AI native marketing | On-demand course: Build your personal AI operating system
Build a personal AI system. Have control over brand voice, context and output.
Seed your project library, encode your discipline judgment, build commands, and leave with a Claude system that loads your full context every session.
- Build a library that holds your projects, frameworks, and daily decisions
- Encode your discipline’s quality criteria into framework files Claude applies on every output
- Each morning, get a ranked day plan pulled from your actual project context
- Generate an email, LinkedIn post, landing page, or short video script with your full project context pre-loaded
- Run the weekly governance check to surface contradictions and stale claims before they reach a meeting
This on-demand course is part of the AI native curriculum.
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Generic AI output has a specific cause: generic context. Most marketers start every session with a blank page.
The generic output problem is a context problem. When Claude knows your projects, decisions, and quality standards, first drafts land 80% complete. This workshop builds that: persistent memory so your files load every session automatically, and encoded judgment so Claude applies your criteria on every output, not generic ones.
You leave with a working library, commands, and the weekly governance check that keeps the system honest. Not a setup you configure once and stop using. A daily operating system.
Part 01: The library and your CLAUDE.md
Before you build anything, you see the full library structure and understand why each folder exists. CLAUDE.md is the constitution: it tells Claude who you are, how you work, and which files to load before you say a word.
- How to structure the 7-folder library: projects, wiki, frameworks, daily-logs, raw, drafts, CLAUDE.md
- What the CLAUDE.md constitution needs to say and how to co-evolve it over time
- Outcome: A working library with CLAUDE.md loading your context automatically at every session start
Part 02: Your frameworks folder
The frameworks folder is the part most people skip. You define the criteria. Claude applies them to every output it produces. This part builds one framework file for the most consequential quality call in your role.
- What makes a framework file different from a general instruction: pass/fail criteria, not guidance
- How to capture discipline-specific judgment so Claude applies your quality bar, not a generic one
- Outcome: One framework file encoding your highest-value quality criteria, applied in Part 04
Part 03: The daily loop
Four commands give the system a daily heartbeat: one maps your priorities to your calendar each morning, one preps you before a meeting, one captures mid-day priority shifts, and one writes decisions to the library and builds tomorrow’s plan.
- How the morning planner matches priorities to calendar blocks by depth
- How the daily shutdown routine makes the system compound: each session close makes the next morning smarter
- Outcome: Four working commands and a daily rhythm that takes under 10 minutes per day
Part 04: The creation engine
With the library seeded and the daily loop running, the draft command produces emails, LinkedIn posts, landing pages, and short video scripts grounded in your actual project context. Before saving, it runs your framework criteria and flags what to fix.
- Four output formats with built-in structural rules: email, LinkedIn post, landing page, short video script
- How the QA report diagnoses output at the criterion level before the draft is finalised
- Outcome: A working draft command and a first draft produced from your own project context
Part 05: The governance check
The library compounds when it stays honest. The governance check runs six specific checks once a week: contradictions, stale claims, orphan pages, missing concepts, neglected projects, and unsourced claims. Nothing changes until you confirm each fix.
- Six specific checks and what each one catches before it reaches a meeting or a brief
- The difference between a system that compounds and one that quietly drifts
- Outcome: A working governance check command and your first clean library run complete
Join our next AI native marketer cohort
Six weeks. Five working workflows. Starts 28 September 2026.
4PM CEST / 9AM CDT / 2PM UTC
Marketing Brain
You buildA context system on a GitHub repository: your ICP, positioning, voice and proof, wired into Claude Code and n8n via MCP, which connects AI to your tools.
It replacesPasting context into every prompt, and the generic drafts that come back when you don’t.



4PM CEST / 9AM CDT / 2PM UTC
Campaign engine with a quality gate
You buildAn automated workflow: one brief in, a full campaign out (emails, social, enablement, sequences) with sources and a brand voice check before it ships.
It replacesThe generic first draft, and the reviewer who catches what AI made up.


4PM CEST / 9AM CDT / 2PM UTC
AI visibility and AI-era measurement
You buildA share-of-model baseline, how often ChatGPT, Gemini and Perplexity name you, plus AI traffic grouped in GA4 and a citation-gap list of pages to write.
It replacesThe SEO specialist’s monthly report, which misses where buyers now shortlist.


3PM CET / 9AM CDT / 2PM UTC
Marketing insight and reporting agent
You buildAn agent that reads your ad platforms, GA4, CRM and email, then posts one weekly summary: what changed, why it matters, what to do about it.
It replacesThe weekly report you build by hand, and the analyst who explains it.

4PM CET / 9AM CST / 3PM UTC
Company Marketing Brain
You buildThe same context system customized for your team: one versioned source every AI tool draws from, with permissions and a rollout plan.
It replacesEveryone’s private prompts, and the colleague who knows where the answer lives.


Build one AI native workflow every week that you use at work.
You build a context brain your AI draws from, a campaign engine with a quality gate, an AI search visibility baseline, a weekly reporting agent, and the team version of the brain.
This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Growth Marketer | MBA | Product Owner
“What a great session, and what an incredible week at CXL… what I enjoy the most is this:
Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
“Officially CXL Certified in Redesigning Marketing Workflows for AI.
A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
PR & Marketing | MBA
“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.
It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”
Growth Experimentation | 500+ A/B Tests
“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.
CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”
Here is what other marketers said
Need some more convincing?
Listen to this agency owner explain why he trains his team at CXL
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