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Become great at digital marketing

This digital marketing certification training teaches you the most in-demand skills companies fight over.

  • Master the most impactful acquisition channels like Facebook, Google and LinkedIn ads
  • Learn to build and run world-class optimization programs
  • Develop and execute an effective content marketing program
  • Immediately apply learnings with hundreds of playbooks
  • Network and get peer support in our exclusive community
  • Get certified and hired with our help

Minidegree length: 50h 55min

Peep Laja

Founder @ CXL

Start 7-day trial for $1 Buy just this program

Taught by top 1% growth marketers from companies like Shopify, Seismic and CXL.

Master today’s most in-demand marketing skills.

Companies will fight over you for the skills you’ll acquire here. The most sought-after marketing roles today are those that focus on paid acquisition and conversion optimization, and that’s what you will master here.

This program takes you from a beginner to a specialist in 12 weeks and becomes a CXL certified digital marketer, the badge employers care about.

Great marketing is your last real competitive advantage.

In 2016, Drift’s CEO, David Cancel, famously said that the era of product-based differentiation is going away. By now, we can conclude that it has already gone away.

The way to win today is through marketing, and so the work you as the marketer do has never been more critical. Companies are aware of that, and that’s why digital marketing specialists are one of the top 10 most in-demand roles in 2022.

Laser focused on what matters. Master customer acquisition and revenue growth.

We live and work in an oversaturated market. Brands need to grow, and grow fast. To do that, your go-to strategy is almost always paid acquisition and conversion optimization.

That’s what this training focuses on, helping you master the biggest growth lever you can pull:

  • Facebook ads
  • LinkedIn ads
  • Google ads
  • Email marketing
  • Landing page optimization

Beyond the acquisition channel mastery, you’ll also learn how to get and understand your data, manage your team and create and execute on your content marketing strategy.

What is a Minidegree program?

Course is a puzzle piece. Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer.

All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

What you’ll learn and how…

We work with industry experts to determine the most relevant topics. What is valuable and in-demand has informed our curriculum more than anything else.

Chris Out

For the hard skills, we use CXL to enable all our growth hackers and CRO people, who have different clients with different needs. Everybody can follow a tailored course for the stuff that they need to learn. The next thing we do, we create a learning plan per person, and we check in with people to see how fast are they learning. That learning plan is created based on their ambitions, what their clients need, and how they want to evolve.

Josh R.

CXL has lead to more professional growth than any other year of my life. The best educational investment I have ever made.

Victor A.

CXL gave me a big lift in my career.

Few months after my Growth Marketing Minidegree, I got a job.

Ever since then, the story has been different.

Tomek D.

Our Growth Marketing agency has completed 1298 lessons and 138 courses at the Institute so far. CXL helps us in a number of ways:
1. Provides an incredible source of content to train our staff.
2. Is a good tool in keeping our staff (they’re growing and we aid in that).
3. Is an awesome source of new opinions/methods to try out on our clients. 

Radvilas Š.

Anyone interested in genuinely understanding the math behind CRO and A/B testing absolutely has to use CXL.

My whole team has a great time discussing the material and aligning our views on processes we use, and to come up with ideas to implement in the future.

Ruben D.

The wide variety of courses taught by many different experts makes CXL highly recommended for every team who takes growth seriously.

New courses are regularly available, making it better and better. CXL is a great platform for learning and growing businesses.

Yasmine de Aranada, Growth Strategist @ Market 8

This course is packed with gold! Momoko is an awesome teacher – I took the course late so only got access to recordings, and even with that, I am able to use every bit of it in my deliverable.

Crystal Ignatowski, Marketing Content Developer @ Surety Solutions

I’ll be honest, I didn’t entirely understand what the CXL was at first. Then, I realized it was a gold mine. The Institute is jam-packed with courses, certificate programs, and recordings of past events/courses. The CXL was my guide book for many many months and because of that, I am leaps and bounds above the rest. Everything the Institute publishes is part of the top 5%. There is no fluff in the Institute; only real, actionable, and result-driven content. If you think you know stuff, give the CXL a try. You’ll be shocked at how much you have to gain.

4 cumulative tracks. 50h 55min of videos & study material.

This program is designed to give you advanced-level skills in digital marketing.

All of our instructors are hand-picked, and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

0% complete: Completed 0 courses out of 16.

1 Fundamentals

Project Management for Marketers

Project Management for Marketers

Simplify marketing campaigns with a clear project management process.

Outline and establish processes using a repeatable framework to launch to your campaigns

project management | DACI

Email marketing: Master the fundamentals

Email marketing: Master the fundamentals

Start getting 20x returns from email marketing

Learn how to build lists fast, what to send that works, and how to make your email marketing data-driven.

email list growth | email content | campaigns

2 Data and Analytics

Google Analytics for beginners

Google Analytics for beginners

Go from zero to effective in using Google Analytics

Start using Google Analytics data to improve product, marketing, and strategy decisions – in no time.

analytics reportsevent trackingbehavioral data analysis

3 Customer acquisition

Landing page optimization

Landing page optimization

Increase conversion rates on any landing page you work on.

Gain skills and knowledge related to landing pages, research, and user psychology for a better optimization strategy.

conversion research | wireframing | copywriting

Google Shopping

Google Shopping

Discover how, and when, to create a more granular structure that helps Google’s automation rather than hinder it or create more needless work for you.

Discover how, and when, to create a more granular structure that helps Google’s automation rather than hinder it or create more needless work for you.

Advanced LinkedIn Ads

Advanced LinkedIn Ads

In this course, you’ll understand the pitfalls to avoid and the best strategies to get the best performance at the best costs from your campaigns.

LinkedIn Ads get you access to your absolute IDEAL target audience, but it comes at a steep cost. Every mistake you make automatically becomes an expensive one. Learn how to avoid the pitfalls.

4 Content Marketing

Content strategy and SEO for lead generation

Content strategy and SEO for lead generation

Develop a world class content marketing program

Learn to plan, execute and measure a successful B2B content strategy.

lead generation | SEO | measurement

Content marketing research

Content marketing research

Learn a research framework that generates a sustainable source of data-backed ideas.

Learn a research framework that generates a sustainable source of data-backed ideas.

content research | content dashboards | content organization

Scaling content marketing

Scaling content marketing

Learn the methods that are used to scale content marketing.

Become great at scaling content marketing

SEO Strategy | AIDA framework | content marketing | backlinking

SEO link building

SEO link building

Learn this proven link building system your stakeholders want to see.

Learn how to boost rankings, traffic and brand with link building

link building | google search console | guest posting | outreach

Technical SEO

Technical SEO

Outrank your competition with Technical SEO

Audit your site and learn the foundations of site structure, JavaScript, and structured data that massively impact search ranking.

SEO | search | crawlers | linking

Product messaging

Product messaging

Stop letting amateur copy wipe out your conversions

Improve your messaging strategy through customer research and analysis.

voice-of-customer research | value propositions | copy design

5 Final exam – Digital marketing

Final exam – Digital Marketing

Complete all the courses and take the final exam to earn your digital marketing certificate.

How long will it take me to complete this Minidegree?

This is entirely up to you – it’s how many hours per week you can put in. If you have 2-4 hrs / week available for learning, it might take you around 10 months. If you can do 10-15 hrs / week, you can knock it out in 3 months.

Show off your hard-earned skills and strengthen your profile.

LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.

Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.

Learn marketing on the job.
Get better results with networking.

Our Marketing playbooks community gives you peer support for every marketing task you face.  90% of marketing tasks are not unique. Someone has already figured it out. Achieve more with less hassle.

  • Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support.
  • Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels.
  • Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.

Subscribe to CXL and get access

  • 90+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
  • 10 minidegrees that give you advanced level skills
  • Playbook community with 2500+ instructions and peer-support

Got a team, multiple users? Get our Teams All-Access plan instead.

The CXL guarantee

  • 7-day no questions asked money back period
  • You can immediately apply learnings and improve your results.

Need help convincing your boss?

Click here for a pitch deck, swipe files and tips.

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