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The world’s best CRO for ecommerce course just got even better

1h 53min | 15 lessons | 17 downloadable resources

You will master:

  • Boosting revenue systematically by increasing conversion rates, average order value (AOV), and customer lifetime value (LTV).
  • Applying psychological tactics that reduce friction and accelerate purchase decisions.
  • Structuring product pages that convert visitors at significantly higher rates.
  • Optimizing checkout processes to minimize cart abandonment and recover lost sales.
  • Running meaningful A/B tests and make data-driven decisions that directly impact revenue.

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Updated 02/2025 English subtitles Certificate included
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Trusted by marketers at

Most ecommerce brands are losing sales they didn’t even know they had

If your ecommerce strategy relies on guesswork or surface-level tweaks, you’re leaving serious revenue behind. Generic tactics won’t cut it anymore. This course forces you to go deeper, moving beyond incremental adjustments to systematic improvements that drive substantial, measurable results.

Master ecommerce CRO & drive sustainable profitability

Course Length:
1h 53min. 15 lessons.

This course isn’t theory or a collection of quick hacks. It’s a proven system designed to turn browsers into buyers consistently. You’ll learn practical frameworks, strategies, and psychology-backed methods that directly grow your bottom line, delivered by experts who have achieved actual ecommerce success. Learn advanced experimentation techniques, customer behavior analysis, and data-driven strategies to maximize revenue from your existing traffic.

After completing this online course on CRO for ecommerce growth you will be able to:

  • Developing targeted strategies to increase average order value (AOV), conversion rate (CR), and customer lifetime value (LTV).
  • Creating product pages and checkout experiences that significantly outperform your competitors.
  • Leveraging psychological triggers to boost user confidence and accelerate purchases.
  • Executing optimization tests that drive tangible revenue growth, not vanity metrics.
  • Measuring ecommerce success with clarity and precision, ensuring every test has business impact.

Who should take this course?

  • Ecommerce strategy and revenue growth.
  • Website optimization and conversion improvements.
  • Managing or optimizing product and checkout pages.
  • Implementing and analyzing conversion-focused tests.
  • Ensuring your ecommerce efforts directly contribute to company profitability.

Look no further than CXL, this is the best and most recommended course you will find on CRO for ecommerce.

Subscribe now and get access

See Pricing

Course Curriculum

CRO for Ecommerce Growth

Spend – Get buyers to increase their order value

In this lesson, you’ll learn strategies to encourage customers to increase their order value. Discover the delicate balance required in upselling and cross-selling without alienating your audience.

Why run experiments on your online store

In this lesson, you’ll explore how strategic experimentation in ecommerce can surpass traditional best practices for growth.

Where and what to test to maximize ROI

Within this unit, you’ll learn to prioritize testing areas in your ecommerce business to enhance return on investment.

Ecommerce Optimization Pillars

In this lesson, we’ll delve into the four key pillars of ecommerce optimization: Conversion, Spend, Frequency, and Merchandising.

Conversion – Turn more visitors into customers

Dive into Conversion as the critical enabler pillar.

Setting up your goal tracking for trustworthy test results

In this feed, you will learn to avoid a rookie error that could have a big impact on your A/B tests.

Measuring the revenue impact of your A/B tests

Learn how to measure the revenue impact of your A/B tests correctly.

Frequency – Encourage customers to buy repeatedly

Throughout this lesson, you’ll learn the essentials of customer retention and the importance of repeat purchases for business profitability.

Track Customer Retention Across Multiple Platforms

In this feed, we will explore customer retention tracking across multiple platforms.

Merchandising – Nudge visitors towards buying key products

In this lesson, you’ll learn the essentials of customer retention and the importance of repeat purchases for business profitability.

Analyze and Optimize Product Margins in Your Store

Learn which goals to focus on to optimize your in-store product margins.

Case Studies and Practical Applications

This lesson offers a deep dive into actual A/B testing examples from various ecommerce contexts, providing you with a practical understanding of CRO strategies and their outcomes.

Day-to-Day of an impactful CRO Program

Dive into the strategic importance of CRO program management.

Build a Data-Driven CRO Program Reporting System

This feed will familiarize you with data-driven CRO Program Reporting Systems.

Final Exam: CRO for Ecommerce Growth

Carlos Trujillo

Senior Experimentation Strategist @ Speero
Carlos has over a decade of experience working in online marketing and mass media. As an agency founder and Experimentation consultant, he has led projects on web development and conversion optimization for more than 100 brands in multiple regions and verticals. This has provided him with broad expertise in customer acquisition, behavioral psychology, and data analysis that let him contribute to driving growth through systematic innovation.

This online course
comes with a
Certificate

Completing this course earns you an official CXL CRO for Ecommerce Growth Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Team Trial

Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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