SEO Driven Editorial Calendar [Online Course]

Maximize traffic with an SEO-driven editorial calendar

Online course:
SEO-driven editorial calendar

By Dan Shure, Owner @ Evolving SEO

Course length: 2h 42m

Some of the companies that train their teams at CXL Institute:

SEO shouldn’t be an afterthought. It should be the backbone of your content strategy.

As a content marketer, you know planning your editorial calendar with SEO growth in mind is really hard.

How do you know what keywords to use and how many pages you need to actually rank?

Whether you’re an editor, strategist or writer, you can’t just treat SEO as nice-to-have. It should be the backbone of your content strategy.

Introduction video (1 min)


Dan is who CXL turns to for any SEO help.

Diego Chacon, Product Manager at CXL

After taking this course, you’ll:

  • Have a proven process for how to build your SEO editorial calendar from scratch.
  • Understand everything from keyword research to pairing topics with the right content type.
  • Know how to find topics that will rank and get you more traffic.
  • Strategically align SEO, marketing and business goals in order to sustainably grow site traffic.

I credit the evolutionary success of our re-brand to Dan Shure of Evolving SEO.

Jon Morrow, Owner of SmartBlogger

This course is right for you if you are…

  • Struggling to fill your content calendar with topics to help grow search traffic and rank.
  • Not sure when a page should target multiple keywords or just one.
  • Confused by all the different SEO myths and advice – like the “right” length of content or where to put keywords in your content.

This course is NOT for you if you are…

  • Have no idea what SEO or search volume mean.
  • Only interested in creating content and prefer leaving the SEO stuff to someone else.

Skills you should have before taking this course…

  • Basic Google Sheets skills
  • Basic understanding of keyword metrics like search volume or the idea of keyword difficulty
  • Experience with content – writing, planning or strategy.

As a results driven marketer, Dan never takes anything at face value. He thoroughly investigates every avenue through which growth can be capitalized on and presents innovative solutions that challenge the status quo. Dan’s work has absolutely been critical to our online success.

Keith Johnstone, head of marketing @ Peak Sales Recruiting

Dan Shure

Dan is an SEO consultant and co-owner of Evolving SEO with his wife Sarah.

As a consultant, he has helped companies like WGBH (Boston’s NPR and PBS), Sumo, HBR and more solve challenging SEO problems and grow traffic up to 20x.

His popular, entirely self-produced SEO Podcast “Exports on the Wire” has amassed almost a half a million downloads since launching in 2016.

Dan’s SEO articles and interviews have appeared in publications such as The Next Web,, Moz and Entrepreneurs on Fire — and he has spoken at leading marketing conferences like Social Media Marketing World, Content Jam and SMX.

Your full course curriculum

SEO driven editorial calendar

Lesson 1

How to brainstorm topics: using art & science

In the first lesson you will learn how to start with a blank canvas and arrive at a few dozen high opportunity seed topics. You will be given a starter template which you will use to complete the brainstorm and topic ideation portion of developing a content calendar that drives SEO growth.

Topics Covered:

  • Establish Content Goals
  • Keyword Research
  • Competitor Identification
  • “Tangent” Topic Research

Lesson 2

80/20 Content prioritization: focusing your content plan

You have a list of great potential topics. But what do you even start with? Resource constraints are a reality, so you need to plan content with the highest value options in mind. In this class you will learn how to prioritize your content based upon actual search opportunity.

Topics Covered:

  • Keyword analysis
  • SERP analysis

Lesson 3

Building out your content calendar: aligning keywords to pages

This is the part where most SEO content planning projects fail. You’ve identified and prioritized keywords and topics. But how does that translate into pages, posts, guides, “hubs”? You will be shown exactly how to best align topics to pages and content types.

Topics Covered:

  • SERP analysis
  • Content Types
  • Content Calendars

Lesson 4

The real best practices of content-based SEO (executing your content plan)

Based on over 10 years of experience, hundreds of clients and thousands of hours of teaching, training and doing content-based SEO - you will learn Dan’s real list of best practices. You’ll learn about page length, keyword targeting and the top ingredients of rank-worthy content. You will also learn how to properly measure the success of your content plan - and how to get full credit for all the hard work you’ve put in!

Topics Covered:

  • On-page SEO
  • Content Creation
  • Measuring Content Success

Show off your new skills: Get a certificate of completion

Once the course is over, pass a test to earn a CXL certification.

Add it to your resume, your LinkedIn profile or just get that well-earned raise you’ve been waiting for.

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You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile.

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