Become great at building SEO-driven editorial calendars

Online course: SEO-Driven Editorial Calendar

Skill level: Beginner to Intermediate

Course length: 2h 03min | 5 lessons | 4 downloadable resources

Skills you will learn:

  • SEO content research: Leverage AI and SEO Tools for content topic research.
  • Content planning: Gather the criteria needed for choosing a good topic.
  • Measurement: Establish and track specific metrics.

Learn from experienced SEO Strategist, Speaker, and Owner of Evolving SEO, Dan Shure.

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English subtitles Certificate included

Some of the companies that train their teams at CXL:

SEO should be the backbone of your content strategy

Planning an editorial calendar with SEO growth in mind is really hard.

How do you know what keywords to use and how many pages you need to rank? SEO is not a nice to have. It should be the backbone of your content strategy.

After completing the SEO-Driven Editorial Calendar course, you’ll master the mechanics of good topic planning for SEO that work in the day and age of AI:

  • Topic selection: Determine traffic potential and ranking potential.
  • Content research: Leverage AI and SEO Tools for content topic research.
  • Prioritization: Analyze and prioritize your topics.

Maximize traffic with an SEO-driven editorial calendar

This is the ultimate training to drive organic traffic by an expert with over 15 years of experience in technical SEO, content-driven SEO, and AI SEO strategies and optimization. So you can be confident that by the end of this training, you’ll be able to maximize results.

Giving you a total of 2h 03min of deep, comprehensive learning across 5 lessons:

  • The course is broken down into multiple bite-sized video lessons (with English subtitles) so you can conquer each new skill at a pace that suits you best.
  • You’ll earn a certificate at the end of the course to prove to your employer, clients, and wider network that you’re a certified SEO-Driven Editorial Calendar master.

Course overview

Dan Shure

Owner @ Evolving SEO

Dan is the Owner of Evolving SEO and conference speaker. He has helped companies like WGBH, Sumo, and HBR and his work has been featured in Moz, Drift.com, The Next Web, and Entrepreneurs on Fire.

Bring value to your team and your clients:

This course is right for you if you:

  • Struggle to fill your content calendar with topics to help grow search traffic and rank.
  • Are not sure when a page should target multiple keywords or just one.
  • Are confused by all the different SEO myths and advice – like the “right” length of content or where to put keywords in your content.
  • Want to understand everything from keyword research to pairing topics with the right content type.
  • Don’t know how to find topics that will rank and get you more traffic.

Skills you will master

Content calendarContent MarketingContent planning

Your full course curriculum

SEO-Driven Editorial Content Calendar

1 Establishing Your SEO Content Goals

In this lesson, we will be exploring why you should invest in content marketing and what to look out for when establishing your goals and metrics.

2 Criteria of a Good Topic – The Analysis That Will Skyrocket Your Traffic

In this lesson, you will learn about key considerations, when selecting your content topics, such as its traffic and ranking potential.

3 Finding Content Ideas – From Simple To Advanced

This lesson elaborates on various ways of sourcing new content ideas.

4 Moving Your SEO Topics Into a Content Calendar

It’s time to move your best SEO topics into a content calendar.

5 Final Exam – SEO-Driven Editorial Calendar

Join thousands of marketers all over the world who have leveled up their skills with CXL:

Show off your SEO certificate and strengthen your profile.

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Add your certificates to your profile, share your accomplishments with the world, and join our alumni network of elite marketers.

2024 - On-Page, On-Site & Programmatic SEO CXL Certificate

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  • 120+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
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Frequently asked questions


What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.


What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.