Drive engagement with content strategy and SEO for demand generation
6h 30min | 7 lessons
In this course, you will learn how to:
- Align content topics and formats with your audience’s preferences
- Align topics and formats with the information needs of your audience
- Research key phrases and search optimize your content
- Find and collaborate with relevant influencers
- Maximize your efficiency by utilizing AI tools
- Measure and optimize for better traffic (and more conversions) on the next go-round
Some companies who train their teams at CXL
Increase engagement and conversions with a strategic content plan
Many teams face the challenge of producing content that engages their audience and generates leads. This course equips you with the tools to create a content strategy that drives traffic and generates leads. You’ll learn to optimize for SEO, collaborate with influencers, and measure content performance. By applying these skills, you’ll craft a targeted content plan that consistently boosts engagement, improves conversions, and helps achieve your marketing objectives.
Master content strategy & SEO for demand generation to drive traffic and generate more quality leads
Course Length:
6h 30min. 7 lessons.
This course is your complete approach to building a fast-flowing highway of continuous demand. Learn each step of the process for driving B2B leads with content marketing, from the first action to the final outcome.
After completing this online course on content strategy & SEO for demand generation you will be able to assist your team and company with:
- Developing content strategies that align with lead generation goals.
- Researching and optimizing key phrases for SEO.
- Producing and repurposing content efficiently for various platforms.
- Measuring and improving content performance for better results.
- Collaborating with influencers to extend content reach.
This course is for you if you are responsible for:
- B2b Lead generation
- Digital marketing strategy
- Content marketing and SEO.
- Developing lead generation strategies.
- Optimizing content to drive organic traffic.
- Managing digital content creation and promotion.
- Tracking content performance and refining strategies based on results.
Subscribe now and get access
Course Curriculum
Content Strategy
1 Content Strategy and Demand Generation
2 How to establish a top 1% Content Strategy
3 AI-Powered Content Strategy: Personas and Training
Search Ranking Factors
1 Authority
2 Relevance
Course Overview
1 Course Overview
Digital Content Best Practices
1 Digital Content Best Practices
Google Analytics 4 - Measure & Optimize
1 Traffic Source Analysis
2 Analyze your conversions from search and mails (with AI)
3 Social Media Analytics
Influencer Marketing and SEO
1 Find people to work with
2 Content Collaborations
Websites, Conversion & Visitor Psychology
1 Websites, Conversion and Visitor Psychology
2 Know your audience
Andy Crestodina is a Co-Founder and Chief Marketing Officer of Orbit Media, an award-winning 38-person web design company in Chicago.
Over the past 18 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences, writes for big marketing blogs and hosts a little marketing podcast.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Content Strategy Demand Generation Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Subscribe to CXL
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✔ 120+ Highly practical and detailed marketing courses
✔ 10x Programs to give your team the competitive edge
✔ Vetted top 1% of marketing practitioners as instructors
✔ New content monthly with on-demand access
The CXL guarantee: 7-day no questions asked money-back period
Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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