CRO Course for Ecommerce
Increase ecommerce sales without increasing ad spend
1h 53min | 15 lessons
In this course, you will learn how to:
- Boosting revenue systematically by increasing conversion rates, average order value (AOV), and customer lifetime value (LTV).
- Applying psychological tactics that reduce friction and accelerate purchase decisions.
- Structuring product pages that convert visitors at significantly higher rates.
- Optimizing checkout processes to minimize cart abandonment and recover lost sales.
- Running meaningful A/B tests and make data-driven decisions that directly impact revenue.
Trusted by marketers at
Master Ecommerce CRO & drive sustainable profitability
Course Length:
1h 53min. 15 lessons.
This course isn’t theory or a collection of quick hacks. It’s a proven system designed to turn browsers into buyers consistently. You’ll learn practical frameworks, strategies, and psychology-backed methods that directly grow your bottom line, delivered by experts who have achieved actual ecommerce success. Learn advanced experimentation techniques, customer behavior analysis, and data-driven strategies to maximize revenue from your existing traffic.
After completing this online course on CRO for ecommerce growth you will be able to:
- Developing targeted strategies to increase average order value (AOV), conversion rate (CR), and customer lifetime value (LTV).
- Creating product pages and checkout experiences that significantly outperform your competitors.
- Leveraging psychological triggers to boost user confidence and accelerate purchases.
- Executing optimization tests that drive tangible revenue growth, not vanity metrics.
- Measuring ecommerce success with clarity and precision, ensuring every test has business impact.
Who should take this course?
- Ecommerce strategy and revenue growth.
- Website optimization and conversion improvements.
- Managing or optimizing product and checkout pages.
- Implementing and analyzing conversion-focused tests.
- Ensuring your ecommerce efforts directly contribute to company profitability.
Look no further than CXL, this is the best and most recommended course you will find on CRO for ecommerce.
Subscribe now and get access
Course Curriculum
CRO for Ecommerce Growth
Spend – Get buyers to increase their order value
Why run experiments on your online store
Where and what to test to maximize ROI
Ecommerce Optimization Pillars
Conversion – Turn more visitors into customers
Setting up your goal tracking for trustworthy test results
Measuring the revenue impact of your A/B tests
Frequency – Encourage customers to buy repeatedly
Track Customer Retention Across Multiple Platforms
Merchandising – Nudge visitors towards buying key products
Analyze and Optimize Product Margins in Your Store
Case Studies and Practical Applications
Day-to-Day of an impactful CRO Program
Build a Data-Driven CRO Program Reporting System
Final Exam: CRO for Ecommerce Growth
Carlos Trujillo
Senior Experimentation Strategist @ Speero
Carlos has over a decade of experience working in online marketing and mass media.
As an agency founder and Experimentation consultant, he has led projects on web development and conversion optimization for more than 100 brands in multiple regions and verticals. This has provided him with broad expertise in customer acquisition, behavioral psychology, and data analysis that let him contribute to driving growth through systematic innovation.
This online course
comes with a
Certificate
Completing this course earns you an official CXL CRO for Ecommerce Growth Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
What is the difference between the monthly, quarterly and annual plans?
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
- Invite and manage people learning on your team.
- Create roadmaps for each individual.
- Access team learning engagement reports.
- Assign members to your team as managers to assign content and view reports.
What is included in the subscription plan?
You’ll get:
- Access to 80+ certifiable B2B marketing courses and Minidegree programs.
- Live courses and workshops, on annual plans only.
- Earn certificates and add them to LinkedIn.
- Thousands of playbooks and resources.
- Roadmapping and progress tracking.
- Premium support.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.