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The Learning and Memory course is part of the Digital Psychology & Persuasion minidegree.

CXL is the premium marketing education destination.

Become great at digital psychology

Get advanced level skills in digital psychology and persuasion.

This program is for people serious about building persuasion psychology skills, and are ready to put in the effort it takes to complete a Minidegree.

  • Increase online sales by using behavioral psychology, persuasion and neuromarketing
  • Stay ahead of the curve with a program of digital psychology courses, including expert-curated lessons
  • Learn from the best: taught by hand-picked industry practitioners and academic scholars
  • Get certified to progress in your career
Stefania Mereu, PhD

Sr. Director User Experience @ HID Global

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Program introduction

What is a Minidegree program?

Course is a puzzle piece. Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer.

All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

Learn proven psychological frameworks that will help you understand user behavior, and influence purchase patterns.

  • Boost the persuasiveness of your copy and design
  • Learn to understand your customer’s mindset and needs
  • Build habits, increase loyalty, and elicit emotional responses
  • Direct attention and catalyze action with cues and triggers
  • Integrate psychological tactics with your conversion optimization efforts

In this extensive certification program by CXL, you will learn the methodologies and processes required to better understand your users and be able to influence their actions.

Understand persuasion psychology: how your user’s brain works

You will learn to direct attention with visual cues, understand the cognitive biases that guide our decision-making behavior, and increase non-conscious motivation to encourage desired behavior. You will learn persuasive processes that can be replicated across any web property.

Having latest human behavior research distilled into actionable takeaways and guidance relevant to today is a game changer when you’re struggling to get users to take action.

CXL Digital Psychology and Persuasion Certification Training Program is for marketers and optimizers

This is a comprehensive training program that will give you the theoretical knowledge and empirical know-how to optimize your website and marketing strategy for persuasiveness and appeal.

Watch video lessons, read research studies, view conference lectures, and complete exercises to unlock the certification test. Pass the test and become a CXL Certified Digital Psychology Specialist.

What our graduates have to say

Giulia Bao

This course helped me realize how much important it is to prioritize hypothesis. It also taught me to be more analytical and to predict users’ behavior in order to facilitate their journey and lead them to conversion.

Jeff B.

The curriculum was extremely diverse and comprehensive. It covered all aspects of Conversion Optimization from analytics, to behavior research, psychology, test setup, statistics, etc.

You can dive deep into areas you are not expert in, and bolster other areas you are already strong in.

Adam Karlsson

Andre’s own growth model really sums up CRO. I haven’t seen anything similar before.

Josh Kenneth Gunio

Andre really knows his topic on an intimate level. He delivered the course eloquently and made me understand it deeply.

Chad Brocato

I watched the entire course 5 times! I was only getting limited credit for my work, as many visitors would bounce but return to company main site. I have now been able to extend my conversion tracking to the company site as well as cross-domain tracking and events.

Matt R.

Anyone would benefit from CXL, and that goes from interns up to CEOs. That’s really been the case in our company.

After their training sessions you’re fully equipped… you can go off and implement your learnings straight away.

Elveena Yessoo

The course was clear and concise. It’s practical-focused rather than theoretical, so it was relatively easy to apply the different tactics to our clients’ accounts.

Matthew Peet

It feels like a university course such is the depth of knowledge presented, and it goes far beyond just a “tactical” course.

I am able to use the detailed course notes to present the concepts/theories to the key stakeholders in our company, to increase support for the projects I am now planning for marketing.

3 cumulative tracks, total of 54h 54min of videos & study material – designed to make you more persuasive.

Minidegrees are essentially collections of individual courses, grouped together around a theme. It’s designed to give you advanced level skills in digital psychology.

Psychology foundations

Understanding how people work, so you could convert them.
Identify and understand the decisions users make on your site
Learn how to get attention and maintain it.
Explore three different methods of learning, as well as the key mechanisms involved in memory.

Neuromarketing and persuasion models

Introducing the discipline, and contextualizing it in the modern landscape of internet marketing.
Understand what motivates your customers to convert.
Understanding how your customers’ brains work, make more money.
Learn persuasion principles, that can be used to maximize user retention.
Learn what to do and what to avoid to build and maintain trust with your customers.
Explore various biases that influence purchase behaviors all the time, that are relevant to digital marketing.
Learn about cognitive models and how they apply to page design.

Applied behavioral psychology

Stop letting amateur copy wipe out your conversions
Find massive conversion opportunities faster than ever.
Learn the 5 principles of persuasive design.

How long will it take me to complete this Minidegree?

This is entirely up to you – it’s how many hours per week you can put in. If you have 2-4 hrs / week available for learning, it might take you around 4 months. If you can do 10-15 hrs / week, you can knock it out in a month.

Complete all the courses, pass the final test and become certified

Certification will help you accelerate your marketing career and/or land better clients.

This online course comes with a certificate to prove completion

Completing this course earns you an On-Page, On-Site and Programmatic SEO Certificate.

2024 - On-Page, On-Site & Programmatic SEO CXL Certificate

What our students say about our online marketing courses:

Subscribe to CXL and get access

  • 120+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
  • 10 minidegrees that give you advanced level skills

Got a team, multiple users? Get our Teams All-Access plan instead.

The CXL guarantee

  • 7-day no questions asked money back period
  • You can immediately apply learnings and improve your results.

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Digital Psychology and Persuasion Minidegree: FAQ

The Digital Psychology and Persuasion Minidegree is the most complete digital psychology training program ever.
Here’s all the info you need before starting:

What is digital psychology?

Digital psychology is the study of psychology and human behavior in combination with the digital environment, specifically in areas like digital marketing and web design.

This program focuses on the impact that psychological aspects have on human behavior when interacting with technology, like scrolling through a page or leveraging sales psychology to turn your visitors into customers.

What is persuasion psychology?

Persuasion psychology is the study of how a person or an audience can be influenced to behave or act in a specific way.

This program provides in-depth lessons on how to influence your user’s mindset, behavior and attitude, to increase conversions through copy and design.

What will you learn?

After taking this training, you will:

  • Boost the persuasiveness of your copy and design
  • Learn to understand your customer’s mindset and needs
  • Build habits, increase loyalty, and elicit emotional responses
  • Direct attention and catalyze action with cues and triggers
  • Integrate psychological tactics with your conversion optimization efforts

What is a Minidegree program?

If a course is a puzzle piece, the Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer.

All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

What does this training include?

Our Digital Psychology and Persuasion training includes 3 tracks, 18 courses, 54h 54min of video material, several assignments, and a final exam.

Do you add new courses to the minidegrees? How often are the minidegree courses updated?

Minidegrees come bundled with a predefined set of courses, and you purchase them as they are. Only our All-Access subscription grants exclusive access to updated versions of specific courses as well as new courses.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this Minidegree, you will receive the Digital Psychology and Persuasion Certification from CXL, with credentials that you can add to your LinkedIn profile.

What is the refund policy?

All plans come with a 7-day refund period .

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in. This training program is 54h 54min long.