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Product Marketing Courses

Master product marketing with our courses by mastering key techniques like defining your product’s position, communicating effectively, empowering sales teams, researching customer personas, and setting the right prices.

Create go-to-market plans at any company growth phase and ensure your product gets adopted and remains engaging after the sale. Focus on what customers say to enhance their experience and tailor your message to meet their needs and track its success.

Spot opportunities for growth to increase market share and formulate strategies for pricing and packaging that boost revenue and user involvement.

Learn to align and energize your entire company towards common growth goals.

Product Marketing, Functions, Digital Marketing, Marketing Analytics
Learn to leverage strategic analyst relations to accelerate your product marketing program and goals.
Product Marketing, Intelligence and strategy, Digital Marketing
Learn how to build a world-class competitive intelligence program – regardless of your company’s size or resources.
Demand Creation, Growth Marketing, Product Marketing, Technical Content Marketing, Content Strategy, Functions, Organic Content, Digital Marketing, Content Marketing
Learn a research framework that generates a sustainable source of data-backed ideas.
Product Marketing, Research, Functions, Digital Marketing
Practical techniques for product marketers to understand and leverage customers to fuel better storytelling.
Product Marketing, Digital Marketing, Working with other teams
Construct high-performing product marketing teams.
Product Marketing, Intelligence and strategy, Digital Marketing
Learn the fundamentals of product marketing, tools, and metrics you need to succeed as a product marketer.
Brand Management, Product Marketing, Intelligence and strategy, Digital Marketing, Messaging and Copywriting, CRO
Get better-fit customers through your pipeline, faster. Make an Impact with messaging that matters.
Demand Creation, Growth Marketing, Growth strategy, Marketing Strategy and Management, Product Marketing, Digital Marketing, Working with other teams
Turbocharge Your Marketing Output with Partner Marketing
Brand Management, Product Marketing, Brand success, Digital Marketing
Learn to carve out your company as a Market of One–an organization that is sought after for what makes it unique.
Product Marketing, Intelligence and strategy, Digital Marketing
Drive growth by effectively narrating your brand's story.
Product Marketing, Intelligence and strategy, Digital Marketing
Learn how to solve the important question of pricing with value-based pricing and different pricing research methods.
Product Marketing, Intelligence and strategy, Marketing Analytics
Learn to make data-driven product decisions
Product Marketing, Functions, Digital Marketing
Lead impactful product launches that disrupt the market and grow your business
Demand Creation, Growth Marketing, Product Marketing, Functions, Organic Content, Digital Marketing
Build your brand’s reputation and engage audiences throughout the buying journey through product marketing content.
Demand Creation, Growth Marketing, Growth strategy, Product Marketing, Intelligence and strategy, Digital Marketing
Make customer retention your number one growth channel
Marketing Strategy and Management, Product Marketing, Digital Marketing, Working with other teams
Drive repeatable results with sales and customer success enablement.
Brand Management, Demand Creation, Growth Marketing, Marketing Psychology, Product Marketing, Brand, Messaging and Copywriting, CRO, Content Marketing, Applied behavioral psychology, Decide and Act
Stop letting amateur copy wipe out your conversions
Product Marketing, Research, Intelligence and strategy, Digital Marketing
Learn how to build buyer personas and segments that drive winning go-to-market strategies.
Demand Creation, Research, Technical Content Marketing, Content Research, Intelligence and strategy, Assess and Integrate, CRO, Measuring brand
Learn how to become truly customer-centric.
Product Marketing, Digital Marketing, Working with other teams
Master frameworks that sync Product Marketing with Product Management for streamlined collaboration.