Special Topics in GTM for GA4 Course
Become Great at GA4 Implementation
4h 07min | 5 lessons
In this course, you will learn how to:
- Set up GA4 configuration tags that actually work with your current setup
- Build click event tracking frameworks that capture what matters
- Handle 3rd party vendors without breaking your site functionality
- Use GTM zones for complex, multi-site implementations
- Send events to your data layer the right way (gTag vs traditional methods)
Trusted by marketers at
Set up GA4 implementation that turns your analytics team into a revenue center.
Course Length:
4h 07min. 5 lessons.
GA4 isn’t just about getting more traffic data. It’s about positioning your team as the obvious choice for revenue decisions. The strongest analytics teams know how to set up tracking that actually connects to business results. This course gives you the specific steps to build a GA4 implementation that delivers useful business insights.
After completing this online course on GA4 Implementation, you will be able to:
- Set up GA4 configuration tags that connect to your business goals
- Create click event tracking that captures qualified user behavior
- Build frameworks for 3rd party vendor tracking without site performance issues
- Configure GTM zones that work across complex, multi-site setups
- Choose the right data layer method for your specific implementation needs
This course is for you if you are:
- An analytics professional working with Google Tag Manager on complex websites
- Managing a GA4 implementation team and want to handle the technical challenges
- Tired of GA4 setups that don’t connect to actual business results
- Looking for a practical approach to GA4 that works in real business situations
- New to Google Analytics 4 and need to understand the technical setup process
Look no further than CXL, this is the best and most recommended course you will find on GA4 Implementation.
Subscribe now and get access
Course Curriculum
Special Topics in GTM for GA4
Data Layers and the Google Tag
GA4 Configuration Tags in GA4/GTM
Approaches to capturing click events in GA4
Tracking components from external vendors
The power and limitations of GTM zones
Cory is an amateur mixologist and professional full-stack developer and analytics consultant from rural north Georgia. He loves developing standards for analytics implementations (especially GA4). He had a hand in many of the tools built by Search Discovery in the past few years, including the DAA Best New Technology award-winning Apollo Analytics Management System. In 2019, Cory was nominated as top consultant by the Digital Analytics Association.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Special Topics in GTM for GA4 Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.
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Frequently asked questions
Plans
What is the difference between the monthly, quarterly and annual plans?
The main differences are the billing period and access to live courses:
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Individual plans are designed for one learner.
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All subscription plans include:
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Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
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The AI Native cohort is a guided learning experience focused specifically on becoming an AI Native Marketer. It includes live cohort sessions, session recordings, preparation materials and resources, progress tracking, and certification.
The subscription gives you access to our broader library of B2B marketing and AI courses. The Annual subscription also includes access to live courses throughout the year.
Does the AI Native cohort include access to the full CXL course library?
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If you want access to the wider CXL course library and ongoing learning content, you can choose one of our subscription plans.
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