Become great at sales enablement
Drive repeatable results with sales enablement.
By Kyle Bastien,
Director, Business Value @ Drift, Inc
Course length: 1h 54min
Some of the companies that train their teams at CXL:
After taking this course you’ll…
- Understand what field enablement is, what it isn’t, and why it is the foundational skill that separates the most successful product markers from their peers.
- Develop a field enablement strategy that is anchored in the buyers’ journey, rapidly adopted by sales, and differentiated from the abandoned pitch decks and positioning statements of the past.
- Plan the right delivery, certification, and measurement strategy to quantify the impact of your effort, and diagnose and repair breakdowns in the process.
This course is essential for you if…
- You work in (or want to work in) a product marketing or enablement capacity at a B2B organization with average deal sizes of $10K or greater
- You want to deliver measurable value to your organization and are sick and tired of feeling insanely busy yet have nothing to show for it in terms of results
- You have a nagging feeling that you are leaving money on the table due to breakdowns in execution, and want a framework that unlocks your organizations natural desire to be the best that it can be.
This course is NOT for you if…
- You operate in an eCommerce or transactional sales environment.
- You view field teams as rivals better suited for blame than world-class enablement.
- You already have a well polished enablement motion with world class leadership, executive sponsorship, and predictable results. Much of this content will be advanced, however operators already excelling at global scale will find some content redundant.
Skills you will master
Kyle leads the Business Value practice at Drift, the category leader in Conversational marketing and Sales. He’s built and lead customer success teams at Intuit and Sales Enablement teams at Drift.
Over the past year, Kyle has been focused on launching a revolutionary AI-based product, and in that time has worked closely with sales, product marketing and customer success to bring this solution to market.
Your course curriculum
Sales enablement
1 Intro to Enablement
2 Three Principles of Enablement
3 The Buyer’s Journey
4 The Sales Process
5 Enablement Services
6 Customer Facing Content
7 Enablement Content
8 Training Content for Customer Facing Professionals
9 Coaching Enablement
10 Gap Analysis
11 Three Pillars of Enablement Technology
12 Communicating to the Field
13 Measuring Enablement
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Learn Sales and CS Enablement: FAQ
Who is this course for?
This course is essential for you if…
- You work in (or want to work in) a product marketing or enablement capacity at a B2B organization with average deal sizes of $10K or greater
- You want to deliver measurable value to your organization and are sick and tired of feeling insanely busy yet have nothing to show for it in terms of results
- You have a nagging feeling that you are leaving money on the table due to breakdowns in execution, and want a framework that unlocks your organizations natural desire to be the best that it can be.
Some careers that will especially benefit from this course are product marketer, CS specialist, sales development representative (SDR), growth marketer, demand gen manager, account executive, and account manager.
What will you learn?
After taking this course, you will:
- Understand what field enablement is, what it isn’t, and why it is the foundational skill that separates the most successful product markers from their peers.
- Develop a field enablement strategy that is anchored in the buyers journey, rapidly adopted by sales, and differentiated from the abandoned pitch decks and positioning statements of the past.
- Plan the right delivery, certification, and measurement strategy to quantify the impact of your effort, and diagnose and repair breakdowns in the process.
What does the course include?
Our Sales and CS Enablement training includes 14 lessons, 1 downloadable resource, 1h 54min of video material, several assignments, and a final exam.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this course, you will receive the Sales and CS Enablement Certification from CXL, with credentials that you can add to your LinkedIn profile.
What is the refund policy?
All plans come with a 7-day refund period .
How long will it take for me to finish it?
This is entirely up to you – it’s how many study hours per week you can put in. This course is 1h 54min long.