Live course: B2B buyer pain-led GTM strategy
Build a GTM system that prioritizes accounts already showing the pain you solve
Identify pain signals, sharpen your message, and build a repeatable GTM system for timely outreach.
- Find what your buyers truly care about and turn it into clear messaging
- Map buyer pain against competitor weakness to define a positioning space you can defend
- Test and refine messages before you scale outreach
- Target accounts based on observable pain signals
You’ll learn to think like a market strategist, not just a campaign operator.
Session Dates:
7 & 14 July 2026 | 11 AM CT / 4 PM UTC | 90 Minutes
Instructors: Lucy Woolfenden & Ronan O’Duffy
Grew Yolt to 1M users and helped 100+ startups build stronger positioning, GTM, and AI systems for growth.
Trusted by marketers at
Generic outreach is getting more expensive, your GTM needs to be built around buyer pain
Persona-based targeting is losing precision. Buyer pain signals give you a sharper, cheaper path to qualified pipeline.
If you had perfect insight into your buyers, what would you say to make them stop and pay attention?
You find the accounts where the problem is already present, match your message to their specific situation, and build workflows that keep your outreach timely as signals change. The result is better conversion at lower CAC, without increasing volume.
Course overview
How is this different from our on-demand courses?
How is this different from our on-demand courses? This is not passive learning. It’s working time. Our cohort-based courses are built for doing, not just learning.
You’ll get:
- Audience research methods you can apply to a live account list within the first session
- AI use cases that map directly to pain signal identification and account targeting
What’s included?
- Two interactive live sessions with Lucy Woolfenden & Ronan O’Duffy
- Q&As, guided exercises & real-time feedback
- Templates, examples & prompts to apply everything fast
SESSION 01
Finding relevance with a message-first audience strategy
🗓️ Tue, 7 July 2026 | 11 PM CT / 4 PM UTC | 90 Minutes
Stop guessing with your GTM. Start with a deep understanding of what moves your audience and craft messages that genuinely matter to them.
Topics covered:
- Blue ocean messaging strategy
- Starting from the perfect message
- Audience insights and message testing with AI
- From pain to relevance
SESSION 02
GTM and finding the accounts who have the pain you solve
🗓️ Tue, 14 July 2026 | 11 PM CT / 4 PM UTC | 90 Minutes
GTM engineering is all about making relevance executable. Align audience insights with what’s possible: the public signals you can find, the data you can enrich, and the systems you can build to create timely, pinpointed outreach at scale.
Topics covered:
- Tactics to find actionable signals
- Pain-qualified segmentation and list building
- Using data and context for credible messaging and proof
- Build an automated system, saving time and creating relevant touchpoints across the funnel
Meet your instructor
THIS TRAINING IS PART OF THE AI NATIVE MARKETER PROGRAM:
Become the marketer who can ship the work of three.
You do not need more AI tips. You need shipped AI-native workflows in just 2 hours/week.
After one session you will have shipped one new AI workflow you need on the job.
Every session after, your output and efficiency compounds.
Ship working AI workflows you need on the job:
2hrs /week
1. Find your current AI level
2. Ship AI ready worklfows
3. CXL does the heavy lifting, you join the program.
Close the gap between the AI skills you have and the ones your job now requires.
Which level are you?
You might be…
AI ASSISTED
You use AI for tasks like drafts and research. Your workflows and who you hand work to haven’t changed.
Or…
AI INTEGRATED
You’ve rebuilt workflows from scratch and ship work that used to need a specialist. You’re beyond a collection of prompts.
your target iS…
AI NATIVE
You design systems others run and cover scope that used to take two or three people.
After one session you will have shipped one new workflow you need on your job. Every session after, your output and efficiency compounds.
Here’s why marketers choose CXL
Need some more convincing?
Listen to this agency owner explain why he trains his team at CXL