CRO Course for Ecommerce
Increase ecommerce sales without increasing ad spend
1h 53min | 15 lessons
In this course, you will learn how to:
- Boosting revenue systematically by increasing conversion rates, average order value (AOV), and customer lifetime value (LTV).
- Applying psychological tactics that reduce friction and accelerate purchase decisions.
- Structuring product pages that convert visitors at significantly higher rates.
- Optimizing checkout processes to minimize cart abandonment and recover lost sales.
- Running meaningful A/B tests and make data-driven decisions that directly impact revenue.
Trusted by marketers at
Master Ecommerce CRO & drive sustainable profitability
Course Length:
1h 53min. 15 lessons.
This course isn’t theory or a collection of quick hacks. It’s a proven system designed to turn browsers into buyers consistently. You’ll learn practical frameworks, strategies, and psychology-backed methods that directly grow your bottom line, delivered by experts who have achieved actual ecommerce success. Learn advanced experimentation techniques, customer behavior analysis, and data-driven strategies to maximize revenue from your existing traffic.
After completing this online course on CRO for ecommerce growth you will be able to:
- Developing targeted strategies to increase average order value (AOV), conversion rate (CR), and customer lifetime value (LTV).
- Creating product pages and checkout experiences that significantly outperform your competitors.
- Leveraging psychological triggers to boost user confidence and accelerate purchases.
- Executing optimization tests that drive tangible revenue growth, not vanity metrics.
- Measuring ecommerce success with clarity and precision, ensuring every test has business impact.
Who should take this course?
- Ecommerce strategy and revenue growth.
- Website optimization and conversion improvements.
- Managing or optimizing product and checkout pages.
- Implementing and analyzing conversion-focused tests.
- Ensuring your ecommerce efforts directly contribute to company profitability.
Look no further than CXL, this is the best and most recommended course you will find on CRO for ecommerce.
Subscribe now and get access
Course Curriculum
CRO for Ecommerce Growth
Spend – Get buyers to increase their order value
Why run experiments on your online store
Where and what to test to maximize ROI
Ecommerce Optimization Pillars
Conversion – Turn more visitors into customers
Setting up your goal tracking for trustworthy test results
Measuring the revenue impact of your A/B tests
Frequency – Encourage customers to buy repeatedly
Track Customer Retention Across Multiple Platforms
Merchandising – Nudge visitors towards buying key products
Analyze and Optimize Product Margins in Your Store
Case Studies and Practical Applications
Day-to-Day of an impactful CRO Program
Build a Data-Driven CRO Program Reporting System
Final Exam: CRO for Ecommerce Growth
Carlos Trujillo
Senior Experimentation Strategist @ Speero
Carlos has over a decade of experience working in online marketing and mass media.
As an agency founder and Experimentation consultant, he has led projects on web development and conversion optimization for more than 100 brands in multiple regions and verticals. This has provided him with broad expertise in customer acquisition, behavioral psychology, and data analysis that let him contribute to driving growth through systematic innovation.
This online course
comes with a
Certificate
Completing this course earns you an official CXL CRO for Ecommerce Growth Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
What is the difference between the monthly, quarterly and annual plans?
The main differences are the billing period and access to live courses:
Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value..
Monthly: On-demand courses only. Billed monthly.
Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.
What is the difference between the individual and teams plans?
Individual plans are designed for one learner.
Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:
- Track learning progress and engagement.
- Invite and manage team members.
- Create learning roadmaps for individual users.
What is included in the subscription plan?
All subscription plans include:
- 80+ certifiable B2B marketing courses and Minidegree programs.
- Certificates that can be added to LinkedIn.
- Progress tracking.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can change between Monthly, Quarterly, and Annual billing plans.
If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.
What is the difference between the AI Native cohort and the subscription?
The AI Native cohort is a guided learning experience focused specifically on becoming an AI Native Marketer. It includes live cohort sessions, session recordings, preparation materials and resources, progress tracking, and certification.
The subscription gives you access to our broader library of B2B marketing and AI courses. The Annual subscription also includes access to live courses throughout the year.
Does the AI Native cohort include access to the full CXL course library?
No. The AI Native cohort is a separate learning experience focused on the AI Native Marketer program.
If you want access to the wider CXL course library and ongoing learning content, you can choose one of our subscription plans.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.