AI native marketing | Online course: Content strategy for the AI era
Increase your visibility and revenue from AI-based discovery engines.
Instructor: Alex Birkett, co-founder of Omniscient
Grew clients like TikTok & Adobe and drove thousands of signups at HubSpot with the “surround sound strategy.” Generates measurable pipeline for SaaS & B2B clients.
If you’re creating content, and SEO is historically the largest distribution channel by a massive margin, then how does AI change how you should be creating or distributing content?
Learn what works now.
- Get your content strategy AI-ready
- Make sure your brand is showing up in LLMs
- Learn how to use proprietary data for AI knowledge gain
- Build brand trust and authority among your audience
- Make your brand the obvious click – on Google, ChatGPT, and everywhere else.
Trusted by marketers at
AI changed how people search, your strategy needs to change with it
There’s increasing noise and saturation across all platforms. Consumers are changing their buying and research behavior. Traditional content tactics are fading in effectiveness, and new methods are emerging. We just witnessed HubSpot’s traffic tank from 7.5M to 2M. Many are panicking.
You leave with a strategy to stay visible wherever your audience searches. Your brand shows up in AI-generated answers and gets clicked. Expect audits, playbook updates, and a strategy built for what’s next. Not what used to work.
Part 01: The future of organic growth
The search landscape is fundamentally shifting.
While Google continues to grow, AI-powered tools like ChatGPT, Perplexity, and Claude are creating new ways people discover information and make decisions.
- The data-driven reality of search evolution – Understanding what’s actually changing versus hype, backed by real performance data
- The Three Forces framework – How AI impacts content supply, quality baselines, and information access
- Practical visibility audit – Testing and measuring your brand’s presence across AI platforms
Part 02: Trust in the AI era
AI content abundance has changed how credibility is earned. Authority now depends on stronger trust signals, clear expertise, and proof that helps people, platforms, and AI systems decide whose perspective deserves attention.
- The supply-demand economics of content
- Platform ranking evolution
- The Matthew effect in digital marketing
- Authority positioning framework
- Trust signal hierarchy
Part 03: Workshop – Building your foundation
Frameworks become practical through exercises, real examples, and case studies. The focus shifts to auditing your current position, planning a strategic pivot, and building measurement systems that reveal what is working, what is failing, and where the best opportunities sit.
- Conduct strategic planning with SWOT
- Analytics implementation
- Real-world examples of businesses navigating these changes
- Create plans, audits, and dashboards
Part 04: Proprietary data
When AI can generate endless content, proprietary data becomes the advantage competitors cannot copy. Unique customer insights, internal patterns, and original research create the information gain needed to stand out, earn visibility, and build content AI cannot replicate.
- The information gain imperative
- Master five data asset frameworks
- Audit your internal resources, market gaps and select quick-win projects
- Transform abstract concepts into executable data projects
- Competitive intelligence through proprietary data
Part 05: Brand omnipresence
AI search has made brand presence part of the ranking game. When buyers compare options across AI platforms, search, communities, and peer conversations, repeated credible mentions create the gravity that makes your brand easier to trust and harder to ignore.
- Master the brand gravity principle and understand how recommendations compound across digital touchpoints to form purchase decisions
- Decode how AI platforms choose which brands to mention and learn to read the signals that predict visibility
- Apply the Three Methods Framework to systematically increase your brand mentions across the web
- Conduct a comprehensive AI visibility audit to identify gaps and opportunities across ChatGPT, Perplexity, and Google
- Transform from chasing individual rankings to building categorical dominance through strategic omnipresence
Part 06: Workshop – Your 90-day roadmap
Strategy turns into execution through a focused 90-day roadmap. The next moves, priorities, deadlines, and decision points come together into a clear plan that connects what matters most with what needs to happen next.
Meet your instructor
Alex Birkett is the co-founder of Omniscient Digital, an organic growth agency that helps B2B brands drive revenue through content and SEO. Before this, he led growth and experimentation initiatives at HubSpot and Workato, focusing on user acquisition and data-driven marketing strategies.
Join our next AI native marketer cohort
Six weeks. Five working workflows. Starts 28 September 2026.
4PM CEST / 9AM CDT / 2PM UTC
Marketing Brain
You buildA context system on a GitHub repository: your ICP, positioning, voice and proof, wired into Claude Code and n8n via MCP, which connects AI to your tools.
It replacesPasting context into every prompt, and the generic drafts that come back when you don’t.
4PM CEST / 9AM CDT / 2PM UTC
Campaign engine with a quality gate
You buildAn automated workflow: one brief in, a full campaign out (emails, social, enablement, sequences) with sources and a brand voice check before it ships.
It replacesThe generic first draft, and the reviewer who catches what AI made up.
4PM CEST / 9AM CDT / 2PM UTC
AI visibility and AI-era measurement
You buildA share-of-model baseline, how often ChatGPT, Gemini and Perplexity name you, plus AI traffic grouped in GA4 and a citation-gap list of pages to write.
It replacesThe SEO specialist’s monthly report, which misses where buyers now shortlist.
3PM CET / 9AM CDT / 2PM UTC
Marketing insight and reporting agent
You buildAn agent that reads your ad platforms, GA4, CRM and email, then posts one weekly summary: what changed, why it matters, what to do about it.
It replacesThe weekly report you build by hand, and the analyst who explains it.
4PM CET / 9AM CST / 3PM UTC
Company Marketing Brain
You buildThe same context system customized for your team: one versioned source every AI tool draws from, with permissions and a rollout plan.
It replacesEveryone’s private prompts, and the colleague who knows where the answer lives.
Build one AI native workflow every week that you use at work.
You build a context brain your AI draws from, a campaign engine with a quality gate, an AI search visibility baseline, a weekly reporting agent, and the team version of the brain.
This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Growth Marketer | MBA | Product Owner
“What a great session, and what an incredible week at CXL… what I enjoy the most is this:
Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
“Officially CXL Certified in Redesigning Marketing Workflows for AI.
A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
PR & Marketing | MBA
“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.
It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”
Growth Experimentation | 500+ A/B Tests
“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.
CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”
Here is what other marketers said
Need some more convincing?
Listen to this agency owner explain why he trains his team at CXL
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