Attract new customers with
positioning and company storytelling
37min | 8 lessons | 4 downloadable resources
In this course, you will learn how to:
- Understand the power of storytelling in conveying your brand’s message.
- Create a unique brand narrative that aligns with your target audience.
- Differentiate between positioning, messaging, and value proposition to enhance your marketing strategy.
- Develop a clear and effective positioning statement for your company.
- Create messaging that effectively communicates your brand’s unique value.
Some companies who train their teams at CXL
Create a memorable brand identity that stands out and drives business growth
Many companies struggle with differentiating their brand and creating messaging that clearly aligns with their target market. This course gives you the skills to build a strong brand story and position your company distinctively within the marketplace. You’ll learn how to create an effective brand narrative, develop unique positioning statements, and communicate your value in a way that captures attention and builds trust.
Master positioning & company storytelling to build a distinctive brand identity that drives growth
Course Length:
37min. 8 lessons.
This course provides you with the expertise to effectively build and communicate your company’s unique story and market positioning. You’ll learn how to develop an authentic brand narrative, create impactful messaging frameworks, and strategically position your offerings to stand out. By mastering these skills, you’ll be ready to engage your target audience, differentiate your brand, and drive stronger connections that lead to sustained growth and customer loyalty.
After completing this online course on positioning & company storytelling you will be able to assist your team and company with:
- Creating unique and distinct brand narratives.
- Developing effective positioning strategies for market differentiation.
- Communicating consistent, powerful messaging across channels.
- Engaging key audiences through storytelling that drives loyalty.
- Aligning internal and external brand perception for greater impact.
This course is for you if you are responsible for:
- Brand strategy and management.
- Marketing and communications leadership.
- Content creation and storytelling initiatives.
- Business development and growth strategy.
- Customer engagement and brand advocacy campaigns.
Subscribe now and get access
Course Curriculum
Positioning and company storytelling
Stories Convey Meaning
How to craft a compelling brand story
Positioning vs. Messaging vs. Value Proposition
Understand the elements of your positioning strategy
Your Differentiation Strategy
How to craft effective messaging
Translate your positioning into a sales play
April is the Head of Product Marketing at HackerOne. She’s responsible for all aspects of go-to-market efforts, including market segmentation, messaging and positioning, competitive differentiation, content creation, field enablement, and analyst relations.
She’s an advisor to many SaaS, consumer, and enterprise companies and led four startups (Progressly, WePay, Peakstream, and FineGround Networks) to successful exits to Box, JP Morgan Chase, Google, and Cisco, respectively. Her specialties include product marketing, business strategy, pricing, and business development (investments and partnerships).
This online course
comes with a
Certificate
Completing this course earns you an official CXL Positioning & Company Storytelling Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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