Drive engagement & retention with audience building
1h 55min | 6 lessons | 7 downloadable resources
In this course, you will learn how to:
- Identify and attract the right audience for your brand.
- Create content and messaging that keeps people engaged.
- Develop an audience growth strategy that builds long-term relationships.
- Utilize owned, earned, and paid channels for maximum reach.
- Turn audience engagement into revenue and business growth.
Black Friday offer: 25% off, already applied. A year of CXL: 80+ current courses and the January cohort.
From CXL, trusted by 90,000+ marketers at companies like these:
Weak audience growth means more effort, higher costs, and fewer conversions
Simply posting content or running ads won’t build an engaged audience. Without the right positioning, messaging, and retention strategies, brands waste time attracting the wrong people, leading to low engagement and high churn. The most successful brands don’t just chase attention; they build real relationships with their audience. This course gives you a proven roadmap to attract the right people, keep them engaged, and turn your audience into a powerful growth engine.
Master audience building to drive engagement and brand loyalty
Course Length:
1h 55min. 6 lessons.
Visibility alone won’t grow your business, your audience needs a reason to stick around. Too many brands focus on chasing attention instead of creating real connections that drive action. The strongest brands don’t just attract followers; they build communities that engage, trust, and convert. This course gives you the exact methods to turn casual visitors into a loyal audience that fuels long-term growth.
After completing this online course on audience building, you will be able to assist your team and company with:
- Develop an audience-building strategy that attracts engaged, high-value followers.
- Create messaging and content that builds trust and long-term relationships.
- Use data to refine your audience growth efforts for better results.
- Convert audience engagement into leads, sales, and revenue.
- Scale your audience sustainably across multiple channels.
This course is for you if you are responsible for:
- Marketers looking to grow and engage a loyal audience.
- Founders who need a strong audience to drive brand growth.
- Content creators building an audience for long-term monetization.
- Growth teams focused on increasing acquisition and retention.
- Anyone who wants to build an audience that fuels business success.
Look no further than CXL, this is the best and most recommended course you will find on Audience Building.
Subscribe now and get access
Black Friday offer: 25% off, already applied. A year of CXL, 80+ courses included.
Course Curriculum
Audience building
Why should you care about building an Audience?
How to find a community or interest group to target
How to Define an Audience Value Proposition
How to Develop a Content Strategy for Audience Building
How to Create and Publish Content for Audience Building
How to Nurture Your Brand Audience using CRM techniques
Phil Nottingham is the CEO and Founder of Nott Media, the video marketing agency for B2B businesses. A strategist who specializes in media transformation, Phil regularly speaks around the world about video strategy, brand marketing and search engine optimisation.
He has consulted on brand and video strategy for both large and small brands including Red Bull, Wistia, Yoast, SparkToro, The Financial Times and Lidl.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Audience Building Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
This is what marketers said after our live workshops and courses
B2B eCommerce platform
Sales signed off the target in writing before the brief passed Gate 1. Five review rounds took the drafts to 87% and 96%.
Campaign engine
Co-Founder, Feral MKT
“That alone used to take me a whole day working in AI-assisted mode (more days without AI), since I had to write all the copy from scratch because I didn’t like what Claude used to give me. This time it took me about an hour.”
Campaign engine
Fractional CMO & GTM Strategist
“I fixed the site and Crunchbase last week and reran Build 1 this morning with the same questions, tools and judge. Accuracy went from 53% to 71%, and wrong answers went from three to none.”
AI visibility tracker
Social club for people 60+, pre-launch
A paid first dinner, to test whether older adults will pay for it themselves. All four channels reached ship after 9 fixes.
Campaign engine
Senior copywriter, elective healthcare agency
“I was really impressed with how it handled the copy, including adding a medical compliance check due to the industry I work in … I loved all of the quality checks and scoring, since I usually do that type of QA work manually.”
Campaign engine
Clinic management software
A campaign to win 50 demo or trial requests in 7 weeks: five channels, all drafted and through Gate 2.
Campaign engine
E-commerce & Brand Strategist
“I built a visual plugin on top of your Marketing Brain, two actually: Visual Brain for the brand’s visual direction and Product Visual for product image storyboards … I put my own brand through it and it already gives me something I can work with.”
Own plugins on Marketing Brain
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Last cohort
Fractional CMO practice, launching
Tested a new fractional CMO offer on her own website, using public data only.
Marketing Brain
Marketing Communications Manager, TXI
“Connecting my systems made the biggest difference. Pulling deals straight from our HubSpot CRM, plus Semrush data on our content, gave the ICP and the messaging real evidence instead of guesses.”
Marketing Brain
Director of Messaging
“Being able to identify valuable work to be done, build a workflow/agent to do it effectively and consistently, and deploy it across my team will be a skill that sets my team and I apart within the org.”
Workflows
Marketing agency for health clinics
Ran the brand book through it: every claim about the buyer came back tagged hypothesis or blank.
Marketing Brain
Content Strategist
“This course got me to take writing instructions seriously and tailor them to how I work. Before, I was mostly just chatting with AI. Now I’m trying to build actual workflows.”
Workflows
Founder, Mesh Creative Studios
“Biggest learning: the review forced me to stop claiming things I hadn’t proven yet.”
Campaign engine
Here is what other marketers said
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✔ 80+ highly practical and detailed marketing courses
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✔ New content monthly with on-demand access
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Frequently asked questions
About CXL
What is CXL?
CXL is a B2B marketing training company focused on AI and conversion optimization. Marketers learn by building real work with live guidance from practitioners.
Does CXL offer AI training for B2B marketers?
Yes. AI for B2B marketing is CXL’s main focus: building AI workflows and agents for research, content, campaigns and reporting, plus visibility in AI search.
Where can I learn conversion optimization?
CXL has trained marketers in conversion optimization and experimentation for over a decade, covering customer research, A/B testing, landing pages and testing statistics.
Plans
What is the difference between the monthly, quarterly and annual plans?
The main differences are the billing period and access to live courses:
Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value. Includes a 7-day refund window.
Monthly: On-demand courses only. Billed monthly.
Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.
Quarterly and monthly plans are not covered by the refund policy. However, you can reach out to Support if you’d like to remove the automatic renewal.
What is the difference between the individual and teams plans?
Individual plans are designed for one learner.
Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:
- Track learning progress and engagement.
- Invite and manage team members.
- Create learning roadmaps for individual users.
What is included in the subscription plan?
All subscription plans include:
- 80+ certifiable B2B marketing courses and Minidegree programs.
- Certificates that can be added to LinkedIn.
- Progress tracking.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can change between Monthly, Quarterly, and Annual billing plans.
If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.
What is the difference between the Marketing Engineer cohort and the subscription?
The Marketing Engineer cohort is 8 live weeks, starting 11 January with setup. You build a working marketing system and get certified on it, not on attendance. It comes with the annual subscription.
The subscription gives you access to our library of 80+ B2B marketing and AI courses. The annual subscription also includes every live cohort and new live workshops every month.
Does the Marketing Engineer cohort include access to the full CXL course library?
Yes. The cohort comes with the annual subscription, which includes the 80+ on-demand courses and every minidegree.
It also includes every live cohort in your year, the community and every update to the systems you build.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
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