Online course: B2B GTM Strategy – Get to $10m ARR
How to reach $10M ARR in 3 years: The exact go-to-market playbook
Instructor: Madhav Bhandari, VP of Marketing @ Storylane
Grew Storylane’s ARR from $900K to $8M, drove 700K+ impressions through B2B influencer marketing, and tripled Bonsai’s ARR in two years.
What to run, what to skip, and how AI helps execution across outbound, content, and brand.
- Use AI to scale outbound, content, demos, and team output
- Run campaigns that convert, not just get clicks
- Structure your team and tools like a high-output growth org
- Apply proven templates, briefs, and channel playbooks
Black Friday offer: 25% off, already applied. A year of CXL, this course included.
From CXL, trusted by 90,000+ marketers at companies like these:
Learn how winning teams are using AI to support GTM motions.
This cohort is a deep dive and behind-the-scenes look at the exact strategy, tactics, and AI tool stack that high-growth scale-up, Storylane used to scale from $900k to $10M ARR in 3 years – delivered directly from the guy who planned and executed it.
Black Friday offer: 25% off, already applied. A year of CXL, this course included.
This is what marketers said after our live workshops and courses
B2B eCommerce platform
Sales signed off the target in writing before the brief passed Gate 1. Five review rounds took the drafts to 87% and 96%.
Campaign engine
Co-Founder, Feral MKT
“That alone used to take me a whole day working in AI-assisted mode (more days without AI), since I had to write all the copy from scratch because I didn’t like what Claude used to give me. This time it took me about an hour.”
Campaign engine
Fractional CMO & GTM Strategist
“I fixed the site and Crunchbase last week and reran Build 1 this morning with the same questions, tools and judge. Accuracy went from 53% to 71%, and wrong answers went from three to none.”
AI visibility tracker
Social club for people 60+, pre-launch
A paid first dinner, to test whether older adults will pay for it themselves. All four channels reached ship after 9 fixes.
Campaign engine
Senior copywriter, elective healthcare agency
“I was really impressed with how it handled the copy, including adding a medical compliance check due to the industry I work in … I loved all of the quality checks and scoring, since I usually do that type of QA work manually.”
Campaign engine
Clinic management software
A campaign to win 50 demo or trial requests in 7 weeks: five channels, all drafted and through Gate 2.
Campaign engine
E-commerce & Brand Strategist
“I built a visual plugin on top of your Marketing Brain, two actually: Visual Brain for the brand’s visual direction and Product Visual for product image storyboards … I put my own brand through it and it already gives me something I can work with.”
Own plugins on Marketing Brain
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Last cohort
Fractional CMO practice, launching
Tested a new fractional CMO offer on her own website, using public data only.
Marketing Brain
Marketing Communications Manager, TXI
“Connecting my systems made the biggest difference. Pulling deals straight from our HubSpot CRM, plus Semrush data on our content, gave the ICP and the messaging real evidence instead of guesses.”
Marketing Brain
Director of Messaging
“Being able to identify valuable work to be done, build a workflow/agent to do it effectively and consistently, and deploy it across my team will be a skill that sets my team and I apart within the org.”
Workflows
Marketing agency for health clinics
Ran the brand book through it: every claim about the buyer came back tagged hypothesis or blank.
Marketing Brain
Content Strategist
“This course got me to take writing instructions seriously and tailor them to how I work. Before, I was mostly just chatting with AI. Now I’m trying to build actual workflows.”
Workflows
Founder, Mesh Creative Studios
“Biggest learning: the review forced me to stop claiming things I hadn’t proven yet.”
Campaign engine
Here is what other marketers said
Course overview
Watch it on your schedule
Come away with a plug-and-play GTM engine, proven channel playbooks backed by real performance data, and practical templates, scripts, and campaign models you can apply immediately.
SESSION 1
Building the GTM engine that enabled Storylane to rise from $1 million to $10 million ARR
Build a GTM engine that supports growth, fuels the pipeline, and scales revenue fast.
- Prioritize the right channels based on results (not trend chasing)
- Operationalize AI into your GTM – from outbound to content to demos
- Skip wasted effort on outdated tactics
- Structure a lean, high-output team that moves fast
- Use exact templates and campaign structures to launch faster
Walk away with a blueprint you can apply the next day – including:
- A plug-and-play GTM structure that aligns team, tools, and growth bets
- Real-world AI use cases you can immediately implement in your stack
- The exact moves that turned $3M in marketing budget into pipeline
- A step-by-step breakdown of Storylane’s most effective campaigns
SESSION 2
Proven channel playbooks backing company growth
Run playbooks that strengthen your brand, build trust, and create demand that compounds.
- Design and optimize an influencer program for conversions
- Strategies to turn events and conferences from a cost center to a pipeline channel
- Apply brand plays that support and amplify every marketing channel
- Use community sponsorships to seed trust and visibility in the right circles
- Encourage employee advocacy to offset declining reach from LinkedIn company pages
You will leave the session with:
- Transparent numbers on how influencers, events, brand plays, community, and advocacy performed at Storylane
- Outreach and negotiation scripts used to recruit and manage influencers
- An event ops sheet to run multiple conferences and dinners smoothly
- A brand play framework with pattern interrupt campaigns to help you stand out in your category
- A clear view of how to structure an employee advocacy program, backed by Storylane’s own data
- Practical strategies to work with communities as a sponsor while showing up as a thought leader
This course is for execution, not ideas. You’ll leave with a working model you can adapt to your business immediately.
Meet your instructor
Madhav is a B2B SaaS marketer with 12+ years of experience helping startups grow from early traction to $20M+ ARR. He has built lean, high-performing marketing engines across both PLG and sales-led companies, focused on driving revenue growth.
Learn B2B marketing and AI by doing.
CXL is a B2B marketing training company focused on AI and conversion optimization. Marketers learn by doing: instead of setting time aside to watch courses, they build AI workflows, agents, landing pages and experiments on the work they already need to do, with live guidance from practitioners. Founded by Peep Laja.
Black Friday offer: 25% off, already applied. A year of CXL, 80+ courses included.
Need some more convincing?
Listen to this agency owner explain why he trains his team at CXL
The newsletter for the marketing engineer.
Free, weekly, on AI and B2B marketing.
AI changes how marketing works every week. We help you keep up and grow into the marketing engineer role: practical AI tactics, B2B playbooks, and the workflows teams are running right now.