Become Great at GA4 Implementation
Achieve the perfect GA4 implementation that turns your analytics team into a revenue center.
This course will help you set up the perfect GA4 implementation, anticipate the most complicated challenges that you will find, and build a toolkit to address them.
Course length: 4h 07min
Senior Full Stack Developer @ HCL Software
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Introduction video
This course is essential for you if…
- You are new to implementating Google Analytics 4 and Google Tag Manager, and want to understand what some of the more complex issues are that you will run into over time.
- You are a seasoned analytics implementation engineer working with Google Tag Manager on a complex website and feel in over your head.
- You manage a GA4 and Google Tag Manager implementation team, and want to tackle the more technical aspects of the challenges your implementation engineers may face.
Take this course and you will…
- Understand GA4 configuration tags, the challenges they can introduce to an implementation, and possible solutions.
- Understand challenges with click event tracking and build a framework to help you successfully capture these tricky events in a tool not really built for it.
- Understand the challenges that come with 3rd party vendors that provide site functionality and how to work with them to track interactions with their components, including those provided by iFrames.
- Understand the power and limitations of GTM zones for complex, multi-site implementations.
- Understand the benefits and challenges with sending your events to the data layer using gTag instead of traditional array pushes.
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Your course curriculum
Special Topics in GTM for GA4
1 Data Layers and the Google Tag
2 GA4 Configuration Tags in GA4/GTM
3 Approaches to capturing click events in GA4
4 Tracking components from external vendors
5 The power and limitations of GTM zones
Cory is an amateur mixologist and professional full-stack developer and analytics consultant from rural north Georgia. He loves developing standards for analytics implementations (especially GA4). He had a hand in many of the tools built by Search Discovery in the past few years, including the DAA Best New Technology award-winning Apollo Analytics Management System. In 2019, Cory was nominated as top consultant by the Digital Analytics Association.
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GA4 Implementation course: FAQ
Who is this course for?
This course is for you if:
- You are new to implementating Google Analytics 4 and Google Tag Manager, and want to understand what some of the more complex issues are that you will run into over time.
- You are a seasoned analytics implementation engineer working with Google Tag Manager on a complex website and feel in over your head.
- You manage a GA4 and Google Tag Manager implementation team, and want to tackle the more technical aspects of the challenges your implementation engineers may face.
What will you learn?
After taking this course, you will:
- Understand GA4 configuration tags, the challenges they can introduce to an implementation, and possible solutions.
- Understand challenges with click event tracking and build a framework to help you successfully capture these tricky events in a tool not really built for it.
- Understand the challenges that come with 3rd party vendors that provide site functionality and how to work with them to track interactions with their components, including those provided by iFrames.
- Understand the power and limitations of GTM zones for complex, multi-site implementations.
- Understand the benefits and challenges with sending your events to the data layer using gTag instead of traditional array pushes.
What does the course include?
Our GA4 Implementation training includes 6 lessons, 9 downloadable resources, 4h 07min of video material, several assignments, and a final exam.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this course, you will receive the GA4 Implementation Certification from CXL, with credentials that you can add to your LinkedIn profile.
What is the refund policy?
All plans come with a 7-day refund period .
Can I buy just this course?
Yes, you can buy individual, lifetime access to this training.
How long will it take for me to finish it?
This is entirely up to you – it’s how many study hours per week you can put in. This course is 4h 07min long.