Positioning and Company Storytelling Course
Attract new customers with
positioning and company storytelling
37min | 8 lessons
In this course, you will learn how to:
- Develop a positioning strategy that makes your brand stand out.
- Create a powerful company story that connects with your audience.
- Communicate value in a way that attracts the right customers.
- Align messaging across marketing, sales, and brand touchpoints.
- Build a brand narrative that supports long-term business growth.
Trusted by marketers at
Master positioning & company storytelling to build a distinctive brand identity that drives growth
Course Length:
37min. 8 lessons.
Your story isn’t just about what you do, it’s about why customers should care. Companies that win long-term position themselves as the obvious choice by creating messaging that impacts and stays top-of-mind. This course gives you a proven framework to develop a strong company narrative, refine your positioning, and create a brand that attracts and retains customers.
After completing this online course on positioning & company storytelling, you will be able to assist your team and company with:
- Develop clear, differentiated positioning that sets your brand apart.
- Create a compelling company story that resonates with customers.
- Communicate your value in a way that builds trust and drives conversions.
- Align brand messaging across marketing, sales, and leadership teams.
- Strengthen brand identity to support long-term business success.
This course is for you if you are responsible for:
- Marketers looking to improve brand positioning and storytelling.
- Founders who need to craft a compelling narrative for their company.
- Growth teams focused on attracting and converting the right customers.
- Business leaders who want to refine messaging and brand perception.
- Anyone responsible for brand strategy, positioning, or communication.
Look no further than CXL, this is the best and most recommended course you will find on Positioning & Company Storytelling.
Subscribe now and get access
Course Curriculum
Positioning and company storytelling
Stories Convey Meaning
How to craft a compelling brand story
Positioning vs. Messaging vs. Value Proposition
Understand the elements of your positioning strategy
Your Differentiation Strategy
How to craft effective messaging
Translate your positioning into a sales play
April is the Head of Product Marketing at HackerOne. She’s responsible for all aspects of go-to-market efforts, including market segmentation, messaging and positioning, competitive differentiation, content creation, field enablement, and analyst relations.
She’s an advisor to many SaaS, consumer, and enterprise companies and led four startups (Progressly, WePay, Peakstream, and FineGround Networks) to successful exits to Box, JP Morgan Chase, Google, and Cisco, respectively. Her specialties include product marketing, business strategy, pricing, and business development (investments and partnerships).
This online course
comes with a
Certificate
Completing this course earns you an official CXL Positioning & Company Storytelling Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.
This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
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Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
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Frequently asked questions
Plans
What is the difference between the monthly, quarterly and annual plans?
The main differences are the billing period and access to live courses:
Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value..
Monthly: On-demand courses only. Billed monthly.
Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.
What is the difference between the individual and teams plans?
Individual plans are designed for one learner.
Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:
- Track learning progress and engagement.
- Invite and manage team members.
- Create learning roadmaps for individual users.
What is included in the subscription plan?
All subscription plans include:
- 80+ certifiable B2B marketing courses and Minidegree programs.
- Certificates that can be added to LinkedIn.
- Progress tracking.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can change between Monthly, Quarterly, and Annual billing plans.
If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.
What is the difference between the AI Native cohort and the subscription?
The AI Native cohort is a guided learning experience focused specifically on becoming an AI Native Marketer. It includes live cohort sessions, session recordings, preparation materials and resources, progress tracking, and certification.
The subscription gives you access to our broader library of B2B marketing and AI courses. The Annual subscription also includes access to live courses throughout the year.
Does the AI Native cohort include access to the full CXL course library?
No. The AI Native cohort is a separate learning experience focused on the AI Native Marketer program.
If you want access to the wider CXL course library and ongoing learning content, you can choose one of our subscription plans.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.