Product Marketing Courses
Launch and grow products people actually want. CXL’s product marketing courses show you how to bridge product and customer with strategies that drive adoption and growth.
You’ll master competitive analysis, customer insights, product positioning frameworks, launch execution, and post-launch optimization. Every course is hands-on and taught by experts who’ve built and launched products at scale. With practitioner-led instruction, you’ll work on real assignments that mirror launch challenges and prepare you for market shifts.
Translate insights into positioning that converts, make value clear to customers, and contribute to revenue growth. If you want to own the product narrative, start here.
Learn a research framework that generates a sustainable source of data-backed ideas.
Get better-fit customers through your pipeline, faster. Make an Impact with messaging that matters.
Turbocharge Your Marketing Output with Partner Marketing
Drive growth by effectively narrating your brand's story.
Learn how to solve the important question of pricing with value-based pricing and different pricing research methods.
Build your brand’s reputation and engage audiences throughout the buying journey through product marketing content.
Learn how to become truly customer-centric.