Grow your ecommerce’s profitability

Online course: CRO for Ecommerce Growth

Skill level: Intermediate to Expert

Course length: 1hr | 10 lessons | 17 downloadable resources

Skills you will learn:

  • Drive sustainable growth: Overcome “best practices” limitations.
  • Advanced measurement: Implement techniques for robust experimentation.
  • Ecommerce optimization: Master the four pillars of optimization (Conversion, Spend, Frequency, and Merchandising).

Learn from agency founder and experimentation strategist at Speero, Carlos Trujillo.

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English subtitles Certificate included

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Go beyond conversions and optimize for profitability

Most CRO efforts plateau due to a narrow focus on conversions alone. That’s why you need to expand your horizons, and strategically experiment on your website thinking and measuring your entire customer journey.

After completing the CRO for Ecommerce Growth course, you’ll also be able to:

  • Maximize profitability: Through strategic experimentation.
  • Leverage traffic: Generate greater ROI from your CRO initiatives.
  • Avoid common errors: Learn from real-life examples to adopt comprehensive, actionable tactics for long-term growth.
  • Gather insights: Prioritize your optimization plan using user research.

1 hour. 10 lessons.

This is the ultimate training to drive revenue from your experimentation program, delivered by an expert with over 10 years of experience in the industry, leading projects on web development and CRO for more than 100 brands. So you can be confident that by the end of this training, you’ll be able to maximize results.

Giving you a total of 1 hour of deep, comprehensive learning across 10 lessons:

  • The course is broken down into multiple bite-sized video lessons (with English subtitles) so you can conquer each new skill at a pace that suits you best.
  • You’ll earn a certificate at the end of the course to prove to your employer, clients, and wider network that you’re a certified master of CRO for Ecommerce Growth.

Carlos Trujillo

Senior Experimentation Strategist @ Speero
Carlos has over a decade of experience working in online marketing and mass media. As an agency founder and Experimentation consultant, he has led projects on web development and conversion optimization for more than 100 brands in multiple regions and verticals. This has provided him with broad expertise in customer acquisition, behavioral psychology, and data analysis that let him contribute to driving growth through systematic innovation.

Bring value to your team and your clients:

This course is for you if you…

  • Got the basics of A/B testing under control and believe there’s way more that you can optimize in your company to maximize ROI.
  • Create the experimentation strategy for companies and want to start making better business decisions through systematic research.
  • See CRO as more than website optimization and want to deep dive into improving your acquisition and retention.

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  • Learn the four pillars of ecommerce optimization.

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Your course curriculum

CRO for Ecommerce Growth

1 Why run experiments on your online store

In this lesson, you’ll explore how strategic experimentation in ecommerce can surpass traditional best practices for growth.

2 Where and what to test to maximize ROI

Within this unit, you’ll learn to prioritize testing areas in your ecommerce business to enhance return on investment.

3 Ecommerce Optimization Pillars

In this lesson, we’ll delve into the four key pillars of ecommerce optimization: Conversion, Spend, Frequency, and Merchandising.

4 Conversion – Turn more visitors into customers

Dive into Conversion as the critical enabler pillar.

5 Spend – Get buyers to increase their order value

In this lesson, you’ll learn strategies to encourage customers to increase their order value. Discover the delicate balance required in upselling and cross-selling without alienating your audience.

6 Frequency – Encourage customers to buy repeatedly

Throughout this lesson, you’ll learn the essentials of customer retention and the importance of repeat purchases for business profitability.

7 Merchandising – Nudge visitors towards buying key products

In this lesson, you’ll learn the essentials of customer retention and the importance of repeat purchases for business profitability.

8 Case Studies and Practical Applications

This lesson offers a deep dive into actual A/B testing examples from various ecommerce contexts, providing you with a practical understanding of CRO strategies and their outcomes.

9 Day-to-Day of an impactful CRO Program

Dive into the strategic importance of CRO program management.

10 Final Exam: CRO for Ecommerce Growth

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