Performance Marketing Course
Growing AppSumo to $80 million with performance marketing
4h 30min | 6 lessons
In this course, you will learn how to:
- Learn to pick one marketing channel and scale it past $20 million in revenue
- Build a profit-first paid ads approach that actually makes money
- Set up first-party data collection that works without third-party cookies
- Apply AppSumo’s exact methodology for scaling ad spend profitably
- Avoid “shiny object syndrome” and focus on what drives real growth
Trusted by marketers at
Scale your performance marketing to $80 million using AppSumo’s profit-first approach
Course Length:
4h 30min. 6 lessons.
AppSumo didn’t become the #1 software deals platform by chasing every new marketing tactic. They picked affiliate marketing and paid ads, then scaled them profitably from under $10 million to $80 million per year. This course shows you their exact methodology for choosing the right channel, building profit-first campaigns, and owning your data to accelerate growth.
After completing this online course on Growing AppSumo to $80M, you will be able to:
- Choose one marketing channel and scale it systematically past $20 million
- Build paid ad campaigns that prioritize profit over vanity metrics
- Set up first-party data collection systems that reduce dependence on third-party cookies
- Apply unit economics and profit calculations to make better ad spend decisions
- Create a focused marketing strategy that avoids costly channel switching
This course is for you if you are:
- Running performance marketing campaigns but struggling with profitability
- Managing ad spend over $20,000 per month and want to scale further
- Dealing with attribution challenges and third-party cookie limitations
- Leading a marketing team that keeps chasing new channels instead of optimizing existing ones
- Looking for a proven system to scale performance marketing without burning cash
Look no further than CXL, this is the best and most recommended course you will find on scaling your paid advertisement efforts.
Subscribe now and get access
Course Curriculum
Growing AppSumo to $80 million with performance marketing
Final Exam: Growing AppSumo to $80m with performance marketing
Finding your primary growth channel
Growing with Affiliate Marketing
The Profit-First Methodology
Taking back control of your data
Thoughts on the future of AppSumo
Scaled AppSumo’s paid growth engine from $7M to $90M. Helps you fix tracking, lower CAC, and grow paid acquisition.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Growing AppSumo to $80m with performance marketing Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.
This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
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Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
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Frequently asked questions
Plans
What is the difference between the monthly, quarterly and annual plans?
The main differences are the billing period and access to live courses:
Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value..
Monthly: On-demand courses only. Billed monthly.
Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.
What is the difference between the individual and teams plans?
Individual plans are designed for one learner.
Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:
- Track learning progress and engagement.
- Invite and manage team members.
- Create learning roadmaps for individual users.
What is included in the subscription plan?
All subscription plans include:
- 80+ certifiable B2B marketing courses and Minidegree programs.
- Certificates that can be added to LinkedIn.
- Progress tracking.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can change between Monthly, Quarterly, and Annual billing plans.
If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.
What is the difference between the AI Native cohort and the subscription?
The AI Native cohort is a guided learning experience focused specifically on becoming an AI Native Marketer. It includes live cohort sessions, session recordings, preparation materials and resources, progress tracking, and certification.
The subscription gives you access to our broader library of B2B marketing and AI courses. The Annual subscription also includes access to live courses throughout the year.
Does the AI Native cohort include access to the full CXL course library?
No. The AI Native cohort is a separate learning experience focused on the AI Native Marketer program.
If you want access to the wider CXL course library and ongoing learning content, you can choose one of our subscription plans.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.