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Performance Marketing Course

Growing AppSumo to $80 million with performance marketing

4h 30min | 6 lessons

In this course, you will learn how to:

  • Learn to pick one marketing channel and scale it past $20 million in revenue
  • Build a profit-first paid ads approach that actually makes money
  • Set up first-party data collection that works without third-party cookies
  • Apply AppSumo’s exact methodology for scaling ad spend profitably
  • Avoid “shiny object syndrome” and focus on what drives real growth

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English subtitles Certificate included
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Scale your performance marketing to $80 million using AppSumo’s profit-first approach

Course Length:
4h 30min. 6 lessons.

AppSumo didn’t become the #1 software deals platform by chasing every new marketing tactic. They picked affiliate marketing and paid ads, then scaled them profitably from under $10 million to $80 million per year. This course shows you their exact methodology for choosing the right channel, building profit-first campaigns, and owning your data to accelerate growth.

After completing this online course on Growing AppSumo to $80M, you will be able to:

  • Choose one marketing channel and scale it systematically past $20 million
  • Build paid ad campaigns that prioritize profit over vanity metrics
  • Set up first-party data collection systems that reduce dependence on third-party cookies
  • Apply unit economics and profit calculations to make better ad spend decisions
  • Create a focused marketing strategy that avoids costly channel switching

This course is for you if you are:

  • Running performance marketing campaigns but struggling with profitability
  • Managing ad spend over $20,000 per month and want to scale further
  • Dealing with attribution challenges and third-party cookie limitations
  • Leading a marketing team that keeps chasing new channels instead of optimizing existing ones
  • Looking for a proven system to scale performance marketing without burning cash

Look no further than CXL, this is the best and most recommended course you will find on scaling your paid advertisement efforts.

Subscribe now and get access

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Course Curriculum

Growing AppSumo to $80 million with performance marketing

Final Exam: Growing AppSumo to $80m with performance marketing

Pass this exam to earn your certificate of achievement. You need a 90% or higher to pass. You can retake the exam after 6 hours.

Finding your primary growth channel

This lesson explores the key concepts that drove AppSumo’s transformative growth and will introduce you to the course.

Growing with Affiliate Marketing

Now, that you learned about the importance of finding your primary growth channel, let’s take a look at how AppSumo harnessed their primary channel to drive their exponential growth.

The Profit-First Methodology

Learn about AppSumo’s Profit-First approach to paid marketing.

Taking back control of your data

Find out the connection between an inscription on the tower of the University of Texas and data, why data is truth and how it enables your company to make smarter decisions.

Thoughts on the future of AppSumo

Together, we will look at the journey that lies ahead of AppSumo and recap the three big ideas.

Nick Christensen

Head of Marketing @ AppSumo

Nick has been in digital marketing for over 15 years, as a founder and consultant.

7 years ago he joined AppSumo as a paid ads contractor. Now, Nick runs the marketing team consisting of 20 people and 30 contractors.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Growing AppSumo to $80m with performance marketing Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.