Conversion Optimization for the Enterprise
How to build a World Class Optimization Program
Welcome to the Ivy League of conversion rate optimization. Let the top minds in conversion optimization teach you how to build and manage a testing program that drives consistent and impressive revenue.
Today’s top CRO experts have come together to teach you how to build a world class optimization program and tackle some of the toughest optimization challenges out there…step-by-step.
Conversion optimization is a process. This email course will teach you the process you need to boost your conversion rate, increase revenue, and show consistent results. The end goal is that your team will reach a higher salience in the organization and will bring an experimentation mindset to the culture.
In this 100% free email course, you’ll get field-tested, actionable advice from real practitioners. You’ll be able to take these insights and apply them directly to your business.
World Class Teachers

Ryan Farley, LawnStarter
10 Insight-Packed Lessons Packed with Actionable CRO Wisdom
Topic | Teacher | |
---|---|---|
1 | Introduction: What Can CRO do for your business? | Adam Avramescu |
2 | 4 Organizational Tactics to Build a Culture of Optimization | Andrew Anderson |
3 | Getting Organizational Buy-In for Optimization | Erik Johnson |
4 | Building Your Optimization Tech Stack | Alex Birkett |
5 | How to Build an Optimization Team | Merritt Aho |
6 | Advanced Analytics for Optimization | Judah Phillips |
7 | Planning and Prioritizing Experiments | Peep Laja |
8 | Advanced Topics in A/B Testing | Ron Kohavi |
9 | Personalization at Scale | Matt Gershoff |
10 | Communicating Results to Stakeholders | Ryan Farley |
11 | Summary, and What to Do Next | Peep Laja |