Technical SEO and AI search training courses
Learn how AI-driven search retrieves and interprets content to earn visibility.
Built for experienced SEOs, technical marketers, and content engineers adapting to AI-driven discovery.
Two Technical SEO and AI search courses that focus on helping AI systems find, understand, and trust your content. This program shows you how to structure pages and sites so AI systems can find, understand, and trust your content at scale.
Trusted by marketers at
Two courses designed to help you
master Technical SEO and AI search.
These courses are designed to give you specialist-level skills in SEO and AI Search.
Optimize pages for AI search with Answer Engine Optimization
Capture high-intent leads by showing up in AI comparisons and control what LLMs say about your brand.
On-page, on-site, and programmatic SEO
Optimize traffic with on-site strategy & content, internal linking, and SEO testing.
How Technical SEO and AI search differ
Traditional SEO is built around rankings and traffic. It prioritizes crawlers and indexation, takes a keyword-first approach, and focuses primarily on page-level optimization.
Technical SEO and AI search shifts the focus to how AI systems retrieve, interpret, and cite content. It:
- Optimizes for retrieval and citation in AI systems
- Focuses on LLMs and answer engines
- Is driven by intent decomposition and query fan-out
- Prioritizes passage-level and entity-level optimization
- Measures success through AI visibility and citation signals
After completing these courses, you will know how to:
- Model how AI systems retrieve and synthesize web content
- Engineer site architectures that support query fan-out and passage retrieval
- Structure pages for answer extraction and citation
- Design programmatic SEO systems that scale without semantic decay
- Diagnose AI visibility loss and retrieval gaps
SEO is changing. Learn what’s working today.
LLMs, zero-click searches and automated content is changing how people search and how to optimize for when they do.
Stay ahead of the changing landscape and follow the proven tactics and methods of leading SEO practitioners.
This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Growth Marketer | MBA | Product Owner
“What a great session, and what an incredible week at CXL… what I enjoy the most is this:
Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
“Officially CXL Certified in Redesigning Marketing Workflows for AI.
A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
PR & Marketing | MBA
“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.
It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”
Growth Experimentation | 500+ A/B Tests
“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.
CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”
Here is what other marketers said
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Frequently asked questions
Plans
What is the difference between the monthly, quarterly and annual plans?
The main differences are the billing period and access to live courses:
Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value..
Monthly: On-demand courses only. Billed monthly.
Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.
What is the difference between the individual and teams plans?
Individual plans are designed for one learner.
Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:
- Track learning progress and engagement.
- Invite and manage team members.
- Create learning roadmaps for individual users.
What is included in the subscription plan?
All subscription plans include:
- 80+ certifiable B2B marketing courses and Minidegree programs.
- Certificates that can be added to LinkedIn.
- Progress tracking.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can change between Monthly, Quarterly, and Annual billing plans.
If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.
What is the difference between the AI Native cohort and the subscription?
The AI Native cohort is a guided learning experience focused specifically on becoming an AI Native Marketer. It includes live cohort sessions, session recordings, preparation materials and resources, progress tracking, and certification.
The subscription gives you access to our broader library of B2B marketing and AI courses. The Annual subscription also includes access to live courses throughout the year.
Does the AI Native cohort include access to the full CXL course library?
No. The AI Native cohort is a separate learning experience focused on the AI Native Marketer program.
If you want access to the wider CXL course library and ongoing learning content, you can choose one of our subscription plans.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.