fbpx

Become Great at GA4 Implementation

Achieve the perfect GA4 implementation that turns your analytics team into a revenue center.

This course will help you set up the perfect GA4 implementation, anticipate the most complicated challenges that you will find, and build a toolkit to address them.

Course length: 4h 07min

Sign up to All-Access Buy just this course

Cory Watson

Senior Full Stack Developer @ HCL Software

Some of the companies that train their teams at CXL:

Introduction video

This course is essential for you if…

  • You are new to implementating Google Analytics 4 and Google Tag Manager, and want to understand what some of the more complex issues are that you will run into over time.
  • You are a seasoned analytics implementation engineer working with Google Tag Manager on a complex website and feel in over your head.
  • You manage a GA4 and Google Tag Manager implementation team, and want to tackle the more technical aspects of the challenges your implementation engineers may face.

Take this course and you will…

  • Understand GA4 configuration tags, the challenges they can introduce to an implementation, and possible solutions.
  • Understand challenges with click event tracking and build a framework to help you successfully capture these tricky events in a tool not really built for it.
  • Understand the challenges that come with 3rd party vendors that provide site functionality and how to work with them to track interactions with their components, including those provided by iFrames.
  • Understand the power and limitations of GTM zones for complex, multi-site implementations.
  • Understand the benefits and challenges with sending your events to the data layer using gTag instead of traditional array pushes.

Victor A.

CXL gave me a big lift in my career.

Few months after my Growth Marketing Minidegree, I got a job.

Ever since then, the story has been different.

Tomek D.

Our Growth Marketing agency has completed 1298 lessons and 138 courses at the Institute so far. CXL helps us in a number of ways:
1. Provides an incredible source of content to train our staff.
2. Is a good tool in keeping our staff (they’re growing and we aid in that).
3. Is an awesome source of new opinions/methods to try out on our clients. 

Radvilas Š.

Anyone interested in genuinely understanding the math behind CRO and A/B testing absolutely has to use CXL.

My whole team has a great time discussing the material and aligning our views on processes we use, and to come up with ideas to implement in the future.

Ruben D.

The wide variety of courses taught by many different experts makes CXL highly recommended for every team who takes growth seriously.

New courses are regularly available, making it better and better. CXL is a great platform for learning and growing businesses.

Yasmine de Aranada, Growth Strategist @ Market 8

This course is packed with gold! Momoko is an awesome teacher – I took the course late so only got access to recordings, and even with that, I am able to use every bit of it in my deliverable.

Josh R.

CXL has lead to more professional growth than any other year of my life. The best educational investment I have ever made.

Chris Out

For the hard skills, we use CXL to enable all our growth hackers and CRO people, who have different clients with different needs. Everybody can follow a tailored course for the stuff that they need to learn. The next thing we do, we create a learning plan per person, and we check in with people to see how fast are they learning. That learning plan is created based on their ambitions, what their clients need, and how they want to evolve.

Crystal Ignatowski, Marketing Content Developer @ Surety Solutions

I’ll be honest, I didn’t entirely understand what the CXL was at first. Then, I realized it was a gold mine. The Institute is jam-packed with courses, certificate programs, and recordings of past events/courses. The CXL was my guide book for many many months and because of that, I am leaps and bounds above the rest. Everything the Institute publishes is part of the top 5%. There is no fluff in the Institute; only real, actionable, and result-driven content. If you think you know stuff, give the CXL a try. You’ll be shocked at how much you have to gain.

Your course curriculum

Special Topics in GTM for GA4

1 Data Layers and the Google Tag

Learn the value of building a comprehensive data layer how the Google Tag (gtag) can serve as a data layer supplement/replacement in the future.

2 GA4 Configuration Tags in GA4/GTM

This lesson will take a deep dive into configuration tags and how to use them effectively.

3 Approaches to capturing click events in GA4

This lesson will demonstrate three alternative approaches to capture click events in GA4 and how you can use them together to greatly enhance your understanding of user interactions with your site.

4 Tracking components from external vendors

In this lesson, you will learn the questions you should be asking of your vendors to ensure you can track user actions as well as learning strategies you can employ to implement that tracking.

5 The power and limitations of GTM zones

This lesson will help you understand the possibilities and limitations of GTM360’s zones feature and will teach you a few use cases for them.

Cory Watson

Senior Full Stack Developer @ HCL Software

Cory is an amateur mixologist and professional full-stack developer and analytics consultant from rural north Georgia. He loves developing standards for analytics implementations (especially GA4). He had a hand in many of the tools built by Search Discovery in the past few years, including the DAA Best New Technology award-winning Apollo Analytics Management System. In 2019, Cory was nominated as top consultant by the Digital Analytics Association.

This online course comes with a certificate to prove completion

Completing this training earns you a CXL certificate of completion you can add to your Linkedin profile.

What our students say about our online marketing courses:

Subscribe to CXL and get access

  • 120+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
  • 10 minidegrees that give you advanced level skills

Got a team, multiple users? Get our Teams All-Access plan instead.

The CXL guarantee

  • 7-day no questions asked money back period
  • You can immediately apply learnings and improve your results.

Need help convincing your boss?

Click here for a pitch deck, swipe files and tips.

Subscribe to CXL

Get access to this and 100+ other training programs.

See plans and pricing

or

Request a free trial (for teams 2+)

GA4 Implementation course: FAQ

Who is this course for?

This course is for you if:

  • You are new to implementating Google Analytics 4 and Google Tag Manager, and want to understand what some of the more complex issues are that you will run into over time.
  • You are a seasoned analytics implementation engineer working with Google Tag Manager on a complex website and feel in over your head.
  • You manage a GA4 and Google Tag Manager implementation team, and want to tackle the more technical aspects of the challenges your implementation engineers may face.

What will you learn?

After taking this course, you will:

  • Understand GA4 configuration tags, the challenges they can introduce to an implementation, and possible solutions.
  • Understand challenges with click event tracking and build a framework to help you successfully capture these tricky events in a tool not really built for it.
  • Understand the challenges that come with 3rd party vendors that provide site functionality and how to work with them to track interactions with their components, including those provided by iFrames.
  • Understand the power and limitations of GTM zones for complex, multi-site implementations.
  • Understand the benefits and challenges with sending your events to the data layer using gTag instead of traditional array pushes.

What does the course include?

Our GA4 Implementation training includes 6 lessons, 9 downloadable resources, 4h 07min of video material, several assignments, and a final exam.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this course, you will receive the GA4 Implementation Certification from CXL, with credentials that you can add to your LinkedIn profile.

What is the refund policy?

All plans come with a 7-day refund period .

Can I buy just this course?

Yes, you can buy individual, lifetime access to this training.

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in. This course is 4h 07min long.