Live Course: B2B buyer pain-led GTM strategy
Reach the accounts that already feel the pain you solve.
Session Dates:
7 July 2026 | 11 AM CT / 4 PM UTC | 90 Minutes
14 July 2026 | 11 AM CT / 4 PM UTC | 90 Minutes
Instructors: Lucy Woolfenden & Ronan O’Duffy
From The Scale Up Collective
Use AI to identify pain signals, sharpen your message and observe B2B buyer behavior. Build a repeatable GTM system for relevant, timely outreach.
- Find what your buyers truly care about and turn it into clear messaging
- Map buyer pain against competitor weakness to define a positioning space you can defend
- Test and refine messages before you scale outreach
- Target accounts based on observable pain signals
You’ll learn to think like a market strategist, not just a campaign operator.
Trusted by marketers at
Generic outreach is getting more expensive, your GTM needs to be built around buyer pain
Persona-based targeting is losing precision. Buyer pain signals give you a sharper, cheaper path to qualified pipeline.
If you had perfect insight into your buyers, what would you say to make them stop and pay attention?
You find the accounts where the problem is already present, match your message to their specific situation, and build workflows that keep your outreach timely as signals change. The result is better conversion at lower CAC, without increasing volume.
Thousands of marketers choose CXL
We want you to get the most out of this course.
This course is built for marketers who want to apply what they learn fast.
If you want practical tactics, clear frameworks, and work you can use right away, you’re in the right place.
This course is for you, if:
- You run or oversee B2B demand generation, growth, or GTM and outreach is not converting at the rate you need
- You have a target account list built on firmographics but struggle to make outreach feel relevant
- Your messaging sounds like your competitors, and you are not sure how to change that
- You want to use AI for signal-based prospecting but need a repeatable system, not one-off hacks
The course is not for you, if:
- You are new to B2B marketing and need a foundational introduction to GTM concepts
- You are looking for paid acquisition tactics rather than outbound and content-led GTM
- You are starting from scratch, with no customer data
Course overview
How is this different from our on-demand courses?
How is this different from our on-demand courses? This is not passive learning. It’s working time. Our cohort-based courses are built for doing, not just learning.
You’ll get:
- Audience research methods you can apply to a live account list within the first session
- AI use cases that map directly to pain signal identification and account targeting
What’s included?
- Two interactive live sessions with Lucy Woolfenden & Ronan O’Duffy
- Q&As, guided exercises & real-time feedback
- Templates, examples & prompts to apply everything fast
SESSION 01
Finding relevance with a message-first audience strategy
🗓️ 7 July | 11:00 AM – 12:30 PM CT | 90 Minutes
Stop guessing with your GTM. Start with a deep understanding of what moves your audience and craft messages that genuinely matter to them.
Topics covered:
- Blue ocean messaging strategy
- Starting from the perfect message
- Audience insights and message testing with AI
- From pain to relevance
SESSION 02
GTM and finding the accounts who have the pain you solve
🗓️ 14 July | 11:00 AM – 12:30 PM CT | 90 Minutes
GTM engineering is all about making relevance executable. Align audience insights with what’s possible: the public signals you can find, the data you can enrich, and the systems you can build to create timely, pinpointed outreach at scale.
Topics covered:
- Tactics to find actionable signals
- Pain-qualified segmentation and list building
- Using data and context for credible messaging and proof
- Build an automated system, saving time and creating relevant touchpoints across the funnel
Meet your instructor
Why take a course with CXL?
Old playbooks are dead, and the law of poor clickthroughs is real. What works today might be useless in a few months.
CXL is where you can always come to learn what’s working TODAY.
You get training built for execution – led by the top 1% of marketers from leading brands and agencies.
Every course is designed to drive real outcomes: higher conversion rates, faster growth, and smarter decisions.
You’re not learning theory. You’re learning what’s already proven to work.
Based on what’s actually filling pipelines, generating demand, and building brands that dominate their categories.
Need some more convincing?
Listen to this agency owner explain why he trains his team at CXL