Drive engagement & retention with audience building
1h 55min | 6 lessons | 7 downloadable resources
In this course, you will learn how to:
- Identify and attract the right audience for your brand.
- Create content and messaging that keeps people engaged.
- Develop an audience growth strategy that builds long-term relationships.
- Utilize owned, earned, and paid channels for maximum reach.
- Turn audience engagement into revenue and business growth.
Trusted by marketers at
Weak audience growth means more effort, higher costs, and fewer conversions
Simply posting content or running ads won’t build an engaged audience. Without the right positioning, messaging, and retention strategies, brands waste time attracting the wrong people, leading to low engagement and high churn. The most successful brands don’t just chase attention; they build real relationships with their audience. This course gives you a proven roadmap to attract the right people, keep them engaged, and turn your audience into a powerful growth engine.
Master audience building to drive engagement and brand loyalty
Course Length:
1h 55min. 6 lessons.
Visibility alone won’t grow your business, your audience needs a reason to stick around. Too many brands focus on chasing attention instead of creating real connections that drive action. The strongest brands don’t just attract followers; they build communities that engage, trust, and convert. This course gives you the exact methods to turn casual visitors into a loyal audience that fuels long-term growth.
After completing this online course on audience building, you will be able to assist your team and company with:
- Develop an audience-building strategy that attracts engaged, high-value followers.
- Create messaging and content that builds trust and long-term relationships.
- Use data to refine your audience growth efforts for better results.
- Convert audience engagement into leads, sales, and revenue.
- Scale your audience sustainably across multiple channels.
This course is for you if you are responsible for:
- Marketers looking to grow and engage a loyal audience.
- Founders who need a strong audience to drive brand growth.
- Content creators building an audience for long-term monetization.
- Growth teams focused on increasing acquisition and retention.
- Anyone who wants to build an audience that fuels business success.
Look no further than CXL, this is the best and most recommended course you will find on Audience Building.
Subscribe now and get access
Course Curriculum
Audience building
Why should you care about building an Audience?
How to find a community or interest group to target
How to Define an Audience Value Proposition
How to Develop a Content Strategy for Audience Building
How to Create and Publish Content for Audience Building
How to Nurture Your Brand Audience using CRM techniques
Phil Nottingham is the CEO and Founder of Nott Media, the video marketing agency for B2B businesses. A strategist who specializes in media transformation, Phil regularly speaks around the world about video strategy, brand marketing and search engine optimisation.
He has consulted on brand and video strategy for both large and small brands including Red Bull, Wistia, Yoast, SparkToro, The Financial Times and Lidl.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Audience Building Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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