Live workshops and on-demand courses for B2B marketers.
Become the AI native marketer who ships the work of three.
Every two weeks, CXL helps you build one AI native workflow you can actually use at work. You only prep what matches your level, then build live with a top 1% operator.
You do not need more AI tips.
You need shipped AI-native workflows.
Trusted by marketers at
There are 3 types of marketers. Which one are you?
AI ASSISTED
AI makes you faster at tasks you already did. The work itself has not changed.
You can tell because: you use AI for drafts and research, then hand off exactly as before.
AI INTEGRATED
You have rebuilt whole workflows around AI and ship work that used to need a specialist.
You can tell because: you no longer wait on a designer, a writer, or an analyst for your core work.
AI NATIVE
You build systems other people run and cover scope that used to take two or three people.
You can tell because: your team runs on workflows you designed.
Bandwidth is the number one pain point for B2B marketers.
Learning AI is a second job for most marketers. Join this program. 2hrs per week. CXL does the heavy lifting.
- Smaller teams are directly reducing output and quality
- Marketers are falling behind peers who are rebuilding faster
- Feeling of irrelevance as discipline and seniority boundaries blur
Without this program
Wiith this program
*Inspired by Kieran Flanagan’s U-curve of AI productivity chart.
Marketing titles are becoming obsolete. What you ship without others is what matters.
More scope. Less support. Unclear path forward. This program fixes this.
- Operational efficiency entered the top-3 marketing priorities.
- One marketer with AI is now expected to cover what used to require a team.
- With no benchmark and no defined path to change that.
60%
Of B2B marketing leaders are cutting roles below them.
1
Marketer with AI now expected to cover the work of three specialists.
*We surveyed hundreds of B2B marketing leaders and practitioners.
Build one shipped AI native workflow every two weeks. Without having to figure it out alone.
The full workshop schedule. 90m each. Hands-on live build.
Automate experiment idea generation from research
Build a workflow that turns research data into test ideas: Claude Code skills and a command that runs them, saved to your GitHub repo.
Ruben de Boer and Hesh Fekry
12 August 2026, 11 AM CT / 4 PM UTC, 90 min
Validate experiment ideas with competitive intelligence
Use AI to build a validation layer that filters weak test ideas before you build them, using evidence instead of gut feel.
Casey Hill and Hesh Fekry
26 August 2026, 11 AM CT / 4 PM UTC, 90 min
Build your team AI operating system
See what working team AI systems look like, then rebuild your personal one to match, sized to your team.
Tarek Reslan and Hesh Fekry
9 September 2026, 9 AM CT / 2 PM UTC, 90 min
Run AI systems in B2B marketing
Bring an AI system you run for a team or client, or start from ours. Tycho Luijten and the room go through it, then you fix yours live.
Tycho Luijten and Hesh Fekry
17 September 2026, 9 AM CT / 2 PM UTC, 90 min
Cannot make it live? Every workshop is recorded and added to the library within a week, so a missed session is a delayed session, not a lost one.
Does this match your current AI level? The workshops are the same for everyone. The prep is not. Take our quiz to get a personalized path.
20 hours of on-demand courses.
Get ready for the workshop or deep dive into a topic.
Filter by skill area
Create research-backed and search-optimized content
Create research-backed content systems that protect brand quality, improve search visibility, and turn performance data into better campaigns.
Tarek Reslan
Optimize pages for AI with AEO/GEO
If AI is rewriting the way people research, how do you show up, stand out, and win?
Steve Toth
Build brand mental availability for zero-click behavior
Access existing audiences, develop distinctive assets, and develop a POV to grow pipeline with trigger-based strategies.
Louis Grenier
Design a content strategy for AI visibility
Get your content strategy AI-ready and make sure your brand is showing up in LLMs.
Alex Birkett
Localize and personalize content for ABM outreach
Surface the right accounts, write the outreach, and tailor your message to increase efficiency.
Steve Armenti
Build landing page drafts
Build landing page drafts from research, proof, and objections that your team can review, test, and improve faster.
Trevor Longino
Create sales enablement assets with AI
Build branded sales assets from call transcripts and CRM context that sales can use to close more sales.
Steve Armenti
Model and target a data-driven ICP with AI
Analyze customer data with AI, prioritize best-fit accounts, and improve your targeting for more qualified leads.
Eric Linssen
Structure research inputs to reduce hallucination risk
Structure research prompts so AI returns clearer, verifiable data instead of filling gaps with confident filler content.
Shawn David
Improve campaign performance through AI competitor ad analysis
Analyze competitor ads, spot weak points, and turn research into better campaign tests.
Jack Paxton
Get started with n8n
Build n8n workflows that connect your marketing stack and automate campaign work without coding.
Get started with Claude Code and GitHub
Build, improve, and iterate custom marketing tools with Claude Code and GitHub.
Map, measure and prepare marketing workflows for AI
Transform manual marketing workflows for AI to save time, increase output, and prove impact.
Hesh Fekry
Build agents to improve ad performance and monitor campaigns
Create AI agents that catch campaign issues, summarize performance, and recommend better ad angles.
Nick Christensen and Hesh Fekry
Explore an agentic approach to CRO
See how AI democratizes CRO tool building, with non-technical teams designing workflows and connected experimentation programs.
Alexander Loesch
Measure the modern AI-powered B2B funnel
Map AI-driven journeys, identify LLM traffic in GA4, and report accurate pipeline impact with clean, AI-ready data.
Jeff Sauer, Julie Brade and Manisha Mistry
Build your personal AI operating system
Compile a project library, teach Claude your standards, create commands, and start every chat with full context.
AI adoption and governing tool use without killing speed
Create AI guardrails that surface hidden tool use, sharpen decisions, and keep your team moving fast.
Ilinca Munteanu and Ramiar Arya
One AI native workflow every two weeks.
Wherever you are starting from.
Everything included
You get
- Every live workshop, two a month, 90 minutes each
- Recordings of every workshop, added within a week
- The prep path for each workshop, matched to your level
- 20 hours of on-demand courses across the 5 skill areas
- The level quiz and your personalized path
- Certificates you can add to LinkedIn
- Cancel any time
What this is not
This is the AI Native Marketer program on its own.
If you also want CXL’s full B2B catalog, 100+ certifiable courses and 10 Minidegree programs, that is All-Access. You can compare both on the pricing page.
Taught by the top 1% of marketing practitioners
CXL courses are led by operators who run these systems for a living.
Ben is Speero’s Managing Director. He combines years of academic and statistics training with customer experience and UX knowledge to help scope and run conversion research programs for companies around the world.
Leads Product Marketing at Apollo.io. Built competitive intelligence programs at ClickUp and ZoomInfo that contributed to six acquisitions and dozens of seven-figure deals. Founded Healthy Competition, a newsletter and community for CI practitioners.
Gaetano Dinardi
After discovering the inner workings of content marketing when promoting his music, Gaetano quickly found himself working as a sought-after growth advisor and SEO expert.
Senior Lead, SEO and Content at Shopify, scaling content production with AI across a library of nearly 700 posts. Ran the CXL blog for two and a half years, publishing hundreds of posts and maintaining over 1,000. Previously four years of content and SEO at an agency, for brands like Land O’Lakes, Twitter, and Virginia Tech.
Cofounder and CEO of Empressa AI, advising executives and boards on AI transformation. Spent many years at Microsoft as a storyteller for the Public Sector industry. Bestselling author of Brand Storytelling, translated into four languages, and co-author of The Women of Microsoft.
Tycho Luijten
CEO @ Dapper Agency
Doubled his agency’s revenue twice in 2 years, drove 9M LinkedIn impressions, more than tripled qualified leads in 6 months & helped cut Logitech CPL by 80% with 700+ leads.
4x’d efficiency & leads CXL’s growth, experimentation & product. Trained 25k+ marketers with 200+ courses, 4000+ blogs & playbooks.
Daphne Tideman
Freelance Growth Advisor
Daphne joined RockBoost as the first full-time employee, led a team of 14, then moved to Heights as Head of Growth. Now a freelance advisor, she writes for BetterMarketing and Growth Hackers.
Led marketing at Skype, Starling Bank, and Yolt. Helped 100+ tech startups sharpen their positioning and GTM for sustainable growth.
Here’s why marketers choose CXL
CXL has delivered practical, detailed training to over 30k marketers.
Our courses and workshops are designed to take the struggle out of keeping up with AI and help you on the job. Not adding more on top of it
FAQ
How much time does this take each week?
Two hours. One week you spend about two hours on prep, the next week you spend 90 minutes in the live workshop. That is the whole commitment.
What exactly do I get?
Every live workshop (two a month), the recordings, the prep path for each one matched to your level, 20 hours of on-demand courses, the level quiz, and certificates for LinkedIn. Cancel any time.
What if I cannot attend a workshop live?
Every workshop is recorded and added to the library within a week. You can also work through the prep path and build the same thing on your own schedule.
I am not technical. Will I keep up?
Yes. The workshop is the same for everyone, but the prep is matched to your level. If you have never opened n8n, your prep starts at the foundation. That is the point of the two-week cycle.
Who teaches these?
Operators who run these systems for a living. Every workshop names its instructors on the workshop page, with their track record.
What do I walk away with that I keep?
A working AI workflow from every session. A repo, a pipeline, a prioritization map, a testing protocol. Things you use on the job, not notes.
How is this different from asking ChatGPT?
ChatGPT will help you do a task faster. It will not redesign your workflow, tell you which one to retire, or check your output is trustworthy at scale. That is the gap between Assisted and Native, and it is the whole curriculum.
How does the level system work?
Five skill areas, three stages: Assisted, Integrated, Native. The quiz tells you where you stand in each, and your path through the workshops is built from the gaps. You retake it when you are ready to move up.