Become great at Content Strategy & SEO for lead generation
Develop a world class content marketing program
Learn to plan, execute and measure a successful B2B content strategy.
Online course
By Andy Crestodina,
Co-founder and Chief Marketing Officer @ Orbit Media
Course length: 6h 30min
Some of the companies that train their teams at CXL:
Successful content marketing programs are built on the foundation of a solid content strategy
This course is your complete approach to building a fast-flowing highway of continuous demand. Learn each step of the process for driving B2B leads with content marketing, from first action to final outcome.
In just 6 sessions, you’ll be able to
- Align topics and formats with the information needs of your audience
- Research keyphrases and search optimize your content
- Find and collaborate with relevant influencers
- Maximize your email list growth, open rates and click through rates
- Produce higher quality content in less time by repurposing
- Measure and optimize for better traffic (and more conversions) on the next go round
We’ll analyze the birth of a lead, deconstructing each page in the process and each stage in the funnel. You’ll learn how to strengthen each stage, from the high-ranking blog post to the thank you page after the thank you page.
Skills you will master
Penny Mayry
Andy did an amazing job of bringing you into the conversation. He made it easy to follow and remember an insane amount of information, and the accompanying slides had great memorable visuals.
Alexander Chafe
Andy was very personable and engaging. I loved seeing his real-life examples, and he’s great at explaining these topics. His slides and other resources are also top-notch. Take a bow!
Jessica Ståhl
Very informative, helpful and fun. Especially good was the teacher.
Carlos Trujillo
The Content strategy and SEO for lead generation course (at CXL) is a masterpiece. Andy makes it so easy to learn a ton of high-quality information and strategies to be applied right away.
Elizabeth Linder
This course was extremely comprehensive and Andy was easy to listen to. I really liked the analytics section and learned a lot of different tactics I didn’t know about before.
Why you need this course
Content. It’s why they visit and why they convert (or don’t). Content is part of every step in your funnel. From the first keyphrase to the final conversion, this masterclass connects every dot. Your content is a bridge between a Google search results page and your website’s thank you page.
With this course you will learn to figure out:
- Who are we talking to? Why do they care?
- What are the two types of keyphrases? What pages target which type?
- How do you build links, authority and ranking potential?
- What do we publish? And how will it be promoted?
- What topics, formats and collaborators support lead generation?
You need a new approach to winning traffic and conversions
Some brands buy traffic. They try to win the battle of budgets through brute force or by outsmarting the other advertisers, picking off opportunities on the edge.
The content marketer has a different approach. We win traffic. We earn conversions and grow audiences so large that eventually the advertisers start calling us, trying to buy space on our digital properties.
It’s both an art and a science. Content marketing is perfect for marketers who love to use both halves of their brains.
Who this course is for
If you like to cross channels and combine tactics, if you love both making and measuring things, this course is designed for you.
Content strategy doesn’t require big budgets, but it does take time. You will dominate your competition slowly, patiently. You will win the loyalty of your audience one keyphrase, link, and subscriber at a time.
Once complete, you’ll own a platform that consistently generates high quality leads. You will have the skills and mindset of a content strategist with a clear understanding of how to generate awareness, demand and revenue through content.
This course is right for you if…
- You have a platform for publishing (CMS and Analytics account)
- The fundamentals of brand and business are in place (the ability to turn demand into revenue)
- You have basic writing skills and you’re willing to use them
This course is probably not for you if…
If you’ve ever spoken these words, reconsider taking this course:
- “My audience doesn’t use the internet. I get plenty of leads by cold calling.”
…you don’t believe in the power of digital - “I need leads yesterday! I can’t afford to wait for momentum to build.”
…you lack the patience required to build a content program - “I would never give away advice! If you want my insights, you have to pay. Besides, my competitors would know my secrets if I shared them.”
…you are afraid to share information online
If you stand behind any of those convictions, please do not register for this course.
Skills you should have before taking this course
Ideally, this isn’t your first rodeo. You have been exposed to all of the basic concepts and have at least a year of digital marketing under your belt.
- Basic Google Analytics skills and access to your account
- Basic writing and publishing skills
- Some experience in some area of digital marketing (social media, SEO, PPC, blogging, etc.)
Are you a pro at this already? Aspects of this course are advanced. Seasoned content marketers with 5+ years of experience can also expect real practical value.
Get a lesson preview
Andy Crestodina is a Co-Founder and Chief Marketing Officer of Orbit Media, an award-winning 38-person web design company in Chicago.
Over the past 18 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences, writes for big marketing blogs and hosts a little marketing podcast.
Your full course curriculum:
Content strategy and SEO for lead generation
1 Content strategy for lead generation
2 Search optimization: authority and relevance
3 Digital content best practices
4 Collaboration, networking and influencers
5 Process, production, efficiency
6 Analyze, measure and improve
7 Office hours: Ask me anything
This online course comes with a certificate to prove completion
Completing this training earns you a CXL certificate of completion you can add to your Linkedin profile.
What our students say about our online marketing courses:
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Learn Content Strategy: FAQ
Who is this course for?
This course is right for you if…
- You have a platform for publishing (CMS and Analytics account)
- The fundamentals of brand and business are in place (the ability to turn demand into revenue)
- You have basic writing skills and you’re willing to use them
Some careers that will especially benefit from this course are content manager, content strategist, SEO specialist, product manager, brand manager.
What will you learn?
After taking this course, you will:
- Align topics and formats with the information needs of your audience
- Research keyphrases and search optimize your content
- Find and collaborate with relevant influencers
- Maximize your email list growth, open rates and click through rates
- Produce higher quality content in less time by repurposing
- Measure and optimize for better traffic (and more conversions) on the next go round
What does the course include?
Our Content Strategy training includes 8 lessons, 0 downloadable resources, 6h 30min of video material, several assignments, and a final exam.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this course, you will receive the Content Strategy Certification from CXL, with credentials that you can add to your LinkedIn profile.
What is the refund policy?
All plans come with a 7-day refund period .
How long will it take for me to finish it?
This is entirely up to you – it’s how many study hours per week you can put in. This course is 6h 30min long.