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Close more deals with sales enablement

1h 54min | 14 lessons | 1 downloadable resource

In this course, you will learn how to:

  • Develop a sales and customer success strategy centered around the buyer’s journey.
  • Create and implement an effective enablement services framework.
  • Design and utilize customer-facing content that aligns with each stage of the buyer’s journey.
  • Produce internal enablement materials to support sales and customer success teams.
  • Measure and analyze the impact of enablement initiatives to demonstrate value.

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English subtitles Certificate included
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Maximize sales effectiveness and improve customer retention

To bridge the gap between sales and customer success, teams need to optimize enablement strategies and tools that align with the buyer’s journey. Without a cohesive plan, sales efforts may fall short, and customer success can become inconsistent. This course teaches you to create a unified strategy that equips your sales and customer success teams with the resources, content, and frameworks they need to excel, delivering impactful results that improves customer satisfaction and drive lasting business success.

Master sales enablement to drive revenue growth and maximize team impact

Course Length:
1h 54min. 14 lessons.

Mastering sales and customer success enablement is about empowering teams with the tools, processes, and strategies needed to effectively convert leads, nurture client relationships, and retain loyal customers. In this course, you will learn to design effective enablement frameworks, create powerful content, and implement systems that enable your sales and customer success teams to perform at their peak. The result is increased conversion rates, higher customer retention, and more efficient internal collaboration that drives business growth.

After completing this online course on sales enablement you will be able to assist your team and company with:

  • Developing an enablement strategy tailored to sales and customer success needs.
  • Equipping teams with relevant, high-impact resources and content.
  • Optimizing sales training and ongoing skill development.
  • Bridging communication gaps between sales and customer success functions.
  • Enhancing lead-to-customer conversion rates and client retention.

This course is for you if you are responsible for:

  • Sales strategy and training.
  • Customer success leadership.
  • Creating enablement content and resources.
  • Cross-departmental collaboration and processes.
  • Improving customer acquisition and retention rates.

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Course Curriculum

Sales enablement

Intro to Enablement

This lesson will cover the data and science that forms the foundation for field enablement, and outline the core activities of the discipline. Topics covered: Outline a modern sales and success motion that puts the buyer at the centerBe able to orchest

Three Principles of Enablement

Every business is unique and the precise content and services you need to deliver will vary in accordance. This lesson will teach you the universal enablement principles that I use to scope and deliver the resources field teams need to be successful. T

The Buyer’s Journey

We’ve seen the framework as a whole, now let’s break down the individual components and build them out for your org, starting with the top line of the Buyers Journey and the 3 Why’s Topics covered: Understand the importance or organizing all enablement

The Sales Process

We know the journey that our buyer’s must take to do business with you – now our job is to align our selling motion to support that journey. This lesson will teach you how to build a buyer-centric sales process. Topics covered: Learn how to construct a

Enablement Services

Now you have considered the buying journey and organized the sales process. This lesson will provide an overview of the services you need to consider and organize to enable your field teams. Topics covered: Define the key components of comprehensive En

Customer Facing Content

We’ll take a deeper dive on customer-facing content. Specifically, you will learn how to think about and organize your customer facing content to align with stages in the buyer’s journey. Topics covered: Understand how to orient your customer-facing co

Enablement Content

This lesson will help you distinguish between customer facing content and internal enablement content, and prepare a list of the current and necessary internal enablement content your field teams require. Topics covered: Understand the difference betwe

Training Content for Customer Facing Professionals

This lesson will define and outline core training content for customer facing professionals, including how to use technology to deliver training at scale. Topics covered: Learn what kind of content is appropriate to equip the field teamsUnderstand best

Coaching Enablement

The success of any enablement program will always hinge on the front line sales managers, so equipping them to reinforce the program must be a priority. This lesson will teach you how to prepare your management team for success. Topics covered: Underst

Gap Analysis

The conceptual work is done and now it is time to get to work. This lesson will review how to stand back and look at your framework holistically, identify the gaps in the program, and prioritize the work to be done. Topics covered: Learn how to assess

Three Pillars of Enablement Technology

Certain technical capabilities will be required to execute a field enablement program at scale. This lesson will walk you through the three primary tools that comprise the modern enablement tech stack. Topics covered: Understand the three main technolo

Communicating to the Field

How NASA figured out how to coordinate a moon landing, translate dozens of system checks into clear pilot communication, and what all this can teach us about how to communicate to field professionals. Topics covered: Learn about the framework for effec

Measuring Enablement

Building a robust enablement services framework is huge and worthwhile investment, however like any other investment, it comes with the expectation of measurable results. Our final lesson will discuss how to set up a measurement framework to track and

Kyle Bastien

Director, Business Value @ Drift, Inc

Kyle leads the Business Value practice at Drift, the category leader in Conversational marketing and Sales. He’s built and lead customer success teams at Intuit and Sales Enablement teams at Drift.

Over the past year, Kyle has been focused on launching a revolutionary AI-based product, and in that time has worked closely with sales, product marketing and customer success to bring this solution to market.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Sales Enablement Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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