Drive engagement & retention with audience building
1h 55min | 6 lessons | 7 downloadable resources
In this course, you will learn how to:
- Identify and attract the right audience for your brand.
- Create content and messaging that keeps people engaged.
- Develop an audience growth strategy that builds long-term relationships.
- Utilize owned, earned, and paid channels for maximum reach.
- Turn audience engagement into revenue and business growth.
Trusted by marketers at
Weak audience growth means more effort, higher costs, and fewer conversions
Simply posting content or running ads won’t build an engaged audience. Without the right positioning, messaging, and retention strategies, brands waste time attracting the wrong people, leading to low engagement and high churn. The most successful brands don’t just chase attention; they build real relationships with their audience. This course gives you a proven roadmap to attract the right people, keep them engaged, and turn your audience into a powerful growth engine.
Master audience building to drive engagement and brand loyalty
Course Length:
1h 55min. 6 lessons.
Visibility alone won’t grow your business, your audience needs a reason to stick around. Too many brands focus on chasing attention instead of creating real connections that drive action. The strongest brands don’t just attract followers; they build communities that engage, trust, and convert. This course gives you the exact methods to turn casual visitors into a loyal audience that fuels long-term growth.
After completing this online course on audience building, you will be able to assist your team and company with:
- Develop an audience-building strategy that attracts engaged, high-value followers.
- Create messaging and content that builds trust and long-term relationships.
- Use data to refine your audience growth efforts for better results.
- Convert audience engagement into leads, sales, and revenue.
- Scale your audience sustainably across multiple channels.
This course is for you if you are responsible for:
- Marketers looking to grow and engage a loyal audience.
- Founders who need a strong audience to drive brand growth.
- Content creators building an audience for long-term monetization.
- Growth teams focused on increasing acquisition and retention.
- Anyone who wants to build an audience that fuels business success.
Look no further than CXL, this is the best and most recommended course you will find on Audience Building.
Subscribe now and get access
Course Curriculum
Audience building
Why should you care about building an Audience?
How to find a community or interest group to target
How to Define an Audience Value Proposition
How to Develop a Content Strategy for Audience Building
How to Create and Publish Content for Audience Building
How to Nurture Your Brand Audience using CRM techniques
Phil Nottingham is the CEO and Founder of Nott Media, the video marketing agency for B2B businesses. A strategist who specializes in media transformation, Phil regularly speaks around the world about video strategy, brand marketing and search engine optimisation.
He has consulted on brand and video strategy for both large and small brands including Red Bull, Wistia, Yoast, SparkToro, The Financial Times and Lidl.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Audience Building Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Growth Marketer | MBA | Product Owner
“What a great session, and what an incredible week at CXL… what I enjoy the most is this:
Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
“Officially CXL Certified in Redesigning Marketing Workflows for AI.
A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
PR & Marketing | MBA
“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.
It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”
Growth Experimentation | 500+ A/B Tests
“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.
CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”
Here is what other marketers said
Subscribe to CXL
and get access
✔ 80+ highly practical and detailed marketing courses
✔ Minidegree programs to give your team the competitive edge
✔ Vetted top 1% of marketing practitioners as instructors
✔ New content monthly with on-demand access
The CXL guarantee: 7-day no questions asked money-back period
Frequently asked questions
Plans
What is the difference between the monthly, quarterly and annual plans?
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
- Invite and manage people learning on your team.
- Create roadmaps for each individual.
- Access team learning engagement reports.
- Assign members to your team as managers to assign content and view reports.
What is included in the subscription plan?
You’ll get:
- Access to 80+ certifiable B2B marketing courses and Minidegree programs.
- Live courses and workshops, on annual plans only.
- Earn certificates and add them to LinkedIn.
- Thousands of playbooks and resources.
- Roadmapping and progress tracking.
- Premium support.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
Keep up with AI native marketing tactics and workflows.
Subscribe to our weekly newsletter.
We find and report on AI native marketing case studies, success stories, and playbooks that are working out there right now.
Subscribe to our weekly educational newsletter