fbpx

Drive engagement with content strategy and SEO for demand generation

6h 30min | 7 lessons

In this course, you will learn how to:

  • Align content topics and formats with your audience’s preferences
  • Align topics and formats with the information needs of your audience
  • Research key phrases and search optimize your content
  • Find and collaborate with relevant influencers
  • Maximize your efficiency by utilizing AI tools
  • Measure and optimize for better traffic (and more conversions) on the next go-round

Sign up to All-Access Buy just this course

English subtitles Certificate included
CXL-Rating-Transparent

Some companies who train their teams at CXL

Increase engagement and conversions with a strategic content plan

Many teams face the challenge of producing content that engages their audience and generates leads. This course equips you with the tools to create a content strategy that drives traffic and generates leads. You’ll learn to optimize for SEO, collaborate with influencers, and measure content performance. By applying these skills, you’ll craft a targeted content plan that consistently boosts engagement, improves conversions, and helps achieve your marketing objectives.

Master content strategy & SEO for demand generation to drive traffic and generate more quality leads

Course Length:
6h 30min. 7 lessons.

This course is your complete approach to building a fast-flowing highway of continuous demand. Learn each step of the process for driving B2B leads with content marketing, from the first action to the final outcome.

After completing this online course on content strategy & SEO for demand generation you will be able to assist your team and company with:

  • Developing content strategies that align with lead generation goals.
  • Researching and optimizing key phrases for SEO.
  • Producing and repurposing content efficiently for various platforms.
  • Measuring and improving content performance for better results.
  • Collaborating with influencers to extend content reach.

This course is for you if you are responsible for:

  • B2b Lead generation
  • Digital marketing strategy
  • Content marketing and SEO.
  • Developing lead generation strategies.
  • Optimizing content to drive organic traffic.
  • Managing digital content creation and promotion.
  • Tracking content performance and refining strategies based on results.

Subscribe now and get access

See Pricing

Course Curriculum

Content Strategy

1 Content Strategy and Demand Generation

Learn content marketing basics and how to generate leads by strategically publishing valuable content.

2 How to establish a top 1% Content Strategy

Learn about the potential of AI in your content marketing strategy.

3 AI-Powered Content Strategy: Personas and Training

Learn strategies to strengthen your content marketing and build a robust, audience-focused content strategy.

Search Ranking Factors

1 Authority

Discover key factors affecting search rankings and learn strategies to boost your visibility.

2 Relevance

Continue learning how to optimize your web content for search engines and user engagement.

Course Overview

1 Course Overview

This lesson introduces you to the course and its structure.

Digital Content Best Practices

1 Digital Content Best Practices

Create content that resonates with your audience and drives engagement by following best practices.

Google Analytics 4 - Measure & Optimize

1 Traffic Source Analysis

Learn how Google Analytics connects with your content marketing efforts.

2 Analyze your conversions from search and mails (with AI)

Dive deeper into the functionality of GA4.

3 Social Media Analytics

Learn how to analyze social media traffic and identify platforms with the best engagement rates.

Influencer Marketing and SEO

1 Find people to work with

Learn collaboration strategies and how to engage with influencers through various types of partnerships.

2 Content Collaborations

Learn how expert roundups, interviews, and contributions can improve your content.

Websites, Conversion & Visitor Psychology

1 Websites, Conversion and Visitor Psychology

Explore the key elements of high-converting lead generation websites.

2 Know your audience

Apply techniques to understand your audience’s needs through research and stakeholder interviews.

Andy Crestodina

Co-founder and Chief Marketing Officer @ Orbit Media

Andy Crestodina is a Co-Founder and Chief Marketing Officer of Orbit Media, an award-winning 38-person web design company in Chicago.

Over the past 18 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences, writes for big marketing blogs and hosts a little marketing podcast.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Content Strategy Demand Generation Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

Marketers choose CXL

Subscribe to CXL
and get access

✔ 120+ Highly practical and detailed marketing courses

✔ 10x Programs to give your team the competitive edge

✔ Vetted top 1% of marketing practitioners as instructors

✔ New content monthly with on-demand access

The CXL guarantee: 7-day no questions asked money-back period

Sign up now
Team Trial

Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

Get scale-up growth strategies in your inbox.

An expert-led newsletter focused on helping marketing teams at growth/expansion stage companies
overcome growth challenges, crush their competition, and stand out in the market.

  • Hidden
  • This field is for validation purposes and should be left unchanged.

Join 140,000+ marketers | Subscribe to our educational newsletter