Product Marketing Courses

Master product marketing with our courses by mastering key techniques like defining your product’s position, communicating effectively, empowering sales teams, researching customer personas, and setting the right prices.

Create go-to-market plans at any company growth phase and ensure your product gets adopted and remains engaging after the sale. Focus on what customers say to enhance their experience and tailor your message to meet their needs and track its success.

Spot opportunities for growth to increase market share and formulate strategies for pricing and packaging that boost revenue and user involvement.

Learn to align and energize your entire company towards common growth goals.

Product Marketing, Functions, Digital Marketing, Marketing Analytics
Learn to leverage strategic analyst relations to accelerate your product marketing program and goals.
Product Marketing, Intelligence and strategy, Digital Marketing
Learn how to build a world-class competitive intelligence program – regardless of your company’s size or resources.
Growth Marketing, Demand Creation, Product Marketing, Technical Content Marketing, Organic Content, Functions, Content Strategy, Digital Marketing, Content Marketing
Learn a research framework that generates a sustainable source of data-backed ideas.
Product Marketing, Research, Functions, Digital Marketing
Practical techniques for product marketers to understand and leverage customers to fuel better storytelling.
Product Marketing, Digital Marketing, Working with other teams
Construct high-performing product marketing teams.
Product Marketing, Intelligence and strategy, Digital Marketing
Learn the fundamentals of product marketing, tools, and metrics you need to succeed as a product marketer.
Product Marketing, Brand Management, Intelligence and strategy, Digital Marketing, Messaging and Copywriting, CRO
Get better-fit customers through your pipeline, faster. Make an Impact with messaging that matters.
Growth Marketing, Demand Creation, Product Marketing, Growth strategy, Marketing Strategy and Management, Digital Marketing, Working with other teams
Turbocharge Your Marketing Output with Partner Marketing
Product Marketing, Brand Management, Brand success, Digital Marketing
Learn to carve out your company as a Market of One–an organization that is sought after for what makes it unique.
Product Marketing, Intelligence and strategy, Digital Marketing
Drive growth by effectively narrating your brand's story.
Product Marketing, Intelligence and strategy, Digital Marketing
Learn how to solve the important question of pricing with value-based pricing and different pricing research methods.
Product Marketing, Intelligence and strategy, Marketing Analytics
Learn to make data-driven product decisions
Product Marketing, Functions, Digital Marketing
Lead impactful product launches that disrupt the market and grow your business
Growth Marketing, Demand Creation, Product Marketing, Organic Content, Functions, Digital Marketing
Build your brand’s reputation and engage audiences throughout the buying journey through product marketing content.
Product Marketing, Marketing Psychology, Growth Marketing, Demand Creation, Brand, Messaging and Copywriting, CRO, Content Marketing, Applied behavioral psychology, Decide and Act
Stop letting amateur copy wipe out your conversions
Demand Creation, Product Marketing, Growth strategy, Growth Marketing, Intelligence and strategy, Digital Marketing
Make customer retention your number one growth channel
Product Marketing, Marketing Strategy and Management, Digital Marketing, Working with other teams
Drive repeatable results with sales and customer success enablement.
Product Marketing, Research, Intelligence and strategy, Digital Marketing
Learn how to build buyer personas and segments that drive winning go-to-market strategies.
Demand Creation, Research, Technical Content Marketing, Intelligence and strategy, Content Research, Assess and Integrate, CRO, Measuring brand
Learn how to become truly customer-centric.
Product Marketing, Digital Marketing, Working with other teams
Master frameworks that sync Product Marketing with Product Management for streamlined collaboration.