Attract new customers with
positioning and company storytelling
37min | 8 lessons | 4 downloadable resources
In this course, you will learn how to:
- Develop a positioning strategy that makes your brand stand out.
- Create a powerful company story that connects with your audience.
- Communicate value in a way that attracts the right customers.
- Align messaging across marketing, sales, and brand touchpoints.
- Build a brand narrative that supports long-term business growth.
Trusted by marketers at
Weak positioning and unclear messaging can cost you customers
If your audience doesn’t understand why your company matters, they won’t choose you. Generic messaging and weak positioning make it impossible to build loyalty or command attention in a crowded market. The best brands don’t just sell products, they tell a story that builds trust and differentiates them from competitors. This course gives you the exact process to craft a powerful narrative that drives growth and brand authority.
Master positioning & company storytelling to build a distinctive brand identity that drives growth
Course Length:
37min. 8 lessons.
Your story isn’t just about what you do, it’s about why customers should care. Companies that win long-term position themselves as the obvious choice by creating messaging that impacts and stays top-of-mind. This course gives you a proven framework to develop a strong company narrative, refine your positioning, and create a brand that attracts and retains customers.
After completing this online course on positioning & company storytelling, you will be able to assist your team and company with:
- Develop clear, differentiated positioning that sets your brand apart.
- Create a compelling company story that resonates with customers.
- Communicate your value in a way that builds trust and drives conversions.
- Align brand messaging across marketing, sales, and leadership teams.
- Strengthen brand identity to support long-term business success.
This course is for you if you are responsible for:
- Marketers looking to improve brand positioning and storytelling.
- Founders who need to craft a compelling narrative for their company.
- Growth teams focused on attracting and converting the right customers.
- Business leaders who want to refine messaging and brand perception.
- Anyone responsible for brand strategy, positioning, or communication.
Look no further than CXL, this is the best and most recommended course you will find on Landing Page Optimization.
Subscribe now and get access
Course Curriculum
Positioning and company storytelling
Stories Convey Meaning
How to craft a compelling brand story
Positioning vs. Messaging vs. Value Proposition
Understand the elements of your positioning strategy
Your Differentiation Strategy
How to craft effective messaging
Translate your positioning into a sales play
April is the Head of Product Marketing at HackerOne. She’s responsible for all aspects of go-to-market efforts, including market segmentation, messaging and positioning, competitive differentiation, content creation, field enablement, and analyst relations.
She’s an advisor to many SaaS, consumer, and enterprise companies and led four startups (Progressly, WePay, Peakstream, and FineGround Networks) to successful exits to Box, JP Morgan Chase, Google, and Cisco, respectively. Her specialties include product marketing, business strategy, pricing, and business development (investments and partnerships).
This online course
comes with a
Certificate
Completing this course earns you an official CXL Positioning & Company Storytelling Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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