Drive engagement & retention with audience building
1h 55min | 6 lessons | 7 downloadable resources
In this course, you will learn how to:
- Identify valuable target audiences using proven research methodologies.
- Develop a detailed multimedia content strategy that aligns and engages your target audience.
- Create a process for creating, publishing, and measuring content that drives audience growth.
- Implement techniques that convert casual visitors into loyal, returning audiences.
- Utilize effective systems to test, measure, and optimize your audience-building initiatives.
Trusted by teams at
Build an engaged audience that drives brand loyalty
Many marketers struggle with creating a loyal, engaged audience that goes beyond one-time interactions. This course offers you the skills to identify and connect with your ideal target audience through strategic content creation and unique approaches. Learn to attract, engage, and retain a returning audience by building a process for effective content publication, measurement, and optimization. By mastering these techniques, you can build better connections that encourage brand advocates.
Master audience building to drive engagement and brand loyalty
Course Length:
1h 55min. 6 lessons.
This course provides you with the knowledge to build a loyal, engaged audience for your brand. You’ll learn to identify and research valuable target audiences, develop and execute a content strategy, and create processes to publish, measure, and optimize content. By focusing on consistent engagement and nurturing return visitors, you’ll turn your audience-building into long-term success.
After completing this online course on audience building you will be able to assist your team and company with:
- Identifying and targeting high-value audience segments.
- Creating a content strategy to attract and engage your ideal audience.
- Publishing and measuring content effectiveness with systematic processes.
- Building strategies to convert one-time visitors into returning followers.
- Optimizing audience engagement based on performance metrics.
This course is for you if you are responsible for:
- Content marketing strategy and execution.
- Audience engagement and community growth.
- Customer acquisition and brand loyalty programs.
- Digital marketing and campaign management.
- Social media and content publishing platforms.
Subscribe now and get access
Course Curriculum
Audience building
Why should you care about building an Audience?
How to find a community or interest group to target
How to Define an Audience Value Proposition
How to Develop a Content Strategy for Audience Building
How to Create and Publish Content for Audience Building
How to Nurture Your Brand Audience using CRM techniques
Phil Nottingham is the CEO and Founder of Nott Media, the video marketing agency for B2B businesses. A strategist who specializes in media transformation, Phil regularly speaks around the world about video strategy, brand marketing and search engine optimisation.
He has consulted on brand and video strategy for both large and small brands including Red Bull, Wistia, Yoast, SparkToro, The Financial Times and Lidl.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Audience Building Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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