Conversion Optimization for the Enterprise
How to build a World Class Optimization Program
Welcome to the Ivy League of conversion rate optimization. Let the top minds in conversion optimization teach you how to build and manage a testing program that drives consistent and impressive revenue.
Today’s top CRO experts have come together to teach you how to build a world class optimization program and tackle some of the toughest optimization challenges out there…step-by-step.
Conversion optimization is a process. This email course will teach you the process you need to boost your conversion rate, increase revenue, and show consistent results. The end goal is that your team will reach a higher salience in the organization and will bring an experimentation mindset to the culture.
In this 100% free email course, you’ll get field-tested, actionable advice from real practitioners. You’ll be able to take these insights and apply them directly to your business.
World Class Teachers
Ronny Kohavi, Microsoft
Matt Gershoff, Conductrics
Adam Avramescu, Optimizely
Judah Phillips, Smart Current
Andrew Anderson, Recovery Brands
Peep Laja, CXL
Erik Johnson, Morningstar
Merritt Aho, Dun & Bradstreet
Ryan Farley, LawnStarter
Alex Birkett, CXL
10 Insight-Packed Lessons Packed with Actionable CRO Wisdom
| Topic | Teacher | |
|---|---|---|
| 1 | Introduction: What Can CRO do for your business? | Adam Avramescu |
| 2 | 4 Organizational Tactics to Build a Culture of Optimization | Andrew Anderson |
| 3 | Getting Organizational Buy-In for Optimization | Erik Johnson |
| 4 | Building Your Optimization Tech Stack | Alex Birkett |
| 5 | How to Build an Optimization Team | Merritt Aho |
| 6 | Advanced Analytics for Optimization | Judah Phillips |
| 7 | Planning and Prioritizing Experiments | Peep Laja |
| 8 | Advanced Topics in A/B Testing | Ron Kohavi |
| 9 | Personalization at Scale | Matt Gershoff |
| 10 | Communicating Results to Stakeholders | Ryan Farley |
| 11 | Summary, and What to Do Next | Peep Laja |