Special Topics in GTM for GA4 Course
Become Great at GA4 Implementation
4h 07min | 5 lessons
In this course, you will learn how to:
- Set up GA4 configuration tags that actually work with your current setup
- Build click event tracking frameworks that capture what matters
- Handle 3rd party vendors without breaking your site functionality
- Use GTM zones for complex, multi-site implementations
- Send events to your data layer the right way (gTag vs traditional methods)
Trusted by marketers at
Set up GA4 implementation that turns your analytics team into a revenue center.
Course Length:
4h 07min. 5 lessons.
GA4 isn’t just about getting more traffic data. It’s about positioning your team as the obvious choice for revenue decisions. The strongest analytics teams know how to set up tracking that actually connects to business results. This course gives you the specific steps to build a GA4 implementation that delivers useful business insights.
After completing this online course on GA4 Implementation, you will be able to:
- Set up GA4 configuration tags that connect to your business goals
- Create click event tracking that captures qualified user behavior
- Build frameworks for 3rd party vendor tracking without site performance issues
- Configure GTM zones that work across complex, multi-site setups
- Choose the right data layer method for your specific implementation needs
This course is for you if you are:
- An analytics professional working with Google Tag Manager on complex websites
- Managing a GA4 implementation team and want to handle the technical challenges
- Tired of GA4 setups that don’t connect to actual business results
- Looking for a practical approach to GA4 that works in real business situations
- New to Google Analytics 4 and need to understand the technical setup process
Look no further than CXL, this is the best and most recommended course you will find on GA4 Implementation.
Subscribe now and get access
Black Friday offer: 25% off, already applied. A year of CXL, 80+ courses included.
Course Curriculum
Special Topics in GTM for GA4
Data Layers and the Google Tag
GA4 Configuration Tags in GA4/GTM
Approaches to capturing click events in GA4
Tracking components from external vendors
The power and limitations of GTM zones
Cory is an amateur mixologist and professional full-stack developer and analytics consultant from rural north Georgia. He loves developing standards for analytics implementations (especially GA4). He had a hand in many of the tools built by Search Discovery in the past few years, including the DAA Best New Technology award-winning Apollo Analytics Management System. In 2019, Cory was nominated as top consultant by the Digital Analytics Association.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Special Topics in GTM for GA4 Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.
This is what marketers said after our live workshops and courses
B2B eCommerce platform
Sales signed off the target in writing before the brief passed Gate 1. Five review rounds took the drafts to 87% and 96%.
Campaign engine
Co-Founder, Feral MKT
“That alone used to take me a whole day working in AI-assisted mode (more days without AI), since I had to write all the copy from scratch because I didn’t like what Claude used to give me. This time it took me about an hour.”
Campaign engine
Fractional CMO & GTM Strategist
“I fixed the site and Crunchbase last week and reran Build 1 this morning with the same questions, tools and judge. Accuracy went from 53% to 71%, and wrong answers went from three to none.”
AI visibility tracker
Social club for people 60+, pre-launch
A paid first dinner, to test whether older adults will pay for it themselves. All four channels reached ship after 9 fixes.
Campaign engine
Senior copywriter, elective healthcare agency
“I was really impressed with how it handled the copy, including adding a medical compliance check due to the industry I work in … I loved all of the quality checks and scoring, since I usually do that type of QA work manually.”
Campaign engine
Clinic management software
A campaign to win 50 demo or trial requests in 7 weeks: five channels, all drafted and through Gate 2.
Campaign engine
E-commerce & Brand Strategist
“I built a visual plugin on top of your Marketing Brain, two actually: Visual Brain for the brand’s visual direction and Product Visual for product image storyboards … I put my own brand through it and it already gives me something I can work with.”
Own plugins on Marketing Brain
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Last cohort
Fractional CMO practice, launching
Tested a new fractional CMO offer on her own website, using public data only.
Marketing Brain
Marketing Communications Manager, TXI
“Connecting my systems made the biggest difference. Pulling deals straight from our HubSpot CRM, plus Semrush data on our content, gave the ICP and the messaging real evidence instead of guesses.”
Marketing Brain
Director of Messaging
“Being able to identify valuable work to be done, build a workflow/agent to do it effectively and consistently, and deploy it across my team will be a skill that sets my team and I apart within the org.”
Workflows
Marketing agency for health clinics
Ran the brand book through it: every claim about the buyer came back tagged hypothesis or blank.
Marketing Brain
Content Strategist
“This course got me to take writing instructions seriously and tailor them to how I work. Before, I was mostly just chatting with AI. Now I’m trying to build actual workflows.”
Workflows
Founder, Mesh Creative Studios
“Biggest learning: the review forced me to stop claiming things I hadn’t proven yet.”
Campaign engine
Here is what other marketers said
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