AI native marketing | On-demand course: B2B ad campaigns with Claude Code and n8n
Ship ICP-driven ad campaigns and automate monitoring using GitHub, Claude, and n8n
Use GitHub & Claude Code to turn ICP research into scored, visualized ad variants and automate daily campaign monitoring through n8n.
- Set up a GitHub repo with ICP data, copy variants, and performance logs as a working system
- Extract hooks, objections, and proof points per segment using Nick Christensen ICP visualization approach
- Score copy against ICP criteria inside Claude before uploading to your ad platforms
- Pull daily spend, CPA, CTR, and CPL from Google and Meta via API into a Slack digest
- Log every campaign decision to GitHub as a traceable, searchable record
This on-demand course is part of the AI native curriculum.
AppSumo and CXL instructors: Scaled growth to $90M, scaled ad spend to 500k per month and produced industry recognized content. +25k students trained from the likes of Unilever, Red Bull and Heineken.
Trusted by marketers at
One marketer with the right setup covers what used to need a copywriter, an analyst, and a media buyer.
Most demand gen teams still write copy without a systematic connection to ICP research, and check campaign performance by logging into dashboards manually.
The Google Ads and Meta Ads APIs combined with n8n changed what’s possible.
You can receive live campaign data and surface decisions without a CSV export or a dashboard build. Teams not adapting are monitoring campaigns slower and writing copy with less signal than their competitors.
This course ships both ends: ICP-driven copy and automated daily monitoring.
Part 01: Build an ad copy scoring dashboard from ICP research
Build a GitHub-based ad operations workflow and a Claude Code dashboard where ICP research becomes scored copy variants for Google RSA and Meta.
- Set up the GitHub repo (/icp-data, /copy-variants, /performance-logs) and load ICP research from surveys or public signals
- Iterate on the ICP profile and extract language relevant to paid ad copy using Claude Code
- Build a Claude Code artifact dashboard: surface hooks, objection lines, and proof points per segment
- Generate copy variations per segment inside the dashboard, structured for Google RSA and Meta
- Score all variations against ICP criteria within the dashboard before exporting to the platform
Outcome:
- Claude Code artifact: ICP visualization dashboard for ad copy scoring and variant generation
- GitHub repo starter with /ICP-data, /copy-variants, /performance-logs and README
- Claude Code prompt: ICP data to segment copy brief, parameterized for Google RSA and Meta
- Scored ad copy variants, generated and scored inside the dashboard, ready to upload
Prerequsite tools:
- Claude Pro, GitHub (free), n8n (free trial account)
Part 02: Automate daily spend decisions: Google Ads and Meta via n8n
Connect Google Ads and Meta Ads to n8n for daily performance monitoring and Slack-delivered optimization suggestions.
- Connect Google Ads and Meta Ads to n8n via APIs: pull spend, conversions, CPA, CTR, CPL, and frequency
- Build a daily performance summary that surfaces decisions (scale, pause, test) in plain language
- Run ICP data from part 1 through the daily digest: flag when performance drops below ICP-aligned benchmarks
- Automate the full flow: trigger at 8am, pull from both platforms, run analysis, send to Slack
- Commit daily decision summaries to GitHub as a traceable campaign decision log
Outcome:
- n8n workflow JSON: daily Google Ads and Meta Ads performance digest via API, with optimization suggestions and Slack delivery
- Daily spend decision framework: scale / pause / test with reasoning, connected to ICP benchmarks from part 1
Prerequisite tools:
- Claude Pro, GitHub (free), n8n (free trial account)
Join our next AI native marketer cohort
Six weeks. Five working workflows. Starts 28 September 2026.
4PM CEST / 9AM CDT / 2PM UTC
Marketing Brain
You buildA context system on a GitHub repository: your ICP, positioning, voice and proof, wired into Claude Code and n8n via MCP, which connects AI to your tools.
It replacesPasting context into every prompt, and the generic drafts that come back when you don’t.
4PM CEST / 9AM CDT / 2PM UTC
Campaign engine with a quality gate
You buildAn automated workflow: one brief in, a full campaign out (emails, social, enablement, sequences) with sources and a brand voice check before it ships.
It replacesThe generic first draft, and the reviewer who catches what AI made up.
4PM CEST / 9AM CDT / 2PM UTC
AI visibility and AI-era measurement
You buildA share-of-model baseline, how often ChatGPT, Gemini and Perplexity name you, plus AI traffic grouped in GA4 and a citation-gap list of pages to write.
It replacesThe SEO specialist’s monthly report, which misses where buyers now shortlist.
3PM CET / 9AM CDT / 2PM UTC
Marketing insight and reporting agent
You buildAn agent that reads your ad platforms, GA4, CRM and email, then posts one weekly summary: what changed, why it matters, what to do about it.
It replacesThe weekly report you build by hand, and the analyst who explains it.
4PM CET / 9AM CST / 3PM UTC
Company Marketing Brain
You buildThe same context system customized for your team: one versioned source every AI tool draws from, with permissions and a rollout plan.
It replacesEveryone’s private prompts, and the colleague who knows where the answer lives.
Build one AI native workflow every week that you use at work.
You build a context brain your AI draws from, a campaign engine with a quality gate, an AI search visibility baseline, a weekly reporting agent, and the team version of the brain.
Meet your instructors
Scaled AppSumo’s paid growth engine from $7M to $90M. Helps you fix tracking, lower CAC, and grow paid acquisition.
This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Growth Marketer | MBA | Product Owner
“What a great session, and what an incredible week at CXL… what I enjoy the most is this:
Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
“Officially CXL Certified in Redesigning Marketing Workflows for AI.
A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
PR & Marketing | MBA
“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.
It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”
Growth Experimentation | 500+ A/B Tests
“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.
CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”
Here is what other marketers said
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Listen to this agency owner explain why he trains his team at CXL
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