Content Strategy Course
Generate demand and drive revenue with content
6h 30min. 7 lessons
In this course, you will learn how to:
- Design a content strategy directly aligned with your company’s core business goals.
- Consistently generate ideas for high-value content your audience genuinely wants.
- Develop an effective editorial calendar that prioritizes impactful topics.
- Clearly measure and communicate content ROI to stakeholders.
- Scale your content efforts efficiently without compromising quality.
Trusted by marketers at
Master content strategy & SEO for demand generation to drive traffic and generate more quality leads
Course Length:
6h 30min. 7 lessons.
In this course, you’ll learn practical frameworks to confidently build and execute content strategies designed for actual impact, not vanity metrics. Gain the tools and insights needed to consistently produce content that strengthens your brand, grows your audience, and directly supports business goals.
After completing this online course on content strategy & SEO for demand generation you will be able to assist your team and company with:
- Developing content strategies directly aligned with business growth goals.
- Prioritizing content opportunities based on clear, measurable impact.
- Creating content briefs that produce better content and reduce wasted effort.
- Measuring content effectiveness clearly to demonstrate tangible ROI.
- Streamlining content workflows to ensure productivity and alignment with strategic priorities.
This course is for you if you are responsible for:
- Leading or developing your company’s content marketing efforts.
- Ensuring content initiatives directly support business objectives.
- Measuring and optimizing content effectiveness for measurable growth.
- Aligning content production with strategic marketing goals.
- Improving the impact and efficiency of your content marketing team.
Look no further than CXL, this is the best and most recommended course you will find on Content Strategy & SEO for Demand Generation.
Subscribe now and get access
Course Curriculum
Course Overview
Course Overview
Content Strategy
Content Strategy and Demand Generation
How to establish a top 1% Content Strategy
AI-Powered Content Strategy: Personas and Training
Search Ranking Factors
Authority
Relevance
How to use AI to improve the rankings of your content
Digital Content Best Practices
Digital Content Best Practices
Influencer Marketing and SEO
Find people to work with
Content Collaborations
Websites, Conversion & Visitor Psychology
Websites, Conversion and Visitor Psychology
Know your audience
Google Analytics 4 - Measure & Optimize
Traffic Source Analysis
Analyze your conversions from search and mails (with AI)
Social Media Analytics
Voted top 3 most influential content marketers and built Orbit Media to $4.5M YRR organically, advised 1,000+ businesses, and authored 600+ articles on SEO & content marketing.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Content Strategy and Demand Generation Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.
This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Growth Marketer | MBA | Product Owner
“What a great session, and what an incredible week at CXL… what I enjoy the most is this:
Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
“Officially CXL Certified in Redesigning Marketing Workflows for AI.
A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
PR & Marketing | MBA
“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.
It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”
Growth Experimentation | 500+ A/B Tests
“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.
CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”
Here is what other marketers said
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Frequently asked questions
Plans
What is the difference between the monthly, quarterly and annual plans?
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
- Invite and manage people learning on your team.
- Create roadmaps for each individual.
- Access team learning engagement reports.
- Assign members to your team as managers to assign content and view reports.
What is included in the subscription plan?
You’ll get:
- Access to 80+ certifiable B2B marketing courses and Minidegree programs.
- Live courses and workshops, on annual plans only.
- Earn certificates and add them to LinkedIn.
- Thousands of playbooks and resources.
- Roadmapping and progress tracking.
- Premium support.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.