, and revenue while addressing common issues like slow site speed, crawl errors, and duplicate content, to ensure your website performs optimally.

After completing this online course on technical SEO, you will be able to assist your team and company with:

  • Diagnosing technical SEO problems clearly and fixing them proactively.
  • Implementing structured data and markup for enhanced visibility in search results.
  • Improving page load speeds to boost SEO and customer satisfaction.
  • Optimizing crawl budget to ensure search engines index your best content.
  • Creating actionable technical audits that lead to measurable SEO results.

This course is for you if you are responsible for:

  • Improving your site’s organic search rankings and visibility.
  • Conducting SEO audits and technical site optimization.
  • Ensuring your website performs well across all devices and platforms.
  • Maintaining and enhancing technical SEO strategies aligned with business goals.
  • Driving consistent, long-term organic traffic growth through SEO best practices.

Look no further than CXL, this is the best and most recommended course you will find on Technical SEO.

Subscribe now and get access

See Pricing

Course Curriculum

Technical SEO

Technical SEO, the basics

In the first class, we’ll be guiding you through the basics of Technical SEO, we’ll teach you about what a page looks like (its HTML), how it’s made up and what you can immediately improve when you look at a page (meta tags, on-page content). Topics Co …

URL Structures & Indexing

In the second lesson, we’ll go in-depth about how to create a good URL structure and what tools you have to guide crawlers around your site and how to prevent them from accessing certain areas. We’ll talk about how you can streamline what crawlers look …

Crawl Behaviour & Crawlability

Lesson three explores the abilities you have to follow crawlers and what learnings come from that. As part of this class, we’ll talk about the tools you have to influence crawlability. Topics Covered: Crawl Errors & Crawl BudgetHTTP > HTTPSStatu …

Sitemaps

Not every page on your site is always visible to a search engine, or what if you add hundreds of pages. That’s where sitemaps come in, they’ll give you the tools to provide search engines with an overview of your content and give you the insights into …

Structured Data Markup

Does a search engine really understand what your content is about? With structured data, you give the search engines a better idea by marking up your content. It will help search engines understand what a particular entity means and how it relates to o …

Improving site/page speed

What is fast and what isn’t? This lesson introduces techniques that can improve site speed and what tools there are that better inform you of this. Topics Covered: Analyzing waterfallsDNS Prefetch/PrerenderLazy loadingCachingServer Requests Lesson Obje …

International SEO

If your organization operates in multiple countries there are certain steps you have to take in order to make sure that you have optimized for all technical aspects. You don’t want a German page ranking for your US customers and vice versa. In this les …

The future of Technical SEO

Is AI going to take over the world? In this lesson, we’ll talk about the new technologies (that have been available for a bit) that are steering the way websites will operate in the future. Topics Covered: SEO ExperimentationAccelerated Mobile PagesPro …

Martijn Scheijbeler

VP Marketing @ RVShare

Martijn Scheijbeler is the VP Marketing at RVshare where he leads demand generation, analytics, retention & loyalty, branding, customer experience, marketing strategy, and product development. Obviously, SEO is part of all of that.

Prior to RVshare, he built out the SEO function for both Postmates and The Next Web where he advanced to become their Director of Marketing. He writes blog posts on Technical SEO via his blog, martijnscheijbeler.com, and is a featured guest blogger for ConversionXL, The Next Web and many others.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Technical SEO Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

What our students say

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Team Trial

Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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