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Scale growth with experimentation program management

2h 33min | 7 lessons | 13 downloadable resources

In this course, you will learn how to:

  • Develop an experimentation strategy that aligns with business goals.
  • Build a structured process for running, analyzing, and scaling tests.
  • Prioritize experiments based on impact, feasibility, and data insights.
  • Build a culture of experimentation across teams and departments.
  • Measure program success and prove ROI to stakeholders.

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Experimentation fails without a scalable, repeatable process

Many companies run tests inconsistently or focus on low-impact experiments that don’t move the needle. Without a clear framework, teams waste time, make incorrect decisions, and struggle to prove value. This course helps you build a structured program where every test is designed for learning, growth, and long-term impact.

Master experimentation program management to drive consistent growth and innovation

Course Length:
2h 33min. 7 lessons.

A successful experimentation program doesn’t just optimize, it drives strategic decisions for business growth. This course is built for professionals who want to implement a high-functioning, scalable testing process that drives sustainable growth. Learn how to create an experimentation roadmap, align teams around data-driven decision-making, and turn test results into actionable business improvements.

After completing this online course on experimentation program management, you will be able to assist your team and company with:

  • Design and manage an experimentation program that delivers real business results.
  • Develop a prioritization framework to focus on the highest-impact tests.
  • Align teams and leadership around an experimentation-driven culture.
  • Analyze and scale successful experiments for maximum impact.
  • Build a long-term roadmap for continuous optimization and learning.

This course is for you if you are responsible for:

  • Growth and marketing teams responsible for driving experimentation.
  • Product managers looking to integrate testing into product development.
  • Data analysts who need a structured approach to experiment analysis.
  • Business leaders wanting to scale a data-driven culture.
  • Anyone responsible for managing or scaling an experimentation program.

Look no further than CXL, this is the best and most recommended course you will find on Experimentation Program Management.

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Course Curriculum

Experimentation program management

Why Experimentation?

You are already convinced…but is your boss? Is your leadership bought into CRO and experimentation? This lesson speaks to the WHY, not the what or the how, so you have the context and language to elevate experimentation within your career and your orga

Experimentation Operating System

This is the framework of the operating system. It provides the language we can commonly use to help translate all the different components into how and where it can work in your organization. Topics covered Get an overview of the experimentation operat

Assessment & Strategy Integration

If we’re all playing a game, let’s make sure we know the rules. This is the first and most fundamental phase of the experimentation operating system. It orients the program to make change that matters, that we care about. 8921865, 8921895 Topics covere

Process & Planning

Process and Planning is the systems to accelerate accessibility, trust, and velocity within an experimentation program. This covers much of the traditional and common project and program management components such as roadmapping, data tracking, priorit

Test & Learn

You already have goal and metric maps, you have the research and prioritization tools….In this section of Experimentation program management, we’re talking about the workflow tools and rituals to use as a systems approach to running tests. Topics cover

Decisions & Execution

9045895 Topics covered Know what tools help to increase ease and velocity of decisions from test results Know the implementation implications to help plan ahead of time Understand the importance of communication and the tools available Resources The Ye

Scaling & Program Metrics

9000028, 9045897, 9045899, 9045901 Topics covered Know where you can start programs, and the principles of scaling and resourcing Understand the purpose, categories, and examples of experimentation program audits Understand the primary metric taxonomy

Ben Labay

Managing Director @ Speero

Ben is Speero’s Managing Director. He combines years of academic and statistics training with customer experience and UX knowledge to help scope and run conversion research programs for companies around the world.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Experimentation Program Management Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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