AI native marketing | Live workshop: Run AI systems in B2B marketing
Put your AI system in front of a B2B expert. Learn what to fix.
Bring an AI system you run for a team or client, or start from ours. Tycho Luijten and the room go through it, then you fix yours live.
- See the AI systems B2B teams and agencies run in production, or bring your own
- Get live feedback from Tycho Luijten and the room on your structure
- Map where AI adoption stalls for your team or your clients
- Leave with an actionable plan to fix the adoption gaps that surface
Workshop date: Thursday, 17 September 2026 | 9 AM CT / 2 PM UTC | 1.5 hours
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Meet your instructors:
Tycho Luijten
CEO @ Dapper Agency
Doubled his agency’s revenue twice in 2 years, drove 9M LinkedIn impressions, more than tripled qualified leads in 6 months & helped cut Logitech CPL by 80% with 700+ leads.
Building AI systems is the biggest skill gap in B2B marketing. Wanting one is not the same as knowing how.
In CXL’s panel of 80 B2B marketers, 42% named building agents as the skill they want most, the strongest single signal in the survey. The same people rate themselves lowest there: 65% say beginner or no skills.
That is why self-teaching stalls. Half the panel is already learning alone, and it is their leading barrier rather than their solution. A quarter say they do not know which skills matter.
Tycho Luijten runs Dapper, a B2B demand agency. He looks at what you built and tells you what would survive contact with a client, a deadline, and a team that did not build it.
📅 Thursday, 17 September 2026 | 9 AM CT / 2 PM UTC | 1.5 hours
Part 01: The structures worth copying
We open with the strongest AI systems we have seen running in B2B marketing, in-house and agency side, including the ones built in the team AI operating system workshop. You see what they share before anyone’s work goes under review.
- Breakdowns of the AI systems that hold up in production, and why they do
- What to reuse if you are starting from ours rather than your own
- Outcome: A reference model to judge your own structure against
Part 02: Live feedback on your structure
Your structure goes in front of the room. Tycho Luijten reviews it as an outsider who would have to work in it, and the other attendees add where they would get stuck. Bring your own system or take one of ours.
- Expert review from Tycho Luijten, founder of the B2B agency Dapper
- Peer feedback from marketers and agency operators solving the same problem
- Outcome: A specific list of what breaks in your structure and why
Part 03: Map where AI adoption stalls
The structure is half the problem. You map where AI adoption holds and where it stalls, across your own team or the clients you deliver for: which workflows run without you, who is comfortable, and which parts nobody touches.
- Where your team or your clients are comfortable with AI, and where they quietly avoid it
- How to tell an adoption problem from an execution problem
- Outcome: An honest adoption map, by workflow and by person, for your team or your accounts
Part 04: Iterate on the fixes
You take the problems surfaced in parts two and three and work through how to solve them, live. Approaches get proposed, pulled apart, and refined in the room until each gap has a fix you can run, whether the work lands with your team or a client.
- How to solve the gaps in your system, worked through live in the room
- What other teams and agencies tried against the same problem, and what came of it
- Outcome: An actionable plan to fix the adoption gaps the session surfaced
Required to get the most out of this workshop
- Access to a pro/paid LLM. Claude is preferable.
- Miro & GitHub free accounts
Recommended but not required:
- Take the personal AI operating system workshop, which builds the individual system this session scales up
- Take the team AI operating system workshop, which builds the team system you bring in for feedback
THIS TRAINING IS PART OF THE AI NATIVE MARKETER SUBSCRIPTION:
Become the marketer who can ship the work of three.
You do not need more AI tips. You need shipped AI-native workflows in just 2 hours/week.
After one session you will have shipped one new AI workflow you need on the job.
Every session after, your output and efficiency compound.
Ship working AI workflows you need on the job:
2hrs /week
1. Find your current AI level
2. Ship AI ready workflows
3. CXL does the heavy lifting, you join the program.
Close the gap between the AI skills you have and the ones your job now requires.
Which level are you?
You might be…
AI ASSISTED
You use AI for tasks like drafts and research. Your workflows and who you hand work to haven’t changed.
Or…
AI INTEGRATED
You’ve rebuilt workflows from scratch and ship work that used to need a specialist. You’re beyond a collection of prompts.
your target iS…
AI NATIVE
You design systems others run and cover scope that used to take two or three people.
After one session you will have shipped one new workflow you need on your job. Every session after, your output and efficiency compounds.
Here’s why marketers choose CXL
Need some more convincing?
Listen to this agency owner explain why he trains his team at CXL