CXL is the premium marketing education destination.

Become great at digital marketing

This digital marketing certification teaches you the most in-demand skills companies fight over.

  • Master the most impactful acquisition channels like Facebook, Google and LinkedIn ads
  • Learn to build and run world-class optimization programs
  • Develop and execute an effective content marketing program
  • Immediately apply learnings with hundreds of playbooks
  • Get certified to progress in your career
Peep Laja

Founder @ CXL

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Taught by top 1% growth marketers from companies like Shopify, Seismic and CXL.

Master today’s most in-demand marketing skills.

Companies will fight over you for the skills you’ll acquire here. The most sought-after marketing roles today are those that focus on paid acquisition and conversion optimization, and that’s what you will master here.

This program takes you from a beginner to a specialist in 12 weeks and becomes a CXL certified digital marketer, the badge employers care about.

Great marketing is your last real competitive advantage.

In 2016, Drift’s CEO, David Cancel, famously said that the era of product-based differentiation is going away. By now, we can conclude that it has already gone away.

The way to win today is through marketing, and so the work you as the marketer do has never been more critical. Companies are aware of that, and that’s why digital marketing specialists are one of the top 10 most in-demand roles.

Laser focused on what matters. Master customer acquisition and revenue growth.

We live and work in an oversaturated market. Brands need to grow, and grow fast. To do that, your go-to strategy is almost always paid acquisition and conversion optimization.

That’s what this training focuses on, helping you master the biggest growth lever you can pull:

  • Facebook ads
  • LinkedIn ads
  • Google ads
  • Email marketing
  • Landing page optimization

Beyond the acquisition channel mastery, you’ll also learn how to get and understand your data, manage your team and create and execute on your content marketing strategy.

What is a Minidegree program?

Course is a puzzle piece. Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer.

All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

What you’ll learn and how…

We work with industry experts to determine the most relevant topics. What is valuable and in-demand has informed our curriculum more than anything else.

Victor A.

CXL gave me a big lift in my career.

Few months after my Growth Marketing Minidegree, I got a job.

Ever since then, the story has been different.

Tomek D.

Our Growth Marketing agency has completed 1298 lessons and 138 courses at the Institute so far. CXL helps us in a number of ways:
1. Provides an incredible source of content to train our staff.
2. Is a good tool in keeping our staff (they’re growing and we aid in that).
3. Is an awesome source of new opinions/methods to try out on our clients. 

Radvilas Š.

Anyone interested in genuinely understanding the math behind CRO and A/B testing absolutely has to use CXL.

My whole team has a great time discussing the material and aligning our views on processes we use, and to come up with ideas to implement in the future.

Ruben D.

The wide variety of courses taught by many different experts makes CXL highly recommended for every team who takes growth seriously.

New courses are regularly available, making it better and better. CXL is a great platform for learning and growing businesses.

Yasmine de Aranada, Growth Strategist @ Market 8

This course is packed with gold! Momoko is an awesome teacher – I took the course late so only got access to recordings, and even with that, I am able to use every bit of it in my deliverable.

Josh R.

CXL has lead to more professional growth than any other year of my life. The best educational investment I have ever made.

Chris Out

For the hard skills, we use CXL to enable all our growth hackers and CRO people, who have different clients with different needs. Everybody can follow a tailored course for the stuff that they need to learn. The next thing we do, we create a learning plan per person, and we check in with people to see how fast are they learning. That learning plan is created based on their ambitions, what their clients need, and how they want to evolve.

Crystal Ignatowski, Marketing Content Developer @ Surety Solutions

I’ll be honest, I didn’t entirely understand what the CXL was at first. Then, I realized it was a gold mine. The Institute is jam-packed with courses, certificate programs, and recordings of past events/courses. The CXL was my guide book for many many months and because of that, I am leaps and bounds above the rest. Everything the Institute publishes is part of the top 5%. There is no fluff in the Institute; only real, actionable, and result-driven content. If you think you know stuff, give the CXL a try. You’ll be shocked at how much you have to gain.

3 cumulative tracks of videos & study material.

This program is designed to give you advanced-level skills in digital marketing.

All of our instructors are hand-picked, and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

Digital Marketing Fundamentals

Learn how to build your email list, what copy, design and content works, and how to use data to make your email marketing hyper relevant to your subscribers, driving up response rates and revenue.
Learn about GA4, the GA4 Event Model and Event types. Learn about customizing dashboards RealTime and understand Acquisition, Engagement and other types of Reports.
Simplify marketing campaigns with a clear project management process.
How to build and run a high-performance marketing team
Land Bigger Deals Faster with Account-Based Marketing

Customer acquisition

Learn LinkedIn campaign optimization strategies to maximize performance while minimizing costs.
Discover how, and when, to create a more granular structure that helps Google's automation rather than hinder it or create more needless work for you.

Content Marketing

Skyrocket Your Blog's Traffic with Proven SEO Strategies. Learn how to establish your SEO content goals, advanced ways to find topic ideas - and how to map that into your overall content calendar. This course doesn't just teach you how to plan and prioritize your content – it transforms your approach, integrating advanced tactics into your overall content strategy.
Learn the methods that are used to scale content marketing.
Learn a research framework that generates a sustainable source of data-backed ideas.
Learn this proven link building system your stakeholders want to see.
Outrank your competition with Technical SEO
Develop a world class content marketing program

How long will it take me to complete this Minidegree?

This is entirely up to you – it’s how many hours per week you can put in. If you have 2-4 hrs / week available for learning, it might take you around 10 months. If you can do 10-15 hrs / week, you can knock it out in 3 months.

Show off your hard-earned skills and strengthen your profile.

LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.

Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.

Subscribe to CXL and get access

  • 120+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
  • 10 minidegrees that give you advanced level skills

Got a team, multiple users? Get our Teams All-Access plan instead.

The CXL guarantee

  • 7-day no questions asked money back period
  • You can immediately apply learnings and improve your results.

Need help convincing your boss?

Click here for a pitch deck, swipe files and tips.

Subscribe to CXL

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Digital Marketing Minidegree: FAQ

This Minidegree is the most advanced digital marketing certification you can find, delivered by top 1% digital marketers.

Here’s all the info you need before starting:

What will you learn?

After taking this training, you will:

  • Master the most impactful acquisition channels like Facebook, Google and LinkedIn ads
  • Learn to build and run world-class optimization programs
  • Develop and execute an effective content marketing program
  • Immediately apply learnings with hundreds of playbooks
  • Get certified and hired with our help

What is a Minidegree program?

If a course is a puzzle piece, the Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer.

All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

What does this training include?

Our Digital Marketing training includes 3 tracks, 14 courses, 50h 55min of video material, several assignments, and a final exam.

Do you add new courses to the minidegrees? How often are the minidegree courses updated?

Minidegrees come bundled with a predefined set of courses, and you purchase them as they are. Only our All-Access subscription grants exclusive access to updated versions of specific courses as well as new courses.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this Minidegree, you will receive the Digital Marketing Certification from CXL, with credentials that you can add to your LinkedIn profile.

What is the refund policy?

All plans come with a 7-day refund period .

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in. This training program is 50h 55min long.