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Maximize profit with
CRO for ecommerce growth

1h 00min | 10 lessons | 17 downloadable resources

In this course, you will learn how to:

  • Maximize ecommerce profitability by optimizing more than just conversions.
  • Implement advanced experimentation strategies to drive sustainable growth.
  • Leverage traffic more effectively for higher ROI on CRO initiatives.
  • Optimize key ecommerce pillars: Conversion, Spend, Frequency, and Merchandising.
  • Use user research to gather insights and prioritize your optimization plan.

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English subtitles Certificate included
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Optimize your ecommerce store for long-term growth and increased profitability

Many ecommerce teams focus solely on conversion rates but miss out on broader opportunities to drive growth and profitability. This course teaches you how to optimize across key areas like customer spend, purchase frequency, and merchandising to maximize the value of your traffic. Through advanced experimentation and user insights, you’ll develop a comprehensive CRO strategy that boosts conversions and increases overall profitability, helping your ecommerce business grow sustainably.

Master CRO for ecommerce growth and drive sustainable profitability across your store

Course Length:
1h 00min. 10 lessons.

In this course, you’ll develop a holistic approach to ecommerce optimization, focusing not just on conversions but on maximizing profitability through key growth drivers like customer spend, frequency, and traffic utilization. You’ll learn advanced experimentation techniques and gain insights from user behavior to build optimization strategies that deliver long-term results. By the end, you’ll be equipped to increase conversion rates, overall ecommerce growth, and profitability.

After completing this online course on CRO for ecommerce growth you will be able to assist your team and company with:

  • Maximizing profitability through advanced CRO strategies.
  • Optimizing key ecommerce metrics like spend and frequency.
  • Running impactful experiments to enhance ecommerce growth.
  • Leveraging customer insights to prioritize optimization efforts.
  • Increasing return on investment (ROI) from traffic and CRO initiatives.

This course is for you if you are responsible for:

  • Ecommerce strategy and optimization.
  • Managing CRO initiatives in an ecommerce environment.
  • Increasing customer lifetime value (CLV) and revenue.
  • Driving data-driven experiments to improve performance.
  • Maximizing ROI on ecommerce traffic and sales efforts.

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Course Curriculum

CRO for Ecommerce Growth

Why run experiments on your online store

In this lesson, you’ll explore how strategic experimentation in ecommerce can surpass traditional best practices for growth.

Where and what to test to maximize ROI

Within this unit, you’ll learn to prioritize testing areas in your ecommerce business to enhance return on investment.

Ecommerce Optimization Pillars

In this lesson, we’ll delve into the four key pillars of ecommerce optimization: Conversion, Spend, Frequency, and Merchandising.

Conversion – Turn more visitors into customers

Dive into Conversion as the critical enabler pillar.

Spend – Get buyers to increase their order value

In this lesson, you’ll learn strategies to encourage customers to increase their order value. Discover the delicate balance required in upselling and cross-selling without alienating your audience.

Frequency – Encourage customers to buy repeatedly

Throughout this lesson, you’ll learn the essentials of customer retention and the importance of repeat purchases for business profitability.

Merchandising – Nudge visitors towards buying key products

In this lesson, you’ll learn the essentials of customer retention and the importance of repeat purchases for business profitability.

Case Studies and Practical Applications

This lesson offers a deep dive into actual A/B testing examples from various ecommerce contexts, providing you with a practical understanding of CRO strategies and their outcomes.

Day-to-Day of an impactful CRO Program

Dive into the strategic importance of CRO program management.

Final Exam: CRO for Ecommerce Growth

Carlos Trujillo

Senior Experimentation Strategist @ Speero
Carlos has over a decade of experience working in online marketing and mass media. As an agency founder and Experimentation consultant, he has led projects on web development and conversion optimization for more than 100 brands in multiple regions and verticals. This has provided him with broad expertise in customer acquisition, behavioral psychology, and data analysis that let him contribute to driving growth through systematic innovation.

This online course
comes with a
Certificate

Completing this course earns you an official CXL CRO for Ecommerce Growth Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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