Drive engagement with content strategy and SEO for demand generation
6h 30min | 7 lessons
In this course, you will learn how to:
- Design a content strategy directly aligned with your company’s core business goals.
- Consistently generate ideas for high-value content your audience genuinely wants.
- Develop an effective editorial calendar that prioritizes impactful topics.
- Clearly measure and communicate content ROI to stakeholders.
- Scale your content efforts efficiently without compromising quality.
Trusted by marketers at
Content without strategy is just noise
Creating content isn’t enough, especially when it’s disconnected from real business objectives. Many content marketers focus on volume, overlooking strategy and outcomes. This course challenges you to align your content directly with strategic goals, teaching you to build content that drives clear results and performance.
Master content strategy & SEO for demand generation to drive traffic and generate more quality leads
Course Length:
6h 30min. 7 lessons.
In this course, you’ll learn practical frameworks to confidently build and execute content strategies designed for actual impact, not vanity metrics. Gain the tools and insights needed to consistently produce content that strengthens your brand, grows your audience, and directly supports business goals.
After completing this online course on content strategy & SEO for demand generation you will be able to assist your team and company with:
- Developing content strategies directly aligned with business growth goals.
- Prioritizing content opportunities based on clear, measurable impact.
- Creating content briefs that produce better content and reduce wasted effort.
- Measuring content effectiveness clearly to demonstrate tangible ROI.
- Streamlining content workflows to ensure productivity and alignment with strategic priorities.
This course is for you if you are responsible for:
- Leading or developing your company’s content marketing efforts.
- Ensuring content initiatives directly support business objectives.
- Measuring and optimizing content effectiveness for measurable growth.
- Aligning content production with strategic marketing goals.
- Improving the impact and efficiency of your content marketing team.
Look no further than CXL, this is the best and most recommended course you will find on Content Strategy & SEO for Demand Generation.
Subscribe now and get access
Course Curriculum
Content Strategy
Content Strategy and Demand Generation
How to establish a top 1% Content Strategy
AI-Powered Content Strategy: Personas and Training
Search Ranking Factors
Authority
Relevance
How to use AI to improve the rankings of your content
Course Overview
Course Overview
Digital Content Best Practices
Digital Content Best Practices
Google Analytics 4 - Measure & Optimize
Traffic Source Analysis
Analyze your conversions from search and mails (with AI)
Social Media Analytics
Influencer Marketing and SEO
Find people to work with
Content Collaborations
Websites, Conversion & Visitor Psychology
Websites, Conversion and Visitor Psychology
Know your audience
Andy Crestodina is a Co-Founder and Chief Marketing Officer of Orbit Media, an award-winning 38-person web design company in Chicago.
Over the past 18 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences, writes for big marketing blogs and hosts a little marketing podcast.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Content Strategy Demand Generation Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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The CXL guarantee: 7-day no questions asked money-back period
Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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